Frase
AI content platform that tracks brand citations across ChatGPT, Perplexity, and Google AI while optimizing SEO content.
Best forContent and SEO teams or agencies that want one subscription covering SERP-based content briefs
Our verdict
Frase has genuinely expanded from a SERP-based content-brief tool into a real GEO/AI-visibility platform, but the citation-tracking feature that earns it a place in this directory only ships from the Professional tier up, not the cheapest plan.
Listed for its daily multi-engine AI Visibility Tracking (ChatGPT, Perplexity, Google AI, Claude, Gemini), a genuine GEO capability layered onto a long-running SEO content tool, verify current tier gating before recommending Starter for AI-visibility use cases.
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What's great
- Content brief generation is Frase's most battle-tested feature, condensing top-20 SERP research into a structured brief in under a minute.
- AI Visibility Tracking is a genuine, working GEO feature, daily updates across five major AI answer engines with competitor share-of-voice and alerting, not just a marketing claim.
- Every paid tier includes API access and a 7-day free trial with no credit card required.
Watch-outs
- AI writing output is described by reviewers as a solid first draft but generic, typically needing 30-60 minutes of editing before it's publish-ready.
- The headline GEO feature isn't available at the entry price point: Frase's own pricing page reserves ChatGPT/Google AI/Perplexity tracking for the $103+/mo Professional tier, and Claude/Gemini tracking for the $239+/mo Scale tier, the $39/mo Starter plan has no AI Visibility tracking at all.
- A 2024 platform rebuild moved existing lifetime-deal customers onto a legacy version rather than the new subscription product, drawing community backlash over lost value.
Also note: AI Visibility (GEO) tracking is gated to the Professional tier ($103/mo yearly) and above, the Starter plan is content-research/writing only. · No native Local SEO, Google Business Profile, or Google Maps tracking.
How Frase compares
The other tools buyers weigh against Frase, and when to pick each.
| Tool | Best when you want… |
|---|---|
| FraseThis page | Content and SEO teams or agencies that want one subscription covering SERP-based content briefs |
| RankScale | RankScale includes all 17+ tracked engines from its $20/mo Essentials plan with no content-generation feature, if you want the broadest AI-visibility coverage at the cheapest entry rather than a bundled writer. |
What is Frase?
Frase is a content operating system built by a small SEO-tools team that has pivoted from classic content-brief software into an agentic SEO and GEO platform. It combines AI-assisted content research, drafting, and on-page optimization with an AI Visibility Tracking module that monitors where a brand is cited across ChatGPT, Perplexity, Google AI, Claude, and Gemini. Enterprise customers reportedly include Andela, ActiveCampaign, Coursera, GitLab, and Oracle. Plans start at $39/month billed yearly ($49 monthly) for the Starter tier, rising to $239/month (yearly) for Scale, with a custom Enterprise tier and a 7-day free trial.
What does Frase do?
Frase works in two connected halves. The content side pulls the top-ranking organic results for a target query, extracts headings, subtopics, average word counts, and common questions from competing pages, and assembles a structured content brief in under a minute; writers then draft inside Frase's editor, guided by a topic-coverage score, and can publish directly to WordPress, Webflow, Sanity, Wix, or Frase's own FraseCMS. A "Content Guard" module continuously rescans published pages, flags ranking or traffic decay, and drafts fixes automatically, with auto-publish available for low-risk edits once a team has approved enough of its suggestions. The AI Visibility side runs a fixed set of tracked prompts daily against ChatGPT, Perplexity, Google AI, Claude, and Gemini, records whether and how the brand is cited in each engine's answer, and turns that into a share-of-voice score compared against competitors the user selects.
How Frase works
- Pull the top-ranking organic results for a target query and assemble a structured content brief — headings, subtopics, word counts, common questions — in under a minute.
- Draft inside Frase's editor guided by a topic-coverage score, then publish directly to WordPress, Webflow, Sanity, Wix, or FraseCMS.
- Content Guard continuously rescans published pages, flags ranking or traffic decay, and drafts fixes automatically, with optional auto-publish for low-risk edits.
- In parallel, AI Visibility Tracking runs a fixed set of prompts daily against ChatGPT, Perplexity, Google AI, Claude and Gemini (engine coverage scales by tier) and turns citations into a share-of-voice score against selected competitors.
Who is Frase for?
- Content and SEO teams or agencies that want one subscription covering SERP-based content briefs, AI-assisted drafting, and daily brand-citation tracking, rather than stitching together separate tools.
- Publishers with a large back catalog who want Content Guard to flag ranking or traffic decay automatically instead of manually re-auditing hundreds of URLs.
- Budget-conscious teams that only need ChatGPT and Google AI visibility tracking to start, since that pairing now ships on the $39/mo Starter tier rather than a pricier plan.
Key features
- AI Visibility Tracking: Daily monitoring of brand citations and mentions across ChatGPT, Perplexity, Google AI, Claude, and Gemini, with a share-of-voice score against selected competitors.
- Content Brief Generator: Pulls the top-ranking organic results for a query and assembles headings, subtopics, target word counts, and common questions into a structured brief.
- Content Guard: Continuously rescans published pages, flags ranking or traffic decay, and drafts fixes automatically, with optional auto-publish for low-risk edits.
- AI Writer & Editor: Drafts articles guided by a topic-coverage/SEO score and publishes to WordPress, Webflow, Sanity, Wix, or FraseCMS.
- API Access: Programmatic access to Frase data and workflows, with request quotas scaling from 250/month on Starter to 3,000/month on Scale.
What are Frase's use cases?
- Tracking brand citations across AI answer engines: A SaaS marketing team wants to know whether ChatGPT, Perplexity, and Google AI cite their product pages instead of a competitor's; they set up tracked prompts in Frase's AI Visibility module and get daily share-of-voice reports with email alerts when a competitor gains ground.
- Producing SEO content briefs at agency scale: A content agency assigning dozens of articles a month uses Frase's brief generator to hand writers a structured brief pulled from the top-ranking pages for a query, cutting SERP research from roughly two hours to about fifteen minutes per article.
- Catching and fixing ranking decay automatically: A publisher with a large back catalog relies on Content Guard to flag pages losing rankings or traffic, review the auto-drafted fixes, and republish updated content without manually re-auditing hundreds of URLs.
What does Frase integrate with?
- WordPress
- Webflow
- Sanity
- Wix
- FraseCMS
Why use Frase?
- Frase states a 4.8/5 rating across 500+ combined G2 and Capterra reviews, with reviewers most consistently praising its content-brief generator for cutting SERP research time.
- AI Visibility Tracking updates daily and covers five major AI answer engines (ChatGPT, Perplexity, Google AI, Claude, Gemini) with automatic email alerts on meaningful visibility changes.
- The product bundles content research, AI-assisted writing, technical decay-repair (Content Guard), and multi-engine AI Visibility tracking in one subscription instead of requiring separate SEO and GEO tools.
- API access ships on every paid tier rather than being reserved for an enterprise-only add-on.
Pros & cons
Pros
- Content brief generation is Frase's most battle-tested feature, condensing top-20 SERP research into a structured brief in under a minute.
- AI Visibility Tracking is a genuine, working GEO feature, daily updates across five major AI answer engines with competitor share-of-voice and alerting, not just a marketing claim.
- Every paid tier includes API access and a 7-day free trial with no credit card required.
Cons
- AI writing output is described by reviewers as a solid first draft but generic, typically needing 30-60 minutes of editing before it's publish-ready.
- The headline GEO feature isn't available at the entry price point: Frase's own pricing page reserves ChatGPT/Google AI/Perplexity tracking for the $103+/mo Professional tier, and Claude/Gemini tracking for the $239+/mo Scale tier, the $39/mo Starter plan has no AI Visibility tracking at all.
- A 2024 platform rebuild moved existing lifetime-deal customers onto a legacy version rather than the new subscription product, drawing community backlash over lost value.
Limitations
- AI Visibility (GEO) tracking is gated to the Professional tier ($103/mo yearly) and above, the Starter plan is content-research/writing only.
- No native Local SEO, Google Business Profile, or Google Maps tracking.
Frase pricing
- Starter$39/mo / billed yearly ($49/mo billed monthly)
- Professional$103/mo / billed yearly ($129/mo billed monthly)
- Scale$239/mo / billed yearly ($299/mo billed monthly)
- EnterpriseCustom
See current pricing on frase.io ↗Compare Frase alternatives →
Frase specs
Pricing
- Pricing model
- subscription
- Free tier
- ✗ No
Capabilities
- Public API
- ✓ Yes
Frase review
Frase has genuinely expanded from a SERP-based content-brief tool into a real GEO/AI-visibility platform, but the citation-tracking feature that earns it a place in this directory only ships from the Professional tier up, not the cheapest plan.
Listed for its daily multi-engine AI Visibility Tracking (ChatGPT, Perplexity, Google AI, Claude, Gemini), a genuine GEO capability layered onto a long-running SEO content tool, verify current tier gating before recommending Starter for AI-visibility use cases.
Frequently asked questions
Does Frase track AI answer engines like ChatGPT and Perplexity, or is it just a classic SEO tool?
Is AI Visibility tracking included on every Frase plan?
Does Frase have an API?
Is there a free trial?
Frase alternatives
- RankScale
RankScale includes all 17+ tracked engines from its $20/mo Essentials plan with no content-generation feature, if you want the broadest AI-visibility coverage at the cheapest entry rather than a bundled writer.
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