Head to head
OtterlyAI vs Scrunch AI (2026)
Want the cheapest way to start measuring AI visibility, with a free trial and no acquisition uncertainty → Otterly AI.
Otterly is the independently run, budget-first option at $29/month with a self-serve API and MCP upgrade path. Scrunch Core is $250/month for the same four default AI surfaces plus audit tooling, with expanded models and its Data API reserved for custom Enterprise contracts under Sitecore ownership.
Both checked against their own sites 2–29 September 2026 · October AI answer share: OtterlyAI 41%, Scrunch AI 24%
Reviewed by the CitedIndex editorial team.
How OtterlyAI and Scrunch AI compare
| Question |  OtterlyAIYours? Claim it freeMarketing, SEO and content teams taking their first serious measurement of AI-search visibility, who want a self-serve start rather than a sales call.Visit site |  Scrunch AIYours? Claim it freeMarketing and agency teams that only need ChatGPT, Perplexity, Google AI Overviews and Copilot coverage at $250/month, or enterprises buying the 9-LLM Enterprise package directly.Visit site |
|---|---|---|
| The basics | ||
| Price | OtterlyAI: from $29/month | Scrunch AI: from $250/month |
| API | OtterlyAI: YesA documented REST API with API-key auth exists, but it starts on the Standard plan and is capped at 2,000 requests a month there. | Scrunch AI: YesQuery, responses and agent-traffic APIs, but API access is an Enterprise line item and is billed on responses collected. |
| Category | OtterlyAI: AI visibility monitoring, AI rank tracking | Scrunch AI: AI visibility monitoring |
| Pricing model | OtterlyAI: subscription | Scrunch AI: subscription |
| Free tier | OtterlyAI: No | Scrunch AI: No |
| Platforms | OtterlyAI: Not stated | Scrunch AI: ChatGPT, Perplexity, Google AI Overviews, Copilot (Core); Claude, Gemini, Meta AI, Google AI Mode (Enterprise adds these) |
| Limitations | OtterlyAI: Monitoring volume is capped per tier. Meaningful prompt coverage pushes you up the ladder quickly. 15/100/400 prompts a month across Lite/Standard/Premium. API and MCP access are gated to Standard ($189/month) and up. The entry Lite plan at $29/month has neither. Google AI Mode, Gemini and Claude are not in the 4-engine default set on any plan. They are paid add-ons, and the per-engine add-on price is not published on the pricing or help pages. | Scrunch AI: Core only tracks 4 of Scrunch's 9 LLMs. Teams that want Claude, Gemini, Meta AI or Google AI Mode coverage must request a custom Enterprise quote, since these engines are no longer included at the $250/month self-serve level. The Enterprise Data API and SAML/OIDC SSO are Enterprise-only. Core has no API access and no SSO option beyond Google sign-in. Sitecore remains the parent company (announced 2026-06-03, reported ~$225M). Existing customers keep standalone access today, but deeper integration into SitecoreAI's CMS and marketing platform has no published timeline, so the independent roadmap is not guaranteed. |
| Tags | OtterlyAI: AI Overviews, API, Brand monitoring, ChatGPT, Copilot, Free trial, Perplexity | Scrunch AI: For agencies, AI Overviews, API, Brand monitoring, ChatGPT, Claude, Copilot, Enterprise, Perplexity |
| What it does | ||
| Monitors AI answers | OtterlyAI: Yesotterly.ai | Scrunch AI: Yesscrunch.com |
| Optimises your content | OtterlyAI: Yesotterly.ai | Scrunch AI: Yesscrunch.com |
| Generates content | OtterlyAI: PartlyCurrently limitedotterly.ai | Scrunch AI: Partlyscrunch.com |
| Publishes to your site | OtterlyAI: Nootterly.ai | Scrunch AI: Noscrunch.com |
| Technical AEO | OtterlyAI: PartlyCurrently limitedotterly.ai | Scrunch AI: Yesscrunch.com |
| Done-for-you service | OtterlyAI: PartlyEnterprise plan and upotterly.ai | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| Answer engines | ||
| ChatGPT | OtterlyAI: Yesotterly.ai | Scrunch AI: Yesscrunch.com |
| Perplexity | OtterlyAI: Yesotterly.ai | Scrunch AI: YesIncluded in the four platforms on the Core plan.scrunch.com |
| Gemini | OtterlyAI: PartlyGemini add-on add-onotterly.ai | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| Google AI Overviews | OtterlyAI: Yesotterly.ai | Scrunch AI: Yesscrunch.com |
| Google AI Mode | OtterlyAI: PartlyGoogle AI Mode add-on add-onotterly.ai | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| Claude | OtterlyAI: PartlyClaude add-on add-onotterly.ai | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| Microsoft Copilot | OtterlyAI: Yesotterly.ai | Scrunch AI: Yesscrunch.com |
| Grok | OtterlyAI: Nodocs.otterly.ai | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| DeepSeek | OtterlyAI: Nodocs.otterly.ai | Scrunch AI: Noscrunch.com |
| Meta AI | OtterlyAI: Nodocs.otterly.ai | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| Coverage in the vendor’s words | OtterlyAI: Partlyotterly.ai | Scrunch AI: Yesscrunch.com |
| What it reports | ||
| Names the cited sources | OtterlyAI: Yesotterly.ai | Scrunch AI: Yesscrunch.com |
| Competitor tracking | OtterlyAI: Yesotterly.ai | Scrunch AI: Yesscrunch.com |
| Brand sentiment | OtterlyAI: Yesotterly.ai | Scrunch AI: Yesscrunch.com |
| Recommendations | OtterlyAI: Yesotterly.ai | Scrunch AI: Yesscrunch.com |
| AI crawler analytics | OtterlyAI: PartlyStandard plan and updocs.otterly.ai | Scrunch AI: Yesscrunch.com |
| Plans and signing up | ||
| Prompt or credit allowance | OtterlyAI: Yesotterly.ai | Scrunch AI: Yesscrunch.com |
| Projects or brands | OtterlyAI: PartlyLite plan and upotterly.ai | Scrunch AI: Partlyscrunch.com |
| Countries | OtterlyAI: Yesotterly.ai | Scrunch AI: Partlyscrunch.com |
| How often it checks | OtterlyAI: Yesotterly.ai | Scrunch AI: Yesscrunch.com |
| Card required to start | OtterlyAI: Nootterly.ai | Scrunch AI: Yesscrunch.com |
| Self-serve signup | OtterlyAI: Yesotterly.ai | Scrunch AI: Yesscrunch.com |
| Access and integrations | ||
| API | OtterlyAI: PartlyStandard plan and upotterly.ai | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
| MCP server | OtterlyAI: PartlyStandard plan and updocs.otterly.ai | Scrunch AI: PartlyEnterprise plan and upscrunch.com |
Otterly AI and Scrunch AI both monitor how often a brand appears in major AI answer systems, but they now differ more in price and workflow than in entry-tier model breadth.
Otterly AI is the lower-cost self-serve option. Lite costs $29/month for 15 prompts, one workspace and four default surfaces: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Standard ($189/month) and Premium ($489/month) add API and MCP access plus higher prompt limits and unlimited workspaces.
Scrunch AI's current Core plan costs $250/month. The vendor's pricing page lists 125 prompts, five site audits, one brand workspace, five users and four LLMs: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Its custom Enterprise plan expands model coverage and adds the Enterprise Data API, SAML/OIDC SSO and larger limits. A seven-day trial is available, but Scrunch publishes no second self-serve Growth tier on the current page.
Ownership remains a separate consideration. Sitecore announced its acquisition of Scrunch on 2026-06-03 and has described deeper SitecoreAI integration without publishing a timetable. The standalone product remains available; Otterly remains independently operated.
Choose Otterly when a low-cost baseline, self-serve API path or MCP access matters. Choose Scrunch when its audit workflow, larger Core allowance or a Sitecore-aligned enterprise deployment justifies the higher entry price. Neither has broader default model coverage today: both entry plans name the same four surfaces.
Who each one is for
OtterlyAI
Marketing, SEO and content teams taking their first serious measurement of AI-search visibility, who want a self-serve start rather than a sales call.
From $29/month
Watch for: Prompt-sampling based. Engines answer differently per user and session, so treat trends, not single runs, as the signal.
Scrunch AI
Marketing and agency teams that only need ChatGPT, Perplexity, Google AI Overviews and Copilot coverage at $250/month, or enterprises buying the 9-LLM Enterprise package directly.
From $250/month
Watch for: Enterprise pricing is not published on the site; a sales demo is required to get a number.
Verdict: OtterlyAI or Scrunch AI?
Want the cheapest way to start measuring AI visibility, with a free trial and no acquisition uncertainty → Otterly AI. Want the broadest engine coverage from the entry tier plus agency-grade audit and workspace tooling now, and can accept an unresolved Sitecore integration timeline → Scrunch AI.
The digest
Who's winning AI citations. The AI visibility tools we add and the guides we write, by email, at most once a week.
Frequently asked questions
- What's the main difference between Otterly AI and Scrunch AI?
- Otterly AI starts at $29/month; Scrunch AI's current Core plan starts at $250/month. Both entry tiers name ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, while Scrunch adds five site audits and a larger prompt allowance.
- Which is cheaper for the same engine coverage?
- Otterly AI. Its $29/month Lite tier and Scrunch's $250/month Core tier both name the same four default surfaces, so Otterly is the lower-cost route to that coverage.
- Is Scrunch AI still independent?
- No. Sitecore announced its acquisition of Scrunch on 2026-06-03. The standalone product remains available, but Sitecore has not published a timetable for deeper integration.
- Does either have a free trial?
- Yes, both. Otterly AI offers a free trial with no credit card required on any tier. Scrunch AI offers a 7-day free trial of its Starter tier (its Growth and Enterprise tiers require a demo, no free trial).
- Which offers broader AI-engine coverage?
- At the entry tier, neither: both name ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Scrunch's custom Enterprise plan expands the model roster.
- Which has the API?
- Otterly includes API and MCP access from its $189/month Standard tier. Scrunch reserves its Enterprise Data API for the custom Enterprise plan; the $250/month Core plan does not include it.
Sources and method
We read every price on the tool's own pricing page.
- OtterlyAI: otterly.ai/pricing, checked 29 September 2026
- Scrunch AI: scrunch.com/pricing, checked 2 September 2026
The digestFree
Who's winning AI citations.
The AI visibility tools we add and the guides we write, by email, at most once a week.
Last issue · No. 1 · 13 October 2026GEO and Content Tools for Agencies, plus 3 new tools
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At a glance
Otterly is the independently run, budget-first option at $29/month with a self-serve API and MCP upgrade path. Scrunch Core is $250/month for the same four default AI surfaces plus audit tooling, with expanded models and its Data API reserved for custom Enterprise contracts under Sitecore ownership.
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Last issue: GEO and Content Tools for Agencies, plus 3 new tools · 13 October 2026