5W Public Relations

What it does

Monitors AI answers

Yes5W's own staff query the answer engines for clients and track how models render the brand, delivered as an audit and recurring reports rather than a dashboard the buyer logs into.The team conducts real-time AI visibility audits to track how models retrieve and display brand information.5wpr.com/practice/online-reputation-man… ↗

Optimises your content

YesExisting website pages are rewritten and restructured for retrieval, with named changes: question-based headers, direct first-sentence answers and entity-explicit prose.We rewrite and structure website content so AI models can retrieve and represent the information accurately: question-based headers, direct…5wpr.com/practice/geo-optimization.cfm ↗

Generates content

YesA separate content marketing practice writes original assets from scratch, and the GEO program adds Wikipedia edits, Reddit seeding and placed listicles as new third-party content.5WPR is a content marketing agency that develops articles, research, case studies, reports, video, social content, and sales materials around the…5wpr.com/practice/digital-marketing-age… ↗

Publishes to your site

Partly5W publishes on surfaces it controls for the client — social profiles, third-party domains, Wikipedia — but no page describes pushing finished content into the client's own CMS.5WPR published thought leadership content in the client voice, built profiles on new social media platforms, and created a backlinking apparatus to…5wpr.com/practice/online-reputation-man… ↗

Technical AEO

YesSchema deployment is an explicit service line covering six named JSON-LD types; llms.txt and crawler directives are never mentioned anywhere on the site.We deploy JSON-LD schema and supporting technical implementations so models and crawlers extract structured facts without parsing prose5wpr.com/practice/geo-optimization.cfm ↗

Done-for-you service

YesThis is a staffed agency, not software: the entire AI visibility offering is work 5W's people execute on the client's behalf under a retainer or project.5W is a U.S. communications agency with a dedicated AI practice spanning public relations, digital marketing, Generative Engine Optimization (GEO)5wpr.com/practice/ai-digital-marketing-… ↗

Answer engines

ChatGPT

YesChatGPT heads every engine list on the site — the client audit, the citation baseline card and the recurring published research all include it.We run brand visibility audits across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and sometimes Microsoft Copilot.5wpr.com/practice/geo-optimization.cfm ↗

Perplexity

YesPerplexity is named in the client audit list, in the Citation Source Audit baseline and as one of the five engines every published index queries.We run brand visibility audits across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and sometimes Microsoft Copilot.5wpr.com/practice/geo-optimization.cfm ↗

Gemini

YesGemini appears unconditionally in the audit engine list and in the research battery, where 5W says it carries the strongest weighting of traditional SEO signals.We run brand visibility audits across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and sometimes Microsoft Copilot.5wpr.com/practice/geo-optimization.cfm ↗

Google AI Overviews

YesGoogle AI Overviews is covered in both the client audit and the published index, where 5W calls it the AI surface with the highest user reach today.We run brand visibility audits across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and sometimes Microsoft Copilot.5wpr.com/practice/geo-optimization.cfm ↗

Google AI Mode

NoGoogle AI Mode is mentioned only as market context for why GEO matters; it is absent from the closed list of platforms 5W says it targets and from every measured engine set.We can optimize for ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot, and Meta AI.5wpr.com/practice/geo-optimization.cfm ↗

Claude

YesClaude is in the client audit list and is one of the five engines in the published research, weighted there for professional and B2B use cases.We run brand visibility audits across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and sometimes Microsoft Copilot.5wpr.com/practice/geo-optimization.cfm ↗

Microsoft Copilot

PartlyCopilot is conditional, and the same page says two different things: a summary card counts it among six platforms tracked while the service prose qualifies it as 'sometimes'.We run brand visibility audits across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and sometimes Microsoft Copilot.5wpr.com/practice/geo-optimization.cfm ↗

Grok

NoGrok is named nowhere on the site; 5W's direct answer to which platforms it targets lists seven engines and Grok is not among them.We can optimize for ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot, and Meta AI.5wpr.com/practice/geo-optimization.cfm ↗

DeepSeek

NoDeepSeek does not appear in the platform-target answer, the audit engine list or the published index methodology, and is named nowhere else on the site.We can optimize for ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot, and Meta AI.5wpr.com/practice/geo-optimization.cfm ↗

Meta AI

PartlyMeta AI appears only as an optimisation target in the GEO FAQ; it is absent from the audit engine list, the citation baseline card and the five-engine research battery, so nothing says 5W measures it.We can optimize for ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot, and Meta AI.5wpr.com/practice/geo-optimization.cfm ↗

Coverage in the vendor’s words

PartlyThree different counts sit on the site: six platforms on the GEO summary card, five in the recurring published research, and seven engines 5W says it can optimise for. The measured core is the five that recur everywhere.Citation baselines across ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, and Copilot.5wpr.com/practice/geo-optimization.cfm ↗

What it reports

Names the cited sources

YesNaming the sources behind the answer is the whole product: the audit maps which domains engines draw on and where the brand is present or missing.Where your brand currently appears across the top sources cited by ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — measured, not…5wpr.com/ai-citation-audit ↗

Competitor tracking

YesCompetitors are named up front and carried through the deliverables, with citation share measured against them and monthly share-of-voice reporting afterwards.Includes Citation Share against named category competitors.5wpr.com/ai-citation-audit ↗

Brand sentiment

PartlyThe GEO practice explicitly hands sentiment work to a different 5W practice, so attribute-level perception is not part of the citation program a buyer signs for; a separate published Reputation Index scores sentiment for named individuals.Sentiment, review surfaces and suppression work sits with 5W's SEO and online reputation management practice.5wpr.com/practice/geo-optimization.cfm ↗

Recommendations

YesThe audit does not stop at reporting: it ranks the gaps by citation weight and hands over a phased multi-quarter program that 5W then executes.A ranked list of the highest-value sources where you are absent or under-represented — prioritized by citation weight and by the AI engines your…5wpr.com/ai-citation-audit ↗

AI crawler analytics

NoReporting is enumerated as citation count, accuracy and share of voice; no AI bot crawl analytics appears in the six GEO service lines or anywhere in 331 practice and service pages, and the only crawler mention is schema deployment so crawlers can parse facts.Monthly reports detail citation count, citation accuracy, and share of voice against competitors.5wpr.com/practice/geo-optimization.cfm ↗

Wrong answers about you

YesFlagging false statements is a stated part of the monitoring service, and citation accuracy is one of the three numbers carried in the monthly report.We monitor citations across major models continuously to flag inaccurate information in AI answers, and refine the program as model behavior changes.5wpr.com/practice/geo-optimization.cfm ↗

Plans and signing up

Projects or brands

PartlyAn audit is scoped to one brand, extended to its named executives and benchmarked against category rivals; nothing describes running several unrelated brands under one engagement.The Citation Source Audit benchmarks your brand, your leadership team, and your category against the sources AI engines actually cite.5wpr.com/ai-citation-audit ↗

Countries

PartlyGeographic framing is documented only for the US, at national and US-state level in the published research; no non-US market or language is described for client audits.How brands rank against each other in answer engines at the US-national level.5wpr.com/ai-visibility-index/how-we-mea… ↗

How often it checks

YesTwo cadences are stated for clients: monitoring described as continuous, and a fixed monthly report; the published index refreshes quarterly instead.Monthly reports detail citation count, citation accuracy, and share of voice against competitors.5wpr.com/practice/geo-optimization.cfm ↗

Self-serve signup

NoEvery route in is a conversation: the audit and GEO CTAs all resolve to one enquiry form that asks for a monthly budget band, and a strategist replies within a business day.Tell us what you're working on. A senior strategist will respond within one business day.5wpr.com/ai-citation-audit ↗

Not established: Prompt or credit allowance

Access and integrations

BI export

PartlyClient-facing Looker, Tableau or Power BI dashboards exist on growth engagements, but the feeds named are ad platforms, GA4, CDP and revenue systems, not AI citation data. Citation data arrives as a monthly report.Every 5W growth engagement runs against a custom dashboard built in Looker, Tableau, or Power BI — pulling from ad platforms, GA4, the brand's CDP,…5wpr.com/services/growth-marketing.cfm ↗