# Semrush AI Visibility Toolkit — Tracks brand mentions and citations in ChatGPT, Gemini, AI Overviews and AI Mode, plus an AI-readiness site audit. > Source: CitedIndex — https://citedindex.com/semrush-ai-visibility-toolkit (structured, researched, re-verified) > Facts last verified: 2026-09-18 Semrush's AI Visibility Toolkit is a paid add-on to the Semrush platform that measures how brands appear in AI-generated answers. It combines visibility scoring, competitor and prompt research, brand sentiment reporting and an AI-readiness site audit in one workspace. | Fact | Value | | --- | --- | | Website | https://www.semrush.com/pricing/ai/ | | Price | from €94.94/month billed monthly, €94.94/month billed annually | | Free tier | Partly | No standing free plan and, per the vendor's own KB, no free trial of the toolkit — a paid subscription is required. The only free route is the marketing-site AI Visibility Checker, a one-shot report on ChatGPT, Gemini, AI Mode and AI Overviews; the generic seven-day Semrush trial advertised on the feature pages requires card details. ## What it does **Monitors AI answers** · Yes — Core purpose: it samples AI answers and reports how often the brand is mentioned, with a 0-100 AI Visibility Score, share of voice and per-platform breakdown. > Know how often a brand appears in AI-generated answers across platforms, regions, and topics. Monitor your share of voice in AI answers over time. > — https://www.semrush.com/features/ai-visibility/ · "Track AI visibility" feature card, body copy **Optimises your content** · Partly — It audits your site for AI-readiness and issues a prioritised fix list, but page-level content rewriting sits in the separately sold Content Toolkit, not in this toolkit. > Make sure AI bots can actually access your content, flag technical issues, and get a prioritized checklist of fixes. > — https://www.semrush.com/features/ai-visibility/ · "Run AI search health audits" feature card, body copy **Generates content** · Partly — The AI Visibility Toolkit itself writes nothing; article generation lives in Semrush's separate Content Toolkit, which needs its own subscription on top of this one. > Create engaging, SEO- and AI search-optimized content using Semrush data and AI generation > — https://www.semrush.com/kb/812-content-toolkit · "How Can the Semrush Content Toolkit Help Me?" bullet list **Publishes to your site** · Partly — Publishing to WordPress is documented for the separate Content Toolkit only; nothing in the AI Visibility Toolkit's own report set pushes content to a CMS. > WordPress: Publish directly to your website > — https://www.semrush.com/kb/812-content-toolkit · "Integrations and Publishing" section, first bullet **Technical AEO** · Yes — The Site Audit AI Search Health widget scores schema markup, internal linking, llms.txt and robots.txt directives against eight named AI crawlers, capped at 100 pages on the entry plan. > Technical readiness: Missing or misconfigured elements that encourage visibility (e.g., schema markup, crawlable navigation, internal links, llms.txt) > — https://www.semrush.com/kb/1601-ai-search-health-audit · "How is AI Search Health score calculated" bullet list, third bullet **Done-for-you service** · No — This is self-serve software sold to in-house teams and agencies to run themselves; Semrush publishes no done-for-you AEO engagement, only a dedicated account manager on Enterprise. > The AI Visibility Toolkit is built with SMBs, agencies, and mid-market companies in mind. It’s designed for teams and professionals who need practical, scalable insights > — https://www.semrush.com/kb/1493-ai-visibility-toolkit · "Who Should Use the AI Visibility Toolkit?" opening paragraph ## Answer engines **ChatGPT** · Yes — ChatGPT is covered in every report layer: the prompt database, Brand Performance, and daily Prompt Tracking, which queries the latest ChatGPT model in search mode. > The Semrush AI Visibility Toolkit analyzes responses generated by the latest model of ChatGPT in search mode. > — https://www.semrush.com/kb/1607-semrush-ai-visibility-data · "Which ChatGPT Model Does Semrush Use to Collect AI Visibility Data?" answer **Perplexity** · Partly — Perplexity appears only in the weekly Brand Performance database; it is absent from the daily prompt database and cannot be selected as a Prompt Tracking engine. > Covers multiple platforms including Google AI Mode, ChatGPT, Perplexity, and Gemini > — https://www.semrush.com/kb/1607-semrush-ai-visibility-data · "Brand Performance Database" section, coverage bullet **Gemini** · Yes — Gemini is in the prompt database, in Brand Performance, and is one of three engines selectable for daily Prompt Tracking campaigns with SERP snapshots. > Select ChatGPT, Google AI Mode, or Gemini in the Search engine section > — https://www.semrush.com/kb/1503-prompt-tracking · "Setting Up Prompt Tracking" numbered steps, step 3 **Google AI Overviews** · Yes — Google AI Overviews sits in the 317M-prompt database behind the AI Analysis reports and is named as a Prompt Tracking surface in the data-sources article. > These AI Analysis reports are powered by Semrush’s AI prompt database—a collection of over 317 million prompts and responses on ChatGPT, Gemini, Google AI Overviews, and AI Mode. > — https://www.semrush.com/kb/1607-semrush-ai-visibility-data · "Prompt Database (Visibility Overview, Competitor Research, Prompt Research)" opening paragraph **Google AI Mode** · Yes — Google AI Mode is covered across all three data layers, and Prompt Tracking parses its response area as position one with citations ranked beneath it. > monitors your visibility for specific prompts in Google AI Mode, AI Overviews, Gemini, and ChatGPT Search. > — https://www.semrush.com/kb/1607-semrush-ai-visibility-data · "Prompt Tracking (Position Tracking integration)" section, opening sentence **Claude** · No — No Semrush page names Claude as a monitored engine; its four documented data sources list only ChatGPT, Gemini, AI Overviews, AI Mode and Perplexity. Semrush MCP plugs Semrush data into Claude, which is the reverse direction. > These AI Analysis reports are powered by Semrush’s AI prompt database—a collection of over 317 million prompts and responses on ChatGPT, Gemini, Google AI Overviews, and AI Mode. > — https://www.semrush.com/kb/1607-semrush-ai-visibility-data · "Prompt Database (Visibility Overview, Competitor Research, Prompt Research)" opening paragraph **Microsoft Copilot** · No — Microsoft Copilot is named nowhere in the toolkit's documented coverage; the vendor enumerates its platforms per report and says coverage will expand as platforms are added. > Coverage will expand as more AI platforms and regional databases are added > — https://www.semrush.com/kb/1607-semrush-ai-visibility-data · "Prompt Database" coverage bullet list, final bullet **Grok** · No — Grok does not appear in the prompt database inventory, the Brand Performance platform list, or the Prompt Tracking engine picker, which offers three engines only. > These AI Analysis reports are powered by Semrush’s AI prompt database—a collection of over 317 million prompts and responses on ChatGPT, Gemini, Google AI Overviews, and AI Mode. > — https://www.semrush.com/kb/1607-semrush-ai-visibility-data · "Prompt Database (Visibility Overview, Competitor Research, Prompt Research)" opening paragraph **DeepSeek** · No — DeepSeek is absent from every coverage statement Semrush publishes for this toolkit, including the plan card bullet that lists which engines mentions are drawn from. > Mentions from ChatGPT, Google AI, Gemini, and Perplexity > — https://www.semrush.com/pricing/ai/ · Base plan card, "What’s inside" bullet list **Meta AI** · No — Meta AI is not named in the prompt database, Brand Performance, Prompt Tracking or the plan card; only ChatGPT, Google surfaces, Gemini and Perplexity are listed. > Mentions from ChatGPT, Google AI, Gemini, and Perplexity > — https://www.semrush.com/pricing/ai/ · Base plan card, "What’s inside" bullet list **Coverage in the vendor’s words** · Yes — Coverage differs by report rather than by plan: daily AI Analysis reports use ChatGPT, Gemini, AI Overviews and AI Mode; Brand Performance adds Perplexity weekly; Prompt Tracking lets you pick one of ChatGPT Search, AI Mode or Gemini per campaign. > These AI Analysis reports are powered by Semrush’s AI prompt database—a collection of over 317 million prompts and responses on ChatGPT, Gemini, Google AI Overviews, and AI Mode. > — https://www.semrush.com/kb/1607-semrush-ai-visibility-data · "Prompt Database (Visibility Overview, Competitor Research, Prompt Research)" opening paragraph ## What it reports **Names the cited sources** · Yes — The Sources report lists every cited domain and URL for tracked prompts, grouped by category, so you can see which pages of yours and of rivals the engines quote. > The Sources report shows every domain and URL that AI platforms cite when answering your tracked prompts, including your own pages. > — https://www.semrush.com/kb/1503-prompt-tracking · "Tracking Sources" section, opening paragraph **Competitor tracking** · Yes — Competitor Research is a first-class report on the entry plan, and Brand Performance benchmarks perception against rivals; the plan card includes AI competitor analysis outright. > AI competitor analysis and prompt research > — https://www.semrush.com/pricing/ai/ · Base plan card, "What’s inside" bullet list **Brand sentiment** · Yes — Brand Performance analyses sentiment, share of voice and the narrative drivers behind mentions, then produces AI-generated positioning recommendations, refreshed weekly rather than daily. > Semrush analyzes how LLMs describe your brand and tells you what to do about it. Expect a prioritized action list covering new channel opportunities, messaging gaps, and product positioning plays. > — https://www.semrush.com/features/brand-sentiment/ · "Get strategy recommendations" feature card, body copy **Recommendations** · Yes — It does not stop at reporting: the toolkit issues prioritised technical fixes from Site Audit and AI-generated strategy recommendations in Brand Performance. > AI-generated business strategy recommendations > — https://www.semrush.com/pricing/ai/ · Details comparison table, AI Brand Performance section, Base column row **AI crawler analytics** · Partly — You see whether eight named AI bots are blocked by robots.txt and how many pages they cannot reach, which is a configuration check rather than log analysis of real crawler hits. > AI bot access: Whether AI crawlers like OAI-SearchBot, Google AI, Perplexity, or others are blocked by your robots.txt file > — https://www.semrush.com/kb/1601-ai-search-health-audit · "How is AI Search Health score calculated" bullet list, second bullet **Wrong answers about you** · Partly — Brand Performance surfaces the exact wording and attributes AI uses so you can judge accuracy, but Semrush documents no dedicated flag for factually false claims about the brand. > See how AI platforms describe your brand. Know whether you're being portrayed accurately, positively, and ahead of the competition. > — https://www.semrush.com/features/ai-visibility/ · "See what LLMs say about you" feature card, body copy ## Plans and signing up **Prompt or credit allowance** · Yes — The entry plan meters three separate ways: 25 tracked prompts, 300 AI Analysis reports a day and 1,000 daily Prompt Research queries; 50 extra tracked prompts cost $60 a month. > 300 daily queries in AI Analysis reports and 1000 daily queries in Prompt Research > — https://www.semrush.com/kb/1493-ai-visibility-toolkit · Pricing section, "Includes" bullet list **Projects or brands** · Partly — Visibility Overview will report on any domain you type, but Brand Performance is limited to one domain on the entry plan; each additional domain or location costs $99 a month. > Additional domains or locations for Brand Performance can be purchased for $99 each. > — https://www.semrush.com/kb/1493-ai-visibility-toolkit · "Access & Sharing in Corporate Accounts" section, closing sentence **Countries** · Yes — AI Analysis reports cover roughly forty named countries plus a worldwide view, Brand Performance offers 68,000+ locations, and Prompt Tracking claims 220+ countries and territories. > Prompt Tracking: Offers broad international coverage, supporting 220+ countries and territories across all major global markets. > — https://www.semrush.com/kb/1493-ai-visibility-toolkit · FAQ “Which regions does the AI Visibility Toolkit cover?”, third bullet **How often it checks** · Yes — Cadence varies by report rather than by plan: AI Analysis and Prompt Tracking refresh daily, Brand Performance weekly, and the AI site audit only when you run a crawl. > Visibility Overview, Competitor Research, Prompt Research: updated daily on a rolling basis. > — https://www.semrush.com/kb/1493-ai-visibility-toolkit · FAQ “How often is the data updated?”, first bullet **Card required to start** · Yes — There is no way in without card details: the seven-day Semrush trial validates a card with a refunded charge, and the toolkit itself has no trial at all. > We will charge a nominal amount to your credit card to check its validity; once confirmed, it will be immediately refunded. > — https://www.semrush.com/pricing/ai/ · FAQ accordion, “Am I charged when I enter my credit card?” answer **Self-serve signup** · Yes — The Base plan carries a published price and a Subscribe button, and the FAQ confirms you can cancel, downgrade or upgrade yourself without contacting sales. > Yes, you can cancel your subscription, downgrade or upgrade your plan at any time, unless you have custom terms and a signed agreement with us. > — https://www.semrush.com/pricing/ai/ · FAQ accordion, “Can I cancel my subscription anytime?” answer ## Access and integrations **API** · Partly — Semrush publishes a unit-metered API v3/v4 for SEO, traffic and project data, but no AI Visibility endpoint is documented; the pricing page reserves custom API work for Enterprise. > Build with Semrush API v3 and v4. Turn competitor, SEO, traffic, and local marketing data into custom tools and workflows. > — https://developer.semrush.com/api/v4/ · Developer portal home, hero paragraph **MCP server** · Partly — A hosted MCP server exists, but it serves the Trends, SEO and read-only Projects APIs and requires a Semrush One or SEO Classic plan; an AI Visibility Toolkit subscription alone does not grant it. > MCP access is included in Semrush One and SEO Classic plans. It's also available for API users. > — https://www.semrush.com/mcp/ · “Zero code. One setup. All your Semrush data.” section, “Check your Semrush plan” step **BI export** · Partly — No Looker Studio, Power BI or warehouse connector is published; the documented route out is CSV capped at 1,000 rows per export and 10 exports per user per day, or a My Reports PDF. > You can export up to 1,000 rows per export, and each user can run up to 10 exports per day. > — https://www.semrush.com/kb/1493-ai-visibility-toolkit · FAQ “What are the limits for exporting to CSV?” answer ## Coverage elsewhere | Source | Kind | Read | | --- | --- | --- | | tryprofound.com | A competitor's comparison | 2026-08-23 | | auditae.app | Independent source | 2026-08-23 | | trakkr.ai | A competitor's comparison | 2026-08-23 | | news.adobe.com | A competitor's comparison | 2026-07-25 | ## CitedIndex in AI answers 0 of 4 answers cite CitedIndex. | Engine | Result | Question | Asked on | Other sources | | --- | --- | --- | --- | --- | | ChatGPT | Does not cite CitedIndex | Semrush AI Visibility Toolkit alternatives | 2026-10-12 | temso.ai, ai-visibility-software.com, webflow.com, therankmasters.com, metehan.ai, beamtrace.com | | Claude | Does not cite CitedIndex | Semrush AI Visibility Toolkit alternatives | 2026-09-04 | frase.io, xseek.io, amicited.com, arobis.ai, beamtrace.com | | Gemini | Does not cite CitedIndex | Semrush AI Visibility Toolkit alternatives | 2026-09-04 | rankability.com, seranking.com, freddiechatt.com, fritz.ai, industry-lens.com, explodingtopics.com | | Perplexity | Does not cite CitedIndex | Semrush AI Visibility Toolkit alternatives | 2026-10-12 | arobis.ai, therankmasters.com, honeyb.ai, deepsmith.ai, linkedin.com, heyamos.com | ## What changed - 2026-09-18 — Capabilities · Free tier · Price - 2026-09-01 — Capabilities · Free tier - 2026-08-31 — Capabilities · Free tier · Price - 2026-08-23 — Alternatives · Summary · Tagline ## Corrections If you represent Semrush AI Visibility Toolkit, or anything here is wrong or out of date, send a correction with a source. The operations this site accepts from an agent are listed at https://citedindex.com/.well-known/agents.json — that catalogue needs no key to read, and each entry states its own auth.