# Otterly AI vs Scrunch AI

> Source: https://citedindex.com/compare/otterly-ai-vs-scrunch-ai (structured, researched, re-verified)
> Updated: Sep 29, 2026

Otterly AI and Scrunch AI both monitor how often a brand appears in major AI answer systems, but they now differ more in price and workflow than in entry-tier model breadth.

Otterly AI is the lower-cost self-serve option. Lite costs $29/month for 15 prompts, one workspace and four default surfaces: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Standard ($189/month) and Premium ($489/month) add API and MCP access plus higher prompt limits and unlimited workspaces.

Scrunch AI's current Core plan costs $250/month. The vendor's pricing page lists 125 prompts, five site audits, one brand workspace, five users and four LLMs: ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Its custom Enterprise plan expands model coverage and adds the Enterprise Data API, SAML/OIDC SSO and larger limits. A seven-day trial is available, but Scrunch publishes no second self-serve Growth tier on the current page.

Ownership remains a separate consideration. Sitecore announced its acquisition of Scrunch on 2026-06-03 and has described deeper SitecoreAI integration without publishing a timetable. The standalone product remains available; Otterly remains independently operated.

Choose Otterly when a low-cost baseline, self-serve API path or MCP access matters. Choose Scrunch when its audit workflow, larger Core allowance or a Sitecore-aligned enterprise deployment justifies the higher entry price. Neither has broader default model coverage today: both entry plans name the same four surfaces.

| Fact | OtterlyAI | Scrunch AI |
| --- | --- | --- |
| What it is | AI search visibility monitoring across seven engines, with citation tracking and GEO content audits. | AI visibility monitoring plus CDN-level delivery of AI-optimized pages to answer-engine crawlers. |
| Pricing | from $29/month | from $250/month |
| Generates content | Partly (currently limited) | Partly |
| Technical AEO | Partly (currently limited) | Yes |
| Gemini | Partly (Gemini add-on add-on) | Partly (Enterprise plan and up) |
| Google AI Mode | Partly (Google AI Mode add-on add-on) | Partly (Enterprise plan and up) |
| Claude | Partly (Claude add-on add-on) | Partly (Enterprise plan and up) |
| Grok | No | Partly (Enterprise plan and up) |
| Meta AI | No | Partly (Enterprise plan and up) |
| Coverage in the vendor’s words | Partly | Yes |
| AI crawler analytics | Partly (Standard plan and up) | Yes |
| Projects or brands | Partly (Lite plan and up) | Partly |
| Countries | Yes | Partly |
| Card required to start | No | Yes |
| API | Partly (Standard plan and up) | Partly (Enterprise plan and up) |
| MCP server | Partly (Standard plan and up) | Partly (Enterprise plan and up) |
| BI export | Partly (Standard plan and up) | Partly (Enterprise plan and up) |
| API | Yes — A documented REST API with API-key auth exists, but it starts on the Standard plan and is capped at 2,000 requests a month there. | Yes — Query, responses and agent-traffic APIs, but API access is an Enterprise line item and is billed on responses collected. |
| Tags | AI Overviews · API · Brand monitoring · ChatGPT · Copilot · Free trial · Perplexity | For agencies · AI Overviews · API · Brand monitoring · ChatGPT · Claude · Copilot · Enterprise · Perplexity |
| Best for | Marketing, SEO and content teams taking their first serious measurement of AI-search visibility, who want a self-serve start rather than a sales call. | Marketing and agency teams that only need ChatGPT, Perplexity, Google AI Overviews and Copilot coverage at $250/month, or enterprises buying the 9-LLM Enterprise package directly. |
| Watch for | Prompt-sampling based. Engines answer differently per user and session, so treat trends, not single runs, as the signal. | No standalone public affiliate program; agency partner program is application-gated. |
| Full facts | https://citedindex.com/otterly-ai.md | https://citedindex.com/scrunch-ai.md |

## Verdict: OtterlyAI or Scrunch AI?

Want the cheapest way to start measuring AI visibility, with a free trial and no acquisition uncertainty → Otterly AI. Want the broadest engine coverage from the entry tier plus agency-grade audit and workspace tooling now, and can accept an unresolved Sitecore integration timeline → Scrunch AI.

## FAQ

**What's the main difference between Otterly AI and Scrunch AI?**

Otterly AI starts at $29/month; Scrunch AI's current Core plan starts at $250/month. Both entry tiers name ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot, while Scrunch adds five site audits and a larger prompt allowance.

**Which is cheaper for the same engine coverage?**

Otterly AI. Its $29/month Lite tier and Scrunch's $250/month Core tier both name the same four default surfaces, so Otterly is the lower-cost route to that coverage.

**Is Scrunch AI still independent?**

No. Sitecore announced its acquisition of Scrunch on 2026-06-03. The standalone product remains available, but Sitecore has not published a timetable for deeper integration.

**Does either have a free trial?**

Yes, both. Otterly AI offers a free trial with no credit card required on any tier. Scrunch AI offers a 7-day free trial of its Starter tier (its Growth and Enterprise tiers require a demo, no free trial).

**Which offers broader AI-engine coverage?**

At the entry tier, neither: both name ChatGPT, Perplexity, Google AI Overviews and Microsoft Copilot. Scrunch's custom Enterprise plan expands the model roster.

**Which has the API?**

Otterly includes API and MCP access from its $189/month Standard tier. Scrunch reserves its Enterprise Data API for the custom Enterprise plan; the $250/month Core plan does not include it.