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The neutral index of AI-visibility & GEO tools

Summary

Elmo is an open-source answer engine optimization tool that tracks how AI answer engines describe a brand, analysing citations, share of voice and competitors. The same product runs as a managed cloud service or as a self-hosted Docker stack.

Best for
Technical marketing and SEO leads who want auditable AI visibility data, plus developers and GEO agencies willing to run Docker Compose or pay for managed cloud from $29/mo.
Not for
Non-technical teams that want a turnkey dashboard without setup. Self-hosting requires Docker Compose and CLI comfort. Elmo Cloud Starter is ChatGPT only, so tracking more engines means paying for Basic or higher.
From
Freethen $29 monthly · $24.17 billed annually
Free tier
YesSelf-hosting is $0 forever with unlimited prompts, all models, citation analysis and competitor tracking; you pay only your own infrastructure and AI provider API keys, and support is community-only.
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What it does

Monitors AI answers
YesCore product: tracks brand mentions and citations across AI models.Track your brand's visibility across any AI model. Monitor mentions, analyze citations, and benchmark competitors.elmohq.com
Optimises your content
PartlyOpportunities recommends pages to refresh and content to create, but the vendor states it does not optimise content for you.Turn your data into action with AI-generated recommendations — content to create, pages to refresh, and third-party sources to pitch — each ranked by…elmohq.com/features
Generates content
PartlyThe tracker generates recommendations, not content; article drafting exists only in the separate managed Off-Site AEO service.After we come up with a plan, we create drafts of the guest posts using the best AI models. Then, we humanize the articleselmohq.com/off-site-aeo
Publishes to your site
PartlyThe managed service places articles on third-party sites; no CMS publishing integration is documented for the product.We plan, write, humanize, and place that month's posts on high-authority sites, showing you which post maps to which prompt.elmohq.com/off-site-aeo
Done-for-you service
YesOff-Site AEO is a managed monthly service: their team plans, writes, humanizes, places and reports.Every plan is a managed monthly subscription: planning, writing, humanization, placement, and reporting included.elmohq.com/off-site-aeo

Not established: Technical AEO

Answer engines

ChatGPT
YesScraped ChatGPT surface is on every cloud plan, including the $29 Starter.ChatGPT onlyelmohq.com/pricing
Perplexity
PartlyAvailable from the $99 Basic plan as one of four chosen platforms; Starter is ChatGPT only.Choose any 4 platformselmohq.com/pricing
Gemini
PartlyScraped Gemini is one of the four selectable platforms from Basic upward, not on Starter.Choose any 4 platformselmohq.com/pricing
Google AI Overviews
PartlyGoogle AI Overview is a selectable scraped surface from Basic upward; Starter is ChatGPT only.elmohq.com/pricing
Google AI Mode
PartlyGoogle AI Mode is a selectable scraped surface from Basic upward; Starter is ChatGPT only.elmohq.com/pricing
Claude
PartlyClaude via LLM APIs from Basic upward; the grounded web Claude surface is on Pro and Business only.Premium grounded models on Pro & Businesselmohq.com/pricing
Microsoft Copilot
PartlyCopilot is a selectable scraped surface from Basic upward; absent from Starter's ChatGPT-only row.elmohq.com/pricing
Grok
PartlyGrok (web) appears only in the Premium LLM APIs block of Pro and Business, sampled once daily.elmohq.com/pricing
DeepSeek
PartlyDeepSeek is in the LLM APIs block from Basic upward; not on Starter.elmohq.com/pricing
Meta AI
NoMeta AI is absent from the documented list of trackable surfaces.model — the AI surface being tracked (chatgpt, claude, google-ai-mode, google-ai-overview, gemini, perplexity, copilot, grok, kimi).elmohq.com/docs/user-guide/providers
Coverage in the vendor’s words
YesScraped consumer surfaces plus model APIs; Starter is ChatGPT only, higher plans pick any four platforms and add premium grounded models.See exactly what ChatGPT and other AI search users see exactly with web scraping. Track LLM responses with their APIs or OpenRouter. Bring your own…elmohq.com

What it reports

Names the cited sources
YesCitations view shows which domains and URLs models cite, with new/dropped sources and category breakdown.See which domains and URLs AI models cite most, track new and dropped sources over time, and break down citations by category — brand, competitor,…elmohq.com/features
Competitor tracking
YesShare of voice leaderboard compares mention share against every tracked competitor.Compare your brand's mention share against every competitor. A live leaderboard ranks who AI engines name mostelmohq.com/features
Brand sentiment
PartlySentiment scoring exists and needs a direct model API key; no attribute-level brand-perception view is documented.Pick one scraper, add one direct API key for onboarding analysis and sentiment scoring, and you're doneelmohq.com/docs/user-guide/providers
Recommendations
YesOpportunities turns the data into ranked recommendations rather than reporting only.Turn your data into action with AI-generated recommendations — content to create, pages to refresh, and third-party sources to pitch — each ranked by…elmohq.com/features
AI crawler analytics
NoThe enumerated product surfaces and API resources cover answers and citations; no AI-bot crawl log analytics.Analytics — visibility, share of voice, citations, per-model, prompt, and query fan-out metricselmohq.com/docs/api
Wrong answers about you
NoResponses are inspectable per prompt, but no accuracy or false-claim flagging is offered.Drill into any prompt to see exactly what each AI model said, which brands were mentioned, what sources were cited, and how the response was…elmohq.com/features

Plans and signing up

Prompt or credit allowance
YesCloud: 50 prompts on Starter and Basic, 150 on Pro, 350 on Business; self-hosting is unlimited.50 tracked promptselmohq.com/pricing
Projects or brands
Yes1 brand on Starter and Basic, 2 on Pro, 5 on Business, multiple on Custom.5 brandselmohq.com/pricing
Countries
NoCountry localization is not exposed in the tracking-target configuration.Country localization is intentionally not exposed in SCRAPE_TARGETS yet because support differs by DataForSEO surface and underlying model.elmohq.com/docs/user-guide/providers
How often it checks
YesCloud samples scraped surfaces up to 4×/day (1×/day for premium grounded models); self-hosted default is every 24 hours.Scraped surfaces sampled up to 4× dailyelmohq.com/pricing
Card required to start
PartlySelf-hosting needs no account or card; the vendor publishes nothing about a card-free cloud trial.No. Self-hosting Elmo does not require an account or a credit card. Clone the open-source repository, deploy with the CLI, and start tracking your AI…elmohq.com/pricing
Self-serve signup
YesCloud plans are self-serve with monthly or annual billing; only White Label and Custom require a conversation.Self-serve cloud, billed monthly or annually.elmohq.com/pricing

Access and integrations

API
YesREST API on every cloud plan, Bearer-authenticated with scoped keys; self-hosted instances serve the same API.API access on every planelmohq.com/pricing
MCP server
YesMCP endpoint at /api/mcp on cloud and every self-hosted instance, with per-scope tool exposure.Elmo serves a Model Context Protocol endpoint at /api/mcp, so an AI client can read your visibility data and manage prompts without you copying…elmohq.com/docs/mcp

Not established: BI export

25 sourced claims on this page. Checked 2026-09-01. How we check.

Filed under

For agenciesAI OverviewsAPIBrand monitoringChatGPTClaudeCopilotGeminiPerplexity

Sources and updates

Platform record2026-08-30

Licence
MIT
Stars
280
Forks
64
Last push
2026-08-30

Answer-engine source observations0 of 4

0 of 4 collected answers have source URL/title annotations naming CitedIndex. These are the latest stored observations per engine, not current consumer-UI results. They do not measure product mentions or establish that a source supports a claim.

  • ChatGPTNot assessable — no source annotationsModel: gpt-4o-mini · Collected on · 0 source annotationsQuery: Elmo alternatives
  • ClaudeNot assessable — no source annotationsModel: claude-haiku-4-5 · Collected on · 0 source annotationsQuery: Elmo alternatives
  • GeminiCitedIndex domain not found in observed source annotationsModel: gemini-2.5-flash · Collected on · 26 source annotationsQuery: Elmo alternativesOther source hosts (up to 6): etsy.com, walmart.com, target.com, momsandcrafters.com, reddit.com, ranker.com
  • PerplexityCitedIndex domain not found in observed source annotationsModel: sonar · Collected on · 20 source annotationsQuery: Elmo alternativesOther source hosts (up to 6): g2.com, reddit.com, getapp.com, capterra.co.nz, capterra.com, sentrient.com.au

Updates4

  • Capabilities · Free tier
  • Capabilities · Free tier · Price
  • Documentation link · One-liner · Repository · Summary
  • One-liner · Summary

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