Frase

Verified

Summary

Frase is an SEO and GEO content platform that audits an existing site, then researches, drafts and publishes new pages in the brand's own voice. Its editor scores each draft for Google ranking and AI citation, and it keeps watching pages after they go live.

Best for: content and SEO teams or agencies that want one subscription covering content briefs, AI-assisted drafting and daily AI citation tracking
Not for: buyers who specifically need Perplexity, Claude or Gemini coverage on a budget (those engines require Professional or Scale), and teams that want AI-generated draft copy without substantial editing.

Captured 2026-09-09 · citedindex.com

From: $49/month$49 monthly · $39 billed annually
Free trial: Yes7-day trial of Professional's feature set, no credit card: 'Quantities are capped at 5 articles, 50 audit pages, 25 AI prompts and up to 3 seats.' AI Visibility in the trial covers ChatGPT and Google AI. No permanently free plan; the free AI Visibility Checker, GEO Score and Agent Readiness tools run without signup, and FraseCMS hosting is free for 100,000 page views a month but only alongside a paid plan.

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What it does

Monitors AI answers: YesAI Visibility tracks the prompts you register and reports where AI search mentions you or a competitor.Frase monitors the prompts that matter to you and shows where AI search mentions you, where it picks a competitor, and which way that's moving.frase.io/features/ai-tracking
Optimises your content: YesA GEO score sits beside the draft and names the specific changes; published URLs can be pasted in and re-scored.Frase scores your draft for AI search the way it scores it for Google, then names the changes that make ChatGPT, Perplexity, and Gemini pull your…frase.io/features/geo-content-optimizat…
Generates content: YesWrites full drafts and images from its own research in a trained brand voice; article volume is metered per plan (10 / 40 / 100 a month).Frase researches each topic, drafts it in your voice, and publishes to your CMS.frase.io/pricing
Publishes to your site: YesOne-click publishing to four external CMSs, or hosting on its own FraseCMS; Content Guard can also republish approved fixes.Frase publishes to WordPress, Webflow, Sanity, and Wix, or hosts the content for you on FraseCMS.frase.io/pricing
Technical AEO: YesPages Frase publishes carry schema.org structured data and llms.txt; the site auditor also grades structured data and AI-readiness signals.Structured data and llms.txt on every pagefrase.io/pricing
Done-for-you service: NoSoftware the agency operates itself; Enterprise adds a dedicated account manager and SLA, not done-for-you content work.Your clients want to show up in Google and in AI answers. Frase runs that whole loop across your full roster from one workspace, so you deliver…frase.io/solutions/agencies

Answer engines

ChatGPT: YesIncluded in AI Visibility from the entry Starter plan.SEO and GEO scores, plus AI Visibility on ChatGPT and Google AIfrase.io/pricing
Perplexity: PartlyNot on Starter; added to AI Visibility from the Professional plan up.AI crawler monitoring, plus Perplexity added to AI Visibilityfrase.io/pricing
Gemini: PartlyGated to the Scale plan and above; absent from Starter and Professional in the comparison table.Content Guard watches 300 pages, plus Claude and Gemini added to AI Visibilityfrase.io/pricing
Google AI Overviews: YesCovered from Starter as 'Google AI'; named explicitly as Google AI Overviews in the vendor's engine list.Yes — ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude, and morefrase.io/vs/otterly
Google AI Mode: PartlyAsserted as tracked with coverage scaling by plan, but the per-tier pricing table names only 'Google AI', never AI Mode.Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot,…frase.io/vs/profound
Claude: PartlyGated to the Scale plan and above; absent from Starter and Professional in the comparison table.Content Guard watches 300 pages, plus Claude and Gemini added to AI Visibilityfrase.io/pricing
Microsoft Copilot: PartlyNamed once as tracked with coverage scaling by plan; the per-tier pricing table never lists Copilot, and elsewhere Copilot is attributed to a competitor.Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot,…frase.io/vs/profound
Grok: PartlyNamed once as tracked with coverage scaling by plan; the per-tier pricing table stops at ChatGPT, Google AI, Perplexity, Claude and Gemini.Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot,…frase.io/vs/profound
DeepSeek: PartlyNamed once as tracked with coverage scaling by plan; no tier in the pricing comparison table lists DeepSeek.Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot,…frase.io/vs/profound
Meta AI: NoAbsent from the widest engine list the vendor publishes and from every per-tier engine row; Meta AI appears nowhere on the site.Frase monitors your visibility across the major answer engines, including ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot,…frase.io/vs/profound
Coverage in the vendor’s words: YesCoverage is a per-tier ladder in the pricing comparison table: ChatGPT and Google AI on Starter, Perplexity added on Professional, Claude and Gemini added on Scale, 'All named engines' on Enterprise.Monitors the major answer engines — ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and more — across self-serve plans, with coverage…frase.io/vs/writesonic

What it reports

Names the cited sources: YesReports the citation URLs and their position, and each tracked prompt opens to the engines citing you plus the answer text behind the number.Yes — Citation URLs and positionfrase.io/vs/otterly
Competitor tracking: YesYou add named rivals and get share of voice against them, prompt by prompt, from the same daily tracking.You add the competitors you care about and Frase tracks your share of voice against theirs, prompt by prompt, so you can see exactly which answers…frase.io/features/ai-tracking
Brand sentiment: PartlySentiment is one of the things Frase reads out of AI responses, but no attribute-level brand perception is described, and one of the vendor's own comparison tables records sentiment analysis as 'No' for Frase.Frase reads the responses for your share of voice, citations, momentum, and sentiment, then points you to the content that would win them.frase.io/tools/ai-visibility-checker
Recommendations: YesNames the specific edit rather than only scoring, and re-scores as you apply it; audit findings arrive ranked by impact.When a page is hard to quote, Frase points to the specific move that fixes it: a direct answer near the top, a definition an engine can latch onto, a…frase.io/features/geo-content-optimizat…
AI crawler analytics: PartlyAI bot/crawler monitoring starts on Professional; the Starter column in the pricing comparison table shows a dash.Yes — GPTBot, ClaudeBot, and more (Professional+)frase.io/vs/profound
Wrong answers about you: NoAI Visibility is scoped to presence and share of voice; the vendor's list of what it does contains no accuracy or false-claim check.AI Visibility tracks and alerts; it does not change your content on its own.frase.io/features/ai-tracking

Plans and signing up

Prompt or credit allowance: YesMetered as tracked AI Visibility prompts per month: 50 on Starter, 200 on Professional, 500 on Scale, Custom on Enterprise; overage on Professional runs $0.25 per extra AI prompt.AI Visibility prompts tracked The questions you monitor to see whether AI engines cite you, like "best telehealth platform". 50 200 500 Customfrase.io/pricing
Projects or brands: YesSeveral: 1 site on Starter, 5 on Professional, 10 domains on Scale, custom on Enterprise, each client workspace walled off from the rest.3 seats and 5 sites, with extra seats at $29/mofrase.io/pricing
Countries: PartlyResearch and SERP analysis take a target country and language, and content is written natively in 70+ languages, but no per-country AI-visibility tracking is described.Set a target language and country, and Frase pulls the SERP, questions, and competitors for that localefrase.io/features/seo-research
How often it checks: YesDaily on every tracked prompt, with an email alert when visibility moves; the audit and Content Guard scans run on their own schedule.Monitoring runs daily and alerts you when your visibility shifts, so you find out the moment you start losing ground in an answer, not a quarter…frase.io/features/ai-tracking
Card required to start: No7-day trial starts without a card; billing details are only added when a plan is chosen.No. The trial runs for 7 days with no credit card required. You add billing only when you choose a plan.frase.io
Self-serve signup: YesEvery self-serve tier including Scale signs up without sales; only Enterprise (white-label, SSO, custom limits) is quote-led.Frase is working within minutes, whether you drive it from the app, your own code, or your automations. No sales call to book, no onboarding gauntlet…frase.io

Access and integrations

API: YesREST API on every plan including Starter, metered by requests a month, with HMAC-signed webhooks; Enterprise limits are custom.API access 250 req/mo 1,000 req/mo 3,000 req/mo Customfrase.io/pricing
MCP server: YesMCP server on every plan, no add-on, authenticating with a personal API key; usage counts against the same plan limits as the app.The MCP server is included with Frase, from $39/mo billed yearly. There is no separate add-on.frase.io/features/mcp
BI export: PartlyExports (HTML, Markdown, PDF, text, Google Docs, Notion) and the REST API feed a reporting stack, but the site names no Looker, Power BI or warehouse connector.Your rank tracker, your crawler, and your reporting stack keep their jobs, and Frase’s exports and API feed them.frase.io/ai-seo

32 sourced claims on this page. Checked 2026-09-01. How we check.

Alternatives

Where we would send a reader instead, in that listing's own words.

Rankscale
Credit-based AI visibility tracker for brand mentions, citations and sentiment across 17+ AI engines.
Cognizo
AEO platform tracking brand visibility in AI answers, with agents that create and publish content.

Filed under

AI OverviewsAPIBrand monitoringChatGPTClaudeContent optimizationEnterpriseFree trialGeminiPerplexity

Sources and updates

Pages we read on frase.io18

Every fact below comes from the vendor. Nothing here is independently corroborated yet.

Coverage elsewhere1

thestacc.comIndependent source2026-07-11

Answer-engine source observations0 of 4

0 of 4 collected answers have source URL/title annotations naming CitedIndex. These are the latest stored observations per engine, not current consumer-UI results. They do not measure product mentions or establish that a source supports a claim.

ChatGPTNot assessable — no source annotationsModel: gpt-4o-mini · Collected on 2026-09-04 · 0 source annotationsQuery: Frase alternatives
ClaudeNot assessable — no source annotationsModel: claude-haiku-4-5 · Collected on 2026-09-04 · 0 source annotationsQuery: Frase alternatives
GeminiCitedIndex domain not found in observed source annotationsModel: gemini-2.5-flash · Collected on 2026-09-04 · 74 source annotationsQuery: Frase alternativesOther source hosts (up to 6): orchly.ai, surferseo.com, shelby-ai.com, conbersa.ai, voymedia.com, aidatahub.io
PerplexityCitedIndex domain not found in observed source annotationsModel: sonar · Collected on 2026-09-04 · 20 source annotationsQuery: Frase alternativesOther source hosts (up to 6): orchly.ai, airops.com, contentharmony.com, reddit.com, scalenut.com, cited.so

Updates5

2026-09-02Capabilities
2026-09-01Capabilities · Free tier · Price
2026-08-31Free tier · Price
2026-08-30Capabilities · Links
2026-08-22Alternatives · One-liner · Summary