Summary
Frase is a content platform that researches, drafts, optimises and publishes articles to WordPress, Webflow, Sanity, Wix or its own hosted CMS. It also audits existing pages and monitors whether AI answer engines cite them, drafting fixes for approval.
- Best for
- content and SEO teams or agencies that want one subscription covering content briefs, AI-assisted drafting and daily AI citation tracking
- Not for
- buyers who specifically need Perplexity, Claude or Gemini coverage on a budget (those engines require Professional or Scale), and teams that want AI-generated draft copy without substantial editing.
- From
- $49/month$49 monthly · $39 billed annually
- Free trial
- Partly7-day free trial, no credit card. Professional's feature set capped at 5 articles, 50 audit pages, 25 AI prompts and up to 3 seats, with AI Visibility on ChatGPT and Google AI only. FraseCMS hosting has a standing $0 tier (100,000 page views/month, 25 GB bandwidth, Powered by Frase badge) but it is bundled with a paid plan rather than sold alone.
What it does
- Monitors AI answers
- YesAI Visibility is a first-class feature: it tracks brand mentions and cited URLs across AI engines daily and alerts when share of voice moves, and it is explicitly separate from the content-fixing feature.
Yes. AI Visibility tracks where you show up across ChatGPT, Perplexity, Claude, Gemini, and Google AI on a daily cadence, and alerts you when your…
frase.io - Optimises your content
- YesExisting pages can be imported by URL, scored for AI search against current winners, and returned with a named list of changes; site audits produce a ranked fix pack.
Paste a live URL and Frase imports the page, scores it for AI search against what is winning answers now, and shows where an older post is going…
frase.io/features/geo-content-optimizat… - Generates content
- YesFrase researches a topic and produces a finished draft with images in a learned or configured brand voice, metered as a monthly article allowance per plan.
Frase studies what already ranks for your topic, then drafts and optimizes the piece in your voice. You get a finished draft, not an outline.
frase.io/pricing - Publishes to your site
- YesFinished posts push live to four third-party CMSes or to the vendor's own hosted CMS, scheduled and with schema attached, and this is included from the entry plan upward.
Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts the page on FraseCMS. Scheduled, formatted, schema attached. No copy and paste, no…
frase.io - Technical AEO
- YesPages published on the vendor's own CMS ship structured data and an llms.txt file automatically, including on its free hosting tier; on third-party CMSes schema is attached at publish time.
Structured data and llms.txt on every page
frase.io/pricing - Done-for-you service
- NoThis is software agencies run themselves rather than a done-for-you service; the vendor stresses the top self-serve plan needs no onboarding call, with people attached only as an Enterprise account manager.
Run the loop across every client site, share the workspace with your team, and export client-ready reports. Scale is fully self-serve, so you can…
frase.io/pricing
Answer engines
- ChatGPT
- YesChatGPT is tracked on every paid tier including the entry plan, and is one of only two engines available on that entry plan.
AI Visibility engines tracked ... | ChatGPT Google AI | ChatGPT Google AI Perplexity | ChatGPT Google AI Perplexity Claude Gemini | All named engines…
frase.io/pricing - Perplexity
- PartlyPerplexity is tracked, but the plan table shows it is not on the entry Starter tier; it is added at Professional, so the cheapest plan cannot see it.
AI crawler monitoring, plus Perplexity added to AI Visibility
frase.io/pricing - Gemini
- PartlyGemini monitoring exists but is reserved for the third tier; the entry and mid plans list only ChatGPT, Google AI and Perplexity in the engines-tracked row.
Content Guard watches 300 pages, plus Claude and Gemini added to AI Visibility
frase.io/pricing - Google AI Overviews
- YesGoogle's AI answers are tracked from the entry plan as "Google AI", and the API's SERP analysis returns AI Overviews together with the sources each one cites.
Send a keyword and Frase returns the search picture your team works from: AI Overviews and their sources, organic results, People Also Ask, and…
frase.io/features/api-integrations - Google AI Mode
- PartlyAsserted as tracked with coverage scaling by plan, but the per-tier pricing table names only 'Google AI', never AI Mode.
Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot,…
frase.io/vs/profound - Claude
- PartlyClaude is one of the five engines monitored, but the comparison table shows it appears only on the Scale tier and above, not on Starter or Professional.
Content Guard watches 300 pages, plus Claude and Gemini added to AI Visibility
frase.io/pricing - Microsoft Copilot
- NoCopilot appears in no tier of the engines-tracked row and is absent from the vendor's own complete answer to which engines it tracks, which names five engines and no others.
Frase tracks brand mentions and citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI.
frase.io/features/ai-visibility - Grok
- NoGrok is not in the per-tier engine inventory on the pricing table nor in the vendor's direct statement of which engines AI Visibility covers, which enumerates five.
Frase tracks brand mentions and citations across ChatGPT, Perplexity, Claude, Gemini, and Google AI.
frase.io/features/ai-visibility - DeepSeek
- NoDeepSeek is absent from both the capability table's AI engines row and the FAQ answer enumerating tracked engines, which lists five and stops there.
| AI engines | ChatGPT, Perplexity, Claude, Gemini, Google AI. |
frase.io/features/ai-visibility - Meta AI
- NoMeta AI is not named in the capability table's engine specification nor in any plan column of the engines-tracked row, both of which give a closed list of five engines.
| AI engines | ChatGPT, Perplexity, Claude, Gemini, Google AI. |
frase.io/features/ai-visibility - Coverage in the vendor’s words
- YesThe vendor publishes engine coverage per tier rather than as one list: two engines on the entry plan, three on the middle plan, five on the third, and all five on Enterprise.
| AI Visibility engines tracked Daily monitoring and alerts. AI Visibility does not auto-fix. | ChatGPT Google AI | ChatGPT Google AI Perplexity |…
frase.io/pricing
What it reports
- Names the cited sources
- YesReporting goes below brand mentions to the specific page cited and where it sits in the answer's citation list, plus which domains win citations across the industry.
| Citations | URL-level tracking of cited pages and their position in the citation list. |
frase.io/features/ai-visibility - Competitor tracking
- YesYou pick the rival brands yourself and see share of voice against them in the answers to your own tracked prompts, alongside an industry-median benchmark.
| Competitor benchmarks | Share of voice against competitors you choose and competitor mention benchmarking. |
frase.io/features/ai-visibility - Brand sentiment
- PartlySentiment and brand-name variants are monitored alongside mentions, but the vendor states only that it shows how AI describes you; no attribute or theme breakdown is documented.
| Monitoring | Daily tracking with alerts, brand-name variants and spellings, and sentiment. |
frase.io/features/ai-visibility - Recommendations
- YesEach page gets a GEO score plus named, plain-language changes to raise it, re-scored as you edit, so the tool prescribes rather than only reporting.
Frase reads your draft the way AI engines do and gives you a single GEO score, then lists the specific moves that make the page easier to quote
frase.io/features/geo-content-optimizat… - AI crawler analytics
- PartlyLogs of which AI crawlers reach your pages exist, but the comparison table marks AI crawler monitoring absent on the entry Starter plan and present from Professional up.
| AI crawler monitoring | — | Yes | Yes | Yes |
frase.io/pricing - Wrong answers about you
- NoAI Visibility is scoped to presence and share of voice; the vendor's list of what it does contains no accuracy or false-claim check.
AI Visibility tracks and alerts; it does not change your content on its own.
frase.io/features/ai-tracking
Plans and signing up
- Prompt or credit allowance
- YesAllowances are published per plan in three separate units: 50, 200 or 500 AI Visibility prompts, 10/40/100 articles, and 50/250/1,000 audit pages each month.
| AI Visibility prompts tracked The questions you monitor to see whether AI engines cite you, like "best telehealth platform". | 50 | 200 | 500 |…
frase.io/pricing - Projects or brands
- YesSeveral brands are supported above the entry tier: domains run 1 on Starter, 5 on Professional and 10 on Scale, each client walled off in its own workspace.
| Domains | 1 | 5 | 10 | Custom |
frase.io/pricing - Countries
- YesEach tracked prompt can be aimed at a chosen country from more than forty, and the vendor states answer retrieval reflects that target market rather than your own location.
| Geographic targeting | Per-prompt country targeting in 40+ countries. Answer retrieval reflects the target market. |
frase.io/features/ai-visibility - How often it checks
- YesPrompts are checked daily with alerts on visibility change, and the vendor contrasts this with waiting for a monthly report; Content Guard watches rankings on the same daily rhythm.
Frase runs daily tracking with alerts, so a change in visibility doesn't wait for your next monthly report.
frase.io/features/ai-visibility - Card required to start
- NoThe seven-day trial starts without payment details and billing is only added if you choose a plan; the claim is repeated on each plan card and in the FAQ.
No. The trial runs for 7 days with no credit card required. You add billing only when you choose a plan.
frase.io - Self-serve signup
- YesAll three published tiers including the agency-oriented top plan are bought without a sales call; only the custom Enterprise tier routes through "Talk to sales".
Scale is fully self-serve, so you can have it running before your next client call.
frase.io/pricing
Access and integrations
- API
- YesA REST API with JSON, key-header auth and HMAC-signed webhooks is on every plan, including the entry tier, with request ceilings of 5,000/20,000/50,000 per month by tier.
API access is available on every Frase plan, including Starter. Your API key lives in your account settings, and the same key works across the API's…
frase.io/features/api-integrations - MCP server
- YesA hosted MCP server plus a CLI lets an assistant run research, drafting, scoring, publishing and AI-visibility queries; it is on every plan and the trial, within the shared API request cap.
Frase runs where you already work — Claude, ChatGPT, Codex, Cursor, your own terminal — through the MCP server and CLI, on every plan.
frase.io/pricing - BI export
- PartlyData leaves as JSON over the API and as exportable client-ready reports from the Scale tier up, but no connector for Looker, Power BI or a warehouse is documented anywhere on the site.
| Exportable client-ready reports | — | — | Yes | Yes |
frase.io/pricing
Checked · How we check
Alternatives
Filed under
Sources and updates
Sources on frase.io20
- /pricing
- /features/ai-visibility
- /features/ai-tracking
- /vs/profound
- /
- /features
- /
- /features/api-integrations
- /features/auditor
- /features/geo-content-optimization
- /vs/otterly
- /ai-seo
- /features/cms
- /features/mcp
- /features/multilingual
- /features/seo-research
- /solutions/agencies
- /tools/agent-readiness
- /tools/ai-visibility-checker
- /vs/writesonic
Coverage elsewhere1
CitedIndex in AI answers0 of 4
- ChatGPTDoes not cite CitedIndexAsked
Frase alternatives
on Other sources: orchly.ai, trysight.ai, getapp.com.au, automateandtweak.com, elmohq.com - ClaudeListed no sourcesAsked
Frase alternatives
on - GeminiDoes not cite CitedIndexAsked
Frase alternatives
on Other sources: orchly.ai, surferseo.com, shelby-ai.com, conbersa.ai, voymedia.com, aidatahub.io - PerplexityDoes not cite CitedIndexAsked
Frase alternatives
on Other sources: orchly.ai, alternativeto.net, rightblogger.com, rankspot.ai, promptwatch.com, distribb.io
Updates6
- Capabilities · Free tier
- Capabilities
- Capabilities · Free tier · Price
- Free tier · Price
- Capabilities · Links
- Alternatives · Summary · Tagline
