Head to head

Ahrefs Brand Radar vs Amplitude AI Visibility

Ahrefs Brand Radar is a paid add-on inside a long-established SEO suite, priced at €179 per surface on top of a €119/month base. Amplitude AI Visibility is a free feature inside an analytics platform. The real choice is where AI-visibility data should sit: next to backlinks, or next to revenue.

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Ahrefs Brand Radar and Amplitude AI Visibility are both AI-visibility tools, but they were built for two different buyers and they show it in almost every choice the product teams made.

Brand Radar is an add-on inside Ahrefs' SEO suite. To turn it on, you already need an active Ahrefs subscription starting at €119/month, then €179/month per AI surface on top, or €654/month for all five bundled. A fully-loaded setup that tracks every supported AI engine therefore starts around €773/month before any extra custom-prompt usage, which is well above most dedicated AI-visibility trackers in this index. In return you get AI-answer mention tracking across Google AI Overviews + AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot: five surfaces in total, joined to Ahrefs' existing backlink, keyword and site-audit data, plus a YouTube, TikTok and Reddit mention-tracking module that is currently bundled free while in beta. The catch is that Claude, Meta AI and DeepSeek are not tracked, the data refreshes on a roughly monthly cadence rather than daily, and the comparison data you get is mention volume and share-of-voice rather than the optimization guidance some rivals ship.

Amplitude AI Visibility takes the opposite bet. It is a free feature inside every Amplitude analytics plan, including the perpetual $0 Free tier, with 500 tracked prompts at that level and up to 5,000 on Enterprise. There is no separate AI Visibility price. The engine coverage is narrower: ChatGPT, Google AI Overview, and Claude (added on the page hero, though the in-page FAQ still names only ChatGPT and Google AI Overview as 'monitored in all plans'). Perplexity and Gemini are no longer called out anywhere on the public page. What Amplitude trades away in engine breadth it spends on connection to revenue. Because the feature sits inside Amplitude Analytics, it can join AI-referred visits to session replay, conversion and revenue data, segment AI-sourced visitors, and follow the path from mention to purchase via Global Agent or MCP, which is a connection dedicated visibility-only trackers in this index do not offer. AI Visibility 2.0 (April 2026) also added sentiment analysis, a Recommendations panel, and a Search Volume beta that prioritises tracked prompts by real demand.

So the real choice is where AI-visibility data should sit. If your team lives in Ahrefs for SEO, Brand Radar is the natural first read on AI answers and the only one of the two that also brings backlink, keyword and YouTube/TikTok/Reddit context into the same view. If your team lives in Amplitude for analytics, AI Visibility is the natural first read, costs nothing, and is the only one of the two that lets you attribute AI mentions to revenue rather than just volume. Neither product is built for buyers who are not already customers of the parent suite: Brand Radar requires Ahrefs, and Amplitude's full revenue-attribution differentiator only matters if Amplitude is already where your traffic and revenue data live.

How Ahrefs Brand Radar and Amplitude AI Visibility compare

Scroll across to compare every side. Feature names stay in view.One card per question, with every side answering it in turn.

Feature	Ahrefs Brand Radar Visit Ahrefs Brand Radar ↗	Amplitude AI Visibility Visit Amplitude AI Visibility ↗
Description	AI visibility tracking across AI answer engines, YouTube, Reddit and TikTok, built on search-backed prompts.	Brand visibility tracking in ChatGPT and Google AI Overviews, built into the Amplitude analytics platform.
Category	AI visibility monitoring	GEO & content optimization, AI visibility monitoring
Pricing	from €179/month	free, then $94/month
Tags	AI OverviewsBrand monitoringChatGPTCopilotEnterpriseGeminiPerplexity	AI OverviewsBrand monitoringChatGPTContent optimization
Pricing model	subscription	freemium
Free tier	No	Yes
Optimises your content	Partly	Yes
Generates content	No	Yes
Technical AEO	No	Partly
Perplexity	Yes	No
Gemini	Yes	No
Google AI Mode	Yes	No
Claude	Partly (Custom Prompts, available higher)	No
Microsoft Copilot	Yes	No
Grok	Partly (currently degraded)	No
Brand sentiment	No	Yes
Recommendations	Partly	Yes
AI crawler analytics	Yes	No
Wrong answers about you	-	No
API	Yes	Partly
MCP server	Yes	Partly
Limitations	Does not track Claude, Meta AI or DeepSeek. A real gap against rivals in this index such as Profound or Goodie AI that cover more engines. (2 sources) Requires an active Ahrefs subscription on top of its own per-surface fee. A fully-loaded five-surface setup runs roughly €773/month before any extra custom-prompt usage, well above most dedicated AI-visibility trackers in this index. (2 sources) Most platform data refreshes on a roughly monthly cadence rather than daily, per independent reviewer testing, which is slower than several purpose-built competitors. (1 source) Provides mention and share-of-voice data without the actionable content-optimization recommendations some rivals bundle in. (1 source)	Engine coverage stays narrow. The in-page FAQ still names only ChatGPT and Google AI Overview as 'monitored in all plans', even though the page hero now lists Claude alongside them. Perplexity and Gemini are no longer called out anywhere on the public page, leaving coverage narrower than most dedicated competitors in this index. (1 source) No standalone public API is disclosed for AI Visibility itself. Its only automation path is Amplitude's own MCP integration and internal analytics plumbing, unlike competitors that ship a documented public API. (1 source) The feature's main differentiator, tying AI-answer visibility to real traffic and revenue, depends on being an existing Amplitude analytics customer. A team with no Amplitude account gets only a limited, non-customer free experience. (1 source) No independent review of AI Visibility as a standalone product was found; no G2, Capterra or Trustpilot listing evaluates it separately from Amplitude's core analytics suite, and the trade-press coverage found reads as based on Amplitude's own announcement rather than independent testing. (1 source)

Who each one is for

Ahrefs Brand Radar

An SEO lead already on a paid Ahrefs plan who wants a first integrated view of AI-answer visibility without adopting a second standalone tool.

From €179/month

Amplitude AI Visibility

Growth or marketing teams already running on Amplitude who want a free first read on AI-answer visibility tied directly to revenue.

From Free

Verdict: Ahrefs Brand Radar or Amplitude AI Visibility?

Pick Ahrefs Brand Radar if you already run SEO inside Ahrefs, want broad AI-surface coverage plus backlink and keyword context, and accept paying roughly €773/month for the fully-loaded five-surface bundle. Pick Amplitude AI Visibility if you already run product analytics inside Amplitude, want AI mentions joined to revenue rather than just volume, and prefer starting free with 500 tracked prompts before committing. If neither parent suite is yours, neither product is the right first move.

Visit Ahrefs Brand Radar ↗Visit Amplitude AI Visibility ↗

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Frequently asked questions

Does Ahrefs Brand Radar track Claude?: No. Brand Radar tracks Google AI Overviews + AI Mode, ChatGPT, Perplexity, Gemini and Microsoft Copilot, but not Claude, Meta AI or DeepSeek. Amplitude AI Visibility now lists Claude on its product-page hero, although the in-page FAQ still names only ChatGPT and Google AI Overview as monitored in all plans.
How much does Ahrefs Brand Radar actually cost to run all surfaces?: Roughly €773/month before any extra custom-prompt usage. Brand Radar is priced at €179/month per AI surface or €654/month for all five bundled, and it activates only on top of an Ahrefs subscription that starts at €119/month. Amplitude AI Visibility has no separate price and is free on the $0 Free plan with 500 tracked prompts.
Can I use Amplitude AI Visibility without being an Amplitude customer?: Only in a limited way. AI Visibility is free and bundled into every Amplitude plan, but its main differentiator, joining AI mentions to real traffic, conversion and revenue data, depends on Amplitude Analytics already holding that data. A team with no Amplitude account gets only a stripped-down free experience.
Which one covers more AI engines?: Ahrefs Brand Radar covers more total surfaces today (Google AI Overviews + AI Mode, ChatGPT, Perplexity, Gemini and Copilot) and also tracks YouTube, TikTok and Reddit mentions while in beta. Amplitude AI Visibility covers ChatGPT, Google AI Overview and Claude on its hero, though its FAQ still names only ChatGPT and Google AI Overview as monitored in all plans, and Perplexity and Gemini are no longer called out on the public page.
Is there an independent review of Amplitude AI Visibility?: Not as a standalone product. The trade-press coverage of Amplitude AI Visibility that we found is based on Amplitude's own announcement, and there is no G2, Capterra or Trustpilot listing that evaluates it separately from Amplitude's core analytics suite. Ahrefs Brand Radar has been independently reviewed by Profound, Exploding Topics and EWR Digital, among others, which is one reason it is the more-cited side of this comparison.

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