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Gauge

Summary

Gauge is an AI marketing platform that runs tracked prompts through AI answer engines daily and records brand mentions, citations and sentiment. Its Ask Gauge agent and content engine turn the resulting gaps into articles published to a connected CMS.

Not for
Solo practitioners, small teams or agencies on a tight budget: there is no tier below $599/month. Multi-region teams or anyone needing included Claude and Grok tracking without supplying API keys will land in a custom Enterprise quote.
AI engines it tracks

The AI engines Gauge tracks

  • ChatGPT: on every plan
  • Gemini: on every plan
  • Perplexity: on every plan
  • AI Overviews: on every plan
  • Claude: on some plans only
  • AI Mode: on every plan
  • Copilot: on every plan
  • Grok: on some plans only
  • DeepSeek: not tracked
  • Meta AI: not tracked

6 on every plan, 2 more on some plans only.

From
$599/monthbilled monthly
Open source
No
API
Partly
Category
AI visibility monitoring
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What it does

Monitors AI answers
YesCore function: tracked prompts run daily through eight answer engines and every mention of the brand is recorded alongside competitors.Gauge monitors AI-generated answers across ChatGPT, Claude, Gemini, Perplexity, CoPilot, AI Mode, and AI Overviews to detect mentions of your brand.withgauge.com
Optimises your content
YesExisting pages are scored against a nine-criteria health score and the Action Center raises structural fixes on the ones scoring poorly.Structural improvements, for pages scoring poorly on Gauge's 9-criteria health score.withgauge.com/features/action-center
Generates content
YesThe content engine drafts whole articles from brief through outline to review, with 18 publish-ready pieces a month on Growth.Gauge's Content Engine generates data-driven articles designed to get your brand cited by AI automaticallywithgauge.com/features/content-engine
Publishes to your site
YesApproved drafts push straight to four named destinations, including a pull request where the blog lives in a repository.then publish to Webflow, Framer, or Sanity — or open a pull request if your blog lives in a repo.withgauge.com/features/action-center
Technical AEO
PartlyPage-level structural work and AI bot log analysis are covered, but the vendor does not state that it generates schema markup, llms.txt files or crawler directives.withgauge.com/features/action-center
Done-for-you service
PartlyGauge is software a team runs itself; hands-on work from Gauge's own people is limited to recurring implementation and strategy sessions on Enterprise.Recurring implementation and strategy sessions with the Gauge teamwithgauge.com/pricing

Answer engines

ChatGPT
YesChatGPT is one of the six core platforms included on the entry plan, collected through the logged-out web experience with search on.Gauge measures the default, logged-out ChatGPT experience with web search enabled.docs.withgauge.com/navigating/ai-engine…
Perplexity
YesPerplexity is one of the six core platforms on Growth and the vendor treats it as its strongest citation signal.6 platforms: ChatGPT, Google AIO, AI Mode, Gemini, Perplexity, Microsoft CoPilotwithgauge.com/pricing
Gemini
YesGoogle's standalone Gemini assistant is tracked as a separate engine from AI Overviews and AI Mode on the entry plan.Google's standalone Gemini assistant answers questions in a conversational format, drawing on Google's index.docs.withgauge.com/navigating/ai-engine…
Google AI Overviews
YesGoogle AI Overviews is a distinct tracked surface included in the six core platforms on the $599 Growth plan.AI Overviews are the AI-generated summaries that appear at the top of a standard Google search results page.docs.withgauge.com/navigating/ai-engine…
Google AI Mode
YesGoogle AI Mode is tracked separately from AI Overviews and is named in the six core platforms on Growth.AI Mode is Google's fully conversational search experience — a chat-style answer surface distinct from the AI Overviews that appear on classic…docs.withgauge.com/navigating/ai-engine…
Claude
PartlyClaude is collected by Gauge but the comparison table marks it No on Growth; it needs Enterprise or your own paid Anthropic key, which Anthropic bills separately.Claude and Grok tracking isn't Enterprise-only — on any plan you can turn them on by connecting your own Anthropic or xAI API key, and the provider…withgauge.com/pricing
Microsoft Copilot
YesMicrosoft Copilot is one of the six core platforms on Growth, collected through its Bing-backed answer surface.Microsoft Copilot answers questions using Bing as its underlying search engine, and reaches users across Windows, Edge, and Microsoft 365.docs.withgauge.com/navigating/ai-engine…
Grok
PartlyGrok is a supported engine but the plan table reads No for Growth; it arrives with Enterprise or by connecting your own billed xAI key.withgauge.com/pricing
DeepSeek
NoThe documentation page that enumerates the engines Gauge monitors lists eight and DeepSeek is not among them, on any plan.docs.withgauge.com/navigating/ai-engine…
Meta AI
NoMeta AI appears in neither the per-engine documentation inventory nor the plan comparison table, so it is not a tracked answer engine.Gauge tracks ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Perplexity, and Microsoft Copilot. Claude and Grok can also be enabled through BYOKdocs.withgauge.com/resources/faq.md
Coverage in the vendor’s words
YesSix engines are included on Growth and eight exist in total, with Claude and Grok reaching Growth only via your own provider key.600 prompts, run daily — 108,000 AI answers tracked per month; 6 platforms: ChatGPT, Google AIO, AI Mode, Gemini, Perplexity, Microsoft CoPilotwithgauge.com/pricing

What it reports

Names the cited sources
YesCitation analysis reports which domains and URLs each engine cites, with trend data filterable by topic, model and date.You'll see domain-level and URL-level citation data with trend graphs, filtered by topic, model, and date, so you know exactly where to focus your…withgauge.com/ai-visibility
Competitor tracking
YesCompetitors are captured on the same prompt runs and compared side by side, with unlimited competitors on both plans.Gauge tracks competitor mentions across the same prompt set, so you can see side-by-side visibility for every brand in your category, broken down by…withgauge.com/features/prompt-tracking
Brand sentiment
YesSentiment analysis grades the tone and framing of each answer per model and ranks the weakest prompts by impact.Gauge analyzes the tone and framing of how AI talks about your brand: positive, negative, neutral, or absent.withgauge.com/features/sentiment-analys…
Recommendations
YesThe Action Center ranks suggested actions with the supporting data, hands them to the agent, then measures the result against the projection.The Action Center finds the highest-value actions for your brand, shows the data behind each one, lets Gauge's agent do the work, then measures what…withgauge.com/features/action-center
AI crawler analytics
PartlyAI bot and coding-agent hits are reported per page, but only after you connect your own Cloudflare, Vercel or forwarded server logs.Was Yes before our last check.Gauge reads your server logs through Cloudflare, Vercel, or manual forwarding and analyzes which pages LLMs are accessing.docs.withgauge.com/navigating/ai-traffi…
Wrong answers about you
PartlyBranded prompts and sentiment surface where a model misdescribes the brand, but the vendor documents no dedicated false-claim flag or alert.you get a clear picture of the lens AI takes when buyers are researching you — what it emphasizes, what it gets wrong, and how it frames your…docs.withgauge.com/help/branded-prompts…

Plans and signing up

Prompt or credit allowance
YesGrowth includes 600 tracked prompts run once per engine per day, which the vendor totals as 108,000 answers a month.600 tracked prompts, run every day across six AI platforms … That's 108,000 AI answers collected and analyzed for your brand every month.withgauge.com/pricing
Projects or brands
PartlyA Growth workspace tracks one brand with unlimited domains and competitors; separate per-client workspaces require an agency account billed per active client.Was Yes before our last check.An agency account lets your team switch between separate client workspaces, each with its own prompts, competitors, and data. Billing combines a…docs.withgauge.com/resources/faq.md
Countries
PartlyGrowth is restricted to a single location; tracking additional markets is an Enterprise allowance set per organisation.withgauge.com/pricing
How often it checks
YesEvery tracked prompt runs once per engine per day on a recurring schedule, and newly added prompts run immediately.Gauge runs each prompt once per AI model per day. If you track one prompt across six models, Gauge collects six new answers for that prompt each day.docs.withgauge.com/navigating/prompt-ru…
Card required to start
NoThe trial banner asks for a payment method to continue after the trial ends, not to start it.It shows how many days remain, a progress bar, and a reminder to add a payment method to continue after your trial ends.docs.withgauge.com/help/billing
Self-serve signup
YesGrowth is bought by Stripe checkout with no sales call, and the vendor states agency signup is self-serve as well.Growth includes a one-week free trial and does not require a sales call.withgauge.com/pricing

Access and integrations

API
PartlyGauge Chat data is reachable programmatically through the MCP endpoint with a bearer API key, while the documented REST API reference covers the separate Gauge Agents product.Was Yes before our last check.API key authentication is also available for scripts, automation, and clients that do not support OAuth.docs.withgauge.com/help/mcp.md
MCP server
YesGauge runs its own MCP server at app.withgauge.com/mcp with OAuth or API-key auth, included on both plans.Gauge runs an MCP server, so any MCP-compatible client — Claude, Cursor, ChatGPT, Gemini, Windsurf, Zed, or your own tooling — can query your Gauge…docs.withgauge.com/help/mcp.md

Checked · Named in 11 of 242 AI answers, October check · 3 facts changed · How we check · Editorial policy

Changed since our last check

  • AI crawler analytics: now Partly. It was Yes.
  • Projects or brands: now Partly. It was Yes.
  • API: now Partly. It was Yes.

Plans and pricing

Price and terms

Free trial
Yes7 days
Card to start
YesNot required
Sign up without sales
YesYes

What needs a higher plan

Enterprise
Done-for-you service, Countries

From withgauge.com/pricing, checked .

Works with

  • ChatGPT
  • Perplexity
  • Gemini
  • Google AI Overviews
  • Google AI Mode
  • Claude

    Enterprise or BYOK with your own Anthropic API key

  • Microsoft Copilot
  • Grok

    Enterprise or BYOK with your own xAI API key

For AI agents

MCP server
Yes
API
Partly
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Alternatives

  • OtterlyAI

    AI search visibility monitoring across seven engines, with citation tracking and GEO content audits.

  • Writesonic

    AI search visibility tracking plus AI article writing, site audits and an Action Center.

  • AthenaHQ

    AEO/GEO platform tracking brand visibility across 11 AI models, with content and technical actions.

  • Profound

    AI answer engine visibility platform with content agents and AI crawler analytics.

  • FraseVerified owner

    Content platform that researches, drafts, optimises and publishes pages, then tracks AI citations.

Screenshots

  • Pricing page of Gauge
    Pricing page, withgauge.com, captured
  • Docs of Gauge
    Docs, withgauge.com, captured

Filed under

AI visibility monitoringGEO toolsAI OverviewsBrand monitoringChatGPTContent optimizationCopilotEnterpriseFree trialGeminiPerplexity

Sources and updates

Last changed

Sources23

Coverage elsewhere1

Updates4

  • Features and coverage · Free tier
  • Features and coverage · Free tier
  • Features and coverage · Free tier · Pricing
  • Alternatives · Summary

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