Scrunch AI

What it does

Monitors AI answers

YesTracks brand presence, position, sentiment and citations in AI answers for prompts you define.Scrunch uses multiple methodologies to collect data from AI platforms like ChatGPT, Perplexity, Gemini, Claude, and others, including browser…scrunch.com/faqs/what-methods-does-scru… ↗

Optimises your content

YesAI site audits diagnose access and content issues; Optimizer recommends or applies page changes.The team updates low-performing pages using Scrunch's recommendations or uses Optimizer to enhance and restructure content automatically.scrunch.com/faqs/how-does-scrunch-help-… ↗

Generates content

PartlyContent briefs and Optimizer restructuring; the plan table lists Content Generation as Basic on Core and Advanced on Enterprise.Auto-detect missing content for the prompts that matter most and turn any gap into an actionable content brief in seconds.scrunch.com/platform/monitoring/insights ↗

Publishes to your site

NoAXP layers an AI-optimized version over live pages instead of writing to the CMS.AXP doesn't publish new content. Instead, it creates an AI-optimized version of existing pages and delivers them to AI agents automatically.scrunch.com/faqs/how-does-scrunchs-axp-… ↗

Technical AEO

YesAudits blocked AI user agents, robots.txt, JavaScript rendering and raw-HTML content availability.Scrunch’s AI site audit diagnoses technical and content issues that may prevent AI bots from accessing or consuming site content, like blocked AI…scrunch.com/faqs/how-does-scrunch-ai-si… ↗

Done-for-you service

PartlyEnterprise buys a dedicated account team and strategy/review calls; no done-for-you content or PR execution is published.scrunch.com/pricing ↗

Answer engines

ChatGPT

YesIncluded in the four platforms on the $250 Core plan.Four AI platforms supported: ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilotscrunch.com/faqs/what-is-the-pricing-fo… ↗

Perplexity

YesIncluded in the four platforms on the Core plan.Four AI platforms supported: ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilotscrunch.com/faqs/what-is-the-pricing-fo… ↗

Gemini

PartlyAbsent from Core's four platforms; part of Enterprise's nine.Nine AI platforms supported: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, Grok, and Meta AI.scrunch.com/faqs/what-is-the-pricing-fo… ↗

Google AI Overviews

YesGoogle AI Overviews is one of Core's four platforms.Four AI platforms supported: ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilotscrunch.com/faqs/what-is-the-pricing-fo… ↗

Google AI Mode

PartlyGoogle AI Mode appears only in the Enterprise nine-platform list.Nine AI platforms supported: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, Grok, and Meta AI.scrunch.com/faqs/what-is-the-pricing-fo… ↗

Claude

PartlyNot in Core's four platforms; included in Enterprise's nine.Nine AI platforms supported: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, Grok, and Meta AI.scrunch.com/faqs/what-is-the-pricing-fo… ↗

Microsoft Copilot

YesMicrosoft Copilot is one of Core's four platforms.Four AI platforms supported: ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilotscrunch.com/faqs/what-is-the-pricing-fo… ↗

Grok

PartlyGrok appears only in the Enterprise nine-platform list.Nine AI platforms supported: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, Grok, and Meta AI.scrunch.com/faqs/what-is-the-pricing-fo… ↗

DeepSeek

NoDeepSeek is absent from the vendor's enumerated list of nine supported platforms.Scrunch currently supports nine major AI platforms: ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, Google AI Overviews, Microsoft Copilot,…scrunch.com/faqs/which-ai-platforms-and… ↗

Meta AI

PartlyMeta AI appears only in the Enterprise nine-platform list.Nine AI platforms supported: ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews, Google AI Mode, Microsoft Copilot, Grok, and Meta AI.scrunch.com/faqs/what-is-the-pricing-fo… ↗

Coverage in the vendor’s words

YesNine platforms overall; the comparison table gives Core four and Enterprise all nine.Scrunch currently supports nine major AI platforms: ChatGPT, Perplexity, Gemini, Claude, Google AI Mode, Google AI Overviews, Microsoft Copilot,…scrunch.com/faqs/which-ai-platforms-and… ↗

What it reports

Names the cited sources

YesCitations dashboard shows citation share by owner, top cited domains and per-URL detail.Yes, Scrunch shows exactly which sources are being cited by AI models, including branded, competitive, and third-party sources.scrunch.com/faqs/can-scrunch-show-what-… ↗

Competitor tracking

YesCompetitive presence and citation share alongside your brand; Core caps tracked competitors at five.In Scrunch's Citations dashboard, they can view citation share broken down by owner (their brand, competitors, and third parties) and top cited…scrunch.com/faqs/can-scrunch-show-what-… ↗

Brand sentiment

YesSentiment classified positive, mixed or negative, filterable by platform, persona, funnel stage and country.Yes, Scrunch tracks sentiment about brands in AI responses and categorizes it as positive, mixed, or negative.scrunch.com/faqs/does-scrunch-track-sen… ↗

Recommendations

YesInsights name the current issue and the recommended change, and can produce a content brief.Get instant insights into your AI search performance: what happened, why it matters, and what to do about it. No guesswork required.scrunch.com/platform/monitoring/insights ↗

AI crawler analytics

YesAgent Traffic classifies training, indexer and retrieval bots; needs a CDN or hosting integration.Scrunch detects AI bot traffic visiting users' websites through direct CDN and hosting integrations that capture real-time bot visits.scrunch.com/faqs/how-does-scrunch-detec… ↗

Not established: Wrong answers about you

Plans and signing up

Prompt or credit allowance

Yes125 unique prompts on Core; Enterprise is a custom count, and overages trigger an upgrade conversation rather than a cutoff.scrunch.com/pricing ↗

Projects or brands

PartlyOne brand workspace per Core subscription, billed per brand; multi-brand needs Enterprise.Standard plans support a single brand. If you need to monitor multiple brands, you can upgrade to an Enterprise account. Contact our sales team to…scrunch.com/pricing ↗

Countries

PartlyCountry-level prompt tracking in any language, but Core is limited to one country against Enterprise's unlimited.Yes, Scrunch supports prompt tracking in every country, recording the exact responses and citations for any prompt written in any language.scrunch.com/faqs/does-scrunch-support-i… ↗

How often it checks

YesDaily for a new prompt's first 14 days, then a 72-hour default refresh with manual refresh on demand.For new prompts being tracked, Scrunch collects AI responses daily for the first 14 days. After that Scrunch shifts to a default 72-hour refresh…scrunch.com/faqs/what-methods-does-scru… ↗

Card required to start

YesCard taken up front for the 7-day trial, which auto-converts to a paid subscription.Yes, Scrunch requires a credit card to start the 7-day free trial. Users will automatically be upgraded to a paid subscription after the end of the…scrunch.com/faqs/what-features-are-incl… ↗

Self-serve signup

YesCore is self-serve sign-up with self-serve onboarding; Enterprise is sales-led.Yes, Scrunch offers a 7-day free trial of the self-serve Core plan. Users can sign up instantly without speaking to sales.scrunch.com/faqs/does-scrunch-offer-a-f… ↗

Access and integrations

API

PartlyQuery, responses and agent-traffic APIs, but API access is an Enterprise line item and is billed on responses collected.API access & integrationsscrunch.com/pricing ↗

MCP server

PartlyA Scrunch MCP exists for conversational querying; the plan table shows MCP Access as absent on Core and custom on Enterprise.Analyze the metrics that matter with a few clicks—or with a conversation using the Scrunch MCP.scrunch.com/platform/monitoring/citatio… ↗

BI export

PartlyCSV/Excel export on the platform, while Looker Studio access and BI-bound APIs sit on Enterprise.Scrunch's APIs provide 90-day historical data and integrate with business intelligence tools for automated reporting.scrunch.com/faqs/can-you-export-data-fr… ↗