Summary
Brand Radar is Ahrefs' AI visibility product that tracks how a brand appears in AI answers and in the channels feeding them. It pairs a pre-collected index of search-backed prompts with custom prompts a user defines and schedules.
- Best for
- An SEO lead already on a paid Ahrefs plan who wants a first integrated view of AI-answer visibility without adopting a second standalone tool.
- Not for
- Buyers who need Claude coverage, actionable optimization guidance, or the lowest total cost. Most dedicated AI-visibility trackers in this index cost far less and cover more engines.
- From
- €179/monthbilled monthly
- Free tier
- PartlyA free AI Visibility Checker previews any brand's visibility ('Preview your AI visibility for free'), and the vendor states 'We never run discounts' with no trial offered. Continuous tracking requires either a paid Ahrefs plan (Lite includes 150 checks/mo) or a paid Brand Radar/Custom Prompts purchase.
What it does
- Monitors AI answers
- YesTracks brand mentions and citations inside stored AI answers, with share of voice against competitors.
Track your brand mentions across AI answers and see how often you show up in the conversations that matter.
ahrefs.com/brand-radar - Optimises your content
- PartlySurfaces content gaps and the pages AI already cites or sends traffic to, but does not audit a page and prescribe edits.
Find the pages AI search already sends traffic to, then create more of what’s working.
ahrefs.com/brand-radar - Generates content
- NoContent writing is a separate paid Ahrefs add-on (Content Kit), not part of Brand Radar.
Align your content with search intent, uncover and apply competitor insights to your advantage, and get clear guidance to refine your writing.
ahrefs.com/pricing - Publishes to your site
- NoNo CMS or publishing integration is documented; the product reads channels rather than writing to them.
Brand Radar is a discovery tool that maps out the breadth of your AI funnel across seven AI platforms, but also across other channels that influence…
help.ahrefs.com/en/articles/11064852-wh… - Technical AEO
- NoThe tracked channels are AI platforms, search demand, web mentions and social video; no schema, llms.txt or crawler-directive tooling is part of Brand Radar.
Brand Radar is a discovery tool that maps out the breadth of your AI funnel across seven AI platforms, but also across other channels that influence…
help.ahrefs.com/en/articles/11064852-wh… - Done-for-you service
- NoSelf-serve software subscription; no managed or done-for-you engagement is offered.
Brand Radar is Ahrefs' AI visibility tool that tracks how any brand shows up in AI search in over 405+ million search-backed prompts
help.ahrefs.com/en/articles/11064852-wh…
Answer engines
- ChatGPT
- YesCovered by both the pre-collected index and custom prompts.
Prompts – long-tail natural-language questions available for ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, and Claude.
ahrefs.com/brand-radar - Perplexity
- YesListed as a prompt-based index and as a custom-prompt platform.
Perplexity — AI-powered search engine with cited sources
help.ahrefs.com/en/articles/11064852-wh… - Gemini
- YesListed as a prompt-based index with its own monthly prompt volume.
Gemini — Google’s conversational AI
help.ahrefs.com/en/articles/11064852-wh… - Google AI Overviews
- YesCovered twice: as a prompt-based index and as a search-query index tracking keywords that trigger an AI answer.
AI Overviews & AI Mode — AI-generated answers in Google search results
help.ahrefs.com/en/articles/11064852-wh… - Google AI Mode
- YesSame coverage as AI Overviews, including the search-query index inside Google Search.
Search queries – short queries that triggered an AI answer in Google (via AI Overview or AI Mode).
ahrefs.com/brand-radar - Claude
- PartlyCustom prompts only, absent from the pre-collected index, and each check costs 8 checks against the quota.
Claude — Anthropic's AI assistant, tracked via API (Claude Sonnet 4.6 with web search). Available for custom prompts only; each check consumes 8…
help.ahrefs.com/en/articles/11064852-wh… - Microsoft Copilot
- YesPrompt-based index with its own monthly prompt volume, plus custom prompts.
Copilot — Microsoft’s AI assistant
help.ahrefs.com/en/articles/11064852-wh… - Grok
- PartlySupported platform, but the vendor states it cannot currently collect new Grok data after Grok's policy change.
Grok — Conversational AI assistant integrated with X (Twitter), focused on real-time trends and social data. (*Note: Following recent policy changes…
help.ahrefs.com/en/articles/11064852-wh… - DeepSeek
- NoAbsent from the vendor's enumerated platform list for both prompts and custom prompts.
Prompts – long-tail natural-language questions available for ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity, Copilot, and Claude.
ahrefs.com/brand-radar - Meta AI
- NoAbsent from the enumerated platform list; the vendor says login-gated platforms may not be monitorable.
If an AI platform requires login or doesn't have a publicly available free version, we may not be able to monitor it the same way as other platforms.
help.ahrefs.com/en/articles/11064852-wh… - Coverage in the vendor’s words
- YesSeven AI platforms plus SEO, YouTube, Reddit and TikTok; the index covers six, Claude is custom-prompts-only and Grok is currently not collecting.
Brand Radar is a discovery tool that maps out the breadth of your AI funnel across seven AI platforms, but also across other channels that influence…
help.ahrefs.com/en/articles/11064852-wh…
What it reports
- Names the cited sources
- YesReports how often AI links to a brand's pages or domains, and ranks the domains AI cites most.
Citations – how often AI links to your pages or domains as a source
ahrefs.com/brand-radar - Competitor tracking
- YesCompetitors are auto-detected from the domain and compared on share of voice, mentions, citations and impressions.
Benchmark your brand against competitors in AI search and spot the big players.
ahrefs.com/brand-radar - Brand sentiment
- NoThe four documented metrics are all volumetric - no sentiment or attribute analysis appears among them.
AI Visibility in Brand Radar is measured in Mentions, Citations, Impressions and AI Share of Voice
help.ahrefs.com/en/articles/15501968-ai… - Recommendations
- PartlyPoints at gaps and cited pages rather than issuing page-level change recommendations.
Discover the fanout queries AI generates when processing a prompt to find content gaps.
ahrefs.com/brand-radar - AI crawler analytics
- YesBot Analytics shows AI crawler visits in real time and is free while in beta.
Watch AI crawlers in real time: when they read your pages and which ones they visit most.
ahrefs.com/brand-radar
Not established: Wrong answers about you
Plans and signing up
- Prompt or credit allowance
- YesMetered in checks: 150/300/600 per month included with Lite/Standard/Advanced, add-on packs from 2,500 checks, plus a 464M+ prompt index.
Each prompt is checked daily on every selected platform. 5 prompts on 1 platform = 150 checks/mo. Claude consumes 8 checks per update.
ahrefs.com/custom-prompts - Projects or brands
- YesNo cap on brands or domains analysed in the AI visibility index.
There is no cap on the number of brands or domains you can analyze.
help.ahrefs.com/en/articles/11064852-wh… - Countries
- YesPrompts are asked in the location the source keyword came from, so responses are location-appropriate.
Prompts are entered in each respective AI platform (ChatGPT, Gemini, etc.), in the same location as the keyword that it was sourced from, ensuring…
help.ahrefs.com/en/articles/11064852-wh… - How often it checks
- YesCustom prompts run daily, weekly or monthly per platform; the pre-collected chatbot indexes are re-tested monthly.
You pick the tracking cadence per platform (daily, weekly, or monthly), so you can spend your checks where freshness matters most.
ahrefs.com/brand-radar - Card required to start
- NoFree account needs no card; the AI Visibility Checker needs no signup at all.
Yes. No credit card, no trial period, no hidden charges. Create an account and start using the tools.
ahrefs.com/free - Self-serve signup
- YesBuyable standalone from the product page with no contract or setup fee; only annual billing needs support contact.
Yes, Brand Radar is available as a standalone tool. When you purchase it, you’ll also receive an Ahrefs Free account.
ahrefs.com/pricing
Access and integrations
- API
- YesBrand Radar reports expose an API button and a documented API reference; API access is listed on every plan tier.
You can pull data from Brand Radar using API. Any report whose data can be pulled via API will have this API button:
help.ahrefs.com/en/articles/11064852-wh… - MCP server
- YesMCP server access is a listed plan feature from the entry Lite tier upward.
API and MCP access
ahrefs.com/pricing - BI export
- YesA Brand Radar Looker Studio connector is published, alongside monthly export-row allowances per plan.
Track and optimize your brand's visibility in AI search alongside your other looker studio reports.
help.ahrefs.com/en/articles/11064852-wh…
31 sourced claims on this page. Checked 2026-09-02. How we check.
Alternatives
Where we would send a reader instead, in that listing's own words.
Tracks brand mentions and citations in ChatGPT, Gemini, AI Overviews and AI Mode, plus an AI-readiness site audit.
AI search monitoring for brand mentions and website citations across seven answer engines.
AI answer engine visibility platform with content agents and AI crawler analytics.
Brand visibility tracking in ChatGPT and Google AI Overviews, built into the Amplitude analytics platform.
Similarweb AI Search Intelligence
AI brand visibility, prompts, citations, sentiment and AI referral traffic inside the Similarweb platform.
Filed under
Sources and updates
The pages we read11
Every fact below comes from the vendor. Nothing here is independently corroborated yet.
- ahrefs.com/brand-radar20 fields
- help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-to-use-it19 fields
- ahrefs.com/pricing7 fields
- ahrefs.com/custom-prompts2 fields
- help.ahrefs.com/en/articles/13192745-how-to-set-up-custom-prompts-to-track-brand-visibility-in-ai-assistants2 fields
- help.ahrefs.com/en/articles/15501968-ai-visibility-metrics2 fields
- ahrefs.com/free2 fields
- ahrefs.com/ai-visibility-checker1 field
- ahrefs.com/ai-visibility-index1 field
- docs.ahrefs.com/api/reference/brand-radar1 field
- docs.ahrefs.com/looker-studio/docs/introduction1 field
Coverage elsewhere1
Answer-engine source observations0 of 4
0 of 4 collected answers have source URL/title annotations naming CitedIndex. These are the latest stored observations per engine, not current consumer-UI results. They do not measure product mentions or establish that a source supports a claim.
- ChatGPTNot assessable — no source annotationsModel: gpt-4o-mini · Collected on · 0 source annotationsQuery:
Ahrefs Brand Radar alternatives
- ClaudeCitedIndex domain not found in observed source annotationsModel: claude-haiku-4-5 · Collected on · 8 source annotationsQuery:
Ahrefs Brand Radar alternatives
Other source hosts (up to 6): zerorank.ai, atomicagi.com, ewrdigital.com - GeminiCitedIndex domain not found in observed source annotationsModel: gemini-2.5-flash · Collected on · 46 source annotationsQuery:
Ahrefs Brand Radar alternatives
Other source hosts (up to 6): xseek.io, pollfish.com, hubspot.com, youtube.com, reddit.com, gwi.com - PerplexityCitedIndex domain not found in observed source annotationsModel: sonar · Collected on · 20 source annotationsQuery:
Ahrefs Brand Radar alternatives
Other source hosts (up to 6): linkedin.com, rankability.com, zerorank.ai, getairefs.com, ewrdigital.com, xseek.io
Updates5
- Capabilities · Free tier · Price
- Capabilities · Free tier · Price
- Capabilities · Free tier · Price
- Alternatives · One-liner · Summary
- Summary
