Summary
Semrush's AI Visibility Toolkit is a $99-per-month, single-domain subscription for tracking how a brand is mentioned and cited in AI search answers. It bundles visibility reporting, brand performance, competitor and prompt research, prompt tracking and an AI-readiness site audit.
- Best for
- existing Semrush SEO and Content customers who want AI-answer visibility added
- Not for
- teams whose only need is a dedicated, broad-coverage AI-visibility tool without an existing Semrush subscription, or anyone who needs Claude and Grok tracked on a self-serve plan
- From
- $99/domain/monthbilled annually
- Free trial
- YesSeven-day free trial of the toolkits, cancellable anytime; a card is required and is charged a nominal, immediately refunded amount for validation. Semrush also publishes a free AI Visibility Checker tool outside the subscription.
What it does
- Monitors AI answers
- YesThe plan exists to report a domain's mentions in AI engine answers.
Mentions from ChatGPT, Google AI, Gemini, and Perplexity
semrush.com/pricing/ai - Optimises your content
- PartlyAI Search Optimizer analyses existing pages, but it is not among the Base plan's listed contents; the toolkit's own action output is strategy recommendations.
Yes. AI Search Optimizer analyzes your existing content and gives prioritized recommendations for both Google and LLM visibility.
semrush.com/solutions/ai-visibility - Generates content
- NoNothing in the plan's enumerated contents or detail table writes content; content workflows are named only under Enterprise.
AI visibility reports for any domain Track 25 custom prompts (daily AI rankings) 1 domain for Brand Performance analysis Mentions from ChatGPT,…
semrush.com/pricing/ai - Publishes to your site
- NoThe expanded Details table enumerates every included capability and no CMS publishing appears; only report delivery and sharing.
AI Monitoring Prompt tracking Yes AI search audit Yes Reporting Base reports 2
semrush.com/pricing/ai - Technical AEO
- YesA site audit checks AI bot crawl accessibility and names what to fix.
AI Search Site Audit checks accessibility for every major AI bot crawler and tells you exactly what to fix to help your content get cited.
semrush.com/solutions/ai-visibility - Done-for-you service
- NoSelf-serve software subscription; people are offered only as Enterprise account management, not as the ones doing the work.
For businesses that want to track how they’re mentioned in AI search
semrush.com/pricing/ai
Answer engines
- ChatGPT
- YesNamed first in the engine list and in daily prompt tracking.
ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode, and Google AI Overviews.
semrush.com/solutions/ai-visibility - Perplexity
- YesNamed in the tracked-engine list and in the Base plan's mentions row.
ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode, and Google AI Overviews.
semrush.com/solutions/ai-visibility - Gemini
- YesNamed in the tracked-engine list and in daily prompt tracking.
ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode, and Google AI Overviews.
semrush.com/solutions/ai-visibility - Google AI Overviews
- YesGoogle AI Overviews is named in the tracked-engine list.
ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode, and Google AI Overviews.
semrush.com/solutions/ai-visibility - Google AI Mode
- YesGoogle AI Mode is tracked, including daily prompt tracking.
Watch your chosen prompts in ChatGPT, Google AI Mode, and Gemini every day.
semrush.com/solutions/ai-visibility - Claude
- NoAbsent from the vendor's closed list of tracked LLMs; Claude appears only as a destination for Semrush's MCP server, not as a tracked engine.
ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode, and Google AI Overviews.
semrush.com/solutions/ai-visibility - Microsoft Copilot
- NoAbsent from the vendor's closed list of tracked LLMs.
ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode, and Google AI Overviews.
semrush.com/solutions/ai-visibility - Grok
- NoAbsent from the vendor's closed list of tracked LLMs.
ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode, and Google AI Overviews.
semrush.com/solutions/ai-visibility - DeepSeek
- NoAbsent from the vendor's closed list of tracked LLMs.
ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode, and Google AI Overviews.
semrush.com/solutions/ai-visibility - Meta AI
- NoAbsent from the vendor's closed list of tracked LLMs.
ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode, and Google AI Overviews.
semrush.com/solutions/ai-visibility - Coverage in the vendor’s words
- YesSix engines are enumerated; the Base plan card names four of them for mentions, and deeper coverage is an Enterprise upgrade.
ChatGPT, Gemini, Perplexity, SearchGPT, Google AI Mode, and Google AI Overviews. Enterprise AIO adds additional depth and coverage for multi-market…
semrush.com/solutions/ai-visibility
What it reports
- Names the cited sources
- YesCitations are broken out branded and non-branded, alongside the sources behind AI answers.
Branded and non-branded AI citations
semrush.com/pricing/ai - Competitor tracking
- YesCompetitor Research is included on the plan and benchmarks rivals in the same view.
Competitor Research shows how AI platforms position your competitors vs. your brand. Spot the prompts where they get cited and you don't.
semrush.com/solutions/ai-visibility - Brand sentiment
- YesBrand Performance reports sentiment plus the narratives and topics AI associates with the brand.
Track the sentiment, narratives, and topics AI platforms associate with your brand.
semrush.com/solutions/ai-visibility - Recommendations
- YesThe plan includes generated strategy recommendations, not report-only output.
AI-generated business strategy recommendations
semrush.com/pricing/ai - AI crawler analytics
- PartlyThe audit checks whether AI bots can crawl the site and what blocks them; the vendor does not claim a log of which bots actually crawled.
Don’t block AI bots by accident. AI Search Site Audit checks accessibility for every major AI bot crawler and tells you exactly what to fix to help…
semrush.com/solutions/ai-visibility - Wrong answers about you
- PartlySurfaces where AI descriptions diverge from the brand's actual positioning, but no dedicated false-claim flag is described.
Tracking reveals where LLM descriptions diverge from your actual positioning and highlights opportunities to influence how your brand is represented…
semrush.com/features/brand-sentiment
Plans and signing up
- Prompt or credit allowance
- Yes25 custom prompts on this plan, tracked daily; other Semrush plans go to 50 and 200.
It depends on your plan — 25 prompts on the AI Visibility Toolkit, 50 on Semrush One Starter, up to 200 on Advanced.
semrush.com/solutions/ai-visibility - Projects or brands
- PartlyOne domain per subscription and the price is quoted per domain; unlimited projects are Enterprise only.
1 domain for Brand Performance analysis
semrush.com/pricing/ai - Countries
- YesBrand sentiment is offered across tens of thousands of location-language pairs, with worldwide and regional breakdowns.
Available in 68,000+ location-language combinations. Refreshed weekly.
semrush.com/solutions/ai-visibility - How often it checks
- YesPrompt rankings refresh daily; other data updates weekly and monthly.
Daily, weekly, and monthly data updates
semrush.com/pricing/ai - Card required to start
- YesThe 7-day trial takes a card and briefly charges it to validate, refunding immediately.
We will charge a nominal amount to your credit card to check its validity; once confirmed, it will be immediately refunded. Until your Semrush trial…
semrush.com/pricing/ai - Self-serve signup
- YesThe Base plan subscribes directly from the pricing page; only Enterprise routes through a demo request.
Try Semrush free for seven days. Cancel anytime.
semrush.com/pricing/ai
Access and integrations
- API
- PartlySemrush sells an API, but it is a separate subscription metered in API units and the toolkit plan lists none; API is named only in the Enterprise column.
Custom integrations & API
semrush.com/pricing/ai - MCP server
- PartlyAn MCP server exists, but access is tied to Semrush One, SEO Classic or API subscriptions rather than this toolkit plan.
MCP access is included in Semrush One and SEO Classic plans. It's also available for API users.
semrush.com/mcp
Not established: BI export
31 sourced claims on this page. Checked 2026-09-01. How we check.
Alternatives
Where we would send a reader instead, in that listing's own words.
Enterprise GEO application that measures brand presence in AI answers and deploys fixes at the CDN edge.
AI visibility tracking across AI answer engines, YouTube, Reddit and TikTok, built on search-backed prompts.
Brand visibility tracking in ChatGPT and Google AI Overviews, built into the Amplitude analytics platform.
AI visibility tracking across ChatGPT, Gemini and Perplexity, sold standalone or inside Marketing Hub.
Unified SEO and AI visibility platform that tracks brand citations across 10 platforms and ships the fixes.
Similarweb AI Search Intelligence
AI brand visibility, prompts, citations, sentiment and AI referral traffic inside the Similarweb platform.
CisionOne AI Visibility Dashboards
LLM visibility, sentiment and cited-source tracking inside Cision's CisionOne media intelligence platform.
AI search monitoring for brand mentions and website citations across seven answer engines.
Filed under
Sources and updates
The pages we read8
Every fact below comes from the vendor. Nothing here is independently corroborated yet.
- semrush.com/solutions/ai-visibility22 fields
- semrush.com/pricing/ai14 fields
- semrush.com/features/brand-sentiment2 fields
- semrush.com/features/content-marketing2 fields
- semrush.com/features/site-audit2 fields
- developer.semrush.com/api1 field
- semrush.com/free-tools/ai-search-visibility-checker1 field
- semrush.com/mcp1 field
Coverage elsewhere4
Answer-engine source observations0 of 4
0 of 4 collected answers have source URL/title annotations naming CitedIndex. These are the latest stored observations per engine, not current consumer-UI results. They do not measure product mentions or establish that a source supports a claim.
- ChatGPTNot assessable — no source annotationsModel: gpt-4o-mini · Collected on · 0 source annotationsQuery:
Semrush AI Visibility Toolkit alternatives
- ClaudeCitedIndex domain not found in observed source annotationsModel: claude-haiku-4-5 · Collected on · 9 source annotationsQuery:
Semrush AI Visibility Toolkit alternatives
Other source hosts (up to 6): frase.io, xseek.io, amicited.com, arobis.ai, beamtrace.com - GeminiCitedIndex domain not found in observed source annotationsModel: gemini-2.5-flash · Collected on · 43 source annotationsQuery:
Semrush AI Visibility Toolkit alternatives
Other source hosts (up to 6): rankability.com, seranking.com, freddiechatt.com, fritz.ai, industry-lens.com, explodingtopics.com - PerplexityCitedIndex domain not found in observed source annotationsModel: sonar · Collected on · 20 source annotationsQuery:
Semrush AI Visibility Toolkit alternatives
Other source hosts (up to 6): rankai.ai, rankability.com, aeoix.com, xseek.io, tryanalyze.ai, linkedin.com
Updates3
- Capabilities · Free tier
- Capabilities · Free tier · Price
- Alternatives · One-liner · Summary