Summary
Semrush's AI Visibility Toolkit is a paid add-on to the Semrush platform that measures how brands appear in AI-generated answers. It combines visibility scoring, competitor and prompt research, brand sentiment reporting and an AI-readiness site audit in one workspace.
- Best for
- existing Semrush SEO and Content customers who want AI-answer visibility added
- Not for
- teams whose only need is a dedicated, broad-coverage AI-visibility tool without an existing Semrush subscription, or anyone who needs Claude and Grok tracked on a self-serve plan
- From
- €94.94/month (about $106)€94.94 (about $106) monthly · €94.94 (about $106) billed annually
- Free tier
- PartlyNo standing free plan and, per the vendor's own KB, no free trial of the toolkit — a paid subscription is required. The only free route is the marketing-site AI Visibility Checker, a one-shot report on ChatGPT, Gemini, AI Mode and AI Overviews; the generic seven-day Semrush trial advertised on the feature pages requires card details.
What it does
- Monitors AI answers
- YesCore purpose: it samples AI answers and reports how often the brand is mentioned, with a 0-100 AI Visibility Score, share of voice and per-platform breakdown.
Know how often a brand appears in AI-generated answers across platforms, regions, and topics. Monitor your share of voice in AI answers over time.
semrush.com/features/ai-visibility - Optimises your content
- PartlyIt audits your site for AI-readiness and issues a prioritised fix list, but page-level content rewriting sits in the separately sold Content Toolkit, not in this toolkit.
Make sure AI bots can actually access your content, flag technical issues, and get a prioritized checklist of fixes.
semrush.com/features/ai-visibility - Generates content
- PartlyThe AI Visibility Toolkit itself writes nothing; article generation lives in Semrush's separate Content Toolkit, which needs its own subscription on top of this one.
Create engaging, SEO- and AI search-optimized content using Semrush data and AI generation
semrush.com/kb/812-content-toolkit - Publishes to your site
- PartlyPublishing to WordPress is documented for the separate Content Toolkit only; nothing in the AI Visibility Toolkit's own report set pushes content to a CMS.
WordPress: Publish directly to your website
semrush.com/kb/812-content-toolkit - Technical AEO
- YesThe Site Audit AI Search Health widget scores schema markup, internal linking, llms.txt and robots.txt directives against eight named AI crawlers, capped at 100 pages on the entry plan.
Technical readiness: Missing or misconfigured elements that encourage visibility (e.g., schema markup, crawlable navigation, internal links, llms.txt)
semrush.com/kb/1601-ai-search-health-au… - Done-for-you service
- NoThis is self-serve software sold to in-house teams and agencies to run themselves; Semrush publishes no done-for-you AEO engagement, only a dedicated account manager on Enterprise.
The AI Visibility Toolkit is built with SMBs, agencies, and mid-market companies in mind. It’s designed for teams and professionals who need…
semrush.com/kb/1493-ai-visibility-toolk…
Answer engines
- ChatGPT
- YesChatGPT is covered in every report layer: the prompt database, Brand Performance, and daily Prompt Tracking, which queries the latest ChatGPT model in search mode.
The Semrush AI Visibility Toolkit analyzes responses generated by the latest model of ChatGPT in search mode.
semrush.com/kb/1607-semrush-ai-visibili… - Perplexity
- PartlyPerplexity appears only in the weekly Brand Performance database; it is absent from the daily prompt database and cannot be selected as a Prompt Tracking engine.
Covers multiple platforms including Google AI Mode, ChatGPT, Perplexity, and Gemini
semrush.com/kb/1607-semrush-ai-visibili… - Gemini
- YesGemini is in the prompt database, in Brand Performance, and is one of three engines selectable for daily Prompt Tracking campaigns with SERP snapshots.
Select ChatGPT, Google AI Mode, or Gemini in the Search engine section
semrush.com/kb/1503-prompt-tracking - Google AI Overviews
- YesGoogle AI Overviews sits in the 317M-prompt database behind the AI Analysis reports and is named as a Prompt Tracking surface in the data-sources article.
These AI Analysis reports are powered by Semrush’s AI prompt database—a collection of over 317 million prompts and responses on ChatGPT, Gemini,…
semrush.com/kb/1607-semrush-ai-visibili… - Google AI Mode
- YesGoogle AI Mode is covered across all three data layers, and Prompt Tracking parses its response area as position one with citations ranked beneath it.
monitors your visibility for specific prompts in Google AI Mode, AI Overviews, Gemini, and ChatGPT Search.
semrush.com/kb/1607-semrush-ai-visibili… - Claude
- NoNo Semrush page names Claude as a monitored engine; its four documented data sources list only ChatGPT, Gemini, AI Overviews, AI Mode and Perplexity. Semrush MCP plugs Semrush data into Claude, which is the reverse direction.
These AI Analysis reports are powered by Semrush’s AI prompt database—a collection of over 317 million prompts and responses on ChatGPT, Gemini,…
semrush.com/kb/1607-semrush-ai-visibili… - Microsoft Copilot
- NoMicrosoft Copilot is named nowhere in the toolkit's documented coverage; the vendor enumerates its platforms per report and says coverage will expand as platforms are added.
Coverage will expand as more AI platforms and regional databases are added
semrush.com/kb/1607-semrush-ai-visibili… - Grok
- NoGrok does not appear in the prompt database inventory, the Brand Performance platform list, or the Prompt Tracking engine picker, which offers three engines only.
These AI Analysis reports are powered by Semrush’s AI prompt database—a collection of over 317 million prompts and responses on ChatGPT, Gemini,…
semrush.com/kb/1607-semrush-ai-visibili… - DeepSeek
- NoDeepSeek is absent from every coverage statement Semrush publishes for this toolkit, including the plan card bullet that lists which engines mentions are drawn from.
Mentions from ChatGPT, Google AI, Gemini, and Perplexity
semrush.com/pricing/ai - Meta AI
- NoMeta AI is not named in the prompt database, Brand Performance, Prompt Tracking or the plan card; only ChatGPT, Google surfaces, Gemini and Perplexity are listed.
Mentions from ChatGPT, Google AI, Gemini, and Perplexity
semrush.com/pricing/ai - Coverage in the vendor’s words
- YesCoverage differs by report rather than by plan: daily AI Analysis reports use ChatGPT, Gemini, AI Overviews and AI Mode; Brand Performance adds Perplexity weekly; Prompt Tracking lets you pick one of ChatGPT Search, AI Mode or Gemini per campaign.
These AI Analysis reports are powered by Semrush’s AI prompt database—a collection of over 317 million prompts and responses on ChatGPT, Gemini,…
semrush.com/kb/1607-semrush-ai-visibili…
What it reports
- Names the cited sources
- YesThe Sources report lists every cited domain and URL for tracked prompts, grouped by category, so you can see which pages of yours and of rivals the engines quote.
The Sources report shows every domain and URL that AI platforms cite when answering your tracked prompts, including your own pages.
semrush.com/kb/1503-prompt-tracking - Competitor tracking
- YesCompetitor Research is a first-class report on the entry plan, and Brand Performance benchmarks perception against rivals; the plan card includes AI competitor analysis outright.
AI competitor analysis and prompt research
semrush.com/pricing/ai - Brand sentiment
- YesBrand Performance analyses sentiment, share of voice and the narrative drivers behind mentions, then produces AI-generated positioning recommendations, refreshed weekly rather than daily.
Semrush analyzes how LLMs describe your brand and tells you what to do about it. Expect a prioritized action list covering new channel opportunities,…
semrush.com/features/brand-sentiment - Recommendations
- YesIt does not stop at reporting: the toolkit issues prioritised technical fixes from Site Audit and AI-generated strategy recommendations in Brand Performance.
AI-generated business strategy recommendations
semrush.com/pricing/ai - AI crawler analytics
- PartlyYou see whether eight named AI bots are blocked by robots.txt and how many pages they cannot reach, which is a configuration check rather than log analysis of real crawler hits.
AI bot access: Whether AI crawlers like OAI-SearchBot, Google AI, Perplexity, or others are blocked by your robots.txt file
semrush.com/kb/1601-ai-search-health-au… - Wrong answers about you
- PartlyBrand Performance surfaces the exact wording and attributes AI uses so you can judge accuracy, but Semrush documents no dedicated flag for factually false claims about the brand.
See how AI platforms describe your brand. Know whether you're being portrayed accurately, positively, and ahead of the competition.
semrush.com/features/ai-visibility
Plans and signing up
- Prompt or credit allowance
- YesThe entry plan meters three separate ways: 25 tracked prompts, 300 AI Analysis reports a day and 1,000 daily Prompt Research queries; 50 extra tracked prompts cost $60 a month.
300 daily queries in AI Analysis reports and 1000 daily queries in Prompt Research
semrush.com/kb/1493-ai-visibility-toolk… - Projects or brands
- PartlyVisibility Overview will report on any domain you type, but Brand Performance is limited to one domain on the entry plan; each additional domain or location costs $99 a month.
Additional domains or locations for Brand Performance can be purchased for $99 each.
semrush.com/kb/1493-ai-visibility-toolk… - Countries
- YesAI Analysis reports cover roughly forty named countries plus a worldwide view, Brand Performance offers 68,000+ locations, and Prompt Tracking claims 220+ countries and territories.
Prompt Tracking: Offers broad international coverage, supporting 220+ countries and territories across all major global markets.
semrush.com/kb/1493-ai-visibility-toolk… - How often it checks
- YesCadence varies by report rather than by plan: AI Analysis and Prompt Tracking refresh daily, Brand Performance weekly, and the AI site audit only when you run a crawl.
Visibility Overview, Competitor Research, Prompt Research: updated daily on a rolling basis.
semrush.com/kb/1493-ai-visibility-toolk… - Card required to start
- YesThere is no way in without card details: the seven-day Semrush trial validates a card with a refunded charge, and the toolkit itself has no trial at all.
We will charge a nominal amount to your credit card to check its validity; once confirmed, it will be immediately refunded.
semrush.com/pricing/ai - Self-serve signup
- YesThe Base plan carries a published price and a Subscribe button, and the FAQ confirms you can cancel, downgrade or upgrade yourself without contacting sales.
Yes, you can cancel your subscription, downgrade or upgrade your plan at any time, unless you have custom terms and a signed agreement with us.
semrush.com/pricing/ai
Access and integrations
- API
- PartlySemrush publishes a unit-metered API v3/v4 for SEO, traffic and project data, but no AI Visibility endpoint is documented; the pricing page reserves custom API work for Enterprise.
Build with Semrush API v3 and v4. Turn competitor, SEO, traffic, and local marketing data into custom tools and workflows.
developer.semrush.com/api/v4 - MCP server
- PartlyA hosted MCP server exists, but it serves the Trends, SEO and read-only Projects APIs and requires a Semrush One or SEO Classic plan; an AI Visibility Toolkit subscription alone does not grant it.
MCP access is included in Semrush One and SEO Classic plans. It's also available for API users.
semrush.com/mcp - BI export
- PartlyNo Looker Studio, Power BI or warehouse connector is published; the documented route out is CSV capped at 1,000 rows per export and 10 exports per user per day, or a My Reports PDF.
You can export up to 1,000 rows per export, and each user can run up to 10 exports per day.
semrush.com/kb/1493-ai-visibility-toolk…
Checked · How we check
Alternatives
Enterprise GEO application that measures AI-answer visibility and deploys page fixes to AI agents at the CDN edge.
AI visibility tracking across six AI answer platforms, sold as an add-on to an Ahrefs subscription.
Brand visibility tracking for ChatGPT and Google AI Overview, built into the Amplitude analytics platform.
AI visibility tracking across ChatGPT, Gemini and Perplexity, sold standalone or inside Marketing Hub.
AI answer-engine visibility tracking, rank tracking, content generation and one-click technical fixes in one platform.
Similarweb AI Search Intelligence
AI brand visibility, prompt, citation and sentiment tracking plus AI referral traffic, from Similarweb.
LLM brand-visibility dashboards inside CisionOne, powered by Trajaan, sold as a paid add-on.
AI search visibility monitoring across seven engines, with citation tracking and GEO content audits.
Filed under
Sources and updates
Sources15
- semrush.com/solutions/ai-visibility
- semrush.com/pricing/ai
- semrush.com/kb/1607-semrush-ai-visibility-data
- semrush.com/kb/1493-ai-visibility-toolkit
- semrush.com/features/ai-visibility
- semrush.com/features/brand-sentiment
- semrush.com/features/content-marketing
- semrush.com/features/site-audit
- semrush.com/kb/1503-prompt-tracking
- semrush.com/kb/1601-ai-search-health-audit
- semrush.com/kb/812-content-toolkit
- developer.semrush.com/api
- developer.semrush.com/api/v4
- semrush.com/free-tools/ai-search-visibility-checker
- semrush.com/mcp
Coverage elsewhere4
CitedIndex in AI answers0 of 4
- ChatGPTDoes not cite CitedIndexAsked
Semrush AI Visibility Toolkit alternatives
on Other sources: temso.ai, ai-visibility-software.com, webflow.com, therankmasters.com, metehan.ai, beamtrace.com - ClaudeDoes not cite CitedIndexAsked
Semrush AI Visibility Toolkit alternatives
on Other sources: frase.io, xseek.io, amicited.com, arobis.ai, beamtrace.com - GeminiDoes not cite CitedIndexAsked
Semrush AI Visibility Toolkit alternatives
on Other sources: rankability.com, seranking.com, freddiechatt.com, fritz.ai, industry-lens.com, explodingtopics.com - PerplexityDoes not cite CitedIndexAsked
Semrush AI Visibility Toolkit alternatives
on Other sources: arobis.ai, therankmasters.com, honeyb.ai, deepsmith.ai, linkedin.com, heyamos.com
Updates4
- Capabilities · Free tier · Price
- Capabilities · Free tier
- Capabilities · Free tier · Price
- Alternatives · Summary · Tagline
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