Ahrefs Brand Radar

What is Ahrefs Brand Radar?

Ahrefs Brand Radar is an AI-visibility add-on inside Ahrefs' existing SEO platform that tracks how often a brand is mentioned, cited or linked across AI-generated answers on Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot. Rather than a standalone tracker, it layers brand-mention share, competitor benchmarking and topic-association data onto the backlink, keyword and site-audit tools Ahrefs customers already use, drawing on a prompt database Ahrefs says covers 200M+ monthly AI searches.

What does Ahrefs Brand Radar do?

Brand Radar activates inside an existing Ahrefs account as an add-on module, not a separate signup. Once enabled, it runs a continuously-refreshed set of prompts through Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot and records whether a tracked brand, its named competitors, or its individual pages are mentioned, cited or linked in the responses. Results roll up into brand-mention volume, share-of-voice against competitors, and topic-association views showing which subjects most often trigger a mention, cross-referenced against Ahrefs' existing backlink and keyword index rather than treated as an isolated dataset. Each of the six platforms is billed as its own metered "index" (or bundled at a flat rate for all six); a separate, usage-tiered Custom Queries add-on lets a customer run ad hoc prompts against the same tracking infrastructure, and a YouTube/TikTok/Reddit mention-tracking module was in beta as of mid-2026. Ahrefs does not sell Brand Radar on its own — it only activates on top of an existing paid Ahrefs plan — and most platform data refreshes on a roughly monthly cadence rather than daily.

How Ahrefs Brand Radar works

1. 1Brand Radar activates as an add-on inside an existing Ahrefs account (a paid Lite plan or higher is required) — there is no standalone Brand Radar-only signup.
2. 2Each of six AI surfaces (Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot) is billed as its own metered "index" at $179/month, or all six bundled at $654/month.
3. 3A large prompt set (Ahrefs cites 200M+ monthly AI searches in its underlying database) is run against the tracked brand and named competitors, and mentions/citations/links are logged and rolled into share-of-voice and topic-association views.
4. 4Most platform data refreshes on a roughly monthly cadence; a separate usage-tiered Custom Queries add-on (from $46.70/month for 2,500 queries) and a beta YouTube/TikTok/Reddit module extend tracking further for additional fees.

Who is Ahrefs Brand Radar for?

• Existing Ahrefs customers on Lite or a higher plan who want a first look at AI-answer visibility without adopting a second, standalone tool.
• SEO teams whose workflow already lives inside Ahrefs' backlink/keyword/site-audit suite and want brand-mention data cross-referenced against that same index.
• Enterprises with budget to treat AI-visibility tracking as one more line item inside an existing SEO tool stack, rather than a cost-sensitive standalone purchase.

Key features

• Six-surface AI-answer mention tracking: Runs prompts through Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot, logging brand mentions, citations and links.
• Share-of-voice and topic association: Benchmarks a brand's mention volume against named competitors and surfaces which topics most often trigger a mention.
• Cross-referenced with Ahrefs' core SEO index: Brand-mention data sits alongside the same backlink, keyword and site-audit data Ahrefs customers already use, rather than an isolated dashboard.
• YouTube/TikTok/Reddit mention tracking (beta): An additional module, in beta as of mid-2026 and priced separately once the beta ends, extends mention tracking beyond AI chat surfaces to video and community platforms.

What are Ahrefs Brand Radar's use cases?

• AI-visibility baseline for an existing Ahrefs customer: An SEO team already paying for an Ahrefs plan adds a single Brand Radar index (e.g. ChatGPT or AI Overviews) to get a first read on AI-answer mention volume without procuring a separate tool.
• Multi-platform share-of-voice benchmarking: An enterprise brand or comms team with budget for the full $654/month bundle tracks mention share against named competitors across all six platforms inside the same dashboard as its backlink monitoring.

Why use Ahrefs Brand Radar?

• Puts AI-answer brand-mention tracking in the same dashboard as backlinks, keywords and site audits for teams already running their SEO program inside Ahrefs, with cross-referencing between the two datasets.
• One of the largest underlying prompt databases in this category (200M+ monthly AI searches cited) plus an emerging YouTube/TikTok/Reddit mention-tracking module most rivals don't offer.
• Backed by Ahrefs, one of the most independently reviewed and long-established SEO software companies in the world, unlike most single-purpose AI-visibility startups in this index.

Pros & cons

Ahrefs Brand Radar pricing

$179/month per AI-platform index or $654/month for all six bundled — requires an active Ahrefs subscription (from $129/month) on top.

• Ahrefs Lite (base plan, required)$129/month
• Brand Radar — single AI index$179/month
• Brand Radar — all 6 indexes bundled$654/month
• Custom Queries add-onfrom $46.70/month

See current pricing on ahrefs.com ↗Compare Ahrefs Brand Radar alternatives →

Ahrefs Brand Radar review

Worth adding only if you are already paying for Ahrefs' core SEO suite and want one dashboard for both classic rankings and AI-answer visibility — not a reason to become an Ahrefs customer on its own, and not competitive on price or engine breadth against dedicated AI-visibility trackers in this index.

A genuinely different shape from most of this index: not a purpose-built AI-visibility tool, but an add-on module bolted onto an SEO platform millions of marketers already use. Judge it against that bar — an extension of an existing SEO subscription — rather than against dedicated trackers like Otterly AI or Peec AI.

Frequently asked questions