# Otterly AI — Monitor how ChatGPT, Perplexity, Google AI Overviews and Copilot mention your brand.

> Source: CitedIndex — https://citedindex.com/otterly-ai (structured, researched, re-verified)
> Facts last verified: 2026-07-25

Otterly AI is an AI-search monitoring tool: it tracks how ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot mention, link and cite a brand for the prompts that matter to it, Google AI Mode, Gemini and Claude are available too, as paid add-ons on top of any tier. It sits at the accessible end of the AI-visibility market, self-serve plans from $29/month plus a custom Enterprise tier, rather than an enterprise-only sales model, which has made it a common first tool for marketing teams starting to measure their AI-search presence. A free trial (no credit card required) is available before committing to a paid plan.

| Fact | Value |
| --- | --- |
| Website | https://otterly.ai |
| Pricing | from $29/mo |
| API | Yes |
| Best for | marketing teams taking their first serious measurement of AI-search visibility |
| Not for | teams that need Gemini/Claude/AI Mode coverage without add-on costs, or Enterprise-scale prompt volume without a custom quote |

## Verdict

The value pick for getting an AI-visibility baseline this week — start on Lite (or the 7-day free trial), and move up to Standard once the API/MCP or prompt volume becomes the constraint.

## How it works

1. Give Otterly the prompts and keywords that matter to your brand — you define what buyers actually ask, not a fixed keyword list.
2. Otterly runs those prompts against ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot by default, on a recurring schedule (Google AI Mode, Gemini and Claude are available as paid add-ons).
3. Each run is scored for whether your brand or a named competitor appears, and which URLs the engine actually cites.
4. Dashboards track brand mentions, link citations and share-of-voice per engine over time, so a single run becomes a trend line.

## Who it's for

- Marketing teams taking their first measurement of AI-search visibility who want a self-serve start rather than a sales call.
- Teams that want to watch AI-answer share-of-voice shift after a content or PR push.
- SEO and content teams that want a per-engine breakdown (ChatGPT vs. Perplexity vs. Copilot) instead of one blended score.

## Strengths and weaknesses

- ✓ Cheapest credible entry into AI-visibility monitoring ($29/mo self-serve).
- ✓ Covers four engines by default (ChatGPT, Perplexity, AI Overviews, Microsoft Copilot) — the widest default set among sub-$30 entry tools.
- ✓ A 7-day free trial with no credit card required, so buyers can test fit before paying.
- ✗ Monitoring volume is capped per tier, meaningful prompt coverage pushes you up the ladder quickly (15/100/400 prompts across Lite/Standard/Premium).
- ✗ API and MCP access are gated to Standard and up, the entry Lite plan ($29/mo) has neither.
- ✗ Google AI Mode, Gemini and Claude are not in the default engine set, they cost extra as add-ons.
- ⚠ Prompt-sampling based, engines answer differently per user/session, so treat trends, not single runs, as the signal.

## Key features

- **Multi-engine prompt monitoring** — Tracks brand presence in ChatGPT, Perplexity, Google AI Overviews and Copilot answers.
- **Link-citation tracking** — Reports which URLs the engines actually cite for your prompts.
- **Competitor visibility** — Side-by-side share-of-voice against named competitors.
- **Scheduled re-runs** — Prompts re-checked on a cadence so trend lines are real, not one-off samples.

## Use cases

- **Brand visibility monitoring in AI search** — A marketing team wants to know how often and how accurately their brand is mentioned when users ask ChatGPT, Perplexity, or Gemini about their category.
- **AI-readiness content audits** — A content team uses the GEO Audit to identify which existing pages are structured and fresh enough to be cited by AI engines, and which need rework.
- **Competitive citation benchmarking** — An SEO lead ranks which competing domains get cited most frequently in AI-generated answers for shared prompts, to prioritize outreach or content gaps.
- **Stakeholder reporting** — A team exports Otterly's AI visibility data into Looker Studio to build recurring reports for leadership alongside other marketing metrics.

## Integrations

ChatGPT · Perplexity · Google AI Overviews · Microsoft Copilot

## Sources

- https://otterly.ai/pricing
- https://theanswerenginereport.com/tools/otterly
- https://help.otterly.ai/pricing-of-otterlyai
- https://help.otterly.ai/free-trial