# Bttr. — Agency-run AI search visibility: weekly citation tracking, pillar content, schema and per-engine moves.

> Source: CitedIndex — https://citedindex.com/bttr (structured, researched, re-verified)
> Facts last verified: 2026-09-08

A founder-run digital studio whose AI Search Visibility practice measures how often AI answer engines cite a brand, then writes the pillar content and schema meant to move it. Plans bundle that tracking with Reddit-first social listening and credits for community placements.

| Fact | Value |
| --- | --- |
| Website | https://www.makebttr.com/capabilities/ai-visibility |
| Price | from $3500/month |
| Free tier | Partly |

Two public tools are free and standing: the AI Citation Check scores a brand 0-100 across a fixed four-prompt set, and the Brand AI Scanner makes sixteen engine calls across four positioning lenses, both with no account, email or card. Separately the vendor offers a one-shot free visibility audit before an engagement. Neither is a $0 account on the tracked platform; the cheapest plan is $3,500/mo.

## What it does

**Monitors AI answers** · Yes — The studio runs a fixed prompt panel against four answer engines on the same day and scores a per-engine citation rate, so watching what the engines say is the spine of every plan rather than a bolt-on.

> Bttr. monitors, audits, and improves brand presence across the four primary AI answer engines.
> — https://www.makebttr.com/capabilities/ai-visibility · Hero intro paragraph, under the AI Search Visibility heading

**Optimises your content** · Yes — Beyond reporting, the engagement audits the pages you already have against a 25-check list and hands back canonical-answer, entity-graph and per-engine fixes; the audit is agency work, not an in-app page scanner.

> The 25 checks we run before every AI Search Visibility engagement · baseline, canonical answers, entity graph, engine moves, and operating cadence.
> — https://www.makebttr.com/capabilities/ai-visibility · Free checklist block, The AI Visibility Checklist

**Generates content** · Yes — Writing new pages is a named deliverable: long-form canonical answer pages authored by a credited human expert with Person schema, not model-generated drafts produced inside a dashboard.

> Canonical answer pages for the top category queries, 1,500·2,500 words, schema marked, authored under a named expert with Person schema + sameAs to verified credentials.
> — https://www.makebttr.com/capabilities/ai-visibility · Section 03 · What you own, deliverable 02 Pillar content authoring

**Publishes to your site** · Partly — The studio states that it publishes visibility content itself, including inside FDA, FAA, NERC and HIPAA constraints, but nothing on the site documents a CMS integration or any automated push, so publishing is a service the team performs rather than a product feature you drive.

> Can you publish AI visibility content for FDA, FAA, NERC, HIPAA companies safely? Yes · when the content is anchored to the actual labeling, certification, and authority.
> — https://www.makebttr.com/insights/ai-visibility-for-regulated-industries · Frequently asked section, publishing question

**Technical AEO** · Yes — Schema work is itemised down to the specific types and to @id cross-linking so the engines resolve one entity, and the studio publishes its own field guide on llms.txt; this is the strongest-evidenced half of the offer.

> Article, FAQPage, HowTo, Person, Organization, DefinedTerm schema. Cross-linked via @id so the four engines extract a single coherent entity graph.
> — https://www.makebttr.com/capabilities/ai-visibility · Section 03 · What you own, deliverable 03 Schema + entity graph

**Done-for-you service** · Yes — This is people doing the work: a founder-run studio with a distributed senior team, strategy calls on every tier and a dedicated strategist on Enterprise, rather than software a buyer operates alone.

> Founder-run by Donny Smith from Park City, with a distributed senior team.
> — https://www.makebttr.com/capabilities/ai-visibility · What this practice is section, The studio column

## Answer engines

**ChatGPT** · Yes — ChatGPT is one of the four engines in the standing panel and has its own playbook page enumerating the surfaces tracked, including SearchGPT source links and Custom GPT inclusion.

> When a user asks ChatGPT about your category, your brand either shows up or it does not.
> — https://www.makebttr.com/capabilities/ai-visibility/chatgpt · ChatGPT Visibility hero paragraph

**Perplexity** · Yes — Perplexity is in the same weekly panel and the vendor treats it as the most measurable engine, tracking inline citations, the full source list and Perplexity Pages as separate surfaces.

> Perplexity is the most citation transparent of the answer engines. Every response shows sources. Whether your brand appears in those sources, and how prominently, is fully measurable.
> — https://www.makebttr.com/capabilities/ai-visibility/perplexity · Perplexity Visibility hero paragraph

**Gemini** · Yes — Gemini is tracked as a Google surface family, and the vendor is explicit that its Gemini reading leans on the underlying Google ranking, which makes the work overlap with conventional SEO.

> Gemini and Google AI Overviews share retrieval infrastructure with Google Search.
> — https://www.makebttr.com/capabilities/ai-visibility/gemini · Gemini Visibility hero paragraph

**Google AI Overviews** · Yes — AI Overviews is named first in the vendor's own list of Gemini surfaces it tracks, and the Google playbook is built around winning the underlying ranking that feeds the Overview citation slot.

> The generated answer block at the top of Google Search results. Citation here drives meaningful click-through and brand mention.
> — https://www.makebttr.com/capabilities/ai-visibility/gemini · Surfaces Bttr. tracks for Gemini, AI Overviews item

**Google AI Mode** · No — The vendor's own inventory of tracked Gemini surfaces names AI Overviews, Gemini chat, Google rankings and Discover/Lens, and stops there; Google AI Mode appears on this site only in an editorial field guide that treats it as a distinct surface sharing just 13.7% of cited URLs with AI Overviews.

> Surfaces Bttr. tracks for Gemini…AI Overviews…Gemini chat answers…Google search rankings (still)…Discover and Lens surfaces
> — https://www.makebttr.com/capabilities/ai-visibility/gemini · Surfaces Bttr. tracks for Gemini section, all four listed surfaces

**Claude** · Yes — Claude is in the four-engine panel, but the vendor itself recommends quarterly rather than weekly reading of it because the signal moves on model-release cycles, so cadence is weaker here than on other engines.

> Claude (Anthropic) is a heavily-used answer engine for enterprise, technical, and research-grade conversations.
> — https://www.makebttr.com/capabilities/ai-visibility/claude · Claude Visibility hero paragraph

**Microsoft Copilot** · Partly — Copilot is named in the pricing FAQ as a tracked model, but it never appears in the four-engine panel that the Citation Index, the weekly tracker and both free tools run, and model count is capped per tier, so coverage depends on which slots you spend.

> We track visibility across ChatGPT, Perplexity, Gemini, Claude, Copilot, and additional models as they gain market share. Higher tiers unlock more models.
> — https://www.makebttr.com/capabilities/ai-visibility-pricing · FAQ, Which AI models do you track?

**Grok** · No — Every documented measurement run is the same four-engine panel, which excludes Grok; the paid plans advertise seven AI models but name only five, so an unnamed slot could in principle include it, and the vendor's Grok page is an editorial field guide rather than a coverage claim.

> The same panel runs against ChatGPT, Gemini, Perplexity, and Claude on the same day. One run, four engines, so you compare like for like instead of checking each by hand.
> — https://www.makebttr.com/capabilities/ai-visibility/tracker · How the Bttr. tracker works, step 02 Run every engine at once

**DeepSeek** · No — DeepSeek is not named anywhere on the vendor's site, and the documented panel that every published run uses covers four engines only; the seven-model claim on the plans is a count with five names attached, so this remains outside anything the vendor describes.

> The same panel runs against ChatGPT, Gemini, Perplexity, and Claude on the same day. One run, four engines, so you compare like for like instead of checking each by hand.
> — https://www.makebttr.com/capabilities/ai-visibility/tracker · How the Bttr. tracker works, step 02 Run every engine at once

**Meta AI** · No — Meta AI is not mentioned on any page of the vendor's site, and the measurement panel behind the index, the tracker and both free tools is explicitly the same four engines, so nothing published covers it.

> The same panel runs against ChatGPT, Gemini, Perplexity, and Claude on the same day. One run, four engines, so you compare like for like instead of checking each by hand.
> — https://www.makebttr.com/capabilities/ai-visibility/tracker · How the Bttr. tracker works, step 02 Run every engine at once

**Coverage in the vendor’s words** · Partly — Coverage is stated twice and the two statements differ: the plans meter engines as a selectable count, two on Starter, four on Growth and all seven on Enterprise, while the FAQ names only five of those seven and the published methodology runs four.

> We track visibility across ChatGPT, Perplexity, Gemini, Claude, Copilot, and additional models as they gain market share. Higher tiers unlock more models.
> — https://www.makebttr.com/capabilities/ai-visibility-pricing · FAQ, Which AI models do you track?

## What it reports

**Names the cited sources** · Partly — Scoring reads the engine's cited-source block and checks it for your canonical URLs, and the free check returns raw model output, but the vendor publishes no domain-level or page-level breakdown of everything an engine cited, only whether you were in it.

> A query counts as a citation if any of the subject's canonical URLs (or a same-entity URL on a verified sister domain) appears in the engine's cited-source block for that answer.
> — https://www.makebttr.com/insights/bttr-citation-index · Methodology, The scoring rule

**Competitor tracking** · Yes — Rivals are in the same view by design: every plan tier shows competitor tracking, each lost prompt is attributed to the competitor that owns the answer, and the free scanner is explicitly meant to be run on rival brands.

> For each prompt we record whether your brand surfaces, whether it is cited with a link, and which competitor owns the answer when you do not.
> — https://www.makebttr.com/capabilities/ai-visibility/tracker · How the Bttr. tracker works, step 03 Score citation rate per engine

**Brand sentiment** · Yes — The free Brand AI Scanner scores tone with a keyword classifier plus overlap against a positioning sentence you supply across four lenses; the paid plans list a monthly visibility report but never describe sentiment as a plan feature.

> Each answer is scored for tone, risk language, citation, and overlap with the positioning you want the engines to repeat back. Red means an engine is off message right now.
> — https://www.makebttr.com/brand-ai-scanner · How the scan works, item 02 Sentiment plus on-brand match

**Recommendations** · Yes — The offer is explicitly measurement plus remediation in one engagement, with the changes named per engine rather than left as a generic report, which is the half a pure monitoring tool does not carry.

> Weekly citation tracking against a custom prompt set, pillar content authoring, schema + entity graph, and engine specific moves.
> — https://www.makebttr.com/capabilities/ai-visibility · Hero intro paragraph, second sentence

**AI crawler analytics** · No — Nothing the vendor sells touches server logs: the plan comparison covers tracking, social listening, engagement and platform rows only, the four engagement deliverables are measurement, content, schema and per-engine moves, and no page mentions GPTBot-style crawl reporting.

> Every plan includes AI search tracking, social listening, and engagement credits.
> — https://www.makebttr.com/capabilities/ai-visibility-pricing · Page intro under Simple Plans. Real Results., read with the Compare plans in detail table

**Wrong answers about you** · Partly — The scanner surfaces engine answers that are off message and flags negative or risk language, and the vendor advises escalating persistent red flags, but scoring is lexical overlap and a tone dictionary, so it detects wrongness of positioning rather than verifying factual claims.

> Movement is the signal · steady wrongness is the warning. When a red flag persists for two quarters, escalate.
> — https://www.makebttr.com/insights/brand-ai-scanner · Quarterly cadence section

## Plans and signing up

**Prompt or credit allowance** · Yes — Prompts are the metering unit and the tiers are explicit: 20 on Starter, 75 on Growth, 200 on Enterprise, while the engagement describes a custom panel of 50 to 200 queries rerun on schedule.

> Weekly per engine measurement against your custom 50-200 prompt set.
> — https://www.makebttr.com/capabilities/ai-visibility · Section 03 · What you own, deliverable 01 Citation rate tracking

**Projects or brands** · Yes — Several brands fit on one account, 1 on Starter, 3 on Growth and 10 on Enterprise, and the engagement credit pool is pooled across them rather than split per brand.

> Managing multiple brands? Credits flex across every brand on your plan.
> — https://www.makebttr.com/capabilities/ai-visibility-pricing · How Credits Work section, Shared Across Brands

**How often it checks** · Yes — The headline cadence is weekly with drift alerts, but the vendor is not consistent about it: the plan table lists prompt frequency as Daily on all three tiers, and the Claude page argues for quarterly reading of that engine.

> The tracker reruns weekly and flags the moment a competitor takes an answer you owned, so you respond in days, not quarters.
> — https://www.makebttr.com/capabilities/ai-visibility/tracker · How the Bttr. tracker works, step 04 Track weekly and alert on drift

**Card required to start** · No — Both public tools run without an account, an email address or a card, and the pre-sales visibility audit is offered at no cost before any commitment, so nothing is charged before a conversation happens.

> Is it really free? Yes. No account, no email, no card.
> — https://www.makebttr.com/insights/brand-ai-scanner · Frequently asked, Is it really free?

**Self-serve signup** · Partly — You can measure without talking to anyone, since both tools run instantly with no login, but you cannot buy that way: every plan button routes to the contact form, there is no checkout or signup, and the free audit is run for you by the studio.

> The full methodology lives at the Bttr. Citation Index. Run any brand. Run yours. Run a competitor.
> — https://www.makebttr.com/citation-check · How the score works, item 03 Public, repeatable, no login

_Not established: Countries_

## Access and integrations

**API** · Partly — API access is a tier feature, marked absent on Starter and present on Growth and Enterprise, and the vendor publishes no developer documentation, endpoint reference or authentication guide anywhere on the site to say what it returns.

> API access
> — https://www.makebttr.com/capabilities/ai-visibility-pricing · Growth plan card feature list; Compare plans in detail table, API access row (cross on Starter, check on Growth and Enterprise)

_Not established: MCP server, BI export_

## Answer-engine source observations

0 of 4 collected answers have source URL/title annotations naming CitedIndex. These are the latest stored observations per engine, not current consumer-UI results. They do not measure product mentions or establish that a source supports a claim.

| Engine | Model | Collected on | Query | CitedIndex in source annotations | Source annotations | Other source hosts (up to 6) |
| --- | --- | --- | --- | --- | --- | --- |
| ChatGPT | gpt-4o-mini | 2026-09-04 | Bttr. AI Search Visibility alternatives | Not assessable — no source annotations | 0 | — |
| Claude | claude-haiku-4-5 | 2026-09-04 | Bttr. AI Search Visibility alternatives | Directory domain not found in observed annotations | 7 | rankability.com, dageno.ai, demand-genius.com, storylab.ai, frase.io |
| Gemini | gemini-2.5-flash | 2026-09-04 | Bttr. AI Search Visibility alternatives | Directory domain not found in observed annotations | 22 | kime.ai, frase.io, zapier.com, tryprofound.com, backlinko.com, saffronedge.com |
| Perplexity | sonar | 2026-09-04 | Bttr. AI Search Visibility alternatives | Directory domain not found in observed annotations | 20 | rankability.com, rankprompt.com, metaflow.life, reddit.com, tryprofound.com, surge45.com |

## Provenance

Every fact above comes from the vendor. Nothing here is independently corroborated yet.

## Coverage elsewhere

None recorded. Every fact above comes from the vendor and is not independently corroborated yet.

## What changed

- 2026-09-08 — Capabilities · Free tier
- 2026-09-01 — Capabilities · Free tier · Price

## Correcting this record

Anything marked "Not established" is a question we have not answered — it is not a No. If you represent Bttr., or anything here is wrong or out of date, you can supply it with a source: the operations this site accepts from an agent are listed at https://citedindex.com/.well-known/agents.json — that catalogue needs no key to read, and each entry states its own auth.

Supplying evidence is free. Nothing that can be bought here changes what a field says, whether a gap is closed, or how this record is scored.