Otterly AI
Monitor how ChatGPT, Perplexity, Google AI Overviews and Copilot mention your brand.
Best formarketing teams taking their first serious measurement of AI-search visibility
Our verdict
The value pick for getting an AI-visibility baseline this week — start on Lite (or the 7-day free trial), and move up to Standard once the API/MCP or prompt volume becomes the constraint.
The self-serve pricing is the differentiator in a category that skews enterprise; a custom Enterprise tier now exists too for teams that outgrow Premium.
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What's great
- Cheapest credible entry into AI-visibility monitoring ($29/mo self-serve).
- Covers four engines by default (ChatGPT, Perplexity, AI Overviews, Microsoft Copilot) — the widest default set among sub-$30 entry tools.
- A 7-day free trial with no credit card required, so buyers can test fit before paying.
Watch-outs
- Monitoring volume is capped per tier, meaningful prompt coverage pushes you up the ladder quickly (15/100/400 prompts across Lite/Standard/Premium).
- API and MCP access are gated to Standard and up, the entry Lite plan ($29/mo) has neither.
- Google AI Mode, Gemini and Claude are not in the default engine set, they cost extra as add-ons.
Also note: Prompt-sampling based, engines answer differently per user/session, so treat trends, not single runs, as the signal.
How Otterly AI compares
The other tools buyers weigh against Otterly AI, and when to pick each.
| Tool | Best when you want… |
|---|---|
| Otterly AIThis page | marketing teams taking their first serious measurement of AI-search visibility |
| Peec AI | Peec AI adds deeper per-engine analytics and multi-brand workspaces for agencies, once you're running a real GEO program rather than a first look. |
| Profound | Profound is the category's enterprise anchor — source-level citation analysis, SSO/SAML and dedicated support — once you need more than Otterly's 4-engine default. |
| Scrunch AI | Scrunch AI covers 6 engines from its $250/mo Starter tier plus agency-grade audit tooling, if broader default coverage matters more than price. |
What is Otterly AI?
Otterly AI is an AI-search monitoring tool: it tracks how ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot mention, link and cite a brand for the prompts that matter to it, Google AI Mode, Gemini and Claude are available too, as paid add-ons on top of any tier. It sits at the accessible end of the AI-visibility market, self-serve plans from $29/month plus a custom Enterprise tier, rather than an enterprise-only sales model, which has made it a common first tool for marketing teams starting to measure their AI-search presence. A free trial (no credit card required) is available before committing to a paid plan.
What does Otterly AI do?
You give Otterly the prompts and keywords you care about; it runs them against the supported AI engines on a schedule and reports whether your brand (or a competitor) appears in the answer, which links get cited, and how that changes over time. Dashboards track brand mentions, link citations and share-of-voice per engine, with monitoring volume (how many prompts, how often) as the main lever between its plan tiers: Lite tracks 15 prompts/month, Standard 100, Premium 400, and Enterprise is custom. API and MCP access are included from Standard upward, Lite does not include either. That prompt-based model is the key mental shift from classic rank tracking: you monitor answers to questions, not positions on a page.
How Otterly AI works
- Give Otterly the prompts and keywords that matter to your brand — you define what buyers actually ask, not a fixed keyword list.
- Otterly runs those prompts against ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot by default, on a recurring schedule (Google AI Mode, Gemini and Claude are available as paid add-ons).
- Each run is scored for whether your brand or a named competitor appears, and which URLs the engine actually cites.
- Dashboards track brand mentions, link citations and share-of-voice per engine over time, so a single run becomes a trend line.
Who is Otterly AI for?
- Marketing teams taking their first measurement of AI-search visibility who want a self-serve start rather than a sales call.
- Teams that want to watch AI-answer share-of-voice shift after a content or PR push.
- SEO and content teams that want a per-engine breakdown (ChatGPT vs. Perplexity vs. Copilot) instead of one blended score.
Key features
- Multi-engine prompt monitoring: Tracks brand presence in ChatGPT, Perplexity, Google AI Overviews and Copilot answers.
- Link-citation tracking: Reports which URLs the engines actually cite for your prompts.
- Competitor visibility: Side-by-side share-of-voice against named competitors.
- Scheduled re-runs: Prompts re-checked on a cadence so trend lines are real, not one-off samples.
What are Otterly AI's use cases?
- Brand visibility monitoring in AI search: A marketing team wants to know how often and how accurately their brand is mentioned when users ask ChatGPT, Perplexity, or Gemini about their category.
- AI-readiness content audits: A content team uses the GEO Audit to identify which existing pages are structured and fresh enough to be cited by AI engines, and which need rework.
- Competitive citation benchmarking: An SEO lead ranks which competing domains get cited most frequently in AI-generated answers for shared prompts, to prioritize outreach or content gaps.
- Stakeholder reporting: A team exports Otterly's AI visibility data into Looker Studio to build recurring reports for leadership alongside other marketing metrics.
What does Otterly AI integrate with?
- ChatGPT
- Perplexity
- Google AI Overviews
- Microsoft Copilot
Why use Otterly AI?
- Self-serve and affordable, the lowest-friction way to start measuring AI visibility.
- Prompt-based monitoring matches how buyers actually ask AI engines.
- Clear per-engine breakdowns rather than one blended score.
Pros & cons
Pros
- Cheapest credible entry into AI-visibility monitoring ($29/mo self-serve).
- Covers four engines by default (ChatGPT, Perplexity, AI Overviews, Microsoft Copilot) — the widest default set among sub-$30 entry tools.
- A 7-day free trial with no credit card required, so buyers can test fit before paying.
Cons
- Monitoring volume is capped per tier, meaningful prompt coverage pushes you up the ladder quickly (15/100/400 prompts across Lite/Standard/Premium).
- API and MCP access are gated to Standard and up, the entry Lite plan ($29/mo) has neither.
- Google AI Mode, Gemini and Claude are not in the default engine set, they cost extra as add-ons.
Limitations
- Prompt-sampling based, engines answer differently per user/session, so treat trends, not single runs, as the signal.
Otterly AI pricing
from $29/mo
- Lite$29 / month
- Standard$189 / month
- Premium$489 / month
- EnterpriseCustom / month
See current pricing on otterly.ai ↗Compare Otterly AI alternatives →
Otterly AI specs
Pricing
- Pricing model
- subscription
- Free tier
- ✗ No
Capabilities
- Public API
- ✗ No
Otterly AI review
The value pick for getting an AI-visibility baseline this week — start on Lite (or the 7-day free trial), and move up to Standard once the API/MCP or prompt volume becomes the constraint.
The self-serve pricing is the differentiator in a category that skews enterprise; a custom Enterprise tier now exists too for teams that outgrow Premium.
Frequently asked questions
Which AI engines does Otterly monitor?
How much does Otterly AI cost?
Is there an API?
Is there a free trial?
Otterly AI alternatives
- Peec AI
Peec AI adds deeper per-engine analytics and multi-brand workspaces for agencies, once you're running a real GEO program rather than a first look.
- Profound
Profound is the category's enterprise anchor — source-level citation analysis, SSO/SAML and dedicated support — once you need more than Otterly's 4-engine default.
- Scrunch AI
Scrunch AI covers 6 engines from its $250/mo Starter tier plus agency-grade audit tooling, if broader default coverage matters more than price.
- Evertune
Evertune's first-party 25M-person consumer panel and broadest named engine list are worth a 100%-demo-gated sales process, if you need that scale of measurement.
Get a quote from Otterly AI
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