# Alternatives to Highlighted.ai

> Source: https://citedindex.com/highlighted/alternatives/ (re-verified)
> Updated: 2 November 2026

## At a glance

| Name | Best for | Starts at | Better than Highlighted.ai at | Checked |
| --- | --- | --- | --- | --- |
| [Highlighted.ai](https://citedindex.com/highlighted.md) | SEO agencies reporting AI visibility for multiple clients | From $29 a month | — | 30 October 2026 |
| [Peec AI](https://citedindex.com/peec-ai.md) | Mid-market marketing teams and agencies running AI-visibility programs | From about $95 a month | Optimises your content, Brand sentiment | 28 October 2026 |
| [Searchable](https://citedindex.com/searchable.md) | Agencies and brands that want AI visibility tracking, technical AI-crawler audits and AI-optimized content generation in one tool | From $125 a month | Optimises your content, Brand sentiment | 13 October 2026 |
| [Goodie](https://citedindex.com/goodie-ai.md) | Ecommerce and mid-market SaaS teams | From $354 a month | Optimises your content, Brand sentiment | 28 October 2026 |
| [AIclicks](https://citedindex.com/aiclicks.md) | Marketing teams and SEO/GEO agencies | From $59 a month | Optimises your content, Brand sentiment | 2 November 2026 |
| [Semrush AI Visibility Toolkit](https://citedindex.com/semrush-ai-visibility-toolkit.md) | Marketing and SEO teams monitoring competitor gaps and brand perception in AI search | From $99 a month | Optimises your content, Brand sentiment | 30 October 2026 |
| [Evertune](https://citedindex.com/evertune.md) | Marketing teams at mid-market and enterprise brands that also buy ChatGPT ads | From $60 a month | Optimises your content, Brand sentiment | 2 November 2026 |
| [Frase](https://citedindex.com/frase.md) | In-house content teams and growing businesses improving AI-search content | From $49 a month | Optimises your content, Brand sentiment | 1 November 2026 |
| [Profound](https://citedindex.com/profound.md) | Enterprise comms, brand and content teams that need multi-engine depth and a sales-led Enterprise contract | On quote | Optimises your content, Brand sentiment | 18 October 2026 |
| [GeoRankers](https://citedindex.com/georankers.md) | B2B SaaS marketing teams | From $49 a month | Optimises your content, Brand sentiment | 2 November 2026 |

“About” figures are converted at the European Central Bank rate of 30 October 2026.

## What to watch for

- **Peec AI**: The pricing page does not say how long the free trial lasts.
- **Searchable**: The hobo-web.co.uk review discloses its author as the same Shaun Anderson now listed as Searchable's Technical SEO Advisor, so any "independent" coverage from that domain should be read with that disclosure in mind.
- **Goodie**: Pro and Enterprise both require a booked demo, unlike the self-serve Explorer tier.
- **AIclicks**: Starter tier is capped at 30 tracked prompts and 3 LLMs, which can be tight for brands tracking several competitors across platforms.
- **Semrush AI Visibility Toolkit**: Semrush does not publish a public, Toolkit-specific REST endpoint for AI Visibility data.
- **Evertune**: Vendor-reported scale claims (panel size, prompt volume, client roster) have not been independently corroborated by a third party as of this listing's verification date, treat them as vendor-reported, not confirmed.
- **Frase**: AI Visibility (GEO) tracking starts on Starter with two engines. Full five-engine coverage (adding Perplexity, Claude, Gemini) requires Scale ($239/mo billed yearly).
- **Profound**: The full 9-engine breadth and SSO/SAML stay behind a sales-led Enterprise contract and cannot be evaluated self-serve.
- **GeoRankers**: GEO Agent chat conversations are rate-limited per user per day (10 on Launch, 20 on Grow) rather than unlimited.

The ones people open most here come first, then the closest matches.

## Shortlist

### 1. Peec AI

AI search analytics pairing daily visibility tracking with source gap analysis and ranked actions.

**Where it improves on Highlighted.ai:**
- [Optimises your content: yes — Content optimization turns an action on one of your existing pages into an editable draft with per-passage suggestions.](https://docs.peec.ai/content-optimization)
- [Brand sentiment: yes — Scores the attributes AI associates with the brand against the market, and adds objections plus attributes you define yourself.](https://peec.ai/pricing)
- [Recommendations: yes — Goes past reporting: ranked actions grouped earned versus owned, each with the evidence behind it and a draft rewrite path.](https://peec.ai/pricing)

**Trade-offs against Highlighted.ai:**
- [Reads answers as a user sees them: partial — Channels name a surface rather than a model, and the vendor's own examples mix an app surface with API surfaces; the Enterprise-only models are each badged API.](https://docs.peec.ai/api/model-channels)
- [A month at 100 prompts: partial — €205 a month (about $229) on Pro for 100 tracked prompts. Prompts as the vendor counts them. Which AI engines check each one, and how often, depends on the plan. Starter might cost less, but no overage price is published, so it could not be priced past its allowance.](https://peec.ai/pricing)
- [Projects or brands: partial — Several brands are supported, but project count is tiered: one on Starter, two on Pro, five on Advanced, unlimited on Enterprise.](https://peec.ai/pricing)

[View Peec AI](https://citedindex.com/peec-ai)

### 2. Searchable

AI search visibility tracking, site audits and content generation for brands and agencies.

**Where it improves on Highlighted.ai:**
- [Optimises your content: yes — Site audits grade existing pages and return schema, structure and crawlability fixes rather than only reporting visibility scores.](https://www.searchable.com/pricing)
- [Brand sentiment: yes — Mentions are scored for sentiment and context, so you see how answers frame the brand, not only whether it is named.](https://docs.searchable.com/using-searchable/visibility-tracking)
- [Recommendations: yes — The platform prescribes changes as well as reporting, surfacing prioritised fixes and content recommendations from the visibility data.](https://www.searchable.com/pricing)

**Trade-offs against Highlighted.ai:**
- [A month at 100 prompts: partial — $999 a month on Enterprise for 100 tracked prompts. Prompts as the vendor counts them. Which AI engines check each one, and how often, depends on the plan. Enterprise is bought through sales.](https://www.searchable.com/pricing)
- [A month at 500 prompts: partial — $999 a month on Enterprise for 500 tracked prompts. Prompts as the vendor counts them. Which AI engines check each one, and how often, depends on the plan. Enterprise is bought through sales.](https://www.searchable.com/pricing)
- [Projects or brands: partial — Only one project is allowed on the entry Pro plan; Scale raises it to ten and Enterprise to unlimited, so multi-brand work needs an upgrade.](https://www.searchable.com/pricing)

[View Searchable](https://citedindex.com/searchable)

### 3. Goodie

Closed-loop AEO platform: prompt research, daily visibility tracking, agent-run fixes and revenue attribution.

**Where it improves on Highlighted.ai:**
- [Optimises your content: yes — The Optimization Hub ranks what to fix on pages the brand already has, and every plan carries the action layer.](https://higoodie.com/pricing/)
- [Brand sentiment: yes — Brand sentiment tracking across AI answers is a checked row on all three plans, reported next to competitive position.](https://higoodie.com/)
- [Recommendations: yes — The product goes past reporting: it issues a prioritized playbook of fixes and can execute them through its agents.](https://higoodie.com/)

**Trade-offs against Highlighted.ai:**
- [A month at 100 prompts: partial — $1198.80 a month on Pro for 100 tracked prompts. Prompts as the vendor counts them. Which AI engines check each one, and how often, depends on the plan. Pro is bought through sales.](https://higoodie.com/pricing/)
- [Projects or brands: partial — Core and Pro track a single brand each; multi-brand coverage and agency packages require the quoted Enterprise plan.](https://higoodie.com/pricing/)
- [Self-serve signup: partial — Core can be bought and started without sales contact; Pro and Enterprise both begin with a conversation for onboarding and scoping.](https://higoodie.com/pricing/)

[View Goodie](https://citedindex.com/goodie-ai)

### 4. AIclicks

AI visibility tracker that queries engines through their live interfaces and adds writer, outreach and ads tracking.

**Where it improves on Highlighted.ai:**
- [Optimises your content: yes — Recommendations turn visibility gaps into a prioritised action list that includes rewriting and improving pages you already have, not only new content.](https://aiclicks.io/features/clicky-ai-visibility-agent)
- [Brand sentiment: yes — Sentiment monitoring extracts recurring themes such as pricing or support from AI answers, scores each positive or negative per model, and links the sources behind them.](https://aiclicks.io/features/ai-brand-sentiment-monitoring)
- [Recommendations: yes — A Recommendations tab ranks concrete actions by expected impact across three types rather than only reporting scores.](https://aiclicks.io/)

**Trade-offs against Highlighted.ai:**
- [Coverage in the vendor’s words: partial — Ten platforms are tracked, but self-serve plans pick a subset: three on Starter, four on Pro, six on Business; only Enterprise opens all of them.](https://aiclicks.io/solutions/enterprise)
- [A month at 100 prompts: partial — $189 a month on Pro for 100 tracked prompts. Prompts as the vendor counts them. Which AI engines check each one, and how often, depends on the plan. Starter might cost less, but no overage price is published, so it could not be priced past its allowance.](https://aiclicks.io/pricing)
- [Projects or brands: partial — Separate projects per brand are supported, but Starter allows one website while Pro and above allow unlimited websites, with prompts split across projects.](https://aiclicks.io/pricing)

[View AIclicks](https://citedindex.com/aiclicks)

### 5. Semrush AI Visibility Toolkit

AI visibility monitoring linked to Semrush prompt research, technical site audits, and SEO workflows.

**Where it improves on Highlighted.ai:**
- [Optimises your content: yes — It identifies competitors' winning topics and directs users to optimize content to earn more AI visibility.](https://www.semrush.com/solutions/ai-visibility/)
- [Brand sentiment: yes — Brand Performance reports sentiment, share of voice, and narratives that AI platforms associate with a brand.](https://www.semrush.com/kb/1493-ai-visibility-toolkit)
- [Recommendations: yes — The product identifies visibility gaps and supplies strategic recommendations intended to improve brand positioning in AI answers.](https://www.semrush.com/kb/1626-ai-visibility-features)

**Trade-offs against Highlighted.ai:**
- [How often it checks: partial — Update frequency varies by report: prompt-based analysis and tracking update daily, Brand Performance weekly, and site audits on demand.](https://www.semrush.com/kb/1493-ai-visibility-toolkit)

[View Semrush AI Visibility Toolkit](https://citedindex.com/semrush-ai-visibility-toolkit)

### 6. Evertune

Measures how AI models and apps rank your brand against rivals, then builds ad and retargeting campaigns in ChatGPT.

**Where it improves on Highlighted.ai:**
- [Optimises your content: partial — Page-level analysis of your existing site (Site Audit, AI website optimization) is Enterprise-only; the Content Agent that optimises content starts on the sales-led Pro plan, so Starter gets neither.](https://www.evertune.ai/platform/act)
- [Brand sentiment: yes — Word Association tracks words tied to the brand and scores them by frequency and sentiment.](https://www.evertune.ai/platform/measure)
- [Recommendations: yes — The platform turns visibility data into prioritized website, content, and advertising actions instead of reports alone.](https://www.evertune.ai/pricing)

**Trade-offs against Highlighted.ai:**
- [Projects or brands: partial — Enterprise explicitly supports AI visibility across every brand and product; other plan scope is unstated.](https://www.evertune.ai/pricing)

[View Evertune](https://citedindex.com/evertune)

### 7. Frase

AI-search content platform that turns visibility gaps into researched, scored, publishable pages.

**Where it improves on Highlighted.ai:**
- [Optimises your content: yes — The editor gives each draft a GEO score and concrete changes to improve citability.](https://www.frase.io/features/geo-content-optimization)
- [Brand sentiment: yes — Frase analyzes the tone and words in answers that name the brand.](https://www.frase.io/features/ai-visibility)
- [Recommendations: yes — Its visibility view supplies a ranked next step and content-work workflow, not reporting alone.](https://www.frase.io/features/ai-visibility)

**Trade-offs against Highlighted.ai:**
- [Projects or brands: partial — Starter supports one site, while Professional and Scale expand tracking to five and ten domains.](https://www.frase.io/pricing)

[View Frase](https://citedindex.com/frase)

### 8. Profound

AI answer engine visibility platform with content agents and AI crawler analytics.

**Where it improves on Highlighted.ai:**
- [Optimises your content: yes — Agent templates analyse a page you already have and return ranked AEO changes; running them consumes the plan's monthly Agent credits.](https://www.tryprofound.com/agent-templates)
- [Brand sentiment: yes — Sentiment reporting extracts the themes and narratives AI attaches to the brand rather than only counting mentions.](https://www.tryprofound.com/features/answer-engine-insights)
- [Recommendations: yes — It names the gaps and hands them to Agents to act on; the Aim-powered Projects work plan, however, is Enterprise-only.](https://www.tryprofound.com/features/answer-engine-insights)

**Trade-offs against Highlighted.ai:**
- [Coverage in the vendor’s words: partial — The free 7-day Trial tracks ChatGPT, Gemini and Google AI Overviews; Enterprise tracks up to 9 engines at a custom price.](https://www.tryprofound.com/pricing)
- [Projects or brands: partial — Self-serve tiers are built around one brand; tracking several companies is listed only under the custom-quoted Enterprise plan.](https://www.tryprofound.com/pricing)
- [Self-serve signup: partial — Only the free 7-day Trial starts without a call; the one paid plan, Enterprise, is sold through a demo.](https://www.tryprofound.com/pricing)

[View Profound](https://citedindex.com/profound)

### 9. GeoRankers

Scores SaaS brands in Perplexity, Google AI Search and ChatGPT on buying prompts, with fixes rated by effort and impact.

**Where it improves on Highlighted.ai:**
- [Optimises your content: yes — Content Hub analyzes existing pages and returns specific recommendations for stronger AI-search relevance.](https://georankers.ai/features/content-hub)
- [Brand sentiment: yes — Brand perception analysis and AI sentiment tracking are offered, describing how AI systems characterise the product and its category fit; sentiment is flagged 'when available'.](https://georankers.ai/)
- [Recommendations: yes — The recommendation system turns tracked gaps into actions prioritized by impact, confidence, and effort.](https://georankers.ai/help)

**Trade-offs against Highlighted.ai:**
- [Projects or brands: partial — Standard plans are set up around one company; multi-client dashboards and white-label reporting come through separate agency pricing arranged with sales.](https://georankers.ai/pricing)

[View GeoRankers](https://citedindex.com/georankers)