# HubSpot AEO — AI visibility tracking across ChatGPT, Gemini and Perplexity, sold standalone or inside Marketing Hub. > Source: CitedIndex — https://citedindex.com/hubspot-aeo (structured, researched, re-verified) > Facts last verified: 2026-09-02 HubSpot AEO is an answer engine optimisation tool that scores how often a brand appears in AI answers, analyses which pages and domains get cited, and ranks the fixes. It is sold standalone and is also included in Marketing Hub Professional and Enterprise. | Fact | Value | | --- | --- | | Website | https://www.hubspot.com/products/aeo | | Price | from $50/month billed monthly, $45/month billed annually | | Free trial | Yes | 28-day free trial: 25 prompts tracked daily across ChatGPT, Perplexity and Gemini, 2,500 answers per month, no credit card. After the trial the same 25 prompts and three engines continue at $50/month. ## What it does **Monitors AI answers** · Yes — Core function: a brand visibility score counting how often the brand appears in answer engine responses to tracked prompts. > Your brand visibility score shows how often your business appears in AI answers across ChatGPT, Gemini, and Perplexity. > — https://www.hubspot.com/products/aeo · How HubSpot AEO works, 'Monitor your AI brand visibility and competitor share of voice' section **Optimises your content** · Yes — The site audit scans existing pages against tracked prompts and returns page-level fixes; available to the standalone AEO subscription as well as Marketing Hub Pro/Enterprise. > Content: scans your pages against tracked prompts to flag AEO best practice issues (e.g., missing titles). Then the results display a prioritized list of recommendations mapped to specific pages. > — https://knowledge.hubspot.com/seo/review-and-manage-aeo-recommendations · Run and review site audit recommendations, Content bullet **Generates content** · Partly — Content agent drafts blog posts from recommendations, but the feature matrix lists 'Generate blog posts' only for Marketing Hub Professional/Enterprise, and each draft costs 1,000 HubSpot Credits behind a beta opt-in. > After reviewing your AEO recommendations, generate blog posts to turn identified content gaps into drafted blog content aligned with your brand. > — https://knowledge.hubspot.com/seo/review-and-manage-aeo-recommendations · Generate blog posts from recommendations with content agent, intro paragraph **Publishes to your site** · Partly — A generated draft can be published from HubSpot's blog editor; a blog hosted elsewhere is served only by copy-paste, and no third-party CMS connector is documented. > If your blog is hosted outside of HubSpot, click the copy icon to copy and paste the generated content to your external blog. > — https://knowledge.hubspot.com/seo/review-and-manage-aeo-recommendations · Generate blog posts from recommendations with content agent, step 8 **Technical AEO** · Yes — The technical site audit checks structured data, canonical tags, page speed signals and crawlability; the API also exposes an UPDATE_ROBOTS action category. > Technical: scans your pages for structural and metadata issues, including structured data markup, canonical tags, page speed signals, and crawlability. > — https://knowledge.hubspot.com/seo/review-and-manage-aeo-recommendations · Run and review site audit recommendations, Technical bullet **Done-for-you service** · No — Self-serve software: the vendor's position is that the customer runs it without expertise, and the plan's included-features list is software only, with no done-for-you engagement. > No. HubSpot's AEO tool is built so any marketer can get started and find actionable insights quickly, without needing technical knowledge or AEO expertise. > — https://www.hubspot.com/products/aeo · FAQ, 'Do I need technical or AEO expertise to use this?' ## Answer engines **ChatGPT** · Yes — ChatGPT is one of the three engines the vendor enumerates for AEO. > AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity. > — https://knowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility · Before you get started, supported answer engines bullet **Perplexity** · Yes — Perplexity is one of the three engines the vendor enumerates for AEO. > AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity. > — https://knowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility · Before you get started, supported answer engines bullet **Gemini** · Yes — Gemini is one of the three engines the vendor enumerates for AEO. > AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity. > — https://knowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility · Before you get started, supported answer engines bullet **Google AI Overviews** · No — Absent from the closed three-engine list the vendor publishes for AEO; only ChatGPT, Gemini and Perplexity are queried. > AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity. > — https://knowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility · Before you get started, supported answer engines bullet **Google AI Mode** · No — Absent from the closed three-engine list the vendor publishes for AEO; only ChatGPT, Gemini and Perplexity are queried. > AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity. > — https://knowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility · Before you get started, supported answer engines bullet **Claude** · Partly — The KB's supported-engine list is three engines and excludes Claude, but the AEO API docs name Claude as a tracked AI assistant and as a recommendation target - the vendor's own pages disagree. > The AI assistant this recommendation targets. Options: CHATGPT, GEMINI, CLAUDE. > — https://developers.hubspot.com/docs/api-reference/2026-09-beta/marketing/aeo/guide · Retrieve all recommendations, answerEngine field description **Microsoft Copilot** · No — Absent from the closed three-engine list the vendor publishes for AEO; only ChatGPT, Gemini and Perplexity are queried. > AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity. > — https://knowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility · Before you get started, supported answer engines bullet **Grok** · No — Absent from the closed three-engine list the vendor publishes for AEO; only ChatGPT, Gemini and Perplexity are queried. > AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity. > — https://knowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility · Before you get started, supported answer engines bullet **DeepSeek** · No — Absent from the closed three-engine list the vendor publishes for AEO; only ChatGPT, Gemini and Perplexity are queried. > AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity. > — https://knowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility · Before you get started, supported answer engines bullet **Meta AI** · No — Absent from the closed three-engine list the vendor publishes for AEO; only ChatGPT, Gemini and Perplexity are queried. > AEO includes the following supported answer engines: ChatGPT, Gemini, and Perplexity. > — https://knowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility · Before you get started, supported answer engines bullet **Coverage in the vendor’s words** · Yes — Three engines on every tier - ChatGPT, Perplexity, Gemini. The Enterprise tier raises prompt and answer limits (50 prompts daily, 5,000 answers monthly), not the engine count. > Track 25 prompts across 3 answer engines daily. Purchase additional prompts anytime. > — https://www.hubspot.com/pricing/marketing · HubSpot AEO plan card, line under the price ## What it reports **Names the cited sources** · Yes — Citations tab reports top domains, top owned pages, citations by channel and content type, and owned versus competitor citation rate. > Citation analysis shows you exactly which domains, pages, and content types are being referenced in AI answers. > — https://www.hubspot.com/products/aeo · FAQ, 'What is citation analysis?' **Competitor tracking** · Yes — Competitors are configured at setup and rendered as share of voice, competitor visibility over time, and competitor citation comparisons in the same views. > Share of voice measures what percentage of AI mentions in your category go to you versus competitors. > — https://www.hubspot.com/products/aeo · How HubSpot AEO works, 'Monitor your AI brand visibility and competitor share of voice' section **Brand sentiment** · Yes — Sentiment is a single polarity score with a trend line; the vendor does not claim per-attribute association breakdowns. > Sentiment analysis: Whether AI is describing your brand positively, negatively, or neutrally when it mentions you, measured on a scale from -100 to +100. > — https://www.hubspot.com/products/aeo · FAQ, 'What do common AEO terms mean?', Sentiment analysis bullet **Recommendations** · Yes — Recommendations are prioritised actions with an estimated citation lift, spanning new pages, page updates, video, social and third-party outreach. > HubSpot turns visibility data into clear, prioritized recommendations so you know when to create a new page, fix a technical gap, publish a video, or reach out to third-party sites. > — https://www.hubspot.com/products/aeo · How HubSpot AEO works, 'Act fast with HubSpot AEO recommendations' section **AI crawler analytics** · No — The vendor's enumeration of what the tool does contains no AI bot traffic reporting; the technical audit checks whether your own pages are crawlable, which is not visit data. > HubSpot's AEO tool gives you four things: a visibility score, prompt tracking, citation analysis, and prioritized recommendations. > — https://www.hubspot.com/products/aeo · FAQ, 'How does the AEO tool work in HubSpot?', first sentence **Wrong answers about you** · No — The only response-quality metric the vendor defines is sentiment polarity; nothing flags a factually wrong statement about the brand. > Sentiment analysis: Whether AI is describing your brand positively, negatively, or neutrally when it mentions you, measured on a scale from -100 to +100. > — https://www.hubspot.com/products/aeo · FAQ, 'What do common AEO terms mean?', full metric list (answer engine, brand visibility score, competitor visibility, share of voice, sentiment analysis, AI search) ## Plans and signing up **Prompt or credit allowance** · Yes — 25 tracked prompts run daily with 2,500 answers per month on HubSpot AEO, the free trial and Marketing Hub Professional; 50 prompts and 5,000 answers on Enterprise. Extra prompts are purchasable with no stated cap and no published price. > Includes 25 prompts — buy more anytime. > — https://www.hubspot.com/products/aeo · Page header, line under the Buy now button **Projects or brands** · Partly — One owned domain per setup. A second brand means a second $50/month instance, prompt groups inside one setup, or the separate Brands add-on. > Yes, you can purchase multiple instances of HubSpot AEO at $50/month. One for each brand. > — https://www.hubspot.com/products/aeo · FAQ, 'Can I track multiple brands?' **Countries** · Partly — Markets are addressed through prompt language and wording - each prompt carries a language and may name a country - but no country or region selector is documented. > Prompts should be written in the language that the selected ICP would write naturally in answer engines in their location. > — https://knowledge.hubspot.com/seo/review-and-manage-aeo-prompts · Manage prompts, opening paragraph **How often it checks** · Yes — Tracked prompts run daily; the vendor advises reading trends over days or weeks because answers move. > AEO runs tracked prompts daily. Because responses change over time, review performance across multiple days or weeks before evaluating trends. > — https://knowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility · Before you get started, limitations and considerations bullet **Card required to start** · No — The 28-day trial starts without a card and carries the full 25 prompts across all three engines. > You can track 25 prompts in ChatGPT, Perplexity, and Gemini for free. No credit card required. > — https://www.hubspot.com/products/aeo · FAQ, 'Can I try HubSpot before I buy?' **Self-serve signup** · Yes — Buy or trial the standalone product directly from the site with no other HubSpot subscription; sales contact is only needed for the Marketing Hub route. > Available at $50/mo ($45 when paid yearly), with no additional HubSpot subscription required. > — https://www.hubspot.com/products/aeo · FAQ, 'What's the difference between HubSpot AEO, AEO in Marketing Hub Pro+, AEO Grader, and AI Search Sensor?', HubSpot AEO paragraph ## Access and integrations **API** · Partly — A beta AEO API returns prompts, prompt runs with response text and citations, and recommendations under scope marketing.aeo.read - but the reference gates it to Marketing Hub Professional or higher, not the $50 standalone plan. > The AEO (AI Engine Optimization) API lets you programmatically retrieve AI visibility data tracked in your HubSpot account. > — https://developers.hubspot.com/docs/api-reference/2026-09-beta/marketing/aeo/guide · AEO API, opening paragraph, beside the Supported products panel reading 'Requires one of the following products or higher. Marketing Hub - Professional' **MCP server** · No — HubSpot's MCP server enumerates the objects it exposes - CRM records, engagements, org context, campaigns and pages - and AEO visibility data is not among them; agents must use the REST AEO API instead. > Marketing and content: campaigns and campaign metrics, landing pages, website pages, and blog posts > — https://developers.hubspot.com/ai-tools/mcp · FAQ, 'What HubSpot CRM data does the MCP server have access to?', Read-only access list **BI export** · Partly — No Looker, Power BI or warehouse connector is documented for AEO; the vendor's stated route to external reporting is the beta AEO API, which requires Marketing Hub Professional. > For example, use it to power custom dashboards, feed automated reporting workflows, or sync AI visibility metrics with external tools. > — https://developers.hubspot.com/docs/api-reference/2026-09-beta/marketing/aeo/guide · AEO API, opening paragraph ## Answer-engine source observations 0 of 4 collected answers have source URL/title annotations naming CitedIndex. These are the latest stored observations per engine, not current consumer-UI results. They do not measure product mentions or establish that a source supports a claim. | Engine | Model | Collected on | Query | CitedIndex in source annotations | Source annotations | Other source hosts (up to 6) | | --- | --- | --- | --- | --- | --- | --- | | ChatGPT | gpt-4o-mini | 2026-09-04 | HubSpot AEO alternatives | Not assessable — no source annotations | 0 | — | | Claude | claude-haiku-4-5 | 2026-09-04 | HubSpot AEO alternatives | Directory domain not found in observed annotations | 7 | rankability.com, loudmink.ai, xseek.io | | Gemini | gemini-2.5-flash | 2026-09-04 | HubSpot AEO alternatives | Directory domain not found in observed annotations | 56 | g2.com, llmpulse.ai, seoprofy.com, technologyadvice.com, tryprofound.com, contentmonk.io | | Perplexity | sonar | 2026-09-04 | HubSpot AEO alternatives | Directory domain not found in observed annotations | 16 | reddit.com, rankability.com, omniseo.com, contentmonk.io, frictionai.co, loudmink.ai | ## Provenance Every fact above comes from the vendor. Nothing here is independently corroborated yet. ## Coverage elsewhere Pages about this product that the vendor does not control. The label states how independent each one is. | Source | Kind | Read | | --- | --- | --- | | affinco.com | Independent source | 2026-08-04 | ## What changed - 2026-09-02 — Capabilities · Free tier - 2026-09-01 — Capabilities · Free tier - 2026-08-31 — Capabilities · Free tier · Price - 2026-08-23 — Summary - 2026-08-19 — Summary ## Correcting this record Anything marked "Not established" is a question we have not answered — it is not a No. If you represent HubSpot AEO, or anything here is wrong or out of date, you can supply it with a source: the operations this site accepts from an agent are listed at https://citedindex.com/.well-known/agents.json — that catalogue needs no key to read, and each entry states its own auth. Supplying evidence is free. Nothing that can be bought here changes what a field says, whether a gap is closed, or how this record is scored.