Bttr.

What it does

Monitors AI answers

YesThe studio runs a fixed prompt panel against four answer engines on the same day and scores a per-engine citation rate, so watching what the engines say is the spine of every plan rather than a bolt-on.Bttr. monitors, audits, and improves brand presence across the four primary AI answer engines.makebttr.com/capabilities/ai-visibility ↗

Optimises your content

YesBeyond reporting, the engagement audits the pages you already have against a 25-check list and hands back canonical-answer, entity-graph and per-engine fixes; the audit is agency work, not an in-app page scanner.The 25 checks we run before every AI Search Visibility engagement · baseline, canonical answers, entity graph, engine moves, and operating cadence.makebttr.com/capabilities/ai-visibility ↗

Generates content

YesWriting new pages is a named deliverable: long-form canonical answer pages authored by a credited human expert with Person schema, not model-generated drafts produced inside a dashboard.Canonical answer pages for the top category queries, 1,500·2,500 words, schema marked, authored under a named expert with Person schema + sameAs to…makebttr.com/capabilities/ai-visibility ↗

Publishes to your site

PartlyThe studio states that it publishes visibility content itself, including inside FDA, FAA, NERC and HIPAA constraints, but nothing on the site documents a CMS integration or any automated push, so publishing is a service the team performs rather than a product feature you drive.Can you publish AI visibility content for FDA, FAA, NERC, HIPAA companies safely? Yes · when the content is anchored to the actual labeling,…makebttr.com/insights/ai-visibility-for… ↗

Technical AEO

YesSchema work is itemised down to the specific types and to @id cross-linking so the engines resolve one entity, and the studio publishes its own field guide on llms.txt; this is the strongest-evidenced half of the offer.Article, FAQPage, HowTo, Person, Organization, DefinedTerm schema. Cross-linked via @id so the four engines extract a single coherent entity graph.makebttr.com/capabilities/ai-visibility ↗

Done-for-you service

YesThis is people doing the work: a founder-run studio with a distributed senior team, strategy calls on every tier and a dedicated strategist on Enterprise, rather than software a buyer operates alone.Founder-run by Donny Smith from Park City, with a distributed senior team.makebttr.com/capabilities/ai-visibility ↗

Answer engines

ChatGPT

YesChatGPT is one of the four engines in the standing panel and has its own playbook page enumerating the surfaces tracked, including SearchGPT source links and Custom GPT inclusion.When a user asks ChatGPT about your category, your brand either shows up or it does not.makebttr.com/capabilities/ai-visibility… ↗

Perplexity

YesPerplexity is in the same weekly panel and the vendor treats it as the most measurable engine, tracking inline citations, the full source list and Perplexity Pages as separate surfaces.Perplexity is the most citation transparent of the answer engines. Every response shows sources. Whether your brand appears in those sources, and how…makebttr.com/capabilities/ai-visibility… ↗

Gemini

YesGemini is tracked as a Google surface family, and the vendor is explicit that its Gemini reading leans on the underlying Google ranking, which makes the work overlap with conventional SEO.Gemini and Google AI Overviews share retrieval infrastructure with Google Search.makebttr.com/capabilities/ai-visibility… ↗

Google AI Overviews

YesAI Overviews is named first in the vendor's own list of Gemini surfaces it tracks, and the Google playbook is built around winning the underlying ranking that feeds the Overview citation slot.The generated answer block at the top of Google Search results. Citation here drives meaningful click-through and brand mention.makebttr.com/capabilities/ai-visibility… ↗

Google AI Mode

NoThe vendor's own inventory of tracked Gemini surfaces names AI Overviews, Gemini chat, Google rankings and Discover/Lens, and stops there; Google AI Mode appears on this site only in an editorial field guide that treats it as a distinct surface sharing just 13.7% of cited URLs with AI Overviews.Surfaces Bttr. tracks for Gemini…AI Overviews…Gemini chat answers…Google search rankings (still)…Discover and Lens surfacesmakebttr.com/capabilities/ai-visibility… ↗

Claude

YesClaude is in the four-engine panel, but the vendor itself recommends quarterly rather than weekly reading of it because the signal moves on model-release cycles, so cadence is weaker here than on other engines.Claude (Anthropic) is a heavily-used answer engine for enterprise, technical, and research-grade conversations.makebttr.com/capabilities/ai-visibility… ↗

Microsoft Copilot

PartlyCopilot is named in the pricing FAQ as a tracked model, but it never appears in the four-engine panel that the Citation Index, the weekly tracker and both free tools run, and model count is capped per tier, so coverage depends on which slots you spend.We track visibility across ChatGPT, Perplexity, Gemini, Claude, Copilot, and additional models as they gain market share. Higher tiers unlock more…makebttr.com/capabilities/ai-visibility… ↗

Grok

NoEvery documented measurement run is the same four-engine panel, which excludes Grok; the paid plans advertise seven AI models but name only five, so an unnamed slot could in principle include it, and the vendor's Grok page is an editorial field guide rather than a coverage claim.The same panel runs against ChatGPT, Gemini, Perplexity, and Claude on the same day. One run, four engines, so you compare like for like instead of…makebttr.com/capabilities/ai-visibility… ↗

DeepSeek

NoDeepSeek is not named anywhere on the vendor's site, and the documented panel that every published run uses covers four engines only; the seven-model claim on the plans is a count with five names attached, so this remains outside anything the vendor describes.The same panel runs against ChatGPT, Gemini, Perplexity, and Claude on the same day. One run, four engines, so you compare like for like instead of…makebttr.com/capabilities/ai-visibility… ↗

Meta AI

NoMeta AI is not mentioned on any page of the vendor's site, and the measurement panel behind the index, the tracker and both free tools is explicitly the same four engines, so nothing published covers it.The same panel runs against ChatGPT, Gemini, Perplexity, and Claude on the same day. One run, four engines, so you compare like for like instead of…makebttr.com/capabilities/ai-visibility… ↗

Coverage in the vendor’s words

PartlyCoverage is stated twice and the two statements differ: the plans meter engines as a selectable count, two on Starter, four on Growth and all seven on Enterprise, while the FAQ names only five of those seven and the published methodology runs four.We track visibility across ChatGPT, Perplexity, Gemini, Claude, Copilot, and additional models as they gain market share. Higher tiers unlock more…makebttr.com/capabilities/ai-visibility… ↗

What it reports

Names the cited sources

PartlyScoring reads the engine's cited-source block and checks it for your canonical URLs, and the free check returns raw model output, but the vendor publishes no domain-level or page-level breakdown of everything an engine cited, only whether you were in it.A query counts as a citation if any of the subject's canonical URLs (or a same-entity URL on a verified sister domain) appears in the engine's…makebttr.com/insights/bttr-citation-ind… ↗

Competitor tracking

YesRivals are in the same view by design: every plan tier shows competitor tracking, each lost prompt is attributed to the competitor that owns the answer, and the free scanner is explicitly meant to be run on rival brands.For each prompt we record whether your brand surfaces, whether it is cited with a link, and which competitor owns the answer when you do not.makebttr.com/capabilities/ai-visibility… ↗

Brand sentiment

YesThe free Brand AI Scanner scores tone with a keyword classifier plus overlap against a positioning sentence you supply across four lenses; the paid plans list a monthly visibility report but never describe sentiment as a plan feature.Each answer is scored for tone, risk language, citation, and overlap with the positioning you want the engines to repeat back. Red means an engine is…makebttr.com/brand-ai-scanner ↗

Recommendations

YesThe offer is explicitly measurement plus remediation in one engagement, with the changes named per engine rather than left as a generic report, which is the half a pure monitoring tool does not carry.Weekly citation tracking against a custom prompt set, pillar content authoring, schema + entity graph, and engine specific moves.makebttr.com/capabilities/ai-visibility ↗

AI crawler analytics

NoNothing the vendor sells touches server logs: the plan comparison covers tracking, social listening, engagement and platform rows only, the four engagement deliverables are measurement, content, schema and per-engine moves, and no page mentions GPTBot-style crawl reporting.Every plan includes AI search tracking, social listening, and engagement credits.makebttr.com/capabilities/ai-visibility… ↗

Wrong answers about you

PartlyThe scanner surfaces engine answers that are off message and flags negative or risk language, and the vendor advises escalating persistent red flags, but scoring is lexical overlap and a tone dictionary, so it detects wrongness of positioning rather than verifying factual claims.Movement is the signal · steady wrongness is the warning. When a red flag persists for two quarters, escalate.makebttr.com/insights/brand-ai-scanner ↗

Plans and signing up

Prompt or credit allowance

YesPrompts are the metering unit and the tiers are explicit: 20 on Starter, 75 on Growth, 200 on Enterprise, while the engagement describes a custom panel of 50 to 200 queries rerun on schedule.Weekly per engine measurement against your custom 50-200 prompt set.makebttr.com/capabilities/ai-visibility ↗

Projects or brands

YesSeveral brands fit on one account, 1 on Starter, 3 on Growth and 10 on Enterprise, and the engagement credit pool is pooled across them rather than split per brand.Managing multiple brands? Credits flex across every brand on your plan.makebttr.com/capabilities/ai-visibility… ↗

How often it checks

YesThe headline cadence is weekly with drift alerts, but the vendor is not consistent about it: the plan table lists prompt frequency as Daily on all three tiers, and the Claude page argues for quarterly reading of that engine.The tracker reruns weekly and flags the moment a competitor takes an answer you owned, so you respond in days, not quarters.makebttr.com/capabilities/ai-visibility… ↗

Card required to start

NoBoth public tools run without an account, an email address or a card, and the pre-sales visibility audit is offered at no cost before any commitment, so nothing is charged before a conversation happens.Is it really free? Yes. No account, no email, no card.makebttr.com/insights/brand-ai-scanner ↗

Self-serve signup

PartlyYou can measure without talking to anyone, since both tools run instantly with no login, but you cannot buy that way: every plan button routes to the contact form, there is no checkout or signup, and the free audit is run for you by the studio.The full methodology lives at the Bttr. Citation Index. Run any brand. Run yours. Run a competitor.makebttr.com/citation-check ↗

Not established: Countries

Access and integrations

API

PartlyAPI access is a tier feature, marked absent on Starter and present on Growth and Enterprise, and the vendor publishes no developer documentation, endpoint reference or authentication guide anywhere on the site to say what it returns.makebttr.com/capabilities/ai-visibility… ↗

Not established: MCP server, BI export