Head to head
OtterlyAI vs Scrunch AI
Otterly is the independently run, budget-first option at $29/month with a self-serve API and MCP upgrade path. Scrunch Core is $250/month for the same four default AI surfaces plus audit tooling, with expanded models and its Data API reserved for custom Enterprise contracts under Sitecore ownership.
On this page
Otterly AI and Scrunch AI both monitor how often a brand appears in major AI answer systems, but they now differ more in price and workflow than in entry-tier model breadth.
Otterly AI is the lower-cost self-serve option. Lite costs $29/month for 15 prompts, one workspace and four default surfaces: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Standard ($189/month) and Premium ($489/month) add API and MCP access plus higher prompt limits and unlimited workspaces.
Scrunch AI's current Core plan costs $250/month. The vendor's pricing page lists 125 prompts, five site audits, one brand workspace, five users and four LLMs: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Its custom Enterprise plan expands model coverage and adds the Enterprise Data API, SAML/OIDC SSO and larger limits. A seven-day trial is available, but Scrunch publishes no second self-serve Growth tier on the current page.
Ownership remains a separate consideration. Sitecore announced its acquisition of Scrunch on 2026-06-03 and has described deeper SitecoreAI integration without publishing a timetable. The standalone product remains available; Otterly remains independently operated.
Choose Otterly when a low-cost baseline, self-serve API path or MCP access matters. Choose Scrunch when its audit workflow, larger Core allowance or a Sitecore-aligned enterprise deployment justifies the higher entry price. Neither has broader default model coverage today: both entry plans name the same four surfaces.
How OtterlyAI and Scrunch AI compare
| Feature | OtterlyAIVisit OtterlyAI ↗ | Scrunch AIVisit Scrunch AI ↗ |
|---|---|---|
| Description | AI search visibility monitoring across seven engines, with citation tracking and GEO content audits. | AI visibility monitoring plus CDN-level delivery of AI-optimized pages to answer-engine crawlers. |
| Category | AI visibility monitoring, AI rank tracking | AI visibility monitoring |
| Pricing | from $29/month | from $250/month |
| Tags | ||
| Pricing model | subscription | subscription |
| Free tier | No | No |
| Platforms | - | ChatGPT, Perplexity, Google AI Overviews, Copilot (Core); Claude, Gemini, Meta AI, Google AI Mode (Enterprise adds these) |
| Generates content | Partly (currently limited) | Partly |
| Technical AEO | Partly (currently limited) | Yes |
| Gemini | Partly (Gemini add-on add-on) | Partly (Enterprise plan and up) |
| Google AI Mode | Partly (Google AI Mode add-on add-on) | Partly (Enterprise plan and up) |
| Claude | Partly (Claude add-on add-on) | Partly (Enterprise plan and up) |
| Grok | No | Partly (Enterprise plan and up) |
| Meta AI | No | Partly (Enterprise plan and up) |
| Coverage in the vendor’s words | Partly | Yes |
| AI crawler analytics | Partly (Standard plan and up) | Yes |
| Projects or brands | Partly (Lite plan and up) | Partly |
| Countries | Yes | Partly |
| Card required to start | No | Yes |
| API | Partly (Standard plan and up) | Partly (Enterprise plan and up) |
| MCP server | Partly (Standard plan and up) | Partly (Enterprise plan and up) |
| BI export | Partly (Standard plan and up) | Partly (Enterprise plan and up) |
| Limitations |
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Who each one is for
OtterlyAI
Marketing, SEO and content teams taking their first serious measurement of AI-search visibility, who want a self-serve start rather than a sales call.
From $29/month
Watch for: Prompt-sampling based. Engines answer differently per user and session, so treat trends, not single runs, as the signal.
Scrunch AI
Marketing and agency teams that only need ChatGPT, Perplexity, Google AI Overviews and Copilot coverage at $250/month, or enterprises buying the 9-LLM Enterprise package directly.
From $250/month
Watch for: No standalone public affiliate program; agency partner program is application-gated.
Verdict: OtterlyAI or Scrunch AI?
Want the cheapest way to start measuring AI visibility, with a free trial and no acquisition uncertainty → Otterly AI. Want the broadest engine coverage from the entry tier plus agency-grade audit and workspace tooling now, and can accept an unresolved Sitecore integration timeline → Scrunch AI.
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Frequently asked questions
- What's the main difference between Otterly AI and Scrunch AI?
- Otterly AI starts at $29/month; Scrunch AI's current Core plan starts at $250/month. Both entry tiers name ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, while Scrunch adds five site audits and a larger prompt allowance.
- Which is cheaper for the same engine coverage?
- Otterly AI. Its $29/month Lite tier and Scrunch's $250/month Core tier both name the same four default surfaces, so Otterly is the lower-cost route to that coverage.
- Is Scrunch AI still independent?
- No. Sitecore announced its acquisition of Scrunch on 2026-06-03. The standalone product remains available, but Sitecore has not published a timetable for deeper integration.
- Does either have a free trial?
- Yes, both. Otterly AI offers a free trial with no credit card required on any tier. Scrunch AI offers a 7-day free trial of its Starter tier (its Growth and Enterprise tiers require a demo, no free trial).
- Which offers broader AI-engine coverage?
- At the entry tier, neither: both name ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Scrunch's custom Enterprise plan expands the model roster.
- Which has the API?
- Otterly includes API and MCP access from its $189/month Standard tier. Scrunch reserves its Enterprise Data API for the custom Enterprise plan; the $250/month Core plan does not include it.
Related comparisons and alternatives
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At a glance
Otterly is the independently run, budget-first option at $29/month with a self-serve API and MCP upgrade path. Scrunch Core is $250/month for the same four default AI surfaces plus audit tooling, with expanded models and its Data API reserved for custom Enterprise contracts under Sitecore ownership.