Peec AI vs Profound

Peec AI and Profound both measure how AI answer engines cite your brand, but they sit at different points on the market.

Peec is a self-serve platform aimed at mid-market teams and agencies, with published tiers from €85/month (Starter) to €425/month (Advanced) plus a custom Enterprise plan: it offers per-engine breakdowns across a 6-engine pool (pick 3 per project), a source-level view that doubles as a GEO target list, and multi-brand workspaces built for running several clients side by side. Profound has moved from a pure enterprise-sales model to a three-tier structure: Starter ($99/month, ChatGPT tracking only) and Growth ($399/month, 3 engines) are both self-serve and billed annually, while full multi-engine depth (up to 9 engines) still requires a custom, sales-led Enterprise plan.

Both track the major answer engines and both surface which sources the models cite. At the entry tier, Peec's transparent per-engine pricing and broader default coverage make it the simpler self-serve pick; Profound is worth it once you need its enterprise-scale query volume, benchmarking or dedicated account support.

They also differ in what they do with the sources they surface, which decides more evaluations than the engine counts do. Peec's source view is built to be actioned: the domains already cited for your topics become a target list for outreach and placement. Profound's source data sits inside a broader aggregate that also reports sentiment and framing, the more useful shape when the question is how a brand is being characterised across a large query volume rather than which handful of domains to go and pitch. One practical difference closes it: Peec prices in euros with a one-week trial and no perpetual free tier, while Profound's self-serve tiers are billed annually in dollars.