Summary
HubSpot AEO is an answer engine optimisation tool that scores how often a brand appears in AI answers, analyses which pages and domains get cited, and ranks the fixes. It is sold standalone and is also included in Marketing Hub Professional and Enterprise.
- Not for
- teams needing Claude, Copilot or Google AI Overviews coverage today
- From
- $50/month$50 monthly · $45 billed annually
- Free trial
- Yes28-day free trial: 25 prompts tracked daily across ChatGPT, Perplexity and Gemini, 2,500 answers per month, no credit card. After the trial the same 25 prompts and three engines continue at $50/month.
What it does
- Monitors AI answers
- YesCore function: a brand visibility score counting how often the brand appears in answer engine responses to tracked prompts.
Your brand visibility score shows how often your business appears in AI answers across ChatGPT, Gemini, and Perplexity.
hubspot.com/products/aeo - Optimises your content
- YesThe site audit scans existing pages against tracked prompts and returns page-level fixes; available to the standalone AEO subscription as well as Marketing Hub Pro/Enterprise.
Content: scans your pages against tracked prompts to flag AEO best practice issues (e.g., missing titles). Then the results display a prioritized…
knowledge.hubspot.com/seo/review-and-ma… - Generates content
- PartlyContent agent drafts blog posts from recommendations, but the feature matrix lists 'Generate blog posts' only for Marketing Hub Professional/Enterprise, and each draft costs 1,000 HubSpot Credits behind a beta opt-in.
After reviewing your AEO recommendations, generate blog posts to turn identified content gaps into drafted blog content aligned with your brand.
knowledge.hubspot.com/seo/review-and-ma… - Publishes to your site
- PartlyA generated draft can be published from HubSpot's blog editor; a blog hosted elsewhere is served only by copy-paste, and no third-party CMS connector is documented.
If your blog is hosted outside of HubSpot, click the copy icon to copy and paste the generated content to your external blog.
knowledge.hubspot.com/seo/review-and-ma… - Technical AEO
- YesThe technical site audit checks structured data, canonical tags, page speed signals and crawlability; the API also exposes an UPDATE_ROBOTS action category.
Technical: scans your pages for structural and metadata issues, including structured data markup, canonical tags, page speed signals, and…
knowledge.hubspot.com/seo/review-and-ma… - Done-for-you service
- NoSelf-serve software: the vendor's position is that the customer runs it without expertise, and the plan's included-features list is software only, with no done-for-you engagement.
No. HubSpot's AEO tool is built so any marketer can get started and find actionable insights quickly, without needing technical knowledge or AEO…
hubspot.com/products/aeo
Answer engines
- ChatGPT
- YesChatGPT is one of the three engines the vendor enumerates for AEO.
AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity.
knowledge.hubspot.com/seo/set-up-and-an… - Perplexity
- YesPerplexity is one of the three engines the vendor enumerates for AEO.
AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity.
knowledge.hubspot.com/seo/set-up-and-an… - Gemini
- YesGemini is one of the three engines the vendor enumerates for AEO.
AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity.
knowledge.hubspot.com/seo/set-up-and-an… - Google AI Overviews
- NoAbsent from the closed three-engine list the vendor publishes for AEO; only ChatGPT, Gemini and Perplexity are queried.
AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity.
knowledge.hubspot.com/seo/set-up-and-an… - Google AI Mode
- NoAbsent from the closed three-engine list the vendor publishes for AEO; only ChatGPT, Gemini and Perplexity are queried.
AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity.
knowledge.hubspot.com/seo/set-up-and-an… - Claude
- PartlyThe KB's supported-engine list is three engines and excludes Claude, but the AEO API docs name Claude as a tracked AI assistant and as a recommendation target - the vendor's own pages disagree.
The AI assistant this recommendation targets. Options: CHATGPT, GEMINI, CLAUDE.
developers.hubspot.com/docs/api-referen… - Microsoft Copilot
- NoAbsent from the closed three-engine list the vendor publishes for AEO; only ChatGPT, Gemini and Perplexity are queried.
AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity.
knowledge.hubspot.com/seo/set-up-and-an… - Grok
- NoAbsent from the closed three-engine list the vendor publishes for AEO; only ChatGPT, Gemini and Perplexity are queried.
AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity.
knowledge.hubspot.com/seo/set-up-and-an… - DeepSeek
- NoAbsent from the closed three-engine list the vendor publishes for AEO; only ChatGPT, Gemini and Perplexity are queried.
AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity.
knowledge.hubspot.com/seo/set-up-and-an… - Meta AI
- NoAbsent from the closed three-engine list the vendor publishes for AEO; only ChatGPT, Gemini and Perplexity are queried.
AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity.
knowledge.hubspot.com/seo/set-up-and-an… - Coverage in the vendor’s words
- YesThree engines on every tier - ChatGPT, Perplexity, Gemini. The Enterprise tier raises prompt and answer limits (50 prompts daily, 5,000 answers monthly), not the engine count.
Track 25 prompts across 3 answer engines daily. Purchase additional prompts anytime.
hubspot.com/pricing/marketing
What it reports
- Names the cited sources
- YesCitations tab reports top domains, top owned pages, citations by channel and content type, and owned versus competitor citation rate.
Citation analysis shows you exactly which domains, pages, and content types are being referenced in AI answers.
hubspot.com/products/aeo - Competitor tracking
- YesCompetitors are configured at setup and rendered as share of voice, competitor visibility over time, and competitor citation comparisons in the same views.
Share of voice measures what percentage of AI mentions in your category go to you versus competitors.
hubspot.com/products/aeo - Brand sentiment
- YesSentiment is a single polarity score with a trend line; the vendor does not claim per-attribute association breakdowns.
Sentiment analysis: Whether AI is describing your brand positively, negatively, or neutrally when it mentions you, measured on a scale from -100 to…
hubspot.com/products/aeo - Recommendations
- YesRecommendations are prioritised actions with an estimated citation lift, spanning new pages, page updates, video, social and third-party outreach.
HubSpot turns visibility data into clear, prioritized recommendations so you know when to create a new page, fix a technical gap, publish a video, or…
hubspot.com/products/aeo - AI crawler analytics
- NoThe vendor's enumeration of what the tool does contains no AI bot traffic reporting; the technical audit checks whether your own pages are crawlable, which is not visit data.
HubSpot's AEO tool gives you four things: a visibility score, prompt tracking, citation analysis, and prioritized recommendations.
hubspot.com/products/aeo - Wrong answers about you
- NoThe only response-quality metric the vendor defines is sentiment polarity; nothing flags a factually wrong statement about the brand.
Sentiment analysis: Whether AI is describing your brand positively, negatively, or neutrally when it mentions you, measured on a scale from -100 to…
hubspot.com/products/aeo
Plans and signing up
- Prompt or credit allowance
- Yes25 tracked prompts run daily with 2,500 answers per month on HubSpot AEO, the free trial and Marketing Hub Professional; 50 prompts and 5,000 answers on Enterprise. Extra prompts are purchasable with no stated cap and no published price.
Includes 25 prompts — buy more anytime.
hubspot.com/products/aeo - Projects or brands
- PartlyOne owned domain per setup. A second brand means a second $50/month instance, prompt groups inside one setup, or the separate Brands add-on.
Yes, you can purchase multiple instances of HubSpot AEO at $50/month. One for each brand.
hubspot.com/products/aeo - Countries
- PartlyMarkets are addressed through prompt language and wording - each prompt carries a language and may name a country - but no country or region selector is documented.
Prompts should be written in the language that the selected ICP would write naturally in answer engines in their location.
knowledge.hubspot.com/seo/review-and-ma… - How often it checks
- YesTracked prompts run daily; the vendor advises reading trends over days or weeks because answers move.
AEO runs tracked prompts daily. Because responses change over time, review performance across multiple days or weeks before evaluating trends.
knowledge.hubspot.com/seo/set-up-and-an… - Card required to start
- NoThe 28-day trial starts without a card and carries the full 25 prompts across all three engines.
You can track 25 prompts in ChatGPT, Perplexity, and Gemini for free. No credit card required.
hubspot.com/products/aeo - Self-serve signup
- YesBuy or trial the standalone product directly from the site with no other HubSpot subscription; sales contact is only needed for the Marketing Hub route.
Available at $50/mo ($45 when paid yearly), with no additional HubSpot subscription required.
hubspot.com/products/aeo
Access and integrations
- API
- PartlyA beta AEO API returns prompts, prompt runs with response text and citations, and recommendations under scope marketing.aeo.read - but the reference gates it to Marketing Hub Professional or higher, not the $50 standalone plan.
The AEO (AI Engine Optimization) API lets you programmatically retrieve AI visibility data tracked in your HubSpot account.
developers.hubspot.com/docs/api-referen… - MCP server
- NoHubSpot's MCP server enumerates the objects it exposes - CRM records, engagements, org context, campaigns and pages - and AEO visibility data is not among them; agents must use the REST AEO API instead.
Marketing and content: campaigns and campaign metrics, landing pages, website pages, and blog posts
developers.hubspot.com/ai-tools/mcp - BI export
- PartlyNo Looker, Power BI or warehouse connector is documented for AEO; the vendor's stated route to external reporting is the beta AEO API, which requires Marketing Hub Professional.
For example, use it to power custom dashboards, feed automated reporting workflows, or sync AI visibility metrics with external tools.
developers.hubspot.com/docs/api-referen…
32 sourced claims on this page. Checked 2026-09-02. How we check.
Alternatives
Where we would send a reader instead, in that listing's own words.
Tracks brand mentions and citations in ChatGPT, Gemini, AI Overviews and AI Mode, plus an AI-readiness site audit.
Brand visibility tracking in ChatGPT and Google AI Overviews, built into the Amplitude analytics platform.
Filed under
Sources and updates
The pages we read7
Every fact below comes from the vendor. Nothing here is independently corroborated yet.
- knowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility16 fields
- hubspot.com/products/aeo14 fields
- knowledge.hubspot.com/seo/review-and-manage-aeo-recommendations5 fields
- developers.hubspot.com/docs/api-reference/2026-09-beta/marketing/aeo/guide3 fields
- developers.hubspot.com/ai-tools/mcp1 field
- hubspot.com/pricing/marketing1 field
- knowledge.hubspot.com/seo/review-and-manage-aeo-prompts1 field
Coverage elsewhere1
Answer-engine source observations0 of 4
0 of 4 collected answers have source URL/title annotations naming CitedIndex. These are the latest stored observations per engine, not current consumer-UI results. They do not measure product mentions or establish that a source supports a claim.
- ChatGPTNot assessable — no source annotationsModel: gpt-4o-mini · Collected on · 0 source annotationsQuery:
HubSpot AEO alternatives
- ClaudeCitedIndex domain not found in observed source annotationsModel: claude-haiku-4-5 · Collected on · 7 source annotationsQuery:
HubSpot AEO alternatives
Other source hosts (up to 6): rankability.com, loudmink.ai, xseek.io - GeminiCitedIndex domain not found in observed source annotationsModel: gemini-2.5-flash · Collected on · 56 source annotationsQuery:
HubSpot AEO alternatives
Other source hosts (up to 6): g2.com, llmpulse.ai, seoprofy.com, technologyadvice.com, tryprofound.com, contentmonk.io - PerplexityCitedIndex domain not found in observed source annotationsModel: sonar · Collected on · 16 source annotationsQuery:
HubSpot AEO alternatives
Other source hosts (up to 6): reddit.com, rankability.com, omniseo.com, contentmonk.io, frictionai.co, loudmink.ai
Updates5
- Capabilities · Free tier
- Capabilities · Free tier
- Capabilities · Free tier · Price
- Summary
- Summary