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Can you advertise on Perplexity? What it sold, and what it publishes now

Perplexity tested sponsored questions and ads beside its answers in the US from November 2024. What it said about them, and what it never published.

By CitedIndex Editorial, Research desk4 min readPublished Checked

Cited·Index card: Can you advertise on Perplexity? What it sold, and what it publishes now. Advertise in AI answers.
On this page
  1. The short answer
  2. What Perplexity sold
  3. What Perplexity does not publish
  4. Where the programme stands
  5. Showing up in Perplexity without ads
  6. FAQ
  7. Sources
Covers 4 topics
  • What Perplexity sold
  • What Perplexity does not publish
  • Where the programme stands
  • Showing up in Perplexity without ads

The short answer

Perplexity started testing ads in the US on 12 November 2024, as sponsored follow-up questions and ads beside an answer. It never published a sign-up page, a price list, a minimum spend or a list of countries. In February 2026 the Financial Times reported, quoting a Perplexity executive, that the company had stopped selling ads. Perplexity has not said so on a page of its own. If you want to buy ads on Perplexity today, there is no public way to do it.

What Perplexity sold

Perplexity announced the test in a post on 12 November 2024. In its words: "Ads will appear in the US to start and will be formatted as sponsored follow-up questions and paid media positioned to the side of an answer."

  • Sponsored follow-up questions. A question shown under an answer, labeled "sponsored". The answer to it was still written by Perplexity: answers "will still be generated by our technology, and not written or edited by the brands sponsoring the questions."
  • Ads beside an answer. "Paid media positioned to the side of an answer."

Perplexity named its first brand and agency partners: Indeed, Whole Foods Market, Universal McCann and PMG. It called the programme "an experiment" and said "formats may evolve".

It also made two promises: "the content of the answers you receive on Perplexity will not be influenced by advertisers", and "we will never share your personal information with advertisers."

What Perplexity does not publish

Table 1 What a buyer would need, and what Perplexity has said
QuestionWhat Perplexity has published
Who can buy
Not published. The post names four launch partners and no sign-up.
Where ads show
"In the US to start". No later list of countries.
Price and how you pay
Not published.
Minimum spend
Not published.
Rules on what may be advertised
Not published.
Measurement
Not published.

Source: Perplexity's post of 12 November 2024, the only page of its own on its ads that we could find (see Sources).

Where the programme stands

On 18 February 2026 MacRumors reported, citing the Financial Times, that Perplexity had dropped advertising over concerns about users' trust in its answers. Perplexity has published nothing of its own since its 2024 post, neither a new ad product nor an end to the old one. Treat the programme as closed until Perplexity says otherwise on its own site.

Showing up in Perplexity without ads

Perplexity's answers cite web pages, and being cited is open to anyone. See how to get cited by Perplexity, and the AI visibility tools that track whether it names you.

For the engines that do sell ads in their answers, see how to advertise on ChatGPT, how to advertise in Google AI Overviews and AI Mode and how to advertise in Microsoft Copilot.

FAQ

Can I advertise on Perplexity?

Not through any public route. Perplexity never published a sign-up, and in February 2026 the Financial Times reported that it had stopped selling ads.

What ads did Perplexity run?

Sponsored follow-up questions under an answer, and ads beside an answer, in the US, from November 2024.

Did advertisers write Perplexity's answers?

No. Perplexity said answers to sponsored questions were written by its own technology, "not written or edited by the brands sponsoring the questions."

How much did Perplexity ads cost?

Perplexity never published a price or a minimum spend.

Sources

  1. Perplexity, Why we're experimenting with advertising, 12 November 2024 (read on 24 October 2026 from the Internet Archive's copy of 13 November 2024, as perplexity.ai turns our servers away) perplexity.ai
  2. MacRumors, Perplexity abandons AI advertising strategy over trust worries, 18 February 2026, reporting the Financial Times macrumors.com

Our data

AI answer check

45%

of AI answers named Profound (110 of 242), the most of the 146 tools we list.

242 answers from ChatGPT and Perplexity asked for alternatives to the tools we list, collected 12 October 2026.

How we count

AI Visibility Leaderboard, October 2026

Five tools took 41% of the 1,415 mentions in 266 Perplexity and ChatGPT answers about AI-visibility tools in October 2026.

See the full study

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