Adobe Brand Visibility

What it does

Monitors AI answers

YesCore function: it runs your configured prompt library against AI platforms on a recurring schedule and scores how often the brand is mentioned and cited.Measure Brand Visibility: Track when, where, and how often your brand appears in AI-powered search results, with a clear visibility score for…experienceleague.adobe.com/en/docs/bran… ↗

Optimises your content

YesThe Opportunities dashboard analyses pages you already have and lists prioritised on-page and technical fixes, each with affected URLs.Optimization opportunities are automatically detected insights that show where your site and external presence can be improved to increase brand…experienceleague.adobe.com/en/docs/bran… ↗

Generates content

YesIt drafts the copy for its own fixes — summaries, FAQs, transcript summaries — and produces off-site content recommendations for Wikipedia, YouTube and Reddit, rather than writing standalone articles.Generate content for Wikipedia, YouTube, Reddit, and earned media to expand citation authority.business.adobe.com/products/brand-visib… ↗

Publishes to your site

PartlyDeployment goes live at the CDN edge and is served only to AI agents; it never writes back into a CMS, and the vendor calls the service CMS-agnostic with no authoring change.AI-only delivery: Serves optimized HTML only to AI agents with no impact on either human visitors or SEO bots.experienceleague.adobe.com/en/docs/bran… ↗

Technical AEO

YesTechnical GEO opportunities cover robots.txt rules blocking AI agents, 404/403/5xx responses served to agents, missing structure and hidden JavaScript-rendered content.Resolve technical generative engine optimization (GEO) issues including blocked crawlers, missing structured data, and 404s without engineering…business.adobe.com/products/brand-visib… ↗

Done-for-you service

NoAdobe sells this as licensed software operated by the customer's own marketing, SEO and analytics teams; no managed GEO service or done-for-you retainer is part of the product.Adobe Brand Visibility is designed for the teams responsible for brand discoverability and digital growth, including SEO teams, content strategists,…business.adobe.com/products/brand-visib… ↗

Answer engines

ChatGPT

YesChatGPT is one of the six platforms named in the Brand Presence platform filter and is also one of the three targets of edge-deployed optimizations.Platform - Choose which AI engine to analyze. Adobe Brand Visibility currently supports ChatGPT, Google AI Overviews, Google AI Mode, Microsoft…experienceleague.adobe.com/en/docs/bran… ↗

Perplexity

YesPerplexity is named in the Brand Presence platform filter and is one of the three AI platforms that edge-deployed optimizations are served to.Platform - Choose which AI engine to analyze. Adobe Brand Visibility currently supports ChatGPT, Google AI Overviews, Google AI Mode, Microsoft…experienceleague.adobe.com/en/docs/bran… ↗

Gemini

YesGoogle Gemini appears both in the Brand Presence platform filter and in the four-engine list covered by the Semrush-powered AI Visibility module.Platform - Choose which AI engine to analyze. Adobe Brand Visibility currently supports ChatGPT, Google AI Overviews, Google AI Mode, Microsoft…experienceleague.adobe.com/en/docs/bran… ↗

Google AI Overviews

YesGoogle AI Overviews is selectable in the Brand Presence platform filter and is one of the four engines the AI Visibility market module analyses.Platform - Choose which AI engine to analyze. Adobe Brand Visibility currently supports ChatGPT, Google AI Overviews, Google AI Mode, Microsoft…experienceleague.adobe.com/en/docs/bran… ↗

Google AI Mode

YesGoogle AI Mode is selectable in the platform filter; release notes record market-by-market expansion of AI Mode tracking, for example Germany.Platform - Choose which AI engine to analyze. Adobe Brand Visibility currently supports ChatGPT, Google AI Overviews, Google AI Mode, Microsoft…experienceleague.adobe.com/en/docs/bran… ↗

Claude

PartlyThe marketing FAQ counts Anthropic Claude among the tracked LLM families and Claude is a target for edge optimizations, yet the documented Brand Presence platform filter lists six platforms and Claude is not one of them.Brand Visibility tracks brand visibility across ten LLM families, including ChatGPT, Perplexity, Google AI Mode, Anthropic Claude, and Microsoft…business.adobe.com/products/brand-visib… ↗

Microsoft Copilot

YesMicrosoft Copilot (written "Microsoft Co-pilot") is in the Brand Presence platform filter, but not in the four engines the AI Visibility module covers.Platform - Choose which AI engine to analyze. Adobe Brand Visibility currently supports ChatGPT, Google AI Overviews, Google AI Mode, Microsoft…experienceleague.adobe.com/en/docs/bran… ↗

Coverage in the vendor’s words

YesCoverage is capped contractually rather than by feature: the licence allows analysis across ten LLMs, while the docs name six platforms in the Brand Presence filter and only four in the Semrush-powered AI Visibility module.LLM Coverage. Customer may analyze their brand presence across up to 10 LLMs unless otherwise authorized by Adobe.helpx.adobe.com/legal/product-descripti… ↗

Not established: Grok, DeepSeek, Meta AI

What it reports

Names the cited sources

YesIt separates your own cited pages from the third-party domains engines lean on, and flags sources citing competitors but not you.Cited sources | Third-party domains that AI engines reference in answers, with your mentions, pages cited, prompts, and organic traffic.experienceleague.adobe.com/en/docs/bran… ↗

Competitor tracking

YesRival brands sit in the same charts as yours, but the trial comparison is capped at five other brands and the marketing FAQ repeats the same five-competitor limit.In the Market Tracking section you can select up to five other brands and compare their mentions and citations against your brand.experienceleague.adobe.com/en/docs/bran… ↗

Brand sentiment

YesSentiment is scored per aspect of the brand inside a single answer, so one response can read positive on one attribute and negative on another.Sentiment is evaluated at the aspect level, allowing a single AI-generated response to contain both positive and negative sentiment for different…experienceleague.adobe.com/en/docs/bran… ↗

Recommendations

YesEvery opportunity ships with a fix suggestion, and supported ones can be deployed from the same screen rather than only reported.These optimizations include on-page fixes (adding structured content, canonicals, or summaries), technical adjustments (unblocking AI crawlers or…experienceleague.adobe.com/en/docs/bran… ↗

AI crawler analytics

YesThe Agentic Traffic dashboard breaks AI bot hits down by user agent, status code and content type, but it stays blank until CDN log forwarding is configured.The Agentic Traffic dashboard shows how AI agents (crawlers and chatbots) interact with your site.experienceleague.adobe.com/en/docs/bran… ↗

Wrong answers about you

PartlyNo feature that flags a false statement about the brand; the docs name responding to misinformation as a persona use case, and the Details view exposes the full AI response text behind each prompt.PR & Communications Managers track brand perception in LLMs by 3rd-party platforms and address misinformation, manage sentiments, and protect brand…experienceleague.adobe.com/en/docs/bran… ↗

Plans and signing up

Prompt or credit allowance

PartlyPaid volume is whatever the Sales Order says, sold as prompts per year, so no public figure exists; the trial is capped at 100 prompts on one domain.Prompts. Customer may use up to the number of Prompts authorized in the Sales Order. If Customer exceeds the number of Prompts, Customer must license…helpx.adobe.com/legal/product-descripti… ↗

Projects or brands

PartlyPaid customers manage several brands, websites and markets in Brands Management, but the trial is fixed to one domain that cannot be changed afterwards.Brands Management is the central place to configure and manage the brands you monitor in Adobe Brand Visibility. From here, you can create brands,…experienceleague.adobe.com/en/docs/bran… ↗

Countries

YesMarkets are explicit objects combining a country or region, a language and a site, and several can run per brand; the enhanced edition reports on market-language pairs such as US-en.You can configure multiple markets for each brand to monitor how your brand appears across different regions and languages.experienceleague.adobe.com/en/docs/bran… ↗

How often it checks

YesPrompts run on a scheduled weekly refresh rather than daily or on demand; Google Search Console-sourced prompts are regenerated monthly.Brand Presence data for newly added prompts will appear during the next scheduled data refresh, which typically runs at the beginning of each week.experienceleague.adobe.com/en/docs/bran… ↗

Card required to start

NoThe documented trial path is entitlement-gated rather than card-gated: an eligible Adobe customer signs in with their Adobe ID and enters a domain, with no payment step anywhere in the flow.Sign in through IMS, then enter a domain and brand name to start the onboarding process.experienceleague.adobe.com/en/docs/bran… ↗

Self-serve signup

PartlyExisting AEM Cloud or Analytics/CJA customers can switch the trial on themselves, but everyone else is onboarded only after a commercial agreement is signed.After your organization finalizes the business agreement, you are onboarded to Adobe Brand Visibility with the domain your organization selected.experienceleague.adobe.com/en/docs/bran… ↗

Access and integrations

API

PartlyThe only documented API surface is the Edge Optimize production and staging key used to route CDN traffic; no reporting or data-retrieval API is documented, so visibility data leaves through CSV and PDF export or the analytics connectors.Before configuring your CDN, retrieve your Edge Optimize API keys from Adobe Brand Visibility UI. You need a production API key for live traffic.experienceleague.adobe.com/en/docs/bran… ↗

BI export

PartlyTables export to CSV and PDF and the data can be joined to Adobe Analytics, Customer Journey Analytics or GA4, but those connectors need a paid offer and no warehouse or BI-tool connector is documented.By default, this dashboard builds traffic insights from CDN logs. If your organization is on a paid offer, you can connect Adobe Analytics or Google…experienceleague.adobe.com/en/docs/bran… ↗

Not established: MCP server