Crackle PR

Summary

Crackle PR is a remote-first B2B technology PR agency whose retainers combine media relations, executive thought leadership and generative-engine optimisation. Its AI Visibility Practice pairs earned-media activation with schema, llms.txt and monthly citation measurement for clients.

From: $12,000/monthbilled monthly
Open source: No
Category: Citation services
Best for: VC-backed B2B tech companies, Series A to pre-IPO, that need earned media and AI citations

Captured 19 October 2026 · citedindex.com

Visit Crackle PR Compare Find alternatives

What it does

Monitors AI answers: YesThe agency measures how often client brands appear in AI answers, reporting monthly citation tracking and a quarterly benchmark rather than offering a self-serve dashboard.Through our AI Visibility Index and LLM Citation Tracker, we measure how often clients appear in answers to high-intent prompts, which competitors…cracklepr.com/ai-visibility-practice
Optimises your content: YesEngagements begin with an audit of existing visibility and then prescribe changes to structured data, llms.txt, messaging and content architecture on pages the client already has.We optimize your structured data, llms.txt file, key messaging, and content architecture to make it easier for AI systems to understand and cite your…cracklepr.com/geo-llm-optimization-pr
Generates content: YesHuman writers produce bylines, press releases, LinkedIn ghostwriting and data studies as a named retainer deliverable rather than through any generation tool.High-impact bylines, thought leadership pieces, press releases, and editorial content engineered for reach.cracklepr.com
Technical AEO: YesSchema, llms.txt deployment, speakable markup and AI crawler policy are named workstreams, and the agency maintains its own public crawler reference guide.Crackle PR runs GEO as a first-class deliverable — earned media in the outlets LLMs weight, structured schema, llms.txt, and monthly citation-share…cracklepr.com/geo-llm-optimization-pr
Done-for-you service: YesThis is a done-for-you retainer: senior strategists embedded with the client team execute the strategy, pitching and reporting themselves, with no junior coordinators staffed.Senior strategists embedded with your team. A Crackle PR B2B tech PR retainer staffs no account coordinatorscracklepr.com/pricing

Answer engines

ChatGPT: YesChatGPT is first among the engines the agency both optimises for and measures, and it is a scored engine in its own quarterly index protocol.ChatGPT — OpenAI model endpoint with the web browsing tool enabled, default temperature, no custom instructions, memory off.cracklepr.com/ai-visibility-index/metho…
Perplexity: YesPerplexity is queried through its non-Pro answer endpoint as one of the scored engines in the published measurement protocol behind client reporting.Perplexity — non-Pro answer endpoint, no Pro toggles, no focus modes; search is inherent to the endpoint and is on by default.cracklepr.com/ai-visibility-index/metho…
Gemini: PartlyGemini is named as a surface the GEO work targets, but the measurement panel excludes it and explicitly refuses to substitute a Gemini call for AI Overviews.A Gemini API call is never substituted for an AI Overviews answer under any circumstance.cracklepr.com/ai-visibility-index/metho…
Google AI Overviews: PartlyAI Overviews is a scored engine but browser-captured rather than endpoint-collected, and the protocol allows it to publish as not collected for an edition.Google AI Overviews — underlying model not disclosed by Google and recorded as observed; search-native, so no tool toggle exists. Google offers no…cracklepr.com/ai-visibility-index/metho…
Claude: YesClaude is collected through Anthropic's endpoint with web search enabled and is one of the three engines used for edition-over-edition comparison.Claude — Anthropic model endpoint with the web search tool enabled, default temperature, new context per query.cracklepr.com/ai-visibility-index/metho…
Microsoft Copilot: NoCopilot is absent from the complete five-engine measurement panel; it is mentioned only as a reason not to block Bingbot in the crawler reference guide.The AI Visibility Index measures which B2B tech PR agencies are named in answers from ChatGPT, Perplexity, Claude, Google AI Overviews, and — from…cracklepr.com/ai-visibility-index/metho…
Grok: PartlyGrok entered the measurement panel only from the Q4 2026 edition by amendment, so it is newer and excluded from quarter-over-quarter deltas.Grok — xAI model endpoint with live search enabled, no personalization, US English content through the vendor's default routing... Added by the v1.4…cracklepr.com/ai-visibility-index/metho…
DeepSeek: NoDeepSeek is not in the enumerated five-engine panel the agency scores, and no service page names it as an optimisation or reporting target.25 fixed commercial-intent queries × 5 AI systems × 5 runs per quarter = 625 scored answers.cracklepr.com/ai-visibility-index/metho…
Meta AI: NoMeta AI is absent from the scored engine panel; Meta appears only as a crawler to allow so Llama training can ingest a client's pages.Meta-ExternalAgent — Operator: Meta. User-Agent: Meta-ExternalAgent. Purpose: Training data collection for Meta AI (Llama).cracklepr.com/crawlers
Coverage in the vendor’s words: YesCoverage is stated as five scored engines in a frozen quarterly protocol, with run counts, model pins and a not-collected rule published per engine.The AI Visibility Index measures which B2B tech PR agencies are named in answers from ChatGPT, Perplexity, Claude, Google AI Overviews, and — from…cracklepr.com/ai-visibility-index/metho…

What it reports

Names the cited sources: PartlySource mapping identifies which publications and datasets engines retrieve from, but the reporting is described as citation share and mention rates rather than per-page citation lists.We identify the publications, datasets, and vertical indexes that AI engines retrieve from for each buyer-intent query.cracklepr.com/ai-visibility-practice
Competitor tracking: YesCompetitive mapping is a named framework stage, covering which rivals are cited instead of the client, in what contexts and from which sources.Competitive AI Landscape — We map which competitors are being cited, in what contexts, and from what sources—identifying gaps and opportunities for…cracklepr.com/geo-llm-optimization-pr
Brand sentiment: NoThe measurement explicitly stops at presence in answers; the published scope says it does not measure sentiment, so no attribute or perception reporting is offered.It does not measure sentiment, revenue outcomes, client satisfaction, or execution quality.cracklepr.com/ai-visibility-index/metho…
Recommendations: YesReporting is tied to prescribed action: the framework closes content gaps, sets a refresh calendar and recalibrates the narrative roadmap quarterly.We maintain a quarterly refresh cadence for money pages, comparison content, and data assets so the brand's retrieval signals stay current.cracklepr.com/ai-visibility-practice
AI crawler analytics: PartlyThe agency advises on robots.txt and CDN-level AI bot policy with a documented bot reference, but publishes no capability to show which bots actually crawled a client site.Manage policy in robots.txt as the source of truth. If you also run Cloudflare, keep the AI Crawlers dashboard set to Allow so it doesn't override…cracklepr.com/crawlers
Wrong answers about you: PartlyA reliability rate counts engines naming defunct, merged or misattributed agencies, but that audit measures the engines across the index cohort rather than flagging false claims about one client brand.Recommendation-reliability rate: how often engines name agencies that are defunct, merged into another shop, misattributed, or outside B2B technology…cracklepr.com/ai-visibility-index/metho…

Plans and signing up

Countries: PartlyMarkets beyond the US are served by scaling the retainer above the floor, with UK and Canadian press named, while measurement itself claims no region control.Geographic reach. Adding UK or Canadian press to a US B2B tech PR program adds time-zone coverage and new journalist relationships.cracklepr.com/pricing
How often it checks: YesCitation reporting runs monthly inside the retainer, with the benchmark re-scored quarterly; there is no on-demand client-run check.Monthly Results report: coverage, share of voice, AI citation share Quarterly Narrative review, roadmap reset, AI Visibility Index re-scoringcracklepr.com
Self-serve signup: NoBuying requires a scoping conversation with the founder; only assessment tools and research are self-serve, not the retainer itself.The first conversation with Crackle PR founder Parry Headrick is a scoping call, not a pitch.cracklepr.com/pricing