# Profound vs Scrunch AI

> Source: https://citedindex.com/compare/profound-vs-scrunch-ai (structured, researched, re-verified)
> Updated: Sep 9, 2026

Profound and Scrunch both track how answer engines mention and cite a brand, but their current plans make different trade-offs.

Profound publishes two self-serve tiers, both billed annually: Starter at $99/month for ChatGPT, 50 prompts and 100 Agents credits; Growth at $399/month for three selected engines, 100 prompts and 400 Agents credits. Custom Enterprise expands coverage to as many as nine engines and adds SSO/SAML, API access and dedicated support. Profound also sells Prompt Volumes market data and Agents that research and produce AEO work.

Scrunch's current Core plan costs $250/month for 125 prompts, five site audits, one brand workspace, five users and four LLMs: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Its custom Enterprise plan expands the model roster and adds the Enterprise Data API, SAML/OIDC SSO and larger limits. Scrunch also provides a Prompt Manager, page audits and agent-traffic analytics.

The entry decision is therefore price against breadth. Profound Starter is cheaper but limited to ChatGPT. Scrunch Core costs more and includes four default surfaces. Profound Growth costs more again, but adds its prompt-demand data and agent workflow; Profound Enterprise reaches the broader published ceiling. Scrunch is the cleaner fit for a team that wants its four-model Core bundle and audit tooling, while Profound fits teams that value prompt-market data, agent-assisted remediation or its wider custom Enterprise roster.

| Fact | Profound | Scrunch AI |
| --- | --- | --- |
| What it is | AI answer engine visibility platform with content agents and AI crawler analytics. | AI visibility monitoring plus CDN-level delivery of AI-optimized pages to answer-engine crawlers. |
| Pricing | from $99/month | from $250/month |
| Generates content | Yes | Partly |
| Publishes to your site | Yes | No |
| Technical AEO | Partly | Yes |
| Done-for-you service | No | Partly (Enterprise plan and up) |
| Perplexity | Partly (Growth plan and up) | Yes |
| Google AI Overviews | Partly (Growth plan and up) | Yes |
| Microsoft Copilot | Partly (Enterprise plan and up) | Yes |
| DeepSeek | Partly (Enterprise plan and up) | No |
| Meta AI | No | Partly (Enterprise plan and up) |
| Coverage in the vendor’s words | Partly | Yes |
| Wrong answers about you | Yes | - |
| Projects or brands | Partly (Enterprise plan and up) | Partly |
| Countries | Partly (Enterprise plan and up) | Partly |
| Card required to start | - | Yes |
| MCP server | Yes | Partly (Enterprise plan and up) |
| BI export | Partly (Growth (file exports); Enterprise (API-based connectors)) | Partly (Enterprise plan and up) |
| API | Yes — A documented REST API with Python and JavaScript SDKs exists, but the plan table marks API No on both self-serve tiers and access is granted on request. | Yes — Query, responses and agent-traffic APIs, but API access is an Enterprise line item and is billed on responses collected. |
| Tags | AI Overviews · Brand monitoring · ChatGPT · Claude · Copilot · Enterprise · Free trial · Gemini · Perplexity | For agencies · AI Overviews · API · Brand monitoring · ChatGPT · Claude · Copilot · Enterprise · Perplexity |
| Best for | enterprise comms, brand and content teams that need multi-engine depth and a sales-led Enterprise contract | Marketing and agency teams that only need ChatGPT, Perplexity, Google AI Overviews and Copilot coverage at $250/month, or enterprises buying the 9-LLM Enterprise package directly. |
| Watch for | The full 9-engine breadth and SSO/SAML stay behind a sales-led Enterprise contract and cannot be evaluated self-serve. | No standalone public affiliate program; agency partner program is application-gated. |
| Full facts | https://citedindex.com/profound.md | https://citedindex.com/scrunch-ai.md |

## Verdict: Profound or Scrunch AI?

Self-serve team wanting the most engines per dollar and published features → Scrunch. Enterprise team needing Profound's custom depth and dedicated support → Profound Enterprise. Watching more than three engines and unwilling to run a procurement cycle to do it → Scrunch, whose six-engine set is on every plan rather than at the top of one.

## FAQ

**Does Profound have published pricing?**

Yes. Profound publishes Starter at $99/month and Growth at $399/month, both billed annually, plus custom Enterprise pricing. Scrunch publishes Core at $250/month and a custom Enterprise plan; its current pricing page does not list a separate Growth tier.

**Which covers more AI engines?**

Scrunch Core names four surfaces: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Profound Starter tracks ChatGPT, Growth supports three selected engines, and custom Enterprise expands to as many as nine.

**Does either have an API?**

Scrunch offers an API only to Enterprise customers. Profound's API availability is also part of its Enterprise plan.

**Which is better for agencies?**

Scrunch has multi-client workspaces and a partner referral program. Profound is designed more for in-house enterprise teams, though both serve agencies at scale.

**How long does an evaluation take?**

Scrunch: immediate self-serve sign-up on Starter, with a 7-day free trial before paying (Growth requires a demo, no free trial). Profound: Starter and Growth are also immediate self-serve signups; only the Enterprise tier on either platform requires a sales cycle of weeks to months.