Profound
Enterprise answer-engine insights: how AI models talk about your brand, at scale.
Best forteams that need multi-engine depth and account support
Our verdict
The enterprise reference point in AI-visibility analytics, now with a self-serve entry point, but Starter ($99/mo) only tracks ChatGPT, so most buyers needing real multi-engine depth will still land on Growth ($399/mo) or a sales-led Enterprise plan.
The category's enterprise anchor; most head-to-heads in this index eventually reference it. As of 2026-07 it also publishes self-serve Starter/Growth pricing, the sales-only era is over, though full engine breadth still requires Enterprise.
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What's great
- One of the deepest enterprise offerings in the category, with source-level citation analysis.
- The most-searched brand in the space, a signal of adoption among large teams.
- Self-serve Starter and Growth tiers with a published price, a real change from its earlier sales-only model.
- Growth ($399/mo) carries a "Try for free" trial offer, letting a team test 3-engine coverage before committing to the annual plan.
Watch-outs
- Starter ($99/mo) tracks ChatGPT only, 3-engine Growth ($399/mo) or a custom Enterprise plan (up to 9 engines) is needed for real multi-engine coverage.
- Starter and Growth prices are billed annually only, with no month-to-month rate shown on the pricing page.
- Overkill for a small team that just needs a visibility baseline.
Also note: Full multi-engine coverage (up to 9 answer engines) is still gated behind a custom Enterprise plan and a sales conversation.
How Profound compares
The other tools buyers weigh against Profound, and when to pick each.
| Tool | Best when you want… |
|---|---|
| ProfoundThis page | teams that need multi-engine depth and account support |
| Otterly AI | The cheapest credible entry point ($29/mo) — start here if testing AI visibility before a Profound-scale investment. |
| Peec AI | Strong mid-market alternative with published pricing (€85/mo+) and citation-source analysis — the pick if you want Profound’s depth at a transparent price point. |
| Scrunch AI | Self-serve alternative with published pricing ($250–300/mo+) and multi-engine coverage — ideal if you want transparency and agency workspaces without enterprise sales cycles. |
What is Profound?
Profound is an AI-visibility platform: it analyzes how answer engines such as ChatGPT, Perplexity, Claude, Gemini and Microsoft Copilot describe, recommend and cite a brand, and turns that into dashboards and insights for brand, comms and SEO teams. It is one of the most-searched names in the category. It used to be sales-only, but as of 2026-07 it publishes three tiers, a self-serve Starter plan through a custom Enterprise plan, though full multi-engine coverage still sits behind the Enterprise tier.
What does Profound do?
Profound runs large volumes of brand-relevant queries against the major answer engines and aggregates the results into visibility metrics: how often a brand appears, in what sentiment and framing, which sources the engines rely on, and how that compares to competitors. Teams use it to find the publications and pages that drive AI citations of their category, then direct content and PR investment at the sources the engines actually trust. Pricing is now published in three tiers: Starter ($99/month, ChatGPT tracking only, 50 prompts tracked) and Growth ($399/month, 3 answer engines, 100 prompts tracked) are both self-serve, while Enterprise (custom, up to 9 answer engines) stays sales-led. Starter and Growth are billed annually only (advertised as "2 months free"), no month-to-month rate is shown.
How Profound works
- Profound runs large volumes of brand-relevant queries against the major answer engines on a recurring schedule.
- Results are aggregated into visibility metrics: how often the brand appears, in what sentiment and framing, and how that compares to named competitors.
- A citation-source module identifies which publications and pages the engines actually rely on for that category.
- Teams redirect content and PR investment toward the sources the engines demonstrably trust, then track whether visibility moves.
Who is Profound for?
- Enterprise comms and brand teams that need to track how AI engines describe them, in what sentiment and framing, across multiple markets.
- Content and PR teams hunting for the specific publications and pages that drive AI citations in their category, to direct investment there.
- Teams that can commit to Growth ($399/mo) or Enterprise pricing for real multi-engine depth, not solo marketers on a sub-$100/month budget.
Key features
- Answer-engine analytics: Brand presence, framing and citations across major AI engines.
- Citation-source analysis: Which publications and pages drive AI answers in your category.
- Competitive benchmarking: Share-of-voice and sentiment against named competitors.
What are Profound's use cases?
- Enterprise brand monitoring: A comms team tracks how AI engines describe the brand across markets.
- Citation-driven content strategy: Find the sources engines trust in your category and earn placements there.
What does Profound integrate with?
- ChatGPT
- Perplexity
- Claude
- Gemini
- Grok
- Microsoft Copilot
- Meta AI
- DeepSeek
- Google AI Overviews
Why use Profound?
- Depth and query volume aimed at enterprise measurement needs.
- Source-level citation analysis connects AI visibility to actionable PR/content targets.
- A published, self-serve Starter tier now exists for teams that don't want a sales cycle.
Pros & cons
Pros
- One of the deepest enterprise offerings in the category, with source-level citation analysis.
- The most-searched brand in the space, a signal of adoption among large teams.
- Self-serve Starter and Growth tiers with a published price, a real change from its earlier sales-only model.
- Growth ($399/mo) carries a "Try for free" trial offer, letting a team test 3-engine coverage before committing to the annual plan.
Cons
- Starter ($99/mo) tracks ChatGPT only, 3-engine Growth ($399/mo) or a custom Enterprise plan (up to 9 engines) is needed for real multi-engine coverage.
- Starter and Growth prices are billed annually only, with no month-to-month rate shown on the pricing page.
- Overkill for a small team that just needs a visibility baseline.
Limitations
- Full multi-engine coverage (up to 9 answer engines) is still gated behind a custom Enterprise plan and a sales conversation.
Profound pricing
From $99/mo (Starter, ChatGPT only, billed annually) to $399/mo (Growth, 3 engines) — Enterprise (up to 9 engines) is custom/sales-led.
- Starter$99 / month (billed annually)
- Growth$399 / month (billed annually)
- EnterpriseCustom / month
See current pricing on tryprofound.com ↗Compare Profound alternatives →
Profound specs
Capabilities
- Public API
- ✗ No
Profound review
The enterprise reference point in AI-visibility analytics, now with a self-serve entry point, but Starter ($99/mo) only tracks ChatGPT, so most buyers needing real multi-engine depth will still land on Growth ($399/mo) or a sales-led Enterprise plan.
The category's enterprise anchor; most head-to-heads in this index eventually reference it. As of 2026-07 it also publishes self-serve Starter/Growth pricing, the sales-only era is over, though full engine breadth still requires Enterprise.
Frequently asked questions
Does Profound publish pricing?
Which engines does it cover?
How do I compare Profound to alternatives?
Profound alternatives
- Otterly AI
The cheapest credible entry point ($29/mo) — start here if testing AI visibility before a Profound-scale investment.
- Peec AI
Strong mid-market alternative with published pricing (€85/mo+) and citation-source analysis — the pick if you want Profound’s depth at a transparent price point.
- Scrunch AI
Self-serve alternative with published pricing ($250–300/mo+) and multi-engine coverage — ideal if you want transparency and agency workspaces without enterprise sales cycles.
- RankScale
Purpose-built GEO platform with entry-level plans starting at $20/mo and broad AI-engine coverage (17+) — the lean-tool pick for teams that want measurement without bundled features.
- AthenaHQ
AthenaHQ covers up to 9 engines with API access included from its $295/mo Starter plan, if you need broad coverage and an API without talking to sales.
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