Head to head
Profound vs Scrunch AI (2026)
Self-serve team wanting the most engines per dollar and published features → Scrunch.
Enterprise custom-pricing platform versus funded growth-stage competitor with self-serve tiers: the choice between depth and accessibility. More concretely: one plan includes every engine it supports, the other sells engine access as the upgrade path.
Both checked against their own sites 2 September–18 October 2026 · October AI answer share: Profound 45%, Scrunch AI 24%
Reviewed by the CitedIndex editorial team.
How Profound and Scrunch AI compare
| Question |  ProfoundYours? Claim it freeenterprise comms, brand and content teams that need multi-engine depth and a sales-led Enterprise contractVisit site |  Scrunch AIYours? Claim it freeMarketing and agency teams that only need ChatGPT, Perplexity, Google AI Overviews and Copilot coverage at $250/month, or enterprises buying the 9-LLM Enterprise package directly.Visit site |
|---|---|---|
| The basics | ||
| Price | Profound: Not stated | Scrunch AI: from $250/month |
| API | Profound: YesA documented REST API with Python and JavaScript SDKs exists, but the plan table marks API No on both self-serve tiers and access is granted on request. | Scrunch AI: YesQuery, responses and agent-traffic APIs, but API access is an Enterprise line item and is billed on responses collected. |
| Category | Profound: AI visibility monitoring | Scrunch AI: AI visibility monitoring |
| Pricing model | Profound: subscription | Scrunch AI: subscription |
| Free tier | Profound: No | Scrunch AI: No |
| Platforms | Profound: Not stated | Scrunch AI: ChatGPT, Perplexity, Google AI Overviews, Copilot (Core); Claude, Gemini, Meta AI, Google AI Mode (Enterprise adds these) |
| Limitations | Profound: No paid plan has a published price: after the free 7-day trial (ChatGPT, Gemini and AI Overviews), every plan is a custom Enterprise contract. The trial cannot be extended into a self-serve paid plan, so a small team has no way to buy without a sales call. The trial has no exports and no API; both come with Enterprise only. | Scrunch AI: Core only tracks 4 of Scrunch's 9 LLMs. Teams that want Claude, Gemini, Meta AI or Google AI Mode coverage must request a custom Enterprise quote, since these engines are no longer included at the $250/month self-serve level. The Enterprise Data API and SAML/OIDC SSO are Enterprise-only. Core has no API access and no SSO option beyond Google sign-in. Sitecore remains the parent company (announced 2026-06-03, reported ~$225M). Existing customers keep standalone access today, but deeper integration into SitecoreAI's CMS and marketing platform has no published timeline, so the independent roadmap is not guaranteed. |
| Tags | Profound: AI Overviews, Brand monitoring, ChatGPT, Claude, Copilot, Enterprise, Free trial, Gemini, Perplexity | Scrunch AI: For agencies, AI Overviews, API, Brand monitoring, ChatGPT, Claude, Copilot, Enterprise, Perplexity |
| What it does | ||
| Monitors AI answers | Profound: Yestryprofound.com | Scrunch AI: Yesscrunch.com |
| Optimises your content | Profound: Yestryprofound.com | Scrunch AI: Yesscrunch.com |
| Generates content | Profound: Yestryprofound.com | Scrunch AI: Partlyscrunch.com |
| Publishes to your site | Profound: Yesdocs.tryprofound.com | Scrunch AI: Noscrunch.com |
| Technical AEO | Profound: Partlytryprofound.com | Scrunch AI: Yesscrunch.com |
| Done-for-you service | Profound: Notryprofound.com | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| Answer engines | ||
| ChatGPT | Profound: Yestryprofound.com | Scrunch AI: Yesscrunch.com |
| Perplexity | Profound: PartlyEnterprise plan and uptryprofound.com | Scrunch AI: YesIncluded in the four platforms on the Core plan.scrunch.com |
| Gemini | Profound: Yestryprofound.com | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| Google AI Overviews | Profound: Yestryprofound.com | Scrunch AI: Yesscrunch.com |
| Google AI Mode | Profound: PartlyEnterprise plan and uptryprofound.com | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| Claude | Profound: PartlyEnterprise plan and uptryprofound.com | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| Microsoft Copilot | Profound: PartlyEnterprise plan and uptryprofound.com | Scrunch AI: Yesscrunch.com |
| Grok | Profound: Notryprofound.com | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| DeepSeek | Profound: PartlyEnterprise plan and uptryprofound.com | Scrunch AI: Noscrunch.com |
| Meta AI | Profound: Notryprofound.com | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| Coverage in the vendor’s words | Profound: Partlytryprofound.com | Scrunch AI: Yesscrunch.com |
| What it reports | ||
| Names the cited sources | Profound: Yestryprofound.com | Scrunch AI: Yesscrunch.com |
| Competitor tracking | Profound: Yestryprofound.com | Scrunch AI: Yesscrunch.com |
| Brand sentiment | Profound: Yestryprofound.com | Scrunch AI: Yesscrunch.com |
| Recommendations | Profound: Yestryprofound.com | Scrunch AI: Yesscrunch.com |
| AI crawler analytics | Profound: Yestryprofound.com | Scrunch AI: Yesscrunch.com |
| Wrong answers about you | Profound: Yestryprofound.com | Scrunch AI: Not stated |
| Plans and signing up | ||
| Prompt or credit allowance | Profound: Yestryprofound.com | Scrunch AI: Yesscrunch.com |
| Projects or brands | Profound: PartlyEnterprise plan and uptryprofound.com | Scrunch AI: Partlyscrunch.com |
| Countries | Profound: PartlyEnterprise plan and uptryprofound.com | Scrunch AI: Partlyscrunch.com |
| How often it checks | Profound: Yestryprofound.com | Scrunch AI: Yesscrunch.com |
| Card required to start | Profound: Not stated | Scrunch AI: Yesscrunch.com |
| Self-serve signup | Profound: Partlytryprofound.com | Scrunch AI: Yesscrunch.com |
| Access and integrations | ||
| API | Profound: PartlyEnterprise plan and updocs.tryprofound.com | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| MCP server | Profound: Yesdocs.tryprofound.com | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
Profound and Scrunch both track how answer engines mention and cite a brand, but their current plans make different trade-offs.
Profound offers a free 7-day trial (ChatGPT, Gemini and AI Overviews, 50 prompts a day) with limited Agents credits. Its only paid plan is custom Enterprise, with as many as nine engines, SSO/SAML, API access and dedicated support. Profound also sells Prompt Volumes market data and Agents that research and produce AEO work.
Scrunch's current Core plan costs $250/month for 125 prompts, five site audits, one brand workspace, five users and four LLMs: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Its custom Enterprise plan expands the model roster and adds the Enterprise Data API, SAML/OIDC SSO and larger limits. Scrunch also provides a Prompt Manager, page audits and agent-traffic analytics.
The entry decision is therefore a published price against a quote. Scrunch Core has a price and four default surfaces. Profound can be tried free for 7 days, then needs an Enterprise quote, which adds its prompt-demand data, agent workflow and the broader engine ceiling. Scrunch is the cleaner fit for a team that wants its four-model Core bundle and audit tooling, while Profound fits teams that value prompt-market data, agent-assisted remediation or its wider custom Enterprise roster.
Who each one is for
Profound
enterprise comms, brand and content teams that need multi-engine depth and a sales-led Enterprise contract
Watch for: The full 9-engine breadth and SSO/SAML stay behind a sales-led Enterprise contract and cannot be evaluated self-serve.
Scrunch AI
Marketing and agency teams that only need ChatGPT, Perplexity, Google AI Overviews and Copilot coverage at $250/month, or enterprises buying the 9-LLM Enterprise package directly.
From $250/month
Watch for: Enterprise pricing is not published on the site; a sales demo is required to get a number.
Verdict: Profound or Scrunch AI?
Self-serve team wanting the most engines per dollar and published features → Scrunch. Enterprise team needing Profound's custom depth and dedicated support → Profound Enterprise. Watching more than three engines and unwilling to run a procurement cycle to do it → Scrunch, whose Core plan covers four engines at a published price.
The digest
Who's winning AI citations. The AI visibility tools we add and the guides we write, by email, at most once a week.
Frequently asked questions
- Does Profound have published pricing?
- No. Profound offers a free 7-day trial, then custom Enterprise pricing. Scrunch publishes Core at $250/month and a custom Enterprise plan; its current pricing page does not list a separate Growth tier.
- Which covers more AI engines?
- Scrunch Core names four surfaces: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Profound's free trial tracks ChatGPT, Gemini and AI Overviews, and custom Enterprise expands to as many as nine.
- Does either have an API?
- Scrunch offers an API only to Enterprise customers. Profound's API availability is also part of its Enterprise plan.
- Which is better for agencies?
- Scrunch has multi-client workspaces and a partner referral program. Profound is designed more for in-house enterprise teams, though both serve agencies at scale.
- How long does an evaluation take?
- Scrunch: immediate self-serve sign-up on Starter, with a 7-day free trial before paying (Growth requires a demo, no free trial). Profound: the 7-day trial is a self-serve signup, but buying means an Enterprise sales cycle of weeks to months.
Sources and method
We read every price on the tool's own pricing page.
- Profound: tryprofound.com/pricing, checked 18 October 2026
- Scrunch AI: scrunch.com/pricing, checked 2 September 2026
The digestFree
Who's winning AI citations.
The AI visibility tools we add and the guides we write, by email, at most once a week.
Last issue · No. 1 · 13 October 2026GEO and Content Tools for Agencies, plus 3 new tools
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At a glance
Enterprise custom-pricing platform versus funded growth-stage competitor with self-serve tiers: the choice between depth and accessibility. More concretely: one plan includes every engine it supports, the other sells engine access as the upgrade path.
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Last issue: GEO and Content Tools for Agencies, plus 3 new tools · 13 October 2026