# Peec AI vs Profound

> Source: https://citedindex.com/compare/peec-ai-vs-profound (structured, researched, re-verified)

Peec AI and Profound both measure how AI answer engines cite your brand, but they sit at different points on the market.

Peec is a self-serve platform aimed at mid-market teams and agencies, with published tiers from €85/month (Starter) to €425/month (Advanced) plus a custom Enterprise plan: it offers per-engine breakdowns across a 6-engine pool (pick 3 per project), a source-level view that doubles as a GEO target list, and multi-brand workspaces built for running several clients side by side. Profound has moved from a pure enterprise-sales model to a three-tier structure: Starter ($99/month, ChatGPT tracking only) and Growth ($399/month, 3 engines) are both self-serve and billed annually, while full multi-engine depth (up to 9 engines) still requires a custom, sales-led Enterprise plan.

Both track the major answer engines and both surface which sources the models cite. At the entry tier, Peec's transparent per-engine pricing and broader default coverage make it the simpler self-serve pick; Profound is worth it once you need its enterprise-scale query volume, benchmarking or dedicated account support.

| Fact | Peec AI | Profound |
| --- | --- | --- |
| What it is | AI search analytics for marketing teams, visibility, sources and competitors per engine. | Enterprise answer-engine insights: how AI models talk about your brand, at scale. |
| Pricing | €85 / month | $99 / month (billed annually) |
| API | — | — |
| Tags | Perplexity · Brand monitoring · Gemini · Free trial · AI Overviews · For agencies · Copilot · ChatGPT | Enterprise · Perplexity · Brand monitoring · Gemini · Free trial · Claude · ChatGPT |
| Full facts | https://citedindex.com/peec-ai.md | https://citedindex.com/profound.md |

## Verdict

Mid-market teams wanting self-serve control and per-engine analytics → Peec. Enterprise teams needing breadth, benchmarks and a dedicated account team → Profound (Growth or Enterprise tier).

## FAQ

**What is the main difference between Peec and Profound?**

Peec is self-serve mid-market (€85-€425/mo published tiers, per-engine breakdowns, multi-brand workspaces); Profound now spans self-serve Starter/Growth tiers ($99-$399/mo) through a custom, sales-led Enterprise plan for full multi-engine depth.

**Can a startup use either?**

Peec's Starter tier (€85/mo, 50 prompts) is accessible for smaller budgets. Profound's Starter tier ($99/mo) is also self-serve but tracks ChatGPT only — a startup needing more engines will pay more (Growth, $399/mo) or need Enterprise.

**Which shows which sources AI engines cite?**

Both do. Peec calls it the citation-source view and positions it as a GEO target list; Profound includes source-level analysis in its dashboards at every tier.

**Do both work for agencies?**

Peec has multi-brand workspaces purpose-built for agencies; Profound is designed more for in-house enterprise teams, though it serves agencies at scale via its Enterprise plan.