Summary
Surfer is a content optimization platform that scores, drafts and refreshes pages against SERP and AI-answer signals. Its AI Tracker adds brand monitoring inside AI answers, tied back into the same editor, audit and topical-map workflow.
- Best for
- Content and SEO teams already optimizing articles at volume who want AI-answer visibility tracking bolted onto an existing Surfer subscription
- Not for
- Teams that need deep AI-crawler log analysis, real prompt-demand data, or coverage of Claude, Copilot, or Grok. Anyone wanting a free-forever tier, since Surfer is paid-only after a 7-day trial. Buyers who want certainty about a permanently independent, standalone roadmap now that Surfer is part of Positive Group's broader marketing suite (October 2025).
- From
- €59/month€59 monthly · €49 billed annually
- Free trial
- Partly7-day trial of the Pro plan for new accounts only; a plan must be chosen and billing details entered at checkout, and the trial does not cancel itself. No permanent free plan is published.
What it does
- Monitors AI answers
- YesAI Tracker monitors brand mentions in LLM answers and the sources behind them
AI Tracker is an additional Surfer feature that helps you monitor your brand in responses from popular LLMs. It evaluates a set of prompts and…
docs.surferseo.com/en/articles/11667466… - Optimises your content
- YesContent Audit flags underperforming pages and returns a prioritised fix list
Catch underperforming content and get a prioritized action list of high-impact, low-effort opportunities to recover lost rankings and keep your…
surferseo.com - Generates content
- YesSurfer AI generates outlines and full articles inside the Content Editor
Generate detailed outlines, write and edit with AI, get real-time SEO and AI Search optimization guidelines in an intuitive and fun-to-use writing…
surferseo.com - Publishes to your site
- PartlyExports from Content Editor into WordPress posts/pages (new draft or existing item); Contentful and Zapier are listed integrations, and an auto-publishing Surfy Agent is marked 'soon'
Surfer's WordPress plugin works in two ways and allows you to export your content: → directly from Content Editor to WordPress posts or pages –…
docs.surferseo.com/en/articles/6328028-… - Technical AEO
- NoThe vendor's own 'what Surfer is not' list rules out technical crawling; no schema, llms.txt or crawler-directive feature appears anywhere in its feature tables.
Not a backlink index, technical-SEO crawler, or Core Web Vitals tool
surferseo.com/ai-instructions - Done-for-you service
- PartlySoftware, not a service: the only human-delivered work is Enterprise advisory, tailored onboarding and a dedicated success manager (also on Peace of Mind); nobody at Surfer produces the content for you.
Lead your category with advisory-led strategy, automation, and enterprise-grade controls.
surferseo.com/pricing
Answer engines
- ChatGPT
- YesSupported on every AI Tracker tier, including Standard which tracks ChatGPT only
Currently we support: Gemini, Google AI Overviews, Google AI Mode, ChatGPT, and Perplexity.
surferseo.com/ai-tracker - Perplexity
- PartlySupported, but Standard tracks ChatGPT only, so Perplexity needs Pro or above
Start with the Standard plan if you want to track your visibility in ChatGPT. Choose Pro or Peace of Mind to track your visibility in all supported…
surferseo.com/ai-tracker - Gemini
- PartlySupported from Pro upward; Standard is ChatGPT-only
Choose Pro or Peace of Mind to track your visibility in all supported models: Gemini, Google AI Overviews, Google AI Mode, ChatGPT, Perplexity
surferseo.com/ai-tracker - Google AI Overviews
- PartlyGoogle AI Overviews covered from Pro upward; Standard is ChatGPT-only
Choose Pro or Peace of Mind to track your visibility in all supported models: Gemini, Google AI Overviews, Google AI Mode, ChatGPT, Perplexity
surferseo.com/ai-tracker - Google AI Mode
- PartlyGoogle AI Mode covered from Pro upward; Standard is ChatGPT-only
Choose Pro or Peace of Mind to track your visibility in all supported models: Gemini, Google AI Overviews, Google AI Mode, ChatGPT, Perplexity
surferseo.com/ai-tracker - Claude
- NoAbsent from the vendor's enumerated list of supported models
Currently we support: Gemini, Google AI Overviews, Google AI Mode, ChatGPT, and Perplexity.
surferseo.com/ai-tracker - Microsoft Copilot
- NoAbsent from the vendor's enumerated list of supported models
Currently we support: Gemini, Google AI Overviews, Google AI Mode, ChatGPT, and Perplexity.
surferseo.com/ai-tracker - Grok
- NoAbsent from the vendor's enumerated list of supported models
Currently we support: Gemini, Google AI Overviews, Google AI Mode, ChatGPT, and Perplexity.
surferseo.com/ai-tracker - DeepSeek
- NoAbsent from the vendor's enumerated list of supported models
Currently we support: Gemini, Google AI Overviews, Google AI Mode, ChatGPT, and Perplexity.
surferseo.com/ai-tracker - Meta AI
- NoAbsent from the vendor's enumerated list of supported models
Currently we support: Gemini, Google AI Overviews, Google AI Mode, ChatGPT, and Perplexity.
surferseo.com/ai-tracker - Coverage in the vendor’s words
- YesFive engines, scraped from the live interfaces rather than APIs; one prompt is checked across all five at once, but Standard is limited to ChatGPT
One prompt tracks your brand across all 5 major models simultaneously. You get 5x the insights for the same credit—because "visibility" isn't a…
surferseo.com/ai-tracker
What it reports
- Names the cited sources
- YesSources dashboard lists the domains and individual URLs LLMs cite, and how often
Domains: These are the unique domains found in LLM-generated responses. ... URLs: These are unique individual pages found in the responses ...…
docs.surferseo.com/en/articles/12350584… - Competitor tracking
- YesMention Gap compares your brand against competitors across models in one view
Mention Gap visualizes how often AI models talk about your brand in comparison to your competitors’ brands. It clearly shows which sources mention…
docs.surferseo.com/en/articles/12350584… - Brand sentiment
- YesBrand sentiment and framing versus competitors, sold as a plan line item from Pro upward
And how your brand was framed in the response vs. your competitors
surferseo.com/ai-tracker - Recommendations
- YesTurns tracker findings into a ranked task list rather than only reporting
Every gap, drop, and opportunity becomes an actionable task — sorted by what will lift visibility fastest.
surferseo.com - AI crawler analytics
- NoNo AI bot or crawler log analytics: auditing is limited to the content of your own pages, and the vendor rules out technical crawling outright.
It audits your own pages; it is not a competitor-inspection, backlink or technical/Core Web Vitals tool.
surferseo.com/ai-instructions - Wrong answers about you
- PartlyPositions the tracker as surfacing and fixing misquotes and off-brand framing, but publishes no dedicated false-claim detection feature
Control the Narrative. Fix misquotes, silence, or off-brand framing. Understand how your brand is positioned in AI answers
surferseo.com/ai-tracker
Plans and signing up
- Prompt or credit allowance
- Yes25 prompts on Standard, 50 on Pro, 100 on Peace of Mind; standalone AI Search Analytics sells 50/100/200/unlimited
AI Tracker is included in the following plans: Standard: 25 tracked AI prompts Pro: 50 tracked AI prompts Peace of Mind: 100 tracked AI prompts
docs.surferseo.com/en/articles/11667466… - Projects or brands
- Yes1 brand workspace on Discovery and Standard, 5 on Pro, unlimited on Peace of Mind
Manage 1 Brand Workspace ... Manage 5 Brand Workspaces ... Unlimited* Brand Workspaces
surferseo.com/pricing - Countries
- YesTarget location and language are chosen per project, with country-language variants such as 'United States - ES'
The “-ES”, “-EN”, “-FR”, etc., at the end of country names are language indicators, allowing you to target various language versions of a…
docs.surferseo.com/en/articles/8052688-… - How often it checks
- YesDaily refresh on Pro, Peace of Mind and Enterprise; weekly on Discovery and Standard
Depending on your plan, AI Tracker reports will be refreshed daily (Pro, Peace of Mind, and Enterprise plans) or weekly (Discovery and Standard…
surferseo.com/ai-tracker - Card required to start
- YesThe 7-day Pro trial takes billing details at checkout and charges automatically unless cancelled
When you sign up for Surfer, you'll be asked to choose a subscription plan and enter your billing details at checkout. After 7 days, your…
docs.surferseo.com/en/articles/12944181… - Self-serve signup
- YesEvery published tier checks out online; only Enterprise routes to sales
Proceed with your trial setup normally - select the plan you’d like to switch to after the trial and confirm.
docs.surferseo.com/en/articles/12944181…
Access and integrations
- API
- PartlyAPI is Peace of Mind and Enterprise only, and AI Tracker data is explicitly not exposed through it
AI Tracker ... AI visibility tracking and monitoring is not exposed via API (yet, but we are currently working on it)
docs.surferseo.com/en/articles/5700335-… - MCP server
- PartlyMCP is a plan row absent from Discovery and Standard and present on Pro and above
MCP access to connect your AI agent to Surfer
docs.surferseo.com/en/articles/12944181… - BI export
- PartlyOfficial Looker Studio connector for AI Tracker Sources and Brands data, but it needs API access, so Peace of Mind or Enterprise; lower tiers get CSV report export
The Surfer AI Tracker Connector is a Looker Studio connector that standardizes access to Surfer AI Tracker data via our API. ... This feature is…
docs.surferseo.com/en/articles/12944174…
32 sourced claims on this page. Checked 2026-09-01. How we check.
Alternatives
Where we would send a reader instead, in that listing's own words.
SEO and GEO content platform: audit, research, write, publish, then track AI citations.
AI search visibility tracking plus AI article writing, site audits and an Action Center.
AI visibility tracking across AI answer engines, YouTube, Reddit and TikTok, built on search-backed prompts.
Filed under
Sources and updates
The pages we read17
Every fact below comes from the vendor. Nothing here is independently corroborated yet.
- surferseo.com/ai-tracker17 fields
- surferseo.com/ai-instructions10 fields
- surferseo.com/ai-instructions10 fields
- surferseo.com/pricing4 fields
- surferseo.com/3 fields
- docs.surferseo.com/en/articles/12944181-how-does-the-surfer-trial-work3 fields
- docs.surferseo.com/en/articles/11667466-ai-tracker2 fields
- docs.surferseo.com/en/articles/12350584-ai-tracker-sources-dashboard2 fields
- docs.surferseo.com/en/articles/12944174-surfer-ai-tracker-x-looker-studio1 field
- docs.surferseo.com/en/articles/12944186-surfer-mcp1 field
- docs.surferseo.com/en/articles/5700335-surfer-api-introduction1 field
- docs.surferseo.com/en/articles/6328028-what-is-the-wordpress-plugin-and-how-to-install-it1 field
- docs.surferseo.com/en/articles/8052688-surfer-language-and-location-support1 field
- docs.surferseo.com/en/articles/8052688-surfer-language-support1 field
- surferseo.com/integrations/wordpress1 field
- surferseo.com/updates/api-looker-studio-bring-ai-visibility-into-your-reporting-stack1 field
- surferseo.com/updates/surfer-mcp-august20261 field
Coverage elsewhere4
Answer-engine source observations0 of 4
0 of 4 collected answers have source URL/title annotations naming CitedIndex. These are the latest stored observations per engine, not current consumer-UI results. They do not measure product mentions or establish that a source supports a claim.
- ChatGPTNot assessable — no source annotationsModel: gpt-4o-mini · Collected on · 0 source annotationsQuery:
Surfer alternatives
- ClaudeNot assessable — no source annotationsModel: claude-haiku-4-5 · Collected on · 0 source annotationsQuery:
Surfer alternatives
- GeminiCitedIndex domain not found in observed source annotationsModel: gemini-2.5-flash · Collected on · 36 source annotationsQuery:
Surfer alternatives
Other source hosts (up to 6): nightwatch.io, rankability.com, getspike.ai, orchly.ai, miniloop.ai, zapier.com - PerplexityCitedIndex domain not found in observed source annotationsModel: sonar · Collected on · 20 source annotationsQuery:
Surfer alternatives
Other source hosts (up to 6): orchly.ai, getspike.ai, tooljunction.io, aiseodex.com, g2.com, leapshq.com
Updates3
- Capabilities · Free tier
- Capabilities · Free tier · Price
- Alternatives · One-liner · Summary