Amplitude AI Visibility

What is Amplitude AI Visibility?

Amplitude AI Visibility is a free brand-monitoring feature built into Amplitude's digital-analytics platform: it tracks how a brand appears in ChatGPT and Google AI Overview answers, scores overall AI-answer visibility against named competitors, and — since an April 2026 update called AI Visibility 2.0 — reads sentiment and issues recommendations. Amplitude, Inc. (Nasdaq: AMPL) launched it October 29, 2025, bundled into every Amplitude plan including the perpetual $0 Free tier, rather than selling it as a separate paid product.

What does Amplitude AI Visibility do?

AI Visibility runs tracked prompts against ChatGPT and Google AI Overview — the only two engines Amplitude's own FAQ confirms live today, with Perplexity, Gemini and Claude publicly announced as "coming soon" with no confirmed date — and reports a Visibility Score plus which named competitors get mentioned instead. AI Visibility 2.0 (April 2026) added a sentiment read on how AI models talk about the brand and a Recommendations panel suggesting concrete fixes. Because it lives inside Amplitude rather than as a separate app, it can join AI-referred visits to the session replay, conversion and revenue data already flowing through Amplitude Analytics — showing not just that an AI answer named the brand, but whether that traffic converted — and an Amplitude MCP integration lets a team orchestrate follow-up actions in its own tools from an AI Visibility event. Access scales with the surrounding Amplitude plan: the $0 Free plan includes 500 active tracked prompts, rising to 1,000 (Plus), 2,500 (Growth) and 5,000 (Enterprise); the feature itself carries no separate price tag. More than 27,000 brands used it in its first few months live, generating over 70,000 reports.

How Amplitude AI Visibility works

1. 1Turn on AI Visibility inside an existing Amplitude workspace (or try the limited non-customer free experience) — no separate signup or contract needed.
2. 2Amplitude runs tracked prompts against ChatGPT and Google AI Overview and reports a Visibility Score plus which competitors get named instead.
3. 3AI Visibility 2.0 adds a sentiment read on how the AI describes the brand and a Recommendations panel suggesting concrete fixes.
4. 4Join AI-referred visit data to Amplitude's own Analytics, Session Replay and conversion/revenue reporting to see whether AI-driven traffic actually converts; use the MCP integration to trigger follow-up actions in other tools.

Who is Amplitude AI Visibility for?

• Marketing, growth and product teams already using Amplitude for product analytics who want a free, no-extra-signup first read on AI-answer visibility.
• Growth teams who want AI-referred visibility tied directly to conversion, retention and revenue data, not just a standalone mentions count.

Key features

• Visibility Score: Quantifies how often a brand appears in ChatGPT and Google AI Overview answers versus named competitors.
• Sentiment analysis: Flags whether AI answers describe the brand positively, neutrally or negatively (added in AI Visibility 2.0).
• Recommendations panel: Suggests concrete fixes for improving AI-answer presence, rather than reporting a score alone.
• Traffic & revenue attribution: Joins AI-referred visits to Amplitude's own Analytics, Session Replay and conversion/revenue data.
• MCP integration: Orchestrates follow-up actions in external tools from an AI Visibility event via Amplitude MCP.

What are Amplitude AI Visibility's use cases?

• Free first AI-visibility baseline for an existing Amplitude customer: A marketing team already using Amplitude Analytics turns on AI Visibility at no extra cost to see how often ChatGPT and Google AI Overview name their brand versus competitors, before evaluating a dedicated GEO tool.
• AI-referred conversion tracking: A growth team wants to know not just whether AI answers mention them, but whether visits arriving from an AI-cited source actually convert — joining AI Visibility data to Amplitude's own funnel and revenue reporting.

What does Amplitude AI Visibility integrate with?

• ChatGPT
• Google AI Overviews

Why use Amplitude AI Visibility?

• Genuinely free — bundled into every Amplitude plan including the perpetual $0 Free tier (500 tracked prompts), with no separate AI Visibility price tag.
• Uniquely joins AI-answer visibility to real traffic, conversion and revenue data already inside Amplitude's analytics platform — most dedicated visibility trackers in this index can only report mentions, not downstream revenue impact.
• Real adoption at scale: more than 27,000 brands used it and generated over 70,000 reports within its first few months live, per Amplitude's own reporting.

Pros & cons

Amplitude AI Visibility pricing

Free — bundled into every Amplitude plan from $0 (500 prompts) up to a custom Enterprise plan (5,000 prompts); AI Visibility itself carries no separate price.

• Free$0 / forever
• PlusCustom / starts free, scales with usage
• GrowthCustom / contact sales
• EnterpriseCustom / contact sales

See current pricing on amplitude.com ↗Compare Amplitude AI Visibility alternatives →

Amplitude AI Visibility review

A genuinely free, credible first AI-visibility read for any team already inside Amplitude's analytics platform — its traffic/revenue tie-in is real leverage no dedicated tracker in this index offers — but its 2-engine coverage and its dependence on an Amplitude account mean a team that isn't already on Amplitude, or that needs broader engine coverage today, should look at a dedicated GEO tool instead.

Treat "coming soon" engine-coverage promises (Perplexity, Gemini, Claude) as roadmap, not current capability, until Amplitude's own materials confirm a ship date.

Frequently asked questions