Buyer's guide
Also: category guide, decision guide
An editorial article that walks a buyer through how to choose a tool in a category, naming a shortlist of options and the criteria that should drive the choice. One of the formats AI search engines most often cite for B2B software questions.
Related terms
- AI search
A query interface where the answer is generated by a large language model from cited sources, instead of returned as a list of links. Examples: ChatGPT search, Perplexity, Claude with web search, Google AI Mode.
- Citation (in AI search)
A reference to an external source in an AI-generated answer. Citations may be inline hyperlinks, footnotes, or a sources panel. Engines vary in how they expose citations and which sources they prefer.
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