# TrueRanker — A bootstrapped SEO rank tracker running since 2019 with a 4-engine AI-visibility module (ChatGPT, Gemini, Claude, Perplexity) included on every tier, from $14.99/month with a 14-day free trial.

> Source: CitedIndex — https://citedindex.com/trueranker (structured, researched, re-verified)
> Facts last verified: 2026-08-10

TrueRanker is an SEO rank-tracking suite founded in 2019 by Sergio Perez Esteve and Javier Quevedo (CEO), based in Alicante, Spain, and bootstrapped with no outside funding. Its core product tracks keyword rankings across more than 100,000 supported desktop and mobile locations, alongside backlink monitoring, a keyword-cannibalization tool and on-page SEO audits. An AI Visibility module, added as the category grew, runs a tier-limited set of prompts against ChatGPT, Google Gemini, Anthropic's Claude and Perplexity, reporting how often a tracked brand appears in each engine's answers. Four self-serve tiers run from Starter ($14.99/month: 100 keywords, 5 AI prompts) to Agency ($89/month: 2,000 keywords, 50 AI prompts, 5 users), each including API access and white-label reporting, with a 14-day free trial and no credit card required.

| Fact | Value |
| --- | --- |
| Website | https://trueranker.com |
| Pricing | Starter $14.99/month (100 keywords, 5 AI prompts) up to Agency $89/month (2,000 keywords, 50 AI prompts, 5 users, 5 API keys); API access and white-label reporting included at every tier; 14-day free trial, no credit card; annual billing saves roughly 17% (2 months free). |
| API | Yes |
| Not for | buyers who need Copilot or AI Overviews coverage, or a large AI-prompt allocation without upgrading to the top tier |

## Pricing

| Tier | Price |
| --- | --- |
| Starter | $14.99 / month |
| Business | $39 / month |
| Professional | $59 / month |
| Agency | $89 / month |

## Verdict

TrueRanker's case is a track record most AI-visibility-only entrants in this index can't match: live since 2019, bootstrapped by two named founders who still personally answer customer questions, with 17 independently-verifiable reviews on Capterra. Its AI Visibility module is a real, useful add-on bundled at every tier including the cheapest, but it is exactly that — an add-on, not the product's design center: prompt volume is small (5 on the entry tier) and scales slowly, and it tracks four engines, not six, with Copilot and AI Overviews both absent. A solid pick for an SEO team that wants classic rank tracking and a lightweight AI-visibility check in one cheap subscription; a weaker fit for a buyer who wants AI-visibility as the primary feature or needs Copilot coverage.

## How it works

1. Anyone can start a 14-day free trial with no credit card.
2. Once subscribed, keywords and AI-visibility prompts are added inside the dashboard: TrueRanker checks Google rankings daily across the account's chosen locations.
3. The tier's AI-prompt allotment runs against ChatGPT, Gemini, Claude and Perplexity on a schedule, surfacing results alongside backlink and on-page-audit data.
4. Scheduled PDF/white-label reports and multi-user access are available from the entry tier up, with seat and competitor-tracking limits rising by plan.

## Who it's for

- SEO teams that want classic keyword rank tracking (100,000+ trackable locations) bundled with a lightweight AI-visibility module, rather than buying two separate tools.
- Small teams and freelancers price-sensitive enough to want AI-visibility tracking starting under $15/month, with API access included even on the cheapest tier.
- Agencies that want white-label reporting bundled at every tier, not gated to a premium plan.

## Strengths and weaknesses

- ✓ Live since 2019 (© 2020-2026 copyright), bootstrapped by two named founders — Sergio Perez Esteve and Javier Quevedo (CEO) — who personally answer customer questions on the product's own AppSumo listing, a level of operator transparency few AI-visibility-only entrants in this index show.
- ✓ A real, independently-verifiable review base: 17 user reviews at 4.2/5 on Capterra, also listed on GetApp and Software Advice — more third-party validation than most listings added to this index in the past two weeks.
- ✓ The AI Visibility module and API access are included at every paid tier, including the $14.99/month Starter plan — no separate paywall to unlock either, unlike several rivals in this index that gate API access to a pricier tier.
- ✗ Narrower engine coverage than several rivals in this index: tracks ChatGPT, Gemini, Claude and Perplexity, but no Microsoft Copilot or Google AI Overviews are named anywhere on the site.
- ✗ AI-prompt volume is small and scales slowly with price: just 5 tracked prompts on the $14.99 entry tier, rising only to 50 on the $89 Agency tier; a legacy plan needing more pays a further $29/month per 50-prompt add-on pack.
- ✗ Several third-party sources, including its own Capterra listing, still quote older, lower prices ($9.99/$30/$69) that no longer match the live pricing page ($14.99/$39/$59/$89) as of 2026-08-10 — worth confirming current pricing directly before budgeting.

## Key features

- **AI Visibility Tracking** — Tracks brand mentions across ChatGPT, Google Gemini, Claude and Perplexity, included on every paid tier from 5 tracked prompts (Starter) up to 50 (Agency).
- **Keyword Rank Tracking** — Daily desktop/mobile position tracking across more than 100,000 supported locations, the product's original core feature since 2019.
- **Backlink Monitor** — Tracks a set number of backlinks per tier (100 on Starter up to 2,000 on Agency) alongside keyword rankings.
- **Cannibalization Tool and SEO Analyzer** — Flags multiple internal URLs competing for the same keyword and runs on-page technical SEO audits, bundled into every tier.

## Use cases

- **Bundling classic SEO tracking with an AI-visibility check** — An SEO team already doing keyword rank tracking adds AI-visibility monitoring for ChatGPT, Gemini, Claude and Perplexity inside the same subscription instead of buying a second, single-purpose tool.
- **Budget-constrained AI-visibility monitoring** — A small team or freelancer wants a first read on AI-answer visibility for under $15/month, with API access included rather than gated to a pricier plan.
- **White-label agency reporting** — An agency bundles rank-tracking and AI-visibility data into white-label client reports at every tier, without needing to upgrade to unlock the branding.

## Sources

- https://trueranker.com/
- https://trueranker.com/pricing/
- https://trueranker.com/ai-visibility-tracker/
- https://tracxn.com/d/companies/trueranker/__eM7i_lx9figwCA_sUF18zkxvQ1cqx0o2t9BjNHtkHDw
- https://www.capterra.com/p/227939/TrueRanker/
- https://appsumo.com/products/trueranker/questions/hi-sumo-lings-im-javier-quevedo-ceo-462802/