Meltwater GenAI Lens

What it does

Monitors AI answers

YesCore purpose: custom prompts are run against multiple assistants and the returned responses are stored and analysed for brand presence.GenAI Lens (GAIL) is Meltwater's LLM monitoring solution that tracks how your brand appears across major AI platforms like ChatGPT, Gemini,…meltwater.com/en/capabilities/ai-visibi… ↗

Optimises your content

PartlyRecommendations are pitched at topic, source and earned-media level; no page-by-page audit of your own URLs is documented on any product page.You can identify missing topics that AI isn’t associating with your brand, optimize content to increase AI pickup, and refine your earned media…meltwater.com/en/products/genai-lens ↗

Generates content

PartlyIt writes stakeholder-facing summaries and a weekly action plan from its own data, not publishable brand or marketing copy.Transform raw LLM outputs into competitive strategy with Share of Model benchmarking, sentiment tagging, global geography selections, and…meltwater.com/en/capabilities/ai-visibi… ↗

Publishes to your site

NoThe only outbound action the vendor documents is contacting cited journalists and adding them to media lists; no CMS or website publishing integration appears on the capability, product, tour or developer pages.Close the loop. Use Meltwater's integrated journalist database to reach out to citing authors and influence the source material that feeds the AI…meltwater.com/en/capabilities/ai-visibi… ↗

Technical AEO

PartlyStructured data is named as advice a buyer should act on, but no schema generation, llms.txt handling or crawler-directive tooling is documented anywhere.Structure content (FAQs, structured data, authoritative information) to increase AI visibility.meltwater.com/en/capabilities/ai-visibi… ↗

Done-for-you service

PartlyMeltwater staff configure topic folders and competitive benchmarks during onboarding, but no managed PR, content or GEO execution service is sold with this module.our team helps you set up the right topic folders, competitive benchmarks, and monitoring strategy specific to your brand during onboarding sessionsmeltwater.com/en/product-tours/ai-visib… ↗

Answer engines

ChatGPT

YesChatGPT is named first in every engine list the vendor publishes and has its own dedicated FAQ answer on two separate pages.Yes. GenAI Lens monitors ChatGPT along with other leading AI platforms, including Google Gemini, Perplexity, Claude, and Microsoft Copilot.meltwater.com/en/capabilities/ai-visibi… ↗

Perplexity

YesPerplexity appears in the capability FAQ inventory, in the product page platform list and in the developer documentation for the same feature.Yes. GenAI Lens monitors ChatGPT along with other leading AI platforms, including Google Gemini, Perplexity, Claude, and Microsoft Copilot.meltwater.com/en/capabilities/ai-visibi… ↗

Gemini

YesGoogle Gemini is named in the FAQ inventory and repeated in the multi-model tracking feature list on the product page.Yes. GenAI Lens monitors ChatGPT along with other leading AI platforms, including Google Gemini, Perplexity, Claude, and Microsoft Copilot.meltwater.com/en/capabilities/ai-visibi… ↗

Google AI Overviews

YesGoogle Search AI Overviews is named in the product page's opening description and again in the covered-platform list, so it is treated as a tracked surface rather than a model.GenAI Lens AI is a platform designed to help brands track, understand, and improve their visibility in all leading AI platforms, like ChatGPT, Google…meltwater.com/en/products/genai-lens ↗

Google AI Mode

YesGoogle AI mode is listed as a covered platform, but only as a list entry on the product page: no FAQ or prose sentence repeats it, and no tier detail is given.meltwater.com/en/products/genai-lens ↗

Claude

YesClaude appears in the FAQ engine inventory, in the product page list and in the benchmarking example on the product tour page.Yes. GenAI Lens monitors ChatGPT along with other leading AI platforms, including Google Gemini, Perplexity, Claude, and Microsoft Copilot.meltwater.com/en/capabilities/ai-visibi… ↗

Microsoft Copilot

YesMicrosoft Copilot is named in the capability FAQ and repeated in the developer documentation for the AI Visibility feature, though it is absent from the product page platform list.Yes. GenAI Lens monitors ChatGPT along with other leading AI platforms, including Google Gemini, Perplexity, Claude, and Microsoft Copilot.meltwater.com/en/capabilities/ai-visibi… ↗

Grok

YesGrok is named in the capability page tracking bullet, in the product page platform list, and used as the worked example in the benchmarking FAQ.Monitor and benchmark brand, product, and competitor mentions across leading LLMs, including ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek.meltwater.com/en/capabilities/ai-visibi… ↗

DeepSeek

YesDeepSeek is named in the capability page tracking bullet and repeated as Deepseek in the product page covered-platform list.Monitor and benchmark brand, product, and competitor mentions across leading LLMs, including ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek.meltwater.com/en/capabilities/ai-visibi… ↗

Meta AI

PartlyThe covered-platform list names Llama, Meta's model family, but no Meltwater page names the Meta AI assistant, so consumer-facing Meta AI coverage stays unconfirmed.meltwater.com/en/products/genai-lens ↗

Coverage in the vendor’s words

YesSix LLMs are named on the capability page and nine platforms on the product page; both lists use open phrasing such as including, and no plan limits engine access.Monitor and benchmark brand, product, and competitor mentions across leading LLMs, including ChatGPT, Gemini, Claude, Perplexity, Grok, and DeepSeek.meltwater.com/en/capabilities/ai-visibi… ↗

What it reports

Names the cited sources

YesA dedicated Sources tab ranks the publications, pages and journalists cited in answers about the brand, and each response can be opened to see its citations.Yes, the Sources tab ranks which publications and content are most frequently cited in AI responses about your brand.meltwater.com/en/product-tours/ai-visib… ↗

Competitor tracking

YesA Benchmarking tab puts rival brands beside yours per model, and share of voice comparison is described as the product's headline metric.The Benchmarking tab shows your visibility score against key competitors across every AI model in one view.meltwater.com/en/product-tours/ai-visib… ↗

Brand sentiment

YesEach stored response carries sentiment, key phrases and mentioned organisations, so the attributes an engine attaches to the brand can be inspected directly.You'll see the exact text each model generated, the sentiment, key phrases, organizations mentioned, and which sources were cited, all in one view.meltwater.com/en/product-tours/ai-visib… ↗

Recommendations

YesIt goes past reporting: a prioritised action plan is generated weekly, alongside GEO recommendations and content-gap findings drawn from the citation data.The tool automatically generates a prioritized action plan each week based on what the data reveals about your AI visibility.meltwater.com/en/product-tours/ai-visib… ↗

Wrong answers about you

YesDetecting misinformation and outdated claims in AI answers is presented as a named use, with early risk detection through sentiment and trend analysis.By identifying misinformation, outdated content, or negative positioning in AI outputs, GenAI Lens enables teams to take corrective action.meltwater.com/en/products/genai-lens ↗

Not established: AI crawler analytics

Plans and signing up

Prompt or credit allowance

PartlyVendor claims hundreds of prompts at once but publishes no per-plan allowance.Tracks hundreds of prompts, brands, and competitors at oncemeltwater.com/en/products/genai-lens ↗

Projects or brands

PartlyMulti-brand and multi-client work is explicitly the Agency package's purpose, while within a subscription monitoring is organised into topic folders and labels; no per-plan brand count is published.Built for agencies managing multiple brands, clients, and campaignsmeltwater.com/en/pricing ↗

Countries

YesWorldwide market tracking is stated plainly and geography selection is listed as a competitive-analytics control, though no country or language list is published.Monitor how AI represents your brand worldwide, not just in one region.meltwater.com/en/use-case/ai-visibility ↗

How often it checks

YesRuns are scheduled rather than on demand, and the stated interval differs between pages: 48 hours here, a 24-hour cycle and every 24-48 hours elsewhere.Data is refreshed every 48 hours, ensuring that insights reflect recent changes in AI outputs while maintaining consistency for trend analysis.meltwater.com/en/products/genai-lens ↗

Self-serve signup

NoEvery plan CTA is Contact Sales and the module is added to an existing licence by an account manager, so nothing can be started without a sales conversation.Meltwater does not offer a self-serve free trial, but you can request a free, human-guided demo with one of our product experts.meltwater.com/en/pricing ↗

Access and integrations

API

PartlyA documented AI Visibility API returns GenAI Lens prompts, trends and share of voice, but the plan comparison grid ticks API & MCP Integrations only for Enterprise and Agency.The AI Visibility API lets you programmatically: Fetch your GenAI Lens prompts and prompt foldersdeveloper.meltwater.com/guides/ai-visib… ↗

MCP server

PartlyA remote MCP server exists with Claude and ChatGPT connectors, but it needs an API subscription plus a separate MCP package, and available tools depend on the products bought.Meltwater MCP is accessible to API customers if they have a Meltwater MCP package in their subscription.developer.meltwater.com/guides/meltwate… ↗

BI export

YesExports are stated for GenAI Lens itself, and the developer Integrations guide documents connectors for Power BI, Data Studio and Domo across Meltwater analytics.GenAI Lens supports standard Meltwater export formats for integration with your existing reporting workflows, business intelligence tools, and…meltwater.com/en/capabilities/ai-visibi… ↗