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AI Visibility Audit

Summary

AI Visibility Audit is Syntropic's open-source, self-hosted tool that runs generated buyer queries through AI assistants and records how a store and its competitors appear in the answers. It ships as Docker images with a Vue dashboard and a client-ready PDF report.

Not for
teams that need Claude or Perplexity coverage, a hosted zero-setup SaaS, or a managed audit service without touching Docker or API keys
AI engines it tracks

The AI engines AI Visibility Audit tracks

  • ChatGPT: on every plan
  • Gemini: on some plans only
  • Perplexity: not tracked
  • AI Overviews: on every plan
  • Claude: not tracked
  • AI Mode: on every plan
  • Copilot: not tracked
  • Grok: not tracked
  • DeepSeek: not tracked
  • Meta AI: not tracked

3 on every plan, 1 more on some plans only.

From
Free
Open source
No
API
Partly
Best for
Ecommerce and DTC brands (or any company
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What it does

Monitors AI answers
YesIts entire purpose is replaying generated buyer queries against AI assistants and recording who gets named, recommended and cited in the answers.We open-sourced our tool for tracking your ecommerce store's visibility across AI assistants.syntropicsignal.ai/services/geo
Optimises your content
PartlyThe audit ends in a prioritised fix list, but it is derived from AI answers only: the maintainer states the tool does not yet inspect your own storefront, and the on-site readiness audit remains an open enhancement issue.Currently, we do the audit by looking at the ChatGPT/Gemini responses.github.com/syntropicsignal-ai/ai-visibi…
Generates content
NoThe generation step produces the buyer query set the audit tests with, not publishable material; nothing in the README, the site or the app offers briefs, drafts or articles.It analyses your catalog, finds your competitors, and builds the query set covering the full buyer journey.syntropicsignal.ai/services/geo
Publishes to your site
NoThe only relationship with a storefront is pointing the audit at its URL; no CMS credentials, connector or publish step exists for Shopify or any other platform named.Point it at your store URL — Shopify, WooCommerce, PrestaShop, Magento, BigCommerce, Medusa, Saleor, Vendure, or PL platforms like Shoper, IdoSell &…github.com/syntropicsignal-ai/ai-visibi…
Technical AEO
NoSchema, robots.txt, llms.txt and sitemap checks are written up as a wanted enhancement by the maintainer, not as shipped behaviour; today the audit reads AI answers and nothing on your own site.Add an audit of the brand's own store that checks those things - whether the AI crawlers are allowed in, whether product info (price, availability,…github.com/syntropicsignal-ai/ai-visibi…
Done-for-you service
PartlyThe software itself is do-it-yourself, but the same vendor sells a done-for-you GEO engagement starting from a discovery call, so people doing the work is a separate paid service rather than part of the tool.We get ChatGPT, Gemini, Perplexity, and Google AI to cite and recommend your store - not your competitor's - on the high-intent questions your buyers…syntropicsignal.ai/services/geo

Answer engines

ChatGPT
YesChatGPT answers are collected through a Bright Data dataset source, so coverage is real but depends on a paid third-party Bright Data account rather than on the tool alone.Was Partly before our last check.Bright Data — unlocks the ChatGPT, Gemini, and Google AI Mode sources, the main AI assistants this tool measures. Without it you'll track Google AI…github.com/syntropicsignal-ai/ai-visibi…
Perplexity
NoThe README's complete source inventory names ChatGPT, Gemini, Google AI Mode and Google AI Overview as everything the tool measures, and Perplexity is not among them; the repository ships no Perplexity provider and no tier or add-on adds one. The vendor's own service page shows a Perplexity chip on the tool card, which the tool's documentation and providers do not support.github.com/syntropicsignal-ai/ai-visibi…
Gemini
PartlyGemini is one of the three Bright Data sources, so it needs that paid account, and unlike ChatGPT no default dataset id ships for it — the buyer must obtain one, and the vendor's configuration notes say this source rejects Polish country targeting.github.com/syntropicsignal-ai/ai-visibi…
Google AI Overviews
YesGoogle AI Overview is the one surface that works without Bright Data, pulled through a DataForSEO subscription that also supplies keyword signals.API keys: Gemini and Exa (prompt generation + analysis), DataForSEO (Google AI Overview + keyword signals).github.com/syntropicsignal-ai/ai-visibi…
Google AI Mode
YesGoogle AI Mode, the AI panel inside Google search, is one of the three sources a Bright Data account unlocks, and it is the surface the vendor recommends for Polish-market targeting.Was Partly before our last check.github.com/syntropicsignal-ai/ai-visibi…
Claude
NoThe README's complete source inventory names ChatGPT, Gemini, Google AI Mode and Google AI Overview as everything the tool measures, and Claude is not among them; the repository ships no Claude provider and no tier or add-on adds one.github.com/syntropicsignal-ai/ai-visibi…
Microsoft Copilot
NoThe README's complete source inventory names ChatGPT, Gemini, Google AI Mode and Google AI Overview as everything the tool measures, and Copilot is not among them; the repository ships no Copilot provider and no tier or add-on adds one.github.com/syntropicsignal-ai/ai-visibi…
Grok
NoThe README's complete source inventory names ChatGPT, Gemini, Google AI Mode and Google AI Overview as everything the tool measures, and Grok is not among them; the repository ships no Grok provider and no tier or add-on adds one.github.com/syntropicsignal-ai/ai-visibi…
DeepSeek
NoThe README's complete source inventory names ChatGPT, Gemini, Google AI Mode and Google AI Overview as everything the tool measures, and DeepSeek is not among them; the repository ships no DeepSeek provider and no tier or add-on adds one.github.com/syntropicsignal-ai/ai-visibi…
Meta AI
NoThe README's complete source inventory names ChatGPT, Gemini, Google AI Mode and Google AI Overview as everything the tool measures, and Meta AI is not among them; the repository ships no Meta AI provider and no tier or add-on adds one.github.com/syntropicsignal-ai/ai-visibi…
Coverage in the vendor’s words
PartlyFour surfaces in total: ChatGPT, Gemini and Google AI Mode through a paid Bright Data account, and Google AI Overview through DataForSEO, which is all you get if you skip Bright Data. There are no vendor tiers, so coverage is bounded by which third-party keys you buy.Was Yes before our last check.github.com/syntropicsignal-ai/ai-visibi…

What it reports

Names the cited sources
YesThe audit reports the domains AI engines cite as sources for each answer and flags whether any of your own pages appear among them.Which domains AI cites as sources (and which of your pages, if any)github.com/syntropicsignal-ai/ai-visibi…
Competitor tracking
YesCompetitors are first-class: you add rival brands beside your own and the dashboard reports share of voice per buyer query and per topic.Competitor share for every high-intent “best…” and “where to buy…” querysyntropicsignal.ai/services/geo
Brand sentiment
YesSentiment classification runs over the collected answers and reports how the brand is framed when an engine does mention it, using the buyer's own Gemini key.Sentiment and how you're framed when your brand is mentionedgithub.com/syntropicsignal-ai/ai-visibi…
Recommendations
PartlyThe PDF ends in a prioritised list of fixes, but the recommendations come from gaps in AI answers and competitor share, never from an inspection of your own pages, which the maintainer lists as still to build.Was Yes before our last check.A client-ready PDF: KPIs, gaps, and a prioritised list of what to fixsyntropicsignal.ai/services/geo
AI crawler analytics
NoNothing in the tool reads server logs or AI bot hits on your site; the maintainer describes the audit as working purely from engine responses, and even the planned store-side work is about crawler directives rather than traffic.github.com/syntropicsignal-ai/ai-visibi…
Wrong answers about you
NoFraming is reported as sentiment; nothing flags a factually false statement about the brand.github.com/syntropicsignal-ai/ai-visibi…

Plans and signing up

Projects or brands
PartlyYou can hold many brands in one instance, but only one is the self brand that analytics and scheduled runs report on, so tracking a second store of your own means a second deployment.Your brand and its competitors. The first one with the self-brand toggle is the one tracked across analytics.github.com/syntropicsignal-ai/ai-visibi…
Countries
PartlyEach brand carries a country and language used as the SERP location and as a country hint, so other markets are reachable, but the vendor documents that the Bright Data Gemini source refuses Polish country targeting.Was Yes before our last check.Used as the SERP location for DataForSEO and as a country hint for Bright Data. To target a different market, change country and language.github.com/syntropicsignal-ai/ai-visibi…
How often it checks
YesRuns can be triggered by hand or scheduled with a standard five-field cron expression in UTC, so the cadence is whatever you set rather than a vendor-imposed daily or weekly slot.Standard 5-field cron. Server timezone is UTC.github.com/syntropicsignal-ai/ai-visibi…
Card required to start
NoThere is no vendor account, checkout or card at any point: you clone the repo, start the containers and can explore the bundled sample dataset without even supplying API keys.Then open http://localhost:8080 — enter your API keys on first visit, or load the sample dataset and explore with no keys at all.github.com/syntropicsignal-ai/ai-visibi…
Self-serve signup
YesEverything needed to run the audit is public: published container images, a compose file and a setup dialog for your own keys, with no sales contact anywhere in the path.github.com/syntropicsignal-ai/ai-visibi…

Access and integrations

API
PartlyThe stack is a FastAPI backend guarded by a shared API key that the bundled frontend calls, so a self-hoster can query it locally, but no endpoint reference, client library or versioned API contract is published.api/ FastAPI backend (Python, uv)github.com/syntropicsignal-ai/ai-visibi…
MCP server
NoThe project is three components — backend, frontend, container files — and no MCP server, tool manifest or agent endpoint appears in the repository, the README or the configuration template, even though this vendor ships MCP servers in other repos.api/ FastAPI backend (Python, uv) web/ Vue 3 frontend (TypeScript, Vite) docker/ Container build filesgithub.com/syntropicsignal-ai/ai-visibi…

Checked · Named in 0 of 242 AI answers, October check · 5 facts changed · How we check · Editorial policy

Changed since our last check

  • ChatGPT: now Yes. It was Partly.
  • Google AI Mode: now Yes. It was Partly.
  • Coverage in the vendor’s words: now Partly. It was Yes.
  • Recommendations: now Partly. It was Yes.
  • Countries: now Partly. It was Yes.

Plans and pricing

Price and terms

Free plan
YesYesThe whole product is free and self-hosted under AGPL-3.0, with a bundled sample dataset that runs without any keys
The terms in full

live audits require the buyer's own paid Bright Data, DataForSEO, Gemini and Exa accounts, which the vendor does not resell or bundle.

Card to start
YesNot required
Sign up without sales
YesYes

Checked .

Works with

  • ChatGPT
  • Gemini

    Partly

  • Google AI Overviews
  • Google AI Mode

For AI agents

MCP server
No
API
Partly

Alternatives

  • Canonry

    AI search visibility tracking plus AEO delivery, as an open-source platform, agency products and managed service.

  • Peec AI

    AI search analytics: tracks brand visibility, position and sentiment across AI answer engines.

  • OtterlyAI

    AI search visibility monitoring across seven engines, with citation tracking and GEO content audits.

Filed under

AI visibility monitoringAI OverviewsBrand monitoringChatGPTGemini

Sources and updates

Last changed

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