Does Profound have published pricing?

Yes, as of 2026-07: Starter ($99/mo, ChatGPT only) and Growth ($399/mo, 3 engines) are both self-serve and published, billed annually. Enterprise (up to 9 engines) remains custom, sales-led pricing. Scrunch publishes two self-serve tiers — Starter ($250/month) and Growth ($417/month) — both covering the same 6 engines, plus a custom Enterprise plan.

Which covers more AI engines?

Scrunch covers 6 engines (ChatGPT, Claude, Gemini, Perplexity, AI Mode/AI Overviews, Meta AI) on every tier, starting at $250/mo, versus Profound Starter's 1 engine (ChatGPT) for $99/mo or Growth's 3 engines for $399/mo. Profound Enterprise goes up to 9 engines, custom-priced; Scrunch Enterprise does not add further engines beyond the 6 shared across its own tiers.

Does either have an API?

Scrunch offers an API only to Enterprise customers. Profound's API availability is also part of its Enterprise plan.

Which is better for agencies?

Scrunch has multi-client workspaces and a partner referral program. Profound is designed more for in-house enterprise teams, though both serve agencies at scale.

How long does an evaluation take?

Scrunch: immediate self-serve sign-up on Starter, with a 7-day free trial before paying (Growth requires a demo, no free trial). Profound: Starter and Growth are also immediate self-serve signups; only the Enterprise tier on either platform requires a sales cycle of weeks to months.

Profound vs Scrunch AI

Enterprise custom-pricing platform versus funded growth-stage competitor with self-serve tiers — the choice between depth and accessibility.

Feature	Profound Visit Profound ↗	Scrunch AI Visit Scrunch AI ↗
Description	Enterprise answer-engine insights: how AI models talk about your brand, at scale.	AI Customer Experience Platform tracking brand visibility across ChatGPT, Gemini and Perplexity.
Category	AI visibility monitoring	AI visibility monitoring
Pricing	$99 / month (billed annually)	$250 / month (billed annually; $300/mo month-to-month)
Tier	Listed	Listed
API	-	Yes
Tags	EnterprisePerplexityBrand monitoringGeminiFree trialClaudeChatGPT	EnterprisePerplexityBrand monitoringAI OverviewsFor agenciesClaudeChatGPT

Profound and Scrunch both track AI-answer visibility, but they approach the market differently.

Profound has moved from a pure enterprise-sales model to three published tiers: Starter ($99/month, ChatGPT tracking only, self-serve) and Growth ($399/month, 3 answer engines, self-serve) are both billed annually with no month-to-month rate shown; Enterprise (custom, up to 9 answer engines) remains a sales-led plan with dedicated account support.

Scrunch is a growth-stage Series A company ($15M funded; Decibel, Mayfield, Homebrew), acquired by Sitecore in 2026-06. Since the acquisition it has overhauled its pricing: Starter ($250/month, formerly "Core") now tracks all six of Scrunch's supported engines — ChatGPT, Claude, Gemini, Perplexity, AI Mode/AI Overviews and Meta AI — versus Profound Starter's 1, with a 7-day free trial; a new Growth tier ($417/month) adds more prompt volume and seats but the same engine coverage; Enterprise (custom) adds only its Data API and SAML/OIDC SSO, not additional engines. Scrunch includes features Profound does not advertise: a Prompt Manager for building reusable prompt sets by persona, Page Audit to check AI-crawlability of your own site, and Agent Traffic analysis for LLM-crawler visits. Its API is Enterprise-only.

If you want the most engines per dollar at the entry tier with transparent pricing, Scrunch's $250/mo Starter plan beats Profound's $99/mo single-engine Starter on coverage by a wide margin. If you need the depth of an enterprise partnership with custom query volumes and dedicated support, Profound's Enterprise tier is still the reference point — but expect a sales-led evaluation cycle for that tier specifically.

Verdict

Self-serve team wanting the most engines per dollar and published features → Scrunch. Enterprise team needing Profound's custom depth and dedicated support → Profound Enterprise.

Visit Profound ↗Visit Scrunch AI ↗

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Frequently asked questions

Does Profound have published pricing?: Yes, as of 2026-07: Starter ($99/mo, ChatGPT only) and Growth ($399/mo, 3 engines) are both self-serve and published, billed annually. Enterprise (up to 9 engines) remains custom, sales-led pricing. Scrunch publishes two self-serve tiers — Starter ($250/month) and Growth ($417/month) — both covering the same 6 engines, plus a custom Enterprise plan.
Which covers more AI engines?: Scrunch covers 6 engines (ChatGPT, Claude, Gemini, Perplexity, AI Mode/AI Overviews, Meta AI) on every tier, starting at $250/mo, versus Profound Starter's 1 engine (ChatGPT) for $99/mo or Growth's 3 engines for $399/mo. Profound Enterprise goes up to 9 engines, custom-priced; Scrunch Enterprise does not add further engines beyond the 6 shared across its own tiers.
Does either have an API?: Scrunch offers an API only to Enterprise customers. Profound's API availability is also part of its Enterprise plan.
Which is better for agencies?: Scrunch has multi-client workspaces and a partner referral program. Profound is designed more for in-house enterprise teams, though both serve agencies at scale.
How long does an evaluation take?: Scrunch: immediate self-serve sign-up on Starter, with a 7-day free trial before paying (Growth requires a demo, no free trial). Profound: Starter and Growth are also immediate self-serve signups; only the Enterprise tier on either platform requires a sales cycle of weeks to months.

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