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AthenaHQ

Summary

AthenaHQ is an answer-engine optimisation platform that tracks how AI models mention and cite a brand across its prompts. It pairs that monitoring with content generation, CMS publishing, site-health auditing and citation outreach in one workspace.

AI engines it tracks

The AI engines AthenaHQ tracks

  • ChatGPT: on every plan
  • Gemini: on every plan
  • Perplexity: on every plan
  • AI Overviews: on every plan
  • Claude: on some plans only
  • AI Mode: on some plans only
  • Copilot: on every plan
  • Grok: on some plans only
  • DeepSeek: on some plans only
  • Meta AI: on some plans only

5 on every plan, 5 more on some plans only.

From
Freethen $295 monthly · $245 billed annually, 17% less
Open source
No
API
Partly
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What it does

Monitors AI answers
YesTracks brand mentions, citations, share of voice and position in AI answers to a set of prompts the customer configures per website.Visibility across ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Claude, Copilot, Grok, and moreathenahq.ai/plans
Optimises your content
YesAudits existing pages, explains what is wrong and how to fix it, and drafts in-place replacements for titles, summaries and structured data.Fix (in-place): Inside an issue/page review for titles, summaries, or structured data. Click Fix [field] to generate AI text.docs.athenahq.ai/guides/site-health
Generates content
YesWrites new articles from tracked prompts through a four-mode content pipeline, with briefs, revisions and version history.Start the content pipeline in one of four modes - draft (write new content from promptIds), snipe (outrank a competitor url), optimize (improve an…docs.athenahq.ai/api-reference/content/…
Publishes to your site
YesPushes finished articles into eight named CMS and commerce platforms, with per-provider support for drafts versus direct publishing.Yes. Connect Shopify, WordPress, Webflow, Wix, Framer, Payload CMS, Sanity, or Contentful in Settings > Integrations.athenahq.ai/integrations
Technical AEO
YesManages robots.txt and llms.txt for AI crawlers and audits schema, sitemap and indexing access; available on both paid tiers.Dynamically manage AI crawler access with a smart robots.txt and llms.txtathenahq.ai/plans
Done-for-you service
PartlyHuman help exists but only in the custom-quoted tier: Enterprise buyers get a named specialist and white-glove onboarding, not a delivery agency.Certified GEO/SEO Specialistathenahq.ai/plans

Answer engines

ChatGPT
YesQueried on every tier including the free Essential plan, and also one of the shopping surfaces the product reads carousels from.ChatGPTathenahq.ai/plans
Perplexity
YesListed in the model set of the free Essential plan, so it is available without paying and on both paid tiers above it.perplexityathenahq.ai/plans
Gemini
YesIncluded in the free Essential plan model list alongside ChatGPT, Perplexity, AI Overviews and Copilot.geminiathenahq.ai/plans
Google AI Overviews
YesGoogle AI Overviews is covered from the free tier upward and is one of the surfaces sponsored ads are captured on.athenahq.ai/plans
Google AI Mode
PartlyGoogle AI Mode is real but gated: the docs state it is disabled on the Free plan and needs a paid Starter or Enterprise subscription.Certain advanced models (like Grok, Claude, DeepSeek, Meta AI, Mistral, or AI Mode) require a paid Starter or Enterprise plan. On a Free plan, these…docs.athenahq.ai/guides/add-website
Claude
PartlyClaude is queried from the Starter plan up; the vendor documents it as locked behind a paid plan and absent from the free tier.docs.athenahq.ai/guides/add-website
Microsoft Copilot
YesCopilot appears in the free Essential plan's model list, so no paid plan is required to track it.athenahq.ai/plans
Grok
PartlyGrok is supported only once you pay: it is one of the models the docs name as disabled on the Free plan and requiring Starter or Enterprise.docs.athenahq.ai/guides/add-website
DeepSeek
PartlyDeepSeek is in the Starter model set but explicitly disabled for free accounts, so it costs at least the entry paid subscription.docs.athenahq.ai/guides/add-website
Meta AI
PartlyMeta AI is one of the eleven Starter models and is named among those switched off for Free plan users.docs.athenahq.ai/guides/add-website
Coverage in the vendor’s words
YesThe vendor states eleven models on Starter and prints the list on the plan card; the free tier carries five of them and more models are offered on request.Visibility across 11 modelsathenahq.ai/plans

What it reports

Names the cited sources
YesReports cited domains and individual URLs with citation, mention and impression metrics, plus a Sankey view of which sources feed which answers.Shows which domains/pages/social platforms are being cited by AI models as sources, letting customers analyze, tag, and export citation data.docs.athenahq.ai/guides/sources
Competitor tracking
YesRival brands sit in the same dashboards as your own, with no cap on how many you track, plus a topic-by-competitor heatmap.Unlimited competitor tracking, impersonation, and benchmarkingathenahq.ai/plans
Brand sentiment
YesTracks direction-neutral brand attributes and their prevalence over time, for your brand and each tracked competitor separately.Returns the direction-neutral brand-perception attributes tracked for a website.docs.athenahq.ai/api-reference/attribut…
Recommendations
YesGoes past reporting: prioritised opportunities route into drafted content, developer tickets and outreach pitches with owners attached.Turn prioritized opportunities into governed content, outreach, and commerce workflows, with ownership and measurement built in.athenahq.ai/platform
AI crawler analytics
PartlyYou see whether each AI crawler is allowed or blocked, tested live, but this is access verification rather than a log of actual bot visits.robots.txt: Verdict (Allowed/Disallowed/Allowed by */Not listed/Unknown) and a link to disallowed pages. Live check: The result of fetching as that…docs.athenahq.ai/guides/site-health
Wrong answers about you
PartlyOracle flags false claims against your verified facts, but it needs at least 25 verified Knowledge Base facts and is sold as an Enterprise capability.Was Yes before our last check.Oracle checks what AI models say about your brand against your verified Knowledge Base facts. It groups confirmed inaccuracies, possible Knowledge…docs.athenahq.ai/oracle

Plans and signing up

Prompt or credit allowance
YesMetered in credits rather than prompts: 3,600 a month on Starter against 300 on the free plan, with topics uncapped.Credits /month 3,600 1 credit = 1 AI responseathenahq.ai/plans
Projects or brands
YesSeveral brands per organisation: websites are separate objects with their own credits, members and integrations, and can be pooled into groups.Was Partly before our last check.A list of every website and billing-enabled group in your organization.docs.athenahq.ai/guides/settings-billing
Countries
PartlyOnboarding sets one country and language per site, and multi-region tracking is withheld from Starter and sold only on Enterprise.athenahq.ai/plans
How often it checks
YesYou pick which days of the week each model runs, and can also trigger a run on demand; skipping the schedule spends no credits.Schedule: Shows toggles for Models (ChatGPT, AI Overview, Perplexity, Gemini, Copilot, AI Mode, Grok, Claude, DeepSeek, Meta AI, Mistral) and Which…docs.athenahq.ai/guides/add-website
Self-serve signup
YesBoth the free and the Starter plan are bought from the page itself through sign-up and Stripe checkout; only Enterprise routes to sales.Choose Starterathenahq.ai/plans

Access and integrations

API
PartlyA documented REST API exists and is included on Enterprise, but on the entry paid plan it is a separately billed add-on with unpublished pricing.API access and additional credits are optional add-ons billed on top of the Starter plan price, not included in it.athenahq.ai/plans
MCP server
YesA hosted MCP server lets ChatGPT, Claude or any compatible client read visibility data and run tools within the account's permissions.Connect a compatible MCP client to read AthenaHQ data and run the tools your account can access.athenahq.ai/integrations

What we checked

Pages last read
Price on its site
Free planFrom its pricing page
AI answers
Named in 62 of 242Our October check

Changed since our last check

  • Wrong answers about you: now Partly. It was Yes when we checked on .
  • Projects or brands: now Yes. It was Partly when we checked on .

Plans and pricing

Price and terms

Free plan
YesYes
The terms in full

Essential plan: $0, 300 credits (1 credit = 1 AI response), five models only (ChatGPT, Perplexity, AI Overviews, Gemini, Copilot); Grok, Claude, DeepSeek, Meta AI, Mistral and AI Mode are disabled.

Sign up without sales
YesYes

What needs a higher plan

Enterprise
Done-for-you service, Wrong answers about you, Countries

Checked .

Works with

  • ChatGPT
  • Perplexity
  • Gemini
  • Google AI Overviews
  • Google AI Mode

    Starter

  • Claude

    Starter

  • Microsoft Copilot
  • Grok

    Starter

  • DeepSeek

    Starter

  • Meta AI

    Starter

For AI agents

MCP server
Yes
API
Partly

Screenshots

  • Pricing page of AthenaHQ
    Pricing page, athenahq.ai, captured
  • Docs of AthenaHQ
    Docs, athenahq.ai, captured

Filed under

AI visibility monitoringGEO toolsAI OverviewsChatGPTCopilotGeminiPerplexity

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