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Semrush AI Visibility Toolkit

Summary

Semrush's AI Visibility Toolkit is a paid add-on to the Semrush platform that measures how brands appear in AI-generated answers. It combines visibility scoring, competitor and prompt research, brand sentiment reporting and an AI-readiness site audit in one workspace.

Not for
teams whose only need is a dedicated, broad-coverage AI-visibility tool without an existing Semrush subscription, or anyone who needs Claude and Grok tracked on a self-serve plan
AI engines it tracks

The AI engines Semrush AI Visibility Toolkit tracks

  • ChatGPT: on every plan
  • Gemini: on every plan
  • Perplexity: on some plans only
  • AI Overviews: on every plan
  • Claude: not tracked
  • AI Mode: on every plan
  • Copilot: not tracked
  • Grok: not tracked
  • DeepSeek: not tracked
  • Meta AI: not tracked

4 on every plan, 1 more on some plans only.

From
Freethen €190.84 (about $214) monthly · €158.40 (about $177) billed annually, 17% less
Open source
No
API
Partly
Category
AI rank tracking
Best for
Existing Semrush SEO and Content customers who want AI-answer visibility added
Screenshot of Semrush AI Visibility ToolkitCaptured · citedindex.com
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What it does

Monitors AI answers
YesCore purpose: it samples AI answers and reports how often the brand is mentioned, with a 0-100 AI Visibility Score, share of voice and per-platform breakdown.Know how often a brand appears in AI-generated answers across platforms, regions, and topics. Monitor your share of voice in AI answers over time.semrush.com/features/ai-visibility
Optimises your content
PartlyIt audits your site for AI-readiness and issues a prioritised fix list, but page-level content rewriting sits in the separately sold Content Toolkit, not in this toolkit.Make sure AI bots can actually access your content, flag technical issues, and get a prioritized checklist of fixes.semrush.com/features/ai-visibility
Generates content
PartlyThe AI Visibility Toolkit itself writes nothing; article generation lives in Semrush's separate Content Toolkit, which needs its own subscription on top of this one.Was No before our last check.Create engaging, SEO- and AI search-optimized content using Semrush data and AI generationsemrush.com/kb/812-content-toolkit
Publishes to your site
PartlyPublishing to WordPress is documented for the separate Content Toolkit only; nothing in the AI Visibility Toolkit's own report set pushes content to a CMS.Was No before our last check.WordPress: Publish directly to your websitesemrush.com/kb/812-content-toolkit
Technical AEO
YesThe Site Audit AI Search Health widget scores schema markup, internal linking, llms.txt and robots.txt directives against eight named AI crawlers, capped at 100 pages on the entry plan.Technical readiness: Missing or misconfigured elements that encourage visibility (e.g., schema markup, crawlable navigation, internal links, llms.txt)semrush.com/kb/1601-ai-search-health-au…
Done-for-you service
NoThis is self-serve software sold to in-house teams and agencies to run themselves; Semrush publishes no done-for-you AEO engagement, only a dedicated account manager on Enterprise.The AI Visibility Toolkit is built with SMBs, agencies, and mid-market companies in mind. It’s designed for teams and professionals who need…semrush.com/kb/1493-ai-visibility-toolk…

Answer engines

ChatGPT
YesChatGPT is covered in every report layer: the prompt database, Brand Performance, and daily Prompt Tracking, which queries the latest ChatGPT model in search mode.The Semrush AI Visibility Toolkit analyzes responses generated by the latest model of ChatGPT in search mode.semrush.com/kb/1607-semrush-ai-visibili…
Perplexity
PartlyPerplexity appears only in the weekly Brand Performance database; it is absent from the daily prompt database and cannot be selected as a Prompt Tracking engine.Was Yes before our last check.Covers multiple platforms including Google AI Mode, ChatGPT, Perplexity, and Geminisemrush.com/kb/1607-semrush-ai-visibili…
Gemini
YesGemini is in the prompt database, in Brand Performance, and is one of three engines selectable for daily Prompt Tracking campaigns with SERP snapshots.Select ChatGPT, Google AI Mode, or Gemini in the Search engine sectionsemrush.com/kb/1503-prompt-tracking
Google AI Overviews
YesGoogle AI Overviews sits in the 317M-prompt database behind the AI Analysis reports and is named as a Prompt Tracking surface in the data-sources article.These AI Analysis reports are powered by Semrush’s AI prompt database—a collection of over 317 million prompts and responses on ChatGPT, Gemini,…semrush.com/kb/1607-semrush-ai-visibili…
Google AI Mode
YesGoogle AI Mode is covered across all three data layers, and Prompt Tracking parses its response area as position one with citations ranked beneath it.monitors your visibility for specific prompts in Google AI Mode, AI Overviews, Gemini, and ChatGPT Search.semrush.com/kb/1607-semrush-ai-visibili…
Claude
NoNo Semrush page names Claude as a monitored engine; its four documented data sources list only ChatGPT, Gemini, AI Overviews, AI Mode and Perplexity. Semrush MCP plugs Semrush data into Claude, which is the reverse direction.semrush.com/kb/1607-semrush-ai-visibili…
Microsoft Copilot
NoMicrosoft Copilot is named nowhere in the toolkit's documented coverage; the vendor enumerates its platforms per report and says coverage will expand as platforms are added.Coverage will expand as more AI platforms and regional databases are addedsemrush.com/kb/1607-semrush-ai-visibili…
Grok
NoGrok does not appear in the prompt database inventory, the Brand Performance platform list, or the Prompt Tracking engine picker, which offers three engines only.semrush.com/kb/1607-semrush-ai-visibili…
DeepSeek
NoDeepSeek is absent from every coverage statement Semrush publishes for this toolkit, including the plan card bullet that lists which engines mentions are drawn from.Mentions from ChatGPT, Google AI, Gemini, and Perplexitysemrush.com/pricing/ai
Meta AI
NoMeta AI is not named in the prompt database, Brand Performance, Prompt Tracking or the plan card; only ChatGPT, Google surfaces, Gemini and Perplexity are listed.semrush.com/pricing/ai
Coverage in the vendor’s words
YesCoverage differs by report rather than by plan: daily AI Analysis reports use ChatGPT, Gemini, AI Overviews and AI Mode; Brand Performance adds Perplexity weekly; Prompt Tracking lets you pick one of ChatGPT Search, AI Mode or Gemini per campaign.semrush.com/kb/1607-semrush-ai-visibili…

What it reports

Names the cited sources
YesThe Sources report lists every cited domain and URL for tracked prompts, grouped by category, so you can see which pages of yours and of rivals the engines quote.The Sources report shows every domain and URL that AI platforms cite when answering your tracked prompts, including your own pages.semrush.com/kb/1503-prompt-tracking
Competitor tracking
YesCompetitor Research is a first-class report on the entry plan, and Brand Performance benchmarks perception against rivals; the plan card includes AI competitor analysis outright.AI competitor analysis and prompt researchsemrush.com/pricing/ai
Brand sentiment
YesBrand Performance analyses sentiment, share of voice and the narrative drivers behind mentions, then produces AI-generated positioning recommendations, refreshed weekly rather than daily.Semrush analyzes how LLMs describe your brand and tells you what to do about it. Expect a prioritized action list covering new channel opportunities,…semrush.com/features/brand-sentiment
Recommendations
YesIt does not stop at reporting: the toolkit issues prioritised technical fixes from Site Audit and AI-generated strategy recommendations in Brand Performance.AI-generated business strategy recommendationssemrush.com/pricing/ai
AI crawler analytics
PartlyYou see whether eight named AI bots are blocked by robots.txt and how many pages they cannot reach, which is a configuration check rather than log analysis of real crawler hits.AI bot access: Whether AI crawlers like OAI-SearchBot, Google AI, Perplexity, or others are blocked by your robots.txt filesemrush.com/kb/1601-ai-search-health-au…
Wrong answers about you
PartlyBrand Performance surfaces the exact wording and attributes AI uses so you can judge accuracy, but Semrush documents no dedicated flag for factually false claims about the brand.See how AI platforms describe your brand. Know whether you're being portrayed accurately, positively, and ahead of the competition.semrush.com/features/ai-visibility

Plans and signing up

Prompt or credit allowance
YesThe pricing page states a daily prompt allowance per plan: 50 prompts a day on Starter, 100 on Pro+ and unlimited on the custom-quoted Advanced plan, while the SEO plan and the Free plan carry no prompt tracking at all.50 prompts to track dailysemrush.com/pricing/seo-ai-search
Projects or brands
YesPlans cover several properties: the comparison table gives 5 websites to monitor on SEO and Starter, 15 on Pro+ and 40 on Advanced, but the Starter card limits AI brand performance to a single domain.Was Partly before our last check.1 domain for AI brand performancesemrush.com/pricing/seo-ai-search
Countries
YesAI Analysis reports cover roughly forty named countries plus a worldwide view, Brand Performance offers 68,000+ locations, and Prompt Tracking claims 220+ countries and territories.Prompt Tracking: Offers broad international coverage, supporting 220+ countries and territories across all major global markets.semrush.com/kb/1493-ai-visibility-toolk…
How often it checks
YesCadence varies by report rather than by plan: AI Analysis and Prompt Tracking refresh daily, Brand Performance weekly, and the AI site audit only when you run a crawl.Visibility Overview, Competitor Research, Prompt Research: updated daily on a rolling basis.semrush.com/kb/1493-ai-visibility-toolk…
Card required to start
YesThere is no way in without card details: the seven-day Semrush trial validates a card with a refunded charge, and the toolkit itself has no trial at all.We will charge a nominal amount to your credit card to check its validity; once confirmed, it will be immediately refunded.semrush.com/pricing/ai
Self-serve signup
YesThe Base plan carries a published price and a Subscribe button, and the FAQ confirms you can cancel, downgrade or upgrade yourself without contacting sales.Yes, you can cancel your subscription, downgrade or upgrade your plan at any time, unless you have custom terms and a signed agreement with us.semrush.com/pricing/ai

Access and integrations

API
PartlySemrush publishes a unit-metered API v3/v4 for SEO, traffic and project data, but no AI Visibility endpoint is documented; the pricing page reserves custom API work for Enterprise.Build with Semrush API v3 and v4. Turn competitor, SEO, traffic, and local marketing data into custom tools and workflows.developer.semrush.com/api/v4
MCP server
PartlyA hosted MCP server exists, but it serves the Trends, SEO and read-only Projects APIs and requires a Semrush One or SEO Classic plan; an AI Visibility Toolkit subscription alone does not grant it.MCP access is included in Semrush One and SEO Classic plans. It's also available for API users.semrush.com/mcp

Checked · Named in 19 of 242 AI answers, October check · 4 facts changed · How we check · Editorial policy

Changed since our last check

  • Generates content: now Partly. It was No.
  • Publishes to your site: now Partly. It was No.
  • Perplexity: now Partly. It was Yes.
  • Projects or brands: now Yes. It was Partly.

Plans and pricing

Price and terms

Free plan
YesYes
The terms in full

Standing $0 Free plan with no card required: 1 demo project and 10 reports per day across all vital tools, with AI Visibility features marked as not included. Each paid plan card also offers a separate "Try for free" trial.

Card to start
NoRequired
Sign up without sales
YesYes

From semrush.com/pricing/ai, checked .

Works with

  • ChatGPT
  • Perplexity

    Partly

  • Gemini
  • Google AI Overviews
  • Google AI Mode

For AI agents

MCP server
Partly
API
Partly
AdYour company across CitedIndexAdvertise here

Alternatives

  • Adobe Brand Visibility

    Enterprise GEO application that measures AI-answer visibility and deploys page fixes to AI agents at the CDN edge.

  • Ahrefs Brand Radar

    AI visibility tracking across six AI answer platforms, sold as an add-on to an Ahrefs subscription.

  • Amplitude AI Visibility

    AI search visibility tracking and AEO recommendations inside the Amplitude analytics platform.

  • HubSpot AEO

    AI visibility tracking across ChatGPT, Gemini and Perplexity, sold standalone or inside Marketing Hub.

  • SEORCE

    AI answer-engine visibility tracking, rank tracking, content generation and one-click technical fixes in one platform.

  • Similarweb AI Search Intelligence

    AI brand visibility, prompt, citation and sentiment tracking plus AI referral traffic, from Similarweb.

  • CisionOne AI Visibility Dashboards

    Brand visibility, share of voice and cited sources across nine AI platforms, inside CisionOne.

  • OtterlyAI

    AI search visibility monitoring across seven engines, with citation tracking and GEO content audits.

Screenshots

  • Pricing page of Semrush AI Visibility Toolkit
    Pricing page, semrush.com, captured

Filed under

AI rank trackingGEO toolsAI visibility monitoringAI OverviewsBrand monitoringChatGPTEnterpriseGeminiPerplexity

Sources and updates

Last changed

Sources16

Coverage elsewhere4

Updates6

  • Features and coverage · Free tier · Pricing
  • Website
  • Features and coverage · Free tier · Pricing
  • Features and coverage · Free tier
  • Features and coverage · Free tier · Pricing
  • Alternatives · Summary · Tagline

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