# Profound — Enterprise answer-engine insights: how AI models talk about your brand, at scale.

> Source: CitedIndex — https://citedindex.com/profound (structured, researched, re-verified)
> Facts last verified: 2026-07-23

Profound is an AI-visibility platform: it analyzes how answer engines such as ChatGPT, Perplexity, Claude, Gemini and Microsoft Copilot describe, recommend and cite a brand, and turns that into dashboards and insights for brand, comms and SEO teams. It is one of the most-searched names in the category. It used to be sales-only, but as of 2026-07 it publishes three tiers, a self-serve Starter plan through a custom Enterprise plan, though full multi-engine coverage still sits behind the Enterprise tier.

| Fact | Value |
| --- | --- |
| Website | https://www.tryprofound.com |
| Pricing | From $99/mo (Starter, ChatGPT only, billed annually) to $399/mo (Growth, 3 engines) — Enterprise (up to 9 engines) is custom/sales-led. |
| Best for | teams that need multi-engine depth and account support |
| Not for | solo marketers or startups wanting broad engine coverage under $99/month without an Enterprise-tier commitment |

## Verdict

The enterprise reference point in AI-visibility analytics, now with a self-serve entry point, but Starter ($99/mo) only tracks ChatGPT, so most buyers needing real multi-engine depth will still land on Growth ($399/mo) or a sales-led Enterprise plan.

## How it works

1. Profound runs large volumes of brand-relevant queries against the major answer engines on a recurring schedule.
2. Results are aggregated into visibility metrics: how often the brand appears, in what sentiment and framing, and how that compares to named competitors.
3. A citation-source module identifies which publications and pages the engines actually rely on for that category.
4. Teams redirect content and PR investment toward the sources the engines demonstrably trust, then track whether visibility moves.

## Who it's for

- Enterprise comms and brand teams that need to track how AI engines describe them, in what sentiment and framing, across multiple markets.
- Content and PR teams hunting for the specific publications and pages that drive AI citations in their category, to direct investment there.
- Teams that can commit to Growth ($399/mo) or Enterprise pricing for real multi-engine depth, not solo marketers on a sub-$100/month budget.

## Strengths and weaknesses

- ✓ One of the deepest enterprise offerings in the category, with source-level citation analysis.
- ✓ The most-searched brand in the space, a signal of adoption among large teams.
- ✓ Self-serve Starter and Growth tiers with a published price, a real change from its earlier sales-only model.
- ✓ Growth ($399/mo) carries a "Try for free" trial offer, letting a team test 3-engine coverage before committing to the annual plan.
- ✗ Starter ($99/mo) tracks ChatGPT only, 3-engine Growth ($399/mo) or a custom Enterprise plan (up to 9 engines) is needed for real multi-engine coverage.
- ✗ Starter and Growth prices are billed annually only, with no month-to-month rate shown on the pricing page.
- ✗ Overkill for a small team that just needs a visibility baseline.
- ⚠ Full multi-engine coverage (up to 9 answer engines) is still gated behind a custom Enterprise plan and a sales conversation.

## Key features

- **Answer-engine analytics** — Brand presence, framing and citations across major AI engines.
- **Citation-source analysis** — Which publications and pages drive AI answers in your category.
- **Competitive benchmarking** — Share-of-voice and sentiment against named competitors.

## Use cases

- **Enterprise brand monitoring** — A comms team tracks how AI engines describe the brand across markets.
- **Citation-driven content strategy** — Find the sources engines trust in your category and earn placements there.

## Integrations

ChatGPT · Perplexity · Claude · Gemini · Grok · Microsoft Copilot · Meta AI · DeepSeek · Google AI Overviews

## Sources

- https://www.tryprofound.com
- https://www.tryprofound.com/pricing
- https://fortune.com/2026/02/24/exclusive-as-ai-threatens-search-profound-raises-96-million-to-help-brands-stay-visible/