# Gumshoe — Runs AI visibility audits as synthetic buyer personas, through the models' official APIs. > Source: CitedIndex — https://citedindex.com/gumshoe (structured, researched, re-verified) Gumshoe is a GEO platform that measures how AI models answer buying questions about a brand, running conversations as generated buyer personas across models reached through their official APIs. It pairs those audits with technical, content, sentiment and citation audits plus content generation. **Best for:** Marketing teams that want AI visibility broken down by buyer persona and topic | Fact | Value | | --- | --- | | Website | https://gumshoe.ai | | Category | AI visibility monitoring | | Open source | No | | Price | $99 a month | | Price source | https://gumshoe.ai/pricing | | Price checked | 28 October 2026 | | AI engines it tracks | 7 on every plan, 1 more on some plans only. | | ChatGPT | on every plan | | Gemini | on every plan | | Perplexity | on every plan | | AI Overviews | on every plan | | Claude | on every plan | | AI Mode | not tracked | | Copilot | not tracked | | Grok | on every plan | | DeepSeek | on every plan | | Meta AI | on some plans only | | API | Not stated | | MCP server | Not stated | | Free to start | Partly | | Sign up without sales | Yes | | Facts | 15 facts from 5 sources | | Facts checked | 28 October 2026 | Screenshot of Gumshoe: https://citedindex.com/img/1920/screenshots/gumshoe.webp, captured 29 October 2026 **What we checked** - Pages last read: 28 October 2026 - Facts checked: 15 facts (From 5 sources) ## What we checked on Gumshoe ### Answer engines **ChatGPT** · Yes — Two OpenAI GPT models sit in the catalogue a buyer chooses six from, both run with live web search on, and ChatGPT is named across the product pages. > GPT-6.1 Sol OpenAI Yes > — https://gumshoe.ai/product/ai-visibility-audit · Which models look things up table, OpenAI row, checked 28 October 2026 **Perplexity** · Yes — Perplexity's Sonar is listed in the model catalogue and runs with live web search, so its answers feed the citation and sources views. > Sonar Perplexity Yes > — https://gumshoe.ai/product/ai-visibility-audit · Which models look things up table, Perplexity row, checked 28 October 2026 **Gemini** · Yes — Two Google Gemini models appear in the catalogue, counted separately from Google's AI Overviews surface, and either can be among the six run per audit. > Gemini 3.1 Pro Google Yes > — https://gumshoe.ai/product/ai-visibility-audit · Which models look things up table, Google Gemini row, checked 28 October 2026 **Google AI Overviews** · Yes — Google AI Overviews is treated as its own engine rather than a Gemini variant, and because it has no public API it is captured from live Google results. > Google measured as two surfaces: Google Search AI Overviews is treated as its own engine, separate from the Gemini models > — https://gumshoe.ai/resources/gumshoe-methodology · Methodology at a Glance list, checked 28 October 2026 **Google AI Mode** · No — Google is covered as Gemini models plus AI Overviews; the published model catalogue and the methodology summary of Google surfaces list no Google AI Mode entry. > Broad model coverage: ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Meta Muse Spark, and Google AI Overviews > — https://gumshoe.ai/resources/gumshoe-methodology · Methodology at a Glance list, model coverage bullet, checked 28 October 2026 **Claude** · Yes — Claude Sonnet and Opus are in the catalogue without web search, and web-search versions of both are included in Pro as opt-in choices. > Claude Sonnet (Web Search) and Claude Opus (Web Search) are included in Pro and are opt in. > — https://gumshoe.ai/product/ai-visibility-audit · Note under the Which models look things up table, checked 28 October 2026 **Microsoft Copilot** · No — The model table enumerates every engine a buyer can pick for an audit and the methodology repeats the same roster; Microsoft Copilot appears in neither. > Broad model coverage: ChatGPT, Gemini, Claude, Perplexity, Grok, DeepSeek, Meta Muse Spark, and Google AI Overviews > — https://gumshoe.ai/resources/gumshoe-methodology · Methodology at a Glance list, model coverage bullet, checked 28 October 2026 **Grok** · Yes — xAI's Grok is one of the twelve catalogue models, and the vendor flags that it answers from training data rather than looking pages up. > Grok 4.7 xAI No > — https://gumshoe.ai/product/ai-visibility-audit · Which models look things up table, xAI row, checked 28 October 2026 **DeepSeek** · Yes — Both DeepSeek Chat and DeepSeek Reasoner are selectable models, again answering from training data alone so they contribute mentions rather than citations. > DeepSeek Reasoner DeepSeek No > — https://gumshoe.ai/product/ai-visibility-audit · Which models look things up table, DeepSeek rows, checked 28 October 2026 **Meta AI** · Partly — Meta is covered as the Muse Spark model queried through an API with live search, not as the Meta AI assistant surface that consumers use. > Muse Spark 1.3 Meta Yes > — https://gumshoe.ai/product/ai-visibility-audit · Which models look things up table, Meta row, checked 28 October 2026 **Coverage in the vendor’s words** · Yes — The vendor states a catalogue of twelve tracked models of which six run in any one audit, and says all twelve are reachable on either paid plan. > 6 per audit, 12 in catalog. Claude included, and Pro adds web search versions of it. Choose the models most important to you. > — https://gumshoe.ai/product/ai-visibility-audit · Head to Head Comparison table, Model coverage row, checked 28 October 2026 ### What it reports **Brand sentiment** · Partly — A Sentiment Audit scores tone from -1 to 1 by persona, topic and buyer stage, but the vendor places that audit on the Pro plan only. > Gives your brand one sentiment score from -1 to 1, built from every scored answer, and ranks it against the competitors you track. > — https://gumshoe.ai/product/sentiment-audit · What the Sentiment Audit shows you, Overall and Competitive Sentiment card, checked 28 October 2026 **Suggests prompts to track** · Yes — Gumshoe builds the prompt set itself from each persona and its topics rather than asking the buyer for keywords, though it publishes no figure for how often people ask them. > Persona and topic combine into the kind of questions a real buyer would actually ask AI, not generic keywords > — https://gumshoe.ai/product/our-prompts-approach · How Gumshoe turns buyers into prompts, step 3 Generate Natural Prompts, checked 28 October 2026 ### Plans and signing up **Projects or brands** · Partly — Several brands are supported, but each brand plus focus area is a separate project carrying its own monthly subscription rather than sitting inside one plan. > Each project is its own monthly subscription, which is why the prices in the table read per project rather than per brand. > — https://gumshoe.ai/pricing · A project is your brand plus a focus area panel, checked 28 October 2026 **Self-serve signup** · Yes — Both published plans are bought online through Get Started links with no annual commitment; sales is only suggested for buyers running many brands. > No annual commitment. Both plans bill monthly, and you can cancel anytime. > — https://gumshoe.ai/pricing · Pricing questions, Is there a contract?, checked 28 October 2026 ## Gumshoe price and plans Prices excluding tax, as Gumshoe publishes them. | Plan | Price | What's included | | --- | --- | --- | | Free sample | Free | Trial; 20 prompts | | Starter | $99 a month | 80 prompts; Plus per project subscription, $99 a month | | Pro | $299 a month | 80 prompts; adds Brand sentiment | **Terms** - Sign up without sales: Yes Pricing page as we captured it: https://citedindex.com/img/1920/screenshots/gumshoe/pricing.webp, captured 29 October 2026 Read on https://gumshoe.ai/pricing, 28 October 2026. ## Gumshoe alternatives - [Peec AI](https://citedindex.com/peec-ai) · From €85 a month (about $95): AI search analytics pairing daily visibility tracking with source gap analysis and ranked actions. - [Searchable](https://citedindex.com/searchable) · From $125 a month: AI search visibility tracking, site audits and content generation for brands and agencies. - [Goodie](https://citedindex.com/goodie-ai) · From $354 a month: Closed-loop AEO platform: prompt research, daily visibility tracking, agent-run fixes and revenue attribution. - [AIclicks](https://citedindex.com/aiclicks) · From $59 a month: AI visibility tracker that queries engines through their live interfaces and adds writer, outreach and ads tracking. - [Semrush AI Visibility Toolkit](https://citedindex.com/semrush-ai-visibility-toolkit) · From $99 a month: AI visibility monitoring linked to Semrush prompt research, technical site audits, and SEO workflows. - [Evertune](https://citedindex.com/evertune) · From $60 a month: Measures how AI models and apps rank your brand against rivals, then builds ad and retargeting campaigns in ChatGPT. - [Profound](https://citedindex.com/profound) · Price on request: AI answer engine visibility platform with content agents and AI crawler analytics. - [Frase](https://citedindex.com/frase) · From $49 a month: AI-search content platform that turns visibility gaps into researched, scored, publishable pages. - [GeoRankers](https://citedindex.com/georankers) · From $49 a month: Scores SaaS brands in Perplexity, Google AI Search and ChatGPT on buying prompts, with fixes rated by effort and impact. 8 of the 9 publish a price. [All 9 alternatives](https://citedindex.com/gumshoe/alternatives/) ## Questions about Gumshoe ### How much does Gumshoe cost? Gumshoe costs $99 a month. From gumshoe.ai/pricing, checked 28 October 2026. ### Which AI engines does Gumshoe track? 7 on every plan: ChatGPT, Gemini, Perplexity, AI Overviews, Claude, Grok and DeepSeek. 1 more on some plans only: Meta AI. Not tracked: AI Mode and Copilot. ### Can you start with Gumshoe without talking to sales? You can start free, with limits. You can sign up without talking to sales. ### What have we checked on Gumshoe? 15 facts, under these headings: Answer engines, what it reports, plans and signing up. ### How do we check Gumshoe? We hold 15 facts on Gumshoe, quoted from 5 pages. Facts and price last checked 28 October 2026. How we check every listing: https://citedindex.com/methodology/ ## Sources and changes Last changed 29 October 2026 **Sources on gumshoe.ai** (5) - https://gumshoe.ai/product/ai-visibility-audit, read 28 October 2026 - https://gumshoe.ai/pricing, read 28 October 2026 - https://gumshoe.ai/resources/gumshoe-methodology, read 28 October 2026 - https://gumshoe.ai/product/our-prompts-approach, read 28 October 2026 - https://gumshoe.ai/product/sentiment-audit, read 28 October 2026 ## Is this yours? AI assistants like ChatGPT and Claude opened CitedIndex pages 2,286 times in September. Claim Gumshoe: https://citedindex.com/claim/gumshoe Report an error if a fact is wrong: hello@citedindex.com, subject "Report an error: Gumshoe (gumshoe)".