# Otterly AI vs Scrunch AI

> Source: https://citedindex.com/compare/otterly-ai-vs-scrunch-ai (structured, researched, re-verified)

Both tools track how often a brand is mentioned across major AI answer engines, but their default coverage is no longer matched — Scrunch AI restructured its pricing after being acquired by Sitecore, and now bundles more engines into its entry tier than Otterly does. Otterly AI is the more accessible option in every dimension that shows up on an invoice: a free trial with no credit card required, then $29/month for the Lite plan (15 prompts/month, 1 workspace, no API or MCP access, tracking ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot by default). Standard ($189/mo, 100 prompts) and Premium ($489/mo, 400 prompts) add API and MCP access and unlimited workspaces as volume scales up.

Scrunch AI's Starter tier (formerly "Core") starts at $250/month — roughly 8.6x Otterly's Lite price — for 350 custom prompts plus 1,000 industry prompts, 5 site audits/month, agency-oriented multi-client workspace support, and a Prompt Manager built around reusable prompt sets by persona. Since its pricing overhaul, Starter now tracks 6 engines out of the gate — ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/AI Overviews and Meta AI — a broader default than Otterly's 4. A 7-day free trial is available before committing. Scrunch's Growth ($417/mo) and Enterprise (custom) tiers add more prompt volume, seats and (Enterprise only) an Enterprise Data API and SAML/OIDC SSO, but no additional engines beyond the 6 shared across all Scrunch tiers — unlike the older Scrunch pricing, engine coverage is no longer an upsell lever. Scrunch gates its own API access entirely to Enterprise, same as Otterly gates its API to Standard and up.

The factor that does not show up on either pricing page is ownership. Sitecore announced on 2026-06-03 that it had acquired Scrunch (reportedly around $225M) to fold its AI-visibility insights into SitecoreAI, its own content and digital-experience platform. Both companies say the standalone Scrunch product is unchanged for existing customers today, but Sitecore has described deeper integration as coming "eventually," with no published timeline — the pricing overhaul covered here is the first visible product change since the deal. Otterly AI carries no comparable acquisition overhang; it remains an independently-operated, self-serve tool with a stable, unchanged pricing ladder.

For a team simply establishing an AI-visibility baseline on a tight budget, Otterly's $29/mo Lite tier and free trial are still the lower-risk, lower-cost starting point. For a team that wants the broadest engine coverage from day one, or Scrunch's audit tooling and multi-client workspace features, the $250/mo Starter price now buys 6-engine coverage plus real extra capability — buyers in that camp should just factor the Sitecore acquisition's unresolved roadmap into a multi-year commitment.

| Fact | Otterly AI | Scrunch AI |
| --- | --- | --- |
| What it is | Monitor how ChatGPT, Perplexity, Google AI Overviews and Copilot mention your brand. | AI Customer Experience Platform tracking brand visibility across ChatGPT, Gemini and Perplexity. |
| Pricing | $29 / month | $250 / month (billed annually; $300/mo month-to-month) |
| API | Yes — Otterly AI offers an MCP API with dedicated API documentation, and lists 'API' as a trackable engine/data source. | Yes |
| Tags | Perplexity · Brand monitoring · Free trial · AI Overviews · Copilot · ChatGPT | Enterprise · Perplexity · Brand monitoring · AI Overviews · For agencies · Claude · ChatGPT |
| Full facts | https://citedindex.com/otterly-ai.md | https://citedindex.com/scrunch-ai.md |

## Verdict

Want the cheapest way to start measuring AI visibility, with a free trial and no acquisition uncertainty → Otterly AI. Want the broadest engine coverage from the entry tier plus agency-grade audit and workspace tooling now, and can accept an unresolved Sitecore integration timeline → Scrunch AI.

## FAQ

**What's the main difference between Otterly AI and Scrunch AI?**

Otterly AI's Lite plan costs $29/mo and tracks 4 engines (ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot) by default; Scrunch AI's Starter plan costs $250/mo and tracks 6 engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/AI Overviews, Meta AI). Scrunch's higher price now buys both broader engine coverage and agency-oriented audit and workspace tooling; Otterly is still the lower-cost, lower-friction starting point.

**Which is cheaper for the same engine coverage?**

They no longer track the same default engines, so this isn't a like-for-like comparison. Otterly AI's $29/mo Lite tier costs roughly 8.6x less than Scrunch AI's $250/mo Starter tier, but Scrunch's Starter now covers 6 engines to Otterly Lite's 4.

**Is Scrunch AI still independent?**

No. Sitecore announced on 2026-06-03 that it had acquired Scrunch, reportedly for around $225 million, to combine its AI-visibility insights with Sitecore's own SitecoreAI content platform. Existing customers keep access to the standalone product today, but Sitecore has said deeper integration will happen "eventually," without a published timeline. A pricing-tier overhaul (Core renamed Starter, engine coverage unified across tiers, a new Growth tier added) is the first visible product change since the deal.

**Does either have a free trial?**

Yes, both. Otterly AI offers a free trial with no credit card required on any tier. Scrunch AI offers a 7-day free trial of its Starter tier (its Growth and Enterprise tiers require a demo, no free trial).

**Which offers broader AI-engine coverage?**

Scrunch AI, at every tier: Starter, Growth and Enterprise all track the same 6 engines (ChatGPT, Claude, Gemini, Perplexity, Google AI Mode/AI Overviews, Meta AI). Otterly AI's top published tier, Premium ($489/mo), still covers 4 default engines, with Gemini, Claude and Google AI Mode available only as paid add-ons.

**Which has the API?**

Otterly AI includes API and MCP access from its $189/mo Standard tier upward. Scrunch AI gates API access entirely to its custom Enterprise plan — there is no API on the $250/mo Starter tier or the $417/mo Growth tier.