Peec vs Profound vs Scrunch vs Otterly: How to Choose

Four names keep coming up when marketing teams start shopping for an AI-visibility (GEO) platform: Peec AI, Profound, Scrunch AI and Otterly AI. We’ve already compared them in pairs — Peec vs Profound, Profound vs Scrunch and Otterly vs Peec — but a buyer evaluating the category rarely narrows to one pair first. They want to see all four side by side, once, and know where each one sits. That’s what this page does.

The quick answer

There is no single “best” AI-visibility platform — the four sit on a real spectrum by price and depth, and the right pick depends on team size and budget more than features.

• Just starting to measure AI visibility, on a tight budget → Otterly AI ($29/month Lite tier, the cheapest credible entry in the category).
• Ready for per-engine depth and a GEO target list, mid-market budget → Peec AI (€85–€425/month, citation-source view built in).
• Need the widest self-serve engine coverage and agency-grade reporting, willing to pay for it → Scrunch AI ($250/month Starter tier, 6 engines on every tier including Enterprise).
• Enterprise brand/comms team, need breadth and dedicated support, budget isn’t the constraint → Profound (self-serve from $99/month, but real multi-engine depth needs Growth at $399/month or a custom Enterprise plan).

At a glance

All four prices below were re-verified live against each vendor’s own pricing page on 2026-07-24 (Scrunch AI only; the other three were last re-checked 2026-07-21 and are unchanged since).

Platform	Entry price	Engines tracked	API	Best for
Otterly AI	$29/mo (Lite)	ChatGPT, Perplexity, Google AI Overviews, Copilot	Standard tier and up (MCP)	First AI-visibility baseline on a budget
Peec AI	€85/mo (Starter)	Pick 3 of 6 (ChatGPT, Perplexity, AI Overviews, AI Mode, Copilot, Gemini)	Enterprise-tier only	Mid-market teams wanting a citation-source GEO target list
Scrunch AI	$250/mo (Starter)	ChatGPT, Claude, Gemini, Perplexity, AI Overviews, Meta AI — same 6 on every tier	Enterprise-tier only	Agencies needing multi-client reporting and the widest engine set
Profound	$99/mo (Starter, ChatGPT only) → $399/mo (Growth, 3 engines) → custom (Enterprise, up to 9)	ChatGPT (Starter) up to 9 engines (Enterprise)	No	Enterprise brand/comms teams needing depth and account support

The spread is the story, but it moved this month: Profound published self-serve Starter/Growth pricing for the first time in July 2026, so its $99 entry point now sits much closer to Otterly’s $29 than the old “sales-only” positioning suggested — the real gap opens up on depth, not visibility. Starter tracks ChatGPT alone; matching what Otterly or Peec already cover across 3-4 engines at their entry tier means paying for Profound’s $399 Growth plan or a custom Enterprise deal. Scrunch moved too: since being acquired by Sitecore, it overhauled its own pricing so all 6 tracked engines are now bundled into its $250/month entry tier rather than gated to Enterprise. Peec and Scrunch still fill the mid-market in between at meaningfully different price points (€85 vs. $250+) for a similar per-engine tracking job.

Where each one actually differs

Otterly AI is built around prompt-based monitoring at the lowest realistic price point: you give it the prompts and keywords that matter, and it reports brand mentions and link citations across ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot on a schedule (Gemini, Claude and Google AI Mode are available as paid add-ons). It’s the one platform here with a real self-serve on-ramp under $50/month — the trade-off is that monitoring volume is capped per tier, its API/MCP access only kicks in from the Standard tier up (Lite has neither), and real prompt coverage pushes a team up the ladder quickly. A custom Enterprise tier now exists too for teams that outgrow the $489/mo Premium plan.

Peec AI draws from a wider pool than it first looks — 6 supported engines (ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Microsoft Copilot, Gemini), with each self-serve project picking 3 to track — and adds a feature the category is converging on: a citation-source view that shows which domains and pages the engines actually cite for a given topic, which doubles as a ready-made GEO target list. It’s priced in EUR (€85–€425/month) with no free tier (a 1-week trial exists instead), and API access is reserved for a custom Enterprise plan that also unlocks all 6 engines at once — none of the self-serve tiers include it.

Scrunch AI covers the most engines of the four from its entry tier — ChatGPT, Claude, Gemini, Perplexity, AI Overviews and Meta AI, all bundled into the $250/month Starter plan (formerly called “Core”), with the same 6-engine set on Growth ($417/mo) and Enterprise (custom). It’s the most agency-built of the four: multi-client “brand” and “pitch” workspaces, a Prompt Manager for reusable prompt sets by persona, and a partner-referral program, backed by a $15M Series A (Decibel, Mayfield, Homebrew) and 500+ reported customers. The catch: only Enterprise gets the Data API and SAML/OIDC SSO — Starter and Growth are Google-SSO-only with no API access at all — though a 7-day free trial on Starter at least lets you check the fit first. One thing to watch: Sitecore announced it had acquired Scrunch on 2026-06-03 (reported ~$225M); both companies say the standalone product is unchanged today, but there’s no published timeline for the “eventual” integration into Sitecore’s own content platform — this pricing overhaul is the first visible product change since the deal.

Profound is the enterprise reference point — the most-searched name in the category, backed by a $96M raise reported by Fortune in February 2026. As of July 2026 it publishes self-serve pricing for the first time: Starter ($99/mo, ChatGPT only, 50 prompts) and Growth ($399/mo, 3 engines, 100 prompts) are both billed annually with no month-to-month rate shown. Full depth — up to 9 answer engines including Claude, Gemini and Copilot, plus source-level citation analysis for directing PR and content investment — still requires a custom, sales-led Enterprise plan. That makes Profound a genuine self-serve option for a single-engine baseline now, but the procurement-scale depth it’s known for hasn’t gotten any cheaper.

Choose X if / avoid X if

• Choose Otterly if you need an AI-visibility baseline this week on a real budget. Avoid it if you need more than four engines tracked by default or a classic REST API on the entry tier.
• Choose Peec if the sources AI engines cite matter as much as whether you’re mentioned — its citation-source view is built for exactly that. Avoid it if you need API access without paying for the custom Enterprise plan, or a free tier to trial first.
• Choose Scrunch if you’re an agency running multi-client AI-visibility programs and want the broadest engine coverage available self-serve, from the entry tier. Avoid it if you need an API or SAML/OIDC SSO without jumping straight to a custom Enterprise quote, or you need certainty about a fully independent roadmap now that Sitecore owns it.
• Choose Profound if you’re an enterprise brand or comms team that needs query-volume depth, benchmarking and dedicated account support, and a custom Enterprise cycle isn’t a blocker. Avoid it if you want real multi-engine coverage without paying for Growth ($399/mo) or Enterprise — the $99 Starter tier only tracks ChatGPT.

How the head-to-head pages fit together

Each pairwise comparison goes deeper on one specific trade-off than this overview can: Peec vs Profound is the self-serve-vs-enterprise decision in detail, Profound vs Scrunch is enterprise depth vs. published self-serve tiers, and Otterly vs Peec is the entry-level-vs-mid-market decision most teams actually face first. Start here for the full field, then read the specific pair that matches the choice in front of you.

Methodology & sources

Every price, feature and positioning claim above comes from CitedIndex’s own quality-gated listings for Peec AI, Profound, Scrunch AI and Otterly AI — each independently researched, sourced and dated. This page originally published 2026-07-20; updated 2026-07-21 after Profound published self-serve pricing for the first time and after re-verification found Otterly’s and Peec’s real engine pools and Enterprise tiers were broader than previously documented — all four vendors’ live pricing pages were re-checked directly as part of that update. Updated again 2026-07-24: Scrunch’s live pricing page now shows a Starter tier (renamed from “Core,” $250/month, 350 custom + 1,000 industry prompts) and a new Growth tier ($417/month), with the same 6-engine coverage — ChatGPT, Claude, Gemini, Perplexity, AI Overviews, Meta AI — shared across every tier instead of gated by plan, re-verified directly against scrunch.com/pricing. Profound’s funding figure is sourced directly to Fortune’s reporting; Scrunch’s Sitecore acquisition is sourced to Sitecore’s own announcement. For the full sourced entry on any of the four — pros, cons, detailed pricing tiers and verification dates — see each tool’s own listing page.