The Citation Index · Research
Guides
Practical guides to choosing and running the tools in this index.
NewestGuide
How to advertise in Google AI Overviews and AI Mode
Which Google Ads campaigns can show in AI Overviews and AI Mode, the 12 countries for ads inside an AI Overview, and what you cannot target or report, from Google's own pages.
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Try a tool's name, an engine such as ChatGPT, or a topic like pricing.
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How to advertise in Microsoft Copilot
Which Microsoft Advertising ads show in Copilot, where, how they are chosen, and what you cannot opt out of or measure, from Microsoft's own pages.
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Can you advertise on Perplexity? What it sold, and what it publishes now
Perplexity tested sponsored questions and ads beside its answers in the US from November 2024. What it said about them, and what it never published.
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GEO vs AEO vs SEO: what each one means and which you need
GEO, AEO and SEO compared: what each term means, where it shows, what you measure and which tools do it, with Google's own view on AI search.
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Guide
How to advertise on ChatGPT: Ads Manager, partners, prices and rules
How to run ads in ChatGPT: who sees them, the 89 countries, Ads Manager or a partner, CPM and CPC bidding, what you may advertise, from OpenAI's own pages.
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Reconcile Google AI impressions with analytics
Build an audit worksheet that separates Google AI impressions, Web clicks and Analytics outcomes, preserving unknowns without inventing AI attribution.
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Audit AI crawler permissions across robots and WAF
A documentation-based audit of search, training and user-request permissions: compare robots.txt with CDN/WAF evidence before changing access.
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Control Google AI search without leaving Search
Choose between Search Console AI inclusion, inherited property settings and snippet controls while protecting ordinary Search eligibility.
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Why the same AI question can return different sources
Separate the question, retrieval queries and answer; save context and settings before comparing repeated AI-search results or vendor reports.
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After a page fix: notify search engines and check
Correct the authoritative page, notify participating engines with IndexNow, and log source, crawl, index and AI-answer evidence separately.
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Reviewing AI-assisted pages for Google spam policy
A publish-or-hold review for AI-assisted pages: assess reader value, source support, duplication and presentation against Google's guidance.
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How to audit an AI answer’s citation support
Audit AI answers claim by claim: save context, compare source passages and dates, and classify support without mistaking links for proof.
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How to read Bing AI Performance citation counts
Interpret Bing citation totals, average cited pages and sampled grounding queries without mistaking them for rankings, prompts or traffic.
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How to rank in AI search results
A practical workflow for discoverability and citation measurement across AI search products, with documented crawl controls and no guaranteed rankings or citation timelines.
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How to get cited by Claude
A sourced guide to Claude app and API web search, citation fields, honest content maintenance and manual citation checks without guaranteed ranking rules.
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How to get cited by Microsoft Copilot
A sourced guide to Copilot product differences, Bing web grounding, citation dashboard limits and content maintenance without citation guarantees.
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How to get cited by Google Gemini
Gemini Apps source links, Gemini API grounding and Google Search are different surfaces. A sourced publishing workflow, measurement limits and historical citation-table caveats.
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How to rank in Google AI Overviews: get cited, not just #1
Google AI Overviews eligibility, query fan-out and practical content checks, with primary Google guidance and clearly dated citation-study limitations—not guaranteed ranking factors.
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How to get cited by Perplexity
A sourced guide to Perplexity crawler controls, accurate content maintenance and manual citation checks, separating documented capabilities from untested ranking advice.
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How to measure your AI visibility: share-of-voice, not one score
What "AI visibility" actually means for a brand, why the tools disagree on a single visibility score, and how to audit and track your share-of-voice across ChatGPT, Perplexity, Claude and AI Overviews, including a free, no-tool method.
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How to get cited by ChatGPT
Let its search crawler in, write pages it can quote, and count the answers that name you each month.
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