Scrunch AI
AI Customer Experience Platform tracking brand visibility across ChatGPT, Gemini and Perplexity.
Best formarketing teams and agencies needing multi-engine AI-visibility monitoring
Our verdict
A capable, well-funded multi-LLM visibility monitor with strong agency tooling.
Budget for Enterprise only if the API or SAML/OIDC SSO matters — full engine coverage is now included from the entry Starter tier.
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What's great
- A 7-day free trial of the Starter tier (no credit card) lets teams test the platform before committing $250/month.
- All six tracked engines are now included from the entry Starter tier — a real upgrade from the prior plan, which gated Claude, Gemini and Meta AI to Enterprise only.
- Agency tooling (pitch workspaces, multi-client management, referral rewards) is more developed than most competitors'.
Watch-outs
- Starter is priced at $250/month but caps out at 3 user licenses (down from 5 on the prior plan structure) — teams needing more seats must move to Growth ($417/mo) or Enterprise.
- The Enterprise Data API and SAML/OIDC SSO remain Enterprise-only — Starter and Growth get Google SSO only and no API access at all.
- Insights identify visibility gaps but don't give prioritized fixes, leaving remediation to manual follow-up.
- Scrunch was acquired by Sitecore (announced 2026-06-03, ~$225M reported); existing customers keep standalone access today, but Sitecore's own CMO says features will eventually be folded into SitecoreAI's CMS/marketing platform on no published timeline, so buyers evaluating Scrunch as an independent, self-serve tool should watch for roadmap or pricing shifts as that integration plays out.
Also note: No standalone public affiliate program, only an application-gated agency Partner Program.
How Scrunch AI compares
The other tools buyers weigh against Scrunch AI, and when to pick each.
| Tool | Best when you want… |
|---|---|
| Scrunch AIThis page | marketing teams and agencies needing multi-engine AI-visibility monitoring |
| Profound | Profound's Enterprise tier is the reference point for custom query volumes and dedicated account support, if you need more depth than Scrunch's published tiers offer. |
| Otterly AI | Otterly AI starts at $29/mo with no acquisition overhang, if the cheapest possible entry matters more than Scrunch's broader 6-engine Starter tier. |
What is Scrunch AI?
Scrunch is an AI-visibility (GEO/AEO) platform, founded in 2023 in Salt Lake City and backed by a 2025 Series A ($15M, Decibel/Mayfield/Homebrew). It tracks how brands are represented across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/AI Overviews and Meta AI, competing with Profound and Otterly for marketing and agency teams that want to measure and improve AI-answer presence rather than classic search rankings. It reports 500+ brand and agency customers. On 2026-06-03, Sitecore announced it had acquired Scrunch (deal value reported around $225M) to fold Scrunch's visibility insights into its own SitecoreAI content and digital-experience platform; both companies say the standalone Scrunch product continues for existing customers, with deeper platform integration described as coming "eventually," no concrete timeline given. A pricing-tier overhaul since the acquisition (entry tier renamed Core→Starter, a new mid-tier Growth added, and all tiers now sharing the same engine coverage instead of gating engines by plan) is the first visible product change since the deal.
What does Scrunch AI do?
Scrunch runs custom prompt sets against the same six AI engines on every plan — ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/AI Overviews and Meta AI — then reports which prompts mention the brand, how competitors compare, and which sources the models cite. A Prompt Manager builds reusable prompt sets by persona; a citations view flags content gaps behind lost mentions; Page Audit crawls the brand's own site for AI-crawlability issues; and an Agent Traffic feature analyzes non-human LLM-crawler visits the way server logs do for classic SEO. Agencies get multi-client "brand" and "pitch" workspaces plus a partner-referral program. The Enterprise Data API, AXP (Agent Experience Platform) and SAML/OIDC SSO remain Enterprise-only; Starter and Growth get Google SSO only and no API access.
How Scrunch AI works
- Build custom prompt sets (or reuse ones the Prompt Manager stores by persona) covering the questions that matter for your brand.
- Scrunch runs those prompts against the same six engines on every plan — ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/AI Overviews and Meta AI.
- Reports show which prompts mention the brand, how named competitors compare, and which sources the models cite — flagging content gaps behind lost mentions.
- Page Audit separately crawls the brand's own site for AI-crawlability issues, and Agent Traffic analyzes non-human LLM-crawler visits the way server logs do for classic SEO.
Who is Scrunch AI for?
- Marketing teams that want one brand-visibility baseline across all six major AI engines (ChatGPT, Claude, Gemini, Perplexity, AI Mode/Overviews, Meta AI), included on every tier since the post-acquisition pricing overhaul.
- Agencies running multi-client GEO programs that need dedicated "brand" and "pitch" workspaces plus a partner-referral program.
- Technical/web teams that want a Page Audit to find AI-crawlability issues on their own site, not just off-site mention tracking.
Key features
- Multi-LLM monitoring: Tracks brand mentions across the same six engines on every tier: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/AI Overviews and Meta AI.
- Prompt Manager: Custom and industry prompt libraries built and reused by persona.
- Citations & content-gap insights: Flags which sources AI answers cite and where content gaps cost a brand a mention.
- Page audits: Crawls a brand's own site to check whether pages are structured for AI crawlers.
What are Scrunch AI's use cases?
- Brand visibility baseline: A marketing team measures how often ChatGPT and Perplexity mention the brand for category prompts.
- Agency client reporting: An agency runs multi-client "brand" and "pitch" workspaces to report AI visibility across accounts.
- Technical AI-crawlability check: A web/SEO team runs Page Audit to find pages AI crawlers can't parse well.
What does Scrunch AI integrate with?
- ChatGPT
- Claude
- Gemini
- Perplexity
- Google AI Overviews
- Meta AI
Why use Scrunch AI?
- All six tracked engines (ChatGPT, Claude, Gemini, Perplexity, AI Mode/AI Overviews, Meta AI) are now included from the entry Starter tier — engine access is no longer gated to Enterprise.
- Agency-specific tooling (multi-client workspaces, partner program) more developed than most rivals.
- Backed by $15M Series A funding and 500+ reported customers.
Pros & cons
Pros
- A 7-day free trial of the Starter tier (no credit card) lets teams test the platform before committing $250/month.
- All six tracked engines are now included from the entry Starter tier — a real upgrade from the prior plan, which gated Claude, Gemini and Meta AI to Enterprise only.
- Agency tooling (pitch workspaces, multi-client management, referral rewards) is more developed than most competitors'.
Cons
- Starter is priced at $250/month but caps out at 3 user licenses (down from 5 on the prior plan structure) — teams needing more seats must move to Growth ($417/mo) or Enterprise.
- The Enterprise Data API and SAML/OIDC SSO remain Enterprise-only — Starter and Growth get Google SSO only and no API access at all.
- Insights identify visibility gaps but don't give prioritized fixes, leaving remediation to manual follow-up.
- Scrunch was acquired by Sitecore (announced 2026-06-03, ~$225M reported); existing customers keep standalone access today, but Sitecore's own CMO says features will eventually be folded into SitecoreAI's CMS/marketing platform on no published timeline, so buyers evaluating Scrunch as an independent, self-serve tool should watch for roadmap or pricing shifts as that integration plays out.
Limitations
- No standalone public affiliate program, only an application-gated agency Partner Program.
Scrunch AI pricing
- Starter$250 / month (billed annually; $300/mo month-to-month)
- Growth$417 / month (billed annually; $500/mo month-to-month)
- EnterpriseCustom / custom
See current pricing on scrunch.com ↗Compare Scrunch AI alternatives →
Scrunch AI specs
Pricing
- Pricing model
- subscription
- Free tier
- ✗ No
Capabilities
- Public API
- ✓ Yes
Scrunch AI review
A capable, well-funded multi-LLM visibility monitor with strong agency tooling. Since the Sitecore acquisition, Scrunch has overhauled its pricing: the entry tier (now "Starter," $250/month) includes far more prompt volume than before and, notably, all six tracked engines — Claude, Gemini and Meta AI are no longer Enterprise-exclusive. A new Growth tier ($417/month) sits between Starter and a custom Enterprise quote. Sitecore still says the standalone product is unchanged for now, with no published timeline for deeper integration — buyers who specifically want an independent, self-serve alternative to enterprise DXP suites should keep tracking how that unfolds.
Budget for Enterprise only if the API or SAML/OIDC SSO matters — full engine coverage is now included from the entry Starter tier.
Frequently asked questions
Which AI engines does Scrunch track?
Does Scrunch offer a free trial?
Is there an API?
Is Scrunch AI being acquired by Sitecore?
Scrunch AI alternatives
- Profound
Profound's Enterprise tier is the reference point for custom query volumes and dedicated account support, if you need more depth than Scrunch's published tiers offer.
- Otterly AI
Otterly AI starts at $29/mo with no acquisition overhang, if the cheapest possible entry matters more than Scrunch's broader 6-engine Starter tier.
Get a quote from Scrunch AI
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