TrueRanker

What is TrueRanker?

TrueRanker is an SEO rank-tracking suite founded in 2019 by Sergio Perez Esteve and Javier Quevedo (CEO), based in Alicante, Spain, and bootstrapped with no outside funding. Its core product tracks keyword rankings across more than 100,000 supported desktop and mobile locations, alongside backlink monitoring, a keyword-cannibalization tool and on-page SEO audits. An AI Visibility module, added as the category grew, runs a tier-limited set of prompts against ChatGPT, Google Gemini, Anthropic's Claude and Perplexity, reporting how often a tracked brand appears in each engine's answers. Four self-serve tiers run from Starter ($14.99/month: 100 keywords, 5 AI prompts) to Agency ($89/month: 2,000 keywords, 50 AI prompts, 5 users), each including API access and white-label reporting, with a 14-day free trial and no credit card required.

What does TrueRanker do?

A team adds keywords to track; TrueRanker checks positions daily across its supported location set (100,000+ for desktop and mobile) and reports rank history, SERP features and competitor gaps alongside backlink monitoring and on-page SEO audits. Separately, the AI Visibility module runs a tier-limited number of prompts (5 on Starter up to 50 on Agency) against ChatGPT, Gemini, Claude and Perplexity on a schedule, reporting how often the tracked brand appears in each engine's answers. A free "AI Content Visibility Checker" on the marketing site offers a one-time technical GEO-readiness scan with no signup, separate from the paid tracking product. Needing more AI-prompt volume than a plan's cap allows means either upgrading a tier or, on legacy plans, buying a $29/month 50-prompt add-on pack.

How TrueRanker works

1. 1Anyone can start a 14-day free trial with no credit card.
2. 2Once subscribed, keywords and AI-visibility prompts are added inside the dashboard: TrueRanker checks Google rankings daily across the account's chosen locations.
3. 3The tier's AI-prompt allotment runs against ChatGPT, Gemini, Claude and Perplexity on a schedule, surfacing results alongside backlink and on-page-audit data.
4. 4Scheduled PDF/white-label reports and multi-user access are available from the entry tier up, with seat and competitor-tracking limits rising by plan.

Who is TrueRanker for?

• SEO teams that want classic keyword rank tracking (100,000+ trackable locations) bundled with a lightweight AI-visibility module, rather than buying two separate tools.
• Small teams and freelancers price-sensitive enough to want AI-visibility tracking starting under $15/month, with API access included even on the cheapest tier.
• Agencies that want white-label reporting bundled at every tier, not gated to a premium plan.

Key features

• AI Visibility Tracking: Tracks brand mentions across ChatGPT, Google Gemini, Claude and Perplexity, included on every paid tier from 5 tracked prompts (Starter) up to 50 (Agency).
• Keyword Rank Tracking: Daily desktop/mobile position tracking across more than 100,000 supported locations, the product's original core feature since 2019.
• Backlink Monitor: Tracks a set number of backlinks per tier (100 on Starter up to 2,000 on Agency) alongside keyword rankings.
• Cannibalization Tool and SEO Analyzer: Flags multiple internal URLs competing for the same keyword and runs on-page technical SEO audits, bundled into every tier.

What are TrueRanker's use cases?

• Bundling classic SEO tracking with an AI-visibility check: An SEO team already doing keyword rank tracking adds AI-visibility monitoring for ChatGPT, Gemini, Claude and Perplexity inside the same subscription instead of buying a second, single-purpose tool.
• Budget-constrained AI-visibility monitoring: A small team or freelancer wants a first read on AI-answer visibility for under $15/month, with API access included rather than gated to a pricier plan.
• White-label agency reporting: An agency bundles rank-tracking and AI-visibility data into white-label client reports at every tier, without needing to upgrade to unlock the branding.

Why use TrueRanker?

• A verifiable track record most AI-visibility-only entrants in this index can't match: live since 2019, bootstrapped by two named founders who personally engage with customers, with 17 independent Capterra reviews.
• The AI Visibility module and API access are both included at every tier, including the cheapest $14.99/month Starter plan, with no separate paywall to unlock either.
• A 14-day free trial with no credit card, and annual billing that saves roughly 17% off every tier.

Pros & cons

TrueRanker pricing

Starter $14.99/month (100 keywords, 5 AI prompts) up to Agency $89/month (2,000 keywords, 50 AI prompts, 5 users, 5 API keys); API access and white-label reporting included at every tier; 14-day free trial, no credit card; annual billing saves roughly 17% (2 months free).

✓14-day free trial

• Starter$14.99 / month
• Business$39 / month
• Professional$59 / month
• Agency$89 / month

See current pricing on trueranker.com ↗Compare TrueRanker alternatives →

TrueRanker review

TrueRanker's case is a track record most AI-visibility-only entrants in this index can't match: live since 2019, bootstrapped by two named founders who still personally answer customer questions, with 17 independently-verifiable reviews on Capterra. Its AI Visibility module is a real, useful add-on bundled at every tier including the cheapest, but it is exactly that — an add-on, not the product's design center: prompt volume is small (5 on the entry tier) and scales slowly, and it tracks four engines, not six, with Copilot and AI Overviews both absent. A solid pick for an SEO team that wants classic rank tracking and a lightweight AI-visibility check in one cheap subscription; a weaker fit for a buyer who wants AI-visibility as the primary feature or needs Copilot coverage.

Surfaced from a competitive scan that also produced Brandlight, Cognizo and Mentionable — this is the fourth of five unverified names from that scan to clear full verification, following a 2026-08-08 investigation that declined a fifth (CitePulse, over a fabricated Wikidata reference in its own schema markup). TrueRanker's pricing was live-fetched directly from its own /pricing page rather than trusted from third-party summaries, which quote materially different, stale figures.

Frequently asked questions