Summary
Elmo is an open-source answer engine optimization tool that tracks how AI answer engines describe a brand, analysing citations, share of voice and competitors. The same product runs as a managed cloud service or as a self-hosted Docker stack.
- Best for
- Technical marketing and SEO leads who want auditable AI visibility data, plus developers and GEO agencies willing to run Docker Compose or pay for managed cloud from $29/mo.
- Not for
- Non-technical teams that want a turnkey dashboard without setup. Self-hosting requires Docker Compose and CLI comfort. Elmo Cloud Starter is ChatGPT only, so tracking more engines means paying for Basic or higher.
- From
- Freethen $29 monthly · $24.17 billed annually
- Free tier
- YesSelf-hosting is $0 forever with unlimited prompts, all models, citation analysis and competitor tracking; you pay only your own infrastructure and AI provider API keys, and support is community-only.
What it does
- Monitors AI answers
- YesCore product: tracks brand mentions and citations across AI models.
Track your brand's visibility across any AI model. Monitor mentions, analyze citations, and benchmark competitors.
elmohq.com - Optimises your content
- PartlyOpportunities recommends pages to refresh and content to create, but the vendor states it does not optimise content for you.
Turn your data into action with AI-generated recommendations — content to create, pages to refresh, and third-party sources to pitch — each ranked by…
elmohq.com/features - Generates content
- PartlyThe tracker generates recommendations, not content; article drafting exists only in the separate managed Off-Site AEO service.
After we come up with a plan, we create drafts of the guest posts using the best AI models. Then, we humanize the articles
elmohq.com/off-site-aeo - Publishes to your site
- PartlyThe managed service places articles on third-party sites; no CMS publishing integration is documented for the product.
We plan, write, humanize, and place that month's posts on high-authority sites, showing you which post maps to which prompt.
elmohq.com/off-site-aeo - Done-for-you service
- YesOff-Site AEO is a managed monthly service: their team plans, writes, humanizes, places and reports.
Every plan is a managed monthly subscription: planning, writing, humanization, placement, and reporting included.
elmohq.com/off-site-aeo
Not established: Technical AEO
Answer engines
- ChatGPT
- YesScraped ChatGPT surface is on every cloud plan, including the $29 Starter.
ChatGPT only
elmohq.com/pricing - Perplexity
- PartlyAvailable from the $99 Basic plan as one of four chosen platforms; Starter is ChatGPT only.
Choose any 4 platforms
elmohq.com/pricing - Gemini
- PartlyScraped Gemini is one of the four selectable platforms from Basic upward, not on Starter.
Choose any 4 platforms
elmohq.com/pricing - Google AI Overviews
- PartlyGoogle AI Overview is a selectable scraped surface from Basic upward; Starter is ChatGPT only.elmohq.com/pricing
- Google AI Mode
- PartlyGoogle AI Mode is a selectable scraped surface from Basic upward; Starter is ChatGPT only.elmohq.com/pricing
- Claude
- PartlyClaude via LLM APIs from Basic upward; the grounded web Claude surface is on Pro and Business only.
Premium grounded models on Pro & Business
elmohq.com/pricing - Microsoft Copilot
- PartlyCopilot is a selectable scraped surface from Basic upward; absent from Starter's ChatGPT-only row.elmohq.com/pricing
- Grok
- PartlyGrok (web) appears only in the Premium LLM APIs block of Pro and Business, sampled once daily.elmohq.com/pricing
- DeepSeek
- PartlyDeepSeek is in the LLM APIs block from Basic upward; not on Starter.elmohq.com/pricing
- Meta AI
- NoMeta AI is absent from the documented list of trackable surfaces.
model — the AI surface being tracked (chatgpt, claude, google-ai-mode, google-ai-overview, gemini, perplexity, copilot, grok, kimi).
elmohq.com/docs/user-guide/providers - Coverage in the vendor’s words
- YesScraped consumer surfaces plus model APIs; Starter is ChatGPT only, higher plans pick any four platforms and add premium grounded models.
See exactly what ChatGPT and other AI search users see exactly with web scraping. Track LLM responses with their APIs or OpenRouter. Bring your own…
elmohq.com
What it reports
- Names the cited sources
- YesCitations view shows which domains and URLs models cite, with new/dropped sources and category breakdown.
See which domains and URLs AI models cite most, track new and dropped sources over time, and break down citations by category — brand, competitor,…
elmohq.com/features - Competitor tracking
- YesShare of voice leaderboard compares mention share against every tracked competitor.
Compare your brand's mention share against every competitor. A live leaderboard ranks who AI engines name most
elmohq.com/features - Brand sentiment
- PartlySentiment scoring exists and needs a direct model API key; no attribute-level brand-perception view is documented.
Pick one scraper, add one direct API key for onboarding analysis and sentiment scoring, and you're done
elmohq.com/docs/user-guide/providers - Recommendations
- YesOpportunities turns the data into ranked recommendations rather than reporting only.
Turn your data into action with AI-generated recommendations — content to create, pages to refresh, and third-party sources to pitch — each ranked by…
elmohq.com/features - AI crawler analytics
- NoThe enumerated product surfaces and API resources cover answers and citations; no AI-bot crawl log analytics.
Analytics — visibility, share of voice, citations, per-model, prompt, and query fan-out metrics
elmohq.com/docs/api - Wrong answers about you
- NoResponses are inspectable per prompt, but no accuracy or false-claim flagging is offered.
Drill into any prompt to see exactly what each AI model said, which brands were mentioned, what sources were cited, and how the response was…
elmohq.com/features
Plans and signing up
- Prompt or credit allowance
- YesCloud: 50 prompts on Starter and Basic, 150 on Pro, 350 on Business; self-hosting is unlimited.
50 tracked prompts
elmohq.com/pricing - Projects or brands
- Yes1 brand on Starter and Basic, 2 on Pro, 5 on Business, multiple on Custom.
5 brands
elmohq.com/pricing - Countries
- NoCountry localization is not exposed in the tracking-target configuration.
Country localization is intentionally not exposed in SCRAPE_TARGETS yet because support differs by DataForSEO surface and underlying model.
elmohq.com/docs/user-guide/providers - How often it checks
- YesCloud samples scraped surfaces up to 4×/day (1×/day for premium grounded models); self-hosted default is every 24 hours.
Scraped surfaces sampled up to 4× daily
elmohq.com/pricing - Card required to start
- PartlySelf-hosting needs no account or card; the vendor publishes nothing about a card-free cloud trial.
No. Self-hosting Elmo does not require an account or a credit card. Clone the open-source repository, deploy with the CLI, and start tracking your AI…
elmohq.com/pricing - Self-serve signup
- YesCloud plans are self-serve with monthly or annual billing; only White Label and Custom require a conversation.
Self-serve cloud, billed monthly or annually.
elmohq.com/pricing
Access and integrations
- API
- YesREST API on every cloud plan, Bearer-authenticated with scoped keys; self-hosted instances serve the same API.
API access on every plan
elmohq.com/pricing - MCP server
- YesMCP endpoint at /api/mcp on cloud and every self-hosted instance, with per-scope tool exposure.
Elmo serves a Model Context Protocol endpoint at /api/mcp, so an AI client can read your visibility data and manage prompts without you copying…
elmohq.com/docs/mcp
Not established: BI export
25 sourced claims on this page. Checked 2026-09-01. How we check.
Filed under
Sources and updates
The pages we read9
1 of 9 independent of the vendor.
Platform record2026-08-30
- Licence
- MIT
- Stars
- 280
- Forks
- 64
- Last push
- 2026-08-30
Answer-engine source observations0 of 4
0 of 4 collected answers have source URL/title annotations naming CitedIndex. These are the latest stored observations per engine, not current consumer-UI results. They do not measure product mentions or establish that a source supports a claim.
- ChatGPTNot assessable — no source annotationsModel: gpt-4o-mini · Collected on · 0 source annotationsQuery:
Elmo alternatives
- ClaudeNot assessable — no source annotationsModel: claude-haiku-4-5 · Collected on · 0 source annotationsQuery:
Elmo alternatives
- GeminiCitedIndex domain not found in observed source annotationsModel: gemini-2.5-flash · Collected on · 26 source annotationsQuery:
Elmo alternatives
Other source hosts (up to 6): etsy.com, walmart.com, target.com, momsandcrafters.com, reddit.com, ranker.com - PerplexityCitedIndex domain not found in observed source annotationsModel: sonar · Collected on · 20 source annotationsQuery:
Elmo alternatives
Other source hosts (up to 6): g2.com, reddit.com, getapp.com, capterra.co.nz, capterra.com, sentrient.com.au
Updates4
- Capabilities · Free tier
- Capabilities · Free tier · Price
- Documentation link · One-liner · Repository · Summary
- One-liner · Summary
