Tally
Tally is a free online form builder for creators, small teams, and businesses that want a Notion-like editor without code. It includes unlimited forms and submissions on the free plan, plus logic, payments, signatures, integrations, and paid branding and analytics controls.
Tally is a free online form builder for creators, small teams, and businesses that want a Notion-like editor without code. It includes unlimited forms and submissions on the free plan, plus logic, payments, signatures, integrations, and paid branding and analytics controls.
At a glance
| Category | Business Operations |
|---|---|
| Best for | Creators, startups, and small teams that want an easy, generous form builder with strong integrations and no-code setup. |
| Pricing | Free; Pro $29/month or $290/year; Business $89/month or $890/year |
| Free trial | No |
| API | Yes. API docs and an MCP server are listed in the site footer; the features page says API access can programmatically create, update, or delete forms and submissions. |
| Funding | Bootstrapped; funded by customers |
Verdict: Tally is the best form builder for teams that want a Notion-style editor, unlimited free submissions, and no-code setup without paying for core usage.
What does Tally do?
Tally is a free online form builder that lets people create forms by typing questions like a document, with no code required. It emphasizes unlimited forms and unlimited submissions on the free plan, plus features such as conditional logic, payments, signatures, file uploads, and integrations with Notion, Google Sheets, Airtable, Slack, Zapier, Make, and webhooks. The product is positioned as a simpler alternative to tools like Typeform, Jotform, Paperform, and Google Forms.
Who is Tally for?
- Creators
- Product teams
- Marketing teams
- HR teams
- Operations teams
- Small businesses
- EU-based teams needing GDPR-conscious data handling
What are Tally's key features?
Notion-like form editor
Tally’s core differentiator is a text-document-style editor: users type questions directly on the page and insert blocks as they would in Notion. That makes it feel closer to writing a doc than configuring a traditional form builder. The homepage frames this as the simplest way to create forms, and the design is meant to reduce setup friction for surveys, lead forms, quizzes, and intake flows.
Unlimited free forms and submissions
The free plan includes unlimited forms and unlimited submissions as long as usage stays within fair usage guidelines. The homepage and pricing page repeat that there are no paywalls for core usage, which is notable versus many form builders that cap responses or lock advanced features behind paid tiers. This is the main reason Tally markets itself as a free alternative to Typeform and Jotform.
Smart logic and personalization
Tally supports conditional logic, calculators, hidden fields, answer piping, pre-populated fields, reCAPTCHA, redirect-on-completion, partial submissions, and duplicate-submission prevention. The product can adapt forms based on previous answers or external data, calculate scores or prices, and personalize the respondent experience with piped answers and URL parameters.
Branding, layout, and embed options
The builder includes themes, custom colors, fonts, buttons, custom CSS, column layouts, images, embedded content such as YouTube, Calendly, and Maps, multi-page forms, custom thank-you screens, and 40+ or 45+ languages plus RTL support depending on the page. Tally also supports embeds, popups, shareable links, and custom domains for branded form distribution.
Integrations and automation
Tally connects to Notion, Google Sheets, Airtable, Slack, Coda, Google Analytics, Meta Pixel, Zapier, Make, Pipedream, n8n, Discord, Integrately, IFTTT, and webhooks. The site also mentions thousands of downstream tools via Zapier, Make, or Pipedream, and the pricing page highlights premium analytics integrations for traffic and ad measurement.
Business controls for teams
Paid tiers add collaboration, workspaces, custom domains, branding removal, custom email domains, unlimited team members, advanced customization, unlimited uploads, form visit analytics, drop-off analytics, version history, and on Business, data-retention controls and email verification. Those features make Tally more suitable for team workflows than for a one-off personal form.
How does Tally work?
- Create a form directly in the editor by typing questions like a document, or start from a template.
- Add blocks for contact info, payments, signatures, file uploads, ratings, dates, and more.
- Use logic, calculations, hidden fields, piping, and notifications to tailor the flow.
- Publish via a Tally link, embed, popup, or custom domain.
- Send submissions into tools like Notion, Google Sheets, Airtable, Slack, or webhooks.
How much does Tally cost?
Free
Free- Unlimited forms
- Unlimited submissions
- Collect payments
- Collect signatures
- Collect file uploads
- Custom Thank You page
- Self email notifications
- Redirect on completion
- Conditional logic & calculations
- Prevent duplicate submissions
- Password protect forms
- Close forms on limit or date
- Answer piping
- 40+ languages / 45+ languages and RTL support
- Google Sheets integration
- Notion integration
- Airtable integration
- Zapier integration
- Make integration
- Webhooks
- API access
Pro
$29/month or $290/year- Remove Tally branding
- Custom domains
- Unlimited team members
- Workspaces
- Partial submissions
- Advanced customization
- Custom CSS
- Email notifications
- Custom email domains
- Customize link preview
- Unlimited uploads
- Form visit analytics
- Drop-off analytics
- Version history up to 30 days
- Premium integrations including Google Analytics and Meta Pixel
Business
$89/month or $890/year (2 months off)- Everything in Pro
- Control submission data retention
- Verify emails
- Version history up to 90 days
- More Business features to come
How does Tally compare to alternatives?
| Tool | Pricing | Free plan | Team size | Differentiator |
|---|---|---|---|---|
| Typeform | Free; from $25/user/mo | Yes, limited to 10 responses/mo | Small to mid | conversational, brand-polished surveys with tighter free-plan limits |
| Jotform | Free; from $34/user/mo | Yes, limited to 5 forms and 100 monthly submissions | Small to mid | template-heavy traditional form suite with deeper legacy form features |
| Google Forms | Free; included with Google Workspace | Yes | 1-10,000 users | basic internal collection inside Google Workspace, spreadsheet-first workflow |
| Paperform | From $24/mo | No | Small to mid | landing-page-style forms with stronger visual page design controls |
| Fillout | Free; from $15/user/mo | Yes | Small to mid | modern embeddable forms with stronger workflow depth and app-like logic |
Pros
- Unlimited forms and submissions on the free plan
- No signup required to try the product
- Notion-like editor lowers setup friction
- Strong integration list including Notion, Sheets, Airtable, Slack, Zapier, Make, and webhooks
- Useful advanced features such as logic, signatures, calculations, and partial submissions
- EU-hosted and GDPR-oriented
Cons
- Key branding and domain controls require a paid plan
- No clear enterprise security stack is advertised on the scraped pages
- Unlimited uploads are limited on the free and Pro plans
- Pricing is only shown in USD on the scraped pages
- Some support/enterprise features appear thin compared with dedicated enterprise form platforms
What are Tally's limitations?
Tally is not a full enterprise forms or workflow suite based on the scraped pages. The site does not mention SSO, SCIM, role-based permissions beyond workspaces, audit logs, on-prem deployment, SOC 2, HIPAA, or a dedicated mobile app. The free plan is bounded by fair usage guidelines, unlimited uploads are paid, and some advanced controls such as branding removal, custom domains, retention management, and email verification are reserved for Pro or Business. Localized billing details are not shown, and pricing is only presented in monthly or yearly USD terms.
Best alternatives to Tally
- Typeform. use Typeform if your team wants a conversational survey experience and can live with tighter free limits
- Jotform. use Jotform if you need a larger template library and more traditional form-suite depth
- Google Forms. use Google Forms if internal intake needs to live inside Google Workspace and feed Sheets
- Paperform. use Paperform if your form should feel like a landing page and design control matters most
- Fillout. use Fillout if you want modern embeddable forms with more workflow depth than a simple builder
Frequently asked questions
Is Tally really free to use?
Yes. Tally’s free plan includes unlimited forms and unlimited submissions, subject to fair usage guidelines. It also includes conditional logic, calculations, signatures, file uploads, payments, and integrations, so the free tier covers real production use instead of a stripped-down demo. That combination is unusually generous for a form builder.
Does Tally require an account to create a form?
No. Tally says you can create a free form with no signup required. That makes it easy to test the editor immediately, then create an account later if you want to save work, manage forms, or collaborate with teammates.
What kind of forms can Tally build?
Tally supports contact forms, surveys, quizzes, lead forms, checkout forms, e-signature collection, file uploads, ratings, rankings, and date or time capture. The product is broad enough for creator and business workflows, but it stays focused on lightweight, no-code forms rather than a full workflow suite.
Does Tally integrate with Notion and Google Sheets?
Yes. Tally lists native integrations with Notion, Google Sheets, Airtable, Slack, Coda, webhooks, Zapier, Make, Pipedream, and more. That gives it a practical handoff path into docs, spreadsheets, and automation tools, which is especially useful for intake, lead capture, and internal requests.
Is Tally suitable for teams?
Yes, especially on paid plans. Pro includes collaboration, unlimited team members, and workspaces, while Business adds data-retention controls and email verification. The site does not advertise SSO, SCIM, or audit logs, so larger enterprises should check governance requirements before standardizing on it.
Can Tally replace Typeform?
For many simpler use cases, yes. Tally positions itself as a free alternative to Typeform with unlimited submissions, a Notion-like editor, and advanced logic available without paywalls. Typeform still makes sense if a more conversational, brand-heavy survey experience matters more than cost or free-tier generosity.
Does Tally support payments and signatures?
Yes. Tally supports Stripe payments and e-signatures, and both are available on the free plan. That makes it useful for checkout-style forms, lightweight agreements, registrations, and other transactional flows without forcing an immediate upgrade.
Can I brand the form with my own domain and remove Tally branding?
Yes, but only on Pro or Business. Pro adds custom domains and removes Tally branding, while Business adds retention controls and email verification. The free plan keeps Tally branding, so branded production use generally means paying for one of the higher tiers.
Pricing and features verified against tally.so on .
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