Peec AI vs Profound
Mid-market self-serve analytics versus enterprise depth — the AI-visibility platform choice that depends on team size and budget.
| Feature | Peec AIVisit Peec AI ↗ | ProfoundVisit Profound ↗ |
|---|---|---|
| Description | AI search analytics for marketing teams, visibility, sources and competitors per engine. | Enterprise answer-engine insights: how AI models talk about your brand, at scale. |
| Category | AI rank tracking, AI visibility monitoring | AI visibility monitoring |
| Pricing | €85 / month | $99 / month (billed annually) |
| Tier | Listed | Listed |
| Tags |
Peec AI and Profound both measure how AI answer engines cite your brand, but they sit at different points on the market.
Peec is a self-serve platform aimed at mid-market teams and agencies, with published tiers from €85/month (Starter) to €425/month (Advanced) plus a custom Enterprise plan: it offers per-engine breakdowns across a 6-engine pool (pick 3 per project), a source-level view that doubles as a GEO target list, and multi-brand workspaces built for running several clients side by side. Profound has moved from a pure enterprise-sales model to a three-tier structure: Starter ($99/month, ChatGPT tracking only) and Growth ($399/month, 3 engines) are both self-serve and billed annually, while full multi-engine depth (up to 9 engines) still requires a custom, sales-led Enterprise plan.
Both track the major answer engines and both surface which sources the models cite. At the entry tier, Peec's transparent per-engine pricing and broader default coverage make it the simpler self-serve pick; Profound is worth it once you need its enterprise-scale query volume, benchmarking or dedicated account support.
Verdict
Mid-market teams wanting self-serve control and per-engine analytics → Peec. Enterprise teams needing breadth, benchmarks and a dedicated account team → Profound (Growth or Enterprise tier).
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Frequently asked questions
- What is the main difference between Peec and Profound?
- Peec is self-serve mid-market (€85-€425/mo published tiers, per-engine breakdowns, multi-brand workspaces); Profound now spans self-serve Starter/Growth tiers ($99-$399/mo) through a custom, sales-led Enterprise plan for full multi-engine depth.
- Can a startup use either?
- Peec's Starter tier (€85/mo, 50 prompts) is accessible for smaller budgets. Profound's Starter tier ($99/mo) is also self-serve but tracks ChatGPT only — a startup needing more engines will pay more (Growth, $399/mo) or need Enterprise.
- Which shows which sources AI engines cite?
- Both do. Peec calls it the citation-source view and positions it as a GEO target list; Profound includes source-level analysis in its dashboards at every tier.
- Do both work for agencies?
- Peec has multi-brand workspaces purpose-built for agencies; Profound is designed more for in-house enterprise teams, though it serves agencies at scale via its Enterprise plan.
See also: Best AI Visibility Tools · Peec AI alternatives · Profound alternatives
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