Research reportgeo
The State of GEO & AI-Visibility Tools 2026 — A Landscape Report
An analysis of the 44 most-researched AI-visibility and GEO tools: pricing, engine coverage, API availability and market segments, from verified, sourced listings.
A neutral, sourced, data-driven landscape report — built from CitedIndex’s quality-gated listings corpus and designed to be cited by marketers, journalists, and AI systems tracking how brands compete for visibility in answer engines. Every figure below is computed directly from the structured listings; the generator that produces this page is checked into the repository.
Executive Summary
The AI-visibility (GEO/AEO) market has matured from a speculative category into a working discipline. 44 credible tools now offer monitoring across ChatGPT, Perplexity, Google AI Overviews, and other major answer engines. This report examines the landscape across pricing, engine coverage, API availability, and positioning, based on structured listings published by CitedIndex.
Key findings:
- 70% of tools offer programmatic API access (31/44) — the market has standardized on integration-ready tooling, not just dashboards.
- ChatGPT monitoring is universal (43/44 tools); Perplexity, Google AI Overviews and Google Gemini coverage is near-universal (35/44 and 33/44 and 35/44, respectively).
- Entry prices span $15.60–$99/month for self-serve teams; enterprise tiers are custom-priced in most cases.
- 23/44 tools offer a confirmed free trial — ranging from 3 to 14 days — a market shift from early-stage “free-forever” promises to gated trials.
- 6/44 tools have no paid tier at all — self-hosted or open-source, free indefinitely rather than time-trialed.
- No single tool dominates: the landscape splits into four segments by entry price — free / open-source (no paid tier), entry-level self-serve (≤$99/mo), mid-market multi-engine ($100–$300/mo), and enterprise (custom pricing or $300+).
Landscape Overview: 44 Tools, Four Market Segments
Segment 1: Free / Open-Source (No Paid Tier)
Tools in this segment: 6
| Tool | Entry Price | Free Trial | Engines (tagged) | API |
|---|---|---|---|---|
| auto-geo | Free | Not documented | 4+ (ChatGPT, Perplexity, Google Gemini, Claude) | ✗ |
| Canonry | Free | Not documented | 4+ (ChatGPT, Google Gemini, Claude, Perplexity) | ✓ |
| RankLens | Free | Not documented | 4+ (ChatGPT, Perplexity, Google Gemini, Claude) | ✓ |
| Archytas AISpy | Free | Not documented | 5+ (ChatGPT, Google Gemini, Claude, Perplexity, Google AI Overviews) | ✗ |
| Syntropic AI Visibility Audit | Free | Not documented | 3+ (ChatGPT, Google Gemini, Google AI Overviews) | ✓ |
| GEOrank | Free | Not documented | Not itemized | ✓ |
Positioning: Tools with no paid tier at all — the opposite pricing model from every other segment here. Most (auto-geo, Canonry, Syntropic AI Visibility Audit, GEOrank) are self-hosted or CLI-based and require the user’s own LLM/DataForSEO API keys, so the real ongoing cost is small, variable per-run API usage rather than a subscription; Archytas AISpy is a free downloadable desktop app on the same bring-your-own-key model. RankLens is the exception worth a caveat: it’s a free hosted SaaS rather than self-hosted, but “free” here means “free during an open-ended Beta with no published pricing roadmap” (about 20 months and counting), not a committed permanent tier the way an open-source license is. GEOrank’s own hosted demo is free with no account for 5 generator tools, but its interactive diagnostics/Q&A tools require a sign-up gated behind a Chinese mobile phone number. The fit is developer-led teams and solo operators comfortable with a CLI, self-hosted stack, or an unproven Beta in exchange for zero licensing cost, not marketing teams wanting a managed, permanently-priced dashboard.
Segment 2: Entry-Level Self-Serve (≤$99/month)
Tools in this segment: 29
| Tool | Entry Price | Free Trial | Engines (tagged) | API |
|---|---|---|---|---|
| Otterly AI | $29 | 7 days | 4+ (ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot) | ✓ |
| Profound | $99 | Not documented | 4+ (ChatGPT, Perplexity, Google Gemini, Claude) | ✗ |
| Peec AI | €85 | 7 days | 5+ (ChatGPT, Perplexity, Google Gemini, Microsoft Copilot, Google AI Overviews) | ✗ |
| SE Visible | $99 | 10 days | 3+ (ChatGPT, Perplexity, Google AI Overviews) | ✗ |
| Semrush AI Visibility Toolkit | $99 | Not documented | 2+ (ChatGPT, Google AI Overviews) | ✗ |
| Frase | $39/mo | 7 days | 5+ (ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude) | ✓ |
| Writesonic | $79/mo | 7 days | 6+ (ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot) | ✓ |
| Surfer SEO | €49/mo | 7 days | 4+ (ChatGPT, Perplexity, Google AI Overviews, Google Gemini) | ✓ |
| RankScale | $20 | Not documented | 6+ (ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot) | ✓ |
| Nightwatch | €79/month | 14 days | 6+ (ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot) | ✓ |
| Knowatoa | $59 | Not documented | 5+ (ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude) | ✓ |
| AIclicks | $59 | 3 days | 6+ (ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot) | ✓ |
| Promptwatch | $95 | Not documented | 6+ (ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot) | ✓ |
| Morningscore | $69 | 14 days | 2+ (ChatGPT, Google AI Overviews) | ✓ |
| Bloomiro | $26 | Not documented | 5+ (ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, Google AI Overviews) | ✓ |
| GeoRankers | $41 | 7 days | 3+ (ChatGPT, Perplexity, Google Gemini) | ✓ |
| LLM Pulse | €49 | 14 days | 5+ (ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot) | ✓ |
| Vismore | $99 | 7 days | 3+ (ChatGPT, Perplexity, Google Gemini) | ✗ |
| Sleepwalker | €0.02 | Not documented | 3+ (ChatGPT, Perplexity, Google Gemini) | ✓ |
| Mangools AI Search Watcher | $15.60/mo | Not documented | 4+ (ChatGPT, Google Gemini, Claude, Google AI Overviews) | ✓ |
| Local Dominator AI Tracker | $39 | Not documented | 5+ (ChatGPT, Google Gemini, Claude, Perplexity, Google AI Overviews) | ✓ |
| BabyLoveGrowth | $99 | 3 days | 4+ (ChatGPT, Perplexity, Claude, Google Gemini) | ✓ |
| Local Falcon | $24.99 | Not documented | 3+ (ChatGPT, Google Gemini, Google AI Overviews) | ✓ |
| ZipTie | $69 | 14 days | 3+ (Google AI Overviews, ChatGPT, Perplexity) | ✗ |
| Rankshift | $82 | 30 days | 6+ (ChatGPT, Claude, Google Gemini, Perplexity, Microsoft Copilot, Google AI Overviews) | ✓ |
| LLMrefs | $79 | 7 days | 6+ (ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot) | ✓ |
| Ubersuggest | $29 | 7 days | 3+ (ChatGPT, Google Gemini, Google AI Overviews) | ✗ |
| Qwairy | €65 | 14 days | 6+ (ChatGPT, Google Gemini, Perplexity, Claude, Microsoft Copilot, Google AI Overviews) | ✓ |
| Rank Prompt | $49 | 7 days | 5+ (ChatGPT, Google Gemini, Perplexity, Claude, Google AI Overviews) | ✓ |
Positioning: Designed for first-time GEO buyers and small agencies. Entry prices cluster from $15.60 up through the $59–€99 band, reflecting a “no longer free” market that has standardized on low-friction SaaS pricing. The tier-based pricing model is common — teams trade engine coverage (ChatGPT-only vs. ChatGPT + Gemini + Claude) for cost, which makes plan selection matter. One entry in this segment, Sleepwalker, doesn’t fit the monthly-subscription framing at all — it bills pay-as-you-go per credit (from €0.02/credit) rather than a flat monthly tier, so its low headline number reflects a different pricing model, not a cheaper subscription.
Segment 3: Mid-Market Multi-Engine ($100–$300/month)
Tools in this segment: 5
| Tool | Entry Price | Free Trial | Engines (tagged) | API |
|---|---|---|---|---|
| Scrunch AI | $250 | 7 days | 5+ (ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude) | ✓ |
| AthenaHQ | $295 | Not documented | 3+ (ChatGPT, Perplexity, Google AI Overviews) | ✓ |
| Searchable | $124.99 | Not documented | 2+ (ChatGPT, Google AI Overviews) | ✗ |
| GEO Tool | From €299 | Not documented | 4+ (ChatGPT, Perplexity, Claude, Google AI Overviews) | ✗ |
| Trakkr | $100 | 14 days | 5+ (ChatGPT, Claude, Google Gemini, Perplexity, Google AI Overviews) | ✓ |
Positioning: For marketing teams and agencies running GEO alongside SEO, with enough budget for multi-engine coverage and API integration. Their entry tiers start above $100/mo, making them the move for teams outgrowing entry-level tools.
Segment 4: Enterprise & Custom-Priced (Sales-Led)
Tools in this segment: 4
| Tool | Entry Price | Free Trial | Engines (tagged) | API |
|---|---|---|---|---|
| Evertune | $800 | Not documented | 6+ (ChatGPT, Perplexity, Google AI Overviews, Google Gemini, Claude, Microsoft Copilot) | ✗ |
| Goodie AI | $399 | 7 days | 6+ (ChatGPT, Perplexity, Google Gemini, Claude, Microsoft Copilot, Google AI Overviews) | ✓ |
| Gauge | $599 | 7 days | 5+ (ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, Google AI Overviews) | ✗ |
| geoSurge | Custom | Not documented | 3+ (ChatGPT, Google Gemini, Claude) | ✓ |
Positioning: For enterprise brands and large agencies managing many client accounts. Custom, sales-led pricing is the rule — these tools reserve enterprise-grade features (white-label reports, broad engine coverage, SSO/SAML, dedicated support) for contract conversations.
Data-Driven Findings
1. Engine Coverage: ChatGPT Universal; Perplexity, Google AI Overviews and Google Gemini Now Table-Stakes
Universal coverage:
- ChatGPT: 43/44 (98%) — the table-stakes baseline.
Near-universal:
- Perplexity: 35/44 (80%)
- Google AI Overviews: 33/44 (75%)
- Google Gemini: 35/44 (80%)
High but split (15–26/44) — the real differentiator:
- Claude: 26/44 (59%)
- Microsoft Copilot: 15/44 (34%)
Interpretation: ChatGPT is the mandatory baseline; Perplexity, Google AI Overviews and Google Gemini are now table-stakes. Coverage of Claude and Microsoft Copilot is the real differentiator — teams must confirm engine support before buying, as mid-tier plans often exclude secondary engines. (Counts here reflect only the engines tagged as structured data in the listings corpus; several vendors advertise additional engines — Grok, DeepSeek, Meta AI — on higher tiers, but only in prose, so they are excluded from these figures rather than estimated.)
2. API Access is Now Market-Standard (70%, 31/44)
Tools with published API access: 31/44 tools (70%).
Tools without published API: 13/44 tools (30%).
Key finding: API access is no longer a premium, enterprise-only feature. Even entry-tier self-serve tools include API or MCP access, enabling teams to pipe GEO data into their own reporting dashboards or BI tools.
3. Free Trials: Confirmed Dates Are Now the Norm
Confirmed free-trial offers (23/44 tools):
- 30-day: 1 tool (4% of tools with a confirmed trial)
- 14-day: 6 tools (26% of tools with a confirmed trial)
- 10-day: 1 tool (4% of tools with a confirmed trial)
- 7-day: 13 tools (57% of tools with a confirmed trial)
- 3-day: 2 tools (9% of tools with a confirmed trial)
Unclear or undocumented trial status (21/44 tools): trial availability is not stated clearly, is marked uncertain in sources, or is a free credit rather than a recurring trial.
4 priced tools — Promptwatch, GEO Tool, Ubersuggest and geoSurge — publish an ongoing free-forever tier alongside real paid plans, a partial exception to the shift toward gated trials (see each listing for that tier’s exact caps). This is distinct from Segment 1’s 6 tools, which have no paid tier at all.
Methodology
This report is computed directly from CitedIndex’s quality-gated listings corpus (v2 methodology; tools verified 2026-07-23–2026-07-25, per tool — see each listing’s own verification date), by the generator at scripts/generate-geo-report.ts:
- Entry price is each tool’s lowest real paid tier — a “$0” free-credit tier or a “Custom”/“Contact sales” tier is not counted as a price. Segments are defined on that entry price: Free/Open-Source = no paid tier found anywhere in the tool’s published pricing; Entry ≤$99/mo; Mid-Market $100–$300/mo; Enterprise & Custom = custom-priced or above $300/mo.
- API availability is marked only where the listing’s structured
apiAvailablefield is set. - Free-trial days are counted only where the listing states a specific number; conflicting, unclear, or credit-only cases are reported as undocumented rather than assigned a figure.
- Engine coverage is counted only from the structured
tagSlugsfield. Engines mentioned only in prose are excluded from the counts, so no figure in this report is hand-entered.
For the full, sourced entry for each tool — including pros, cons, detailed feature breakdowns, and methodology notes — see CitedIndex’s directory.
See Also
- CitedIndex Directory: Full Listings — the complete, quality-gated directory of 44 GEO tools with detailed breakdowns, pros/cons, and sourced facts.
- Peec vs Profound vs Scrunch vs Otterly: How to Choose — a buyer-facing head-to-head of the four tools that show up most often in this report’s own comparisons.
- How AI answer engines cite sources (and why it moves) — our companion report on WHY multi-engine coverage matters: the citation mix differs per engine and keeps shifting.
- Otterly’s AI Citations Report 2026 — independent data (1M+ citations) on how citation share splits across ChatGPT, Perplexity and Google AI Overviews.