# Scrunch AI — AI Customer Experience Platform tracking brand visibility across ChatGPT, Gemini and Perplexity.

> Source: CitedIndex — https://citedindex.com/scrunch-ai (structured, researched, re-verified)
> Facts last verified: 2026-07-24

Scrunch is an AI-visibility (GEO/AEO) platform, founded in 2023 in Salt Lake City and backed by a 2025 Series A ($15M, Decibel/Mayfield/Homebrew). It tracks how brands are represented across ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/AI Overviews and Meta AI, competing with Profound and Otterly for marketing and agency teams that want to measure and improve AI-answer presence rather than classic search rankings. It reports 500+ brand and agency customers. On 2026-06-03, Sitecore announced it had acquired Scrunch (deal value reported around $225M) to fold Scrunch's visibility insights into its own SitecoreAI content and digital-experience platform; both companies say the standalone Scrunch product continues for existing customers, with deeper platform integration described as coming "eventually," no concrete timeline given. A pricing-tier overhaul since the acquisition (entry tier renamed Core→Starter, a new mid-tier Growth added, and all tiers now sharing the same engine coverage instead of gating engines by plan) is the first visible product change since the deal.

| Fact | Value |
| --- | --- |
| Website | https://scrunch.com |
| API | Yes |
| Best for | marketing teams and agencies needing multi-engine AI-visibility monitoring |
| Not for | small teams wanting more than 3 user licenses without moving up from Starter, or buyers who need certainty about an independent, self-serve roadmap while Sitecore's acquisition integration plays out |

## Verdict

A capable, well-funded multi-LLM visibility monitor with strong agency tooling. Since the Sitecore acquisition, Scrunch has overhauled its pricing: the entry tier (now "Starter," $250/month) includes far more prompt volume than before and, notably, all six tracked engines — Claude, Gemini and Meta AI are no longer Enterprise-exclusive. A new Growth tier ($417/month) sits between Starter and a custom Enterprise quote. Sitecore still says the standalone product is unchanged for now, with no published timeline for deeper integration — buyers who specifically want an independent, self-serve alternative to enterprise DXP suites should keep tracking how that unfolds.

## How it works

1. Build custom prompt sets (or reuse ones the Prompt Manager stores by persona) covering the questions that matter for your brand.
2. Scrunch runs those prompts against the same six engines on every plan — ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/AI Overviews and Meta AI.
3. Reports show which prompts mention the brand, how named competitors compare, and which sources the models cite — flagging content gaps behind lost mentions.
4. Page Audit separately crawls the brand's own site for AI-crawlability issues, and Agent Traffic analyzes non-human LLM-crawler visits the way server logs do for classic SEO.

## Who it's for

- Marketing teams that want one brand-visibility baseline across all six major AI engines (ChatGPT, Claude, Gemini, Perplexity, AI Mode/Overviews, Meta AI), included on every tier since the post-acquisition pricing overhaul.
- Agencies running multi-client GEO programs that need dedicated "brand" and "pitch" workspaces plus a partner-referral program.
- Technical/web teams that want a Page Audit to find AI-crawlability issues on their own site, not just off-site mention tracking.

## Strengths and weaknesses

- ✓ A 7-day free trial of the Starter tier (no credit card) lets teams test the platform before committing $250/month.
- ✓ All six tracked engines are now included from the entry Starter tier — a real upgrade from the prior plan, which gated Claude, Gemini and Meta AI to Enterprise only.
- ✓ Agency tooling (pitch workspaces, multi-client management, referral rewards) is more developed than most competitors'.
- ✗ Starter is priced at $250/month but caps out at 3 user licenses (down from 5 on the prior plan structure) — teams needing more seats must move to Growth ($417/mo) or Enterprise.
- ✗ The Enterprise Data API and SAML/OIDC SSO remain Enterprise-only — Starter and Growth get Google SSO only and no API access at all.
- ✗ Insights identify visibility gaps but don't give prioritized fixes, leaving remediation to manual follow-up.
- ✗ Scrunch was acquired by Sitecore (announced 2026-06-03, ~$225M reported); existing customers keep standalone access today, but Sitecore's own CMO says features will eventually be folded into SitecoreAI's CMS/marketing platform on no published timeline, so buyers evaluating Scrunch as an independent, self-serve tool should watch for roadmap or pricing shifts as that integration plays out.
- ⚠ No standalone public affiliate program, only an application-gated agency Partner Program.

## Key features

- **Multi-LLM monitoring** — Tracks brand mentions across the same six engines on every tier: ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/AI Overviews and Meta AI.
- **Prompt Manager** — Custom and industry prompt libraries built and reused by persona.
- **Citations & content-gap insights** — Flags which sources AI answers cite and where content gaps cost a brand a mention.
- **Page audits** — Crawls a brand's own site to check whether pages are structured for AI crawlers.

## Use cases

- **Brand visibility baseline** — A marketing team measures how often ChatGPT and Perplexity mention the brand for category prompts.
- **Agency client reporting** — An agency runs multi-client "brand" and "pitch" workspaces to report AI visibility across accounts.
- **Technical AI-crawlability check** — A web/SEO team runs Page Audit to find pages AI crawlers can't parse well.

## Integrations

ChatGPT · Claude · Gemini · Perplexity · Google AI Overviews · Meta AI

## Sources

- https://scrunch.com/pricing/
- https://www.capterra.com/p/10030499/Scrunch-AI/
- https://scrunch.com/blog/scrunch-is-now-a-sitecore-company/
- https://www.sitecore.com/company/newsroom/press-releases/2026/06/sitecore-acquires-scrunch-to-help-brands-influence-discovery--and-buying-decisions
- https://www.techtarget.com/searchcustomerexperience/news/366643973/Sitecore-acquires-Scrunch-for-answer-engine-optimization