# Profound vs Scrunch AI

> Source: https://citedindex.com/compare/profound-vs-scrunch-ai (structured, researched, re-verified)

Profound and Scrunch both track AI-answer visibility, but they approach the market differently.

Profound has moved from a pure enterprise-sales model to three published tiers: Starter ($99/month, ChatGPT tracking only, self-serve) and Growth ($399/month, 3 answer engines, self-serve) are both billed annually with no month-to-month rate shown; Enterprise (custom, up to 9 answer engines) remains a sales-led plan with dedicated account support.

Scrunch is a growth-stage Series A company ($15M funded; Decibel, Mayfield, Homebrew), acquired by Sitecore in 2026-06. Since the acquisition it has overhauled its pricing: Starter ($250/month, formerly "Core") now tracks all six of Scrunch's supported engines — ChatGPT, Claude, Gemini, Perplexity, AI Mode/AI Overviews and Meta AI — versus Profound Starter's 1, with a 7-day free trial; a new Growth tier ($417/month) adds more prompt volume and seats but the same engine coverage; Enterprise (custom) adds only its Data API and SAML/OIDC SSO, not additional engines. Scrunch includes features Profound does not advertise: a Prompt Manager for building reusable prompt sets by persona, Page Audit to check AI-crawlability of your own site, and Agent Traffic analysis for LLM-crawler visits. Its API is Enterprise-only.

If you want the most engines per dollar at the entry tier with transparent pricing, Scrunch's $250/mo Starter plan beats Profound's $99/mo single-engine Starter on coverage by a wide margin. If you need the depth of an enterprise partnership with custom query volumes and dedicated support, Profound's Enterprise tier is still the reference point — but expect a sales-led evaluation cycle for that tier specifically.

| Fact | Profound | Scrunch AI |
| --- | --- | --- |
| What it is | Enterprise answer-engine insights: how AI models talk about your brand, at scale. | AI Customer Experience Platform tracking brand visibility across ChatGPT, Gemini and Perplexity. |
| Pricing | $99 / month (billed annually) | $250 / month (billed annually; $300/mo month-to-month) |
| API | — | Yes |
| Tags | Enterprise · Perplexity · Brand monitoring · Gemini · Free trial · Claude · ChatGPT | Enterprise · Perplexity · Brand monitoring · AI Overviews · For agencies · Claude · ChatGPT |
| Full facts | https://citedindex.com/profound.md | https://citedindex.com/scrunch-ai.md |

## Verdict

Self-serve team wanting the most engines per dollar and published features → Scrunch. Enterprise team needing Profound's custom depth and dedicated support → Profound Enterprise.

## FAQ

**Does Profound have published pricing?**

Yes, as of 2026-07: Starter ($99/mo, ChatGPT only) and Growth ($399/mo, 3 engines) are both self-serve and published, billed annually. Enterprise (up to 9 engines) remains custom, sales-led pricing. Scrunch publishes two self-serve tiers — Starter ($250/month) and Growth ($417/month) — both covering the same 6 engines, plus a custom Enterprise plan.

**Which covers more AI engines?**

Scrunch covers 6 engines (ChatGPT, Claude, Gemini, Perplexity, AI Mode/AI Overviews, Meta AI) on every tier, starting at $250/mo, versus Profound Starter's 1 engine (ChatGPT) for $99/mo or Growth's 3 engines for $399/mo. Profound Enterprise goes up to 9 engines, custom-priced; Scrunch Enterprise does not add further engines beyond the 6 shared across its own tiers.

**Does either have an API?**

Scrunch offers an API only to Enterprise customers. Profound's API availability is also part of its Enterprise plan.

**Which is better for agencies?**

Scrunch has multi-client workspaces and a partner referral program. Profound is designed more for in-house enterprise teams, though both serve agencies at scale.

**How long does an evaluation take?**

Scrunch: immediate self-serve sign-up on Starter, with a 7-day free trial before paying (Growth requires a demo, no free trial). Profound: Starter and Growth are also immediate self-serve signups; only the Enterprise tier on either platform requires a sales cycle of weeks to months.